Together with Italian Outdoor Group and MagNet, Prowinter is enriched with a new community
The already landmark rental and ski trade show, scheduled for Jan. 13-15, 2025, in Bolzano, Italy, is being enriched with a new and ambitious project.
In a rapidly evolving and changing market scenario, the operational partnership between Fiera Bolzano, Italian Outdoor Group and MagNet also aims to involve the entire community of outdoor operators, generating new and valuable opportunities for exhibitors and visitors to meet, compare and do business.
That's why Prowinter Outdoor is born: an ideal laboratory for a new concept of winter outdoor, based on the contamination of seasons and forms of experience in contact with nature.
Goals
Enrich Prowinter, traditionally linked to alpine skiing and the rental world, with the outdoor community
Reframing the concept of "winter outdoor" toward a new idea of outdoor activities, partly because of the new climate scenarios and the growing demand for contact with nature
Significantly increase the presence of international operators, particularly from German-speaking countries (Germany, Austria and Switzerland) but not only
"Outdoor" Categories
As part of the Prowinter Award Retail 2025 there are 4 new “Outdoor” categories! Find out what they are, and which companies won this prestigious Award.
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