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ipoma Issue 04

Interpoma presents

The apple between technology and culture

Let's discover ipoma Issue 04! The magazine packed with the hottest Apple news for international insiders.

  • The first three issues, released in 2020, 2022 & 2024, have told many exciting stories about this fantastic fruit. From Willi the farmer to the Therapeutic Apple, from the history of the Red Delicious to the cultivation methods in Japan.  
  • Now ipoma is back with brand new apple adventures! Discover exciting new developments in the global apple industry and get a taste of the future of this innovative sector.
  • New this year: ipoma issue 04 is now available online in digital format on this page.
Growing Apples, Growing Trust
Portrait

Growing Apples, Growing Trust

Think of an apple icon. And it’s not the consumer electronics giant we’re referring to. Step forward Kait Thornton: a winningly fresh personality with deeprooted fruit farming experience, 275,000 followers on Instagram and 389,000 on TikTok.
Tears of Joy
In Brief

Tears of Joy

An interdisciplinary team in northern Germany has developed the first-ever certified allergy-friendly apple varieties. Project coordinator and fruit-growing expert Werner Dierend of Osnabrück University of Applied Sciences shares the origins of these varieties – and some truly emotional moments along the way.
Agrivoltaics in Fruit Growing
Research Report

Agrivoltaics in Fruit Growing

Back in 2007, the Laimburg Research Center in South Tyrol made history by installing a photovoltaic system above apple trees – the first trial project of its kind in apple production anywhere in the world. Nearly two decades later, the research is still going strong. In fact, a brand-new installation, created as part of the SYMBIOSYST research project, has been collecting even more data since last year. Martin Thalheimer, head of the Soil, Fertilization, and Irrigation working group at the Laimburg Research Center, shares five of the key takeaways from the past 20 years.

Forecasts? Yes. Crystal ball? No.
Conversation

Forecasts? Yes. Crystal ball? No.

For growers, marketers, and traders, Prognosfruit signals the start of the new season every year. Senior product manager Ursula Schockemöhle explains what lies behind Europe’s leading crop forecast and how consumers and climate change are putting these predictions to the test.

No Mercy for Stink Bugs!
Research Report

No Mercy for Stink Bugs!

Invasive pests like the brown marmorated stink bug from East Asia can devastate entire crops. But researchers at the Laimburg Research Center are showing how natural enemies can keep these new arrivals in check.
Are apples climate heroes? What the research into carbon farming really shows
Research Report

Are apples climate heroes? What the research into carbon farming really shows

Can an apple orchard help fight the climate crisis? A decade-long study from South Tyrol has delivered a surprisingly positive answer – although not without caveats, as Massimo Tagliavini explains.

envy™: The Visionaries’ Apple
Variety Profile

envy™: The Visionaries’ Apple

Envy™’s sensational success story began around 40 years ago in New Zealand. Today, this club variety is paving the way for a whole new generation of apples.

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Co-Branding With Superpowers
Case Study

Co-Branding With Superpowers

Apple marketing is evolving. Emotional brand storytelling and strategic partnerships are taking center stage. Now, through a collaboration with Warner Bros. Discovery Global Consumer Products, GIGA® and RedPop® are joining forces with two of the world’s most iconic superheroes.
Apple Tea – A Real Tradition?
Myth and Reality

Apple Tea – A Real Tradition?

Is Turkish apple tea really a local tradition? Discover the story behind elma çayı, Turkey’s tea culture and the ancient roots of apple cultivation in Anatolia.
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→ ipoma Issue 03  

→ Genetic Evolution

→ Digital Revolution

→ A new way of tasting

→ ipoma Issue 02

→ The Fall of an Icon

→ Quo Vadis USA?

→ With Love and Craftsmanship

→ ipoma Issue 01

→ The Forthright Farmer

→ Future-proofing the apple

→ Apple therapy

→ Interpoma Congress

→ Interpoma Tours

→ To the top

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