Hero section
11 — 13.01.2026

Prowinter 2026

Compact, international and meaningful

78Days 2Hours 23Minutes

International Trade Show for Snow Sports and Outdoor

The international meeting point for retailers and renters for winter and outdoor sporting goods

  • Prowinter is growing: with many new international brands and the opening of an additional hall – which also hosts the new Scandinavian Village – the B2B trade fair gains decisive relevance for the winter sports and outdoor retail and rental sectors, extending well beyond the Alpine region.
  • Decision-makers and retailers meet here to discover innovative products, strong networks, and genuine new developments from across Europe. 
  • With a clear focus on quality and internationality, Prowinter remains “small but refined” – focused on the essentials, and close to people and the market.
1 B2B event
2 Sectors
3 Days
+2 Test Days on slopes

Discover the winners of the Prowinter Award 2025!

Discover now
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Kjetil André Aamodt

Kjetil André Aamodt

Stereo Skis

Expectations for Prowinter were high, and they were not disappointed. Italians are known for their passion for skiing, and here we had the opportunity to meet many interested.

Kjetil André Aamodt

Stereo Skis
Christian Thaler

Christian Thaler

CEO Wintersteiger Italy

Prowinter is an important meeting place for us to maintain existing contacts, discuss new projects and get a picture of the mood in the industry. The trade fair offers the perfect opportunity to meet as many customers as possible and plan investments - and that's exactly what we managed to do.

Christian Thaler

CEO Wintersteiger Italy
Philipp Reiter

Philipp Reiter

Marketing Augment

Our first appearance at Prowinter fully met our expectations. Here, we met a high-quality audience, made valuable contacts, and we are pleased to be able to present our brand in the context of leading industry partners and sector representatives.

Philipp Reiter

Marketing Augment
Peter Kössler

Peter Kössler

Owner Suademus Ltd

Prowinter 2025 exceeded our expectations! Many retailers, including international ones, sought specific information. The timing in January is ideal, and the growing presence of exciting brands, especially in the outdoor sector, makes the fair even more attractive.

Peter Kössler

Owner Suademus Ltd
Paolo Pizzamiglio

Paolo Pizzamiglio

Sales Manager Rock Experience

Prowinter seems to have what it takes to be a key, unifying, and high-quality event. The feedback has been positive: the feeling is that the fair has grown in terms of exhibitors, not only in quantity but also in quality.

Paolo Pizzamiglio

Sales Manager Rock Experience