Prowinter Award

Categories “Ski”

1. Alpine skis – Top Performance 
2. Alpine skis – All-Mountain 
3. Ski touring skis 
4. Alpine ski boots – Top Performance 
5. Alpine ski boots – Mid Performance 
6. Ski touring boots 
7. Prowinter Award Retail Special Prize 2025: Cross-country skis – Classic technique

Categories “Outdoor”

1. Winter Active footwear
2. Winter Expert footwear
3. Technical shell jacket
4. Technical mountaineering trousers

• The award is open to all Prowinter 2026 exhibitors, who may nominate one product for each category.
• Please pay attention: products that have already been submitted in previous editions, even if in different categories, may not be resubmitted.
• To participate, simply fill in the application form – to be published here soon – between 1st October and 1st December 2025.

• Innovation (25%)
• Marketability (20%)
• Technology (20%)
• Design (15%)
• Storytelling (10%)
• Environmental responsibility (10%)

NEW 2026 – Environmental Responsibility

• This criterion highlights products that truly make a difference for the planet. 
• The evaluation considers recycled or recyclable materials, low-impact production processes, durability, ease of repair, sustainable packaging and transparency regarding certifications (ISO, FSC, Bluesign, etc.). 
• The focus is solely on the product presented, not on the company or the supply chain.

To ensure clear and authoritative criteria, Fiera Bolzano draws on the expertise of Mario Pinoli (Greenwich Srl), an ESG expert who has defined the guidelines and assists the juries in their evaluation.

The winner of each category will receive a visibility package including:

• Inclusion in a dedicated press release distributed to industry media
• Editorial article on the official Prowinter website
• Newsletter launch to the fair's qualified contacts
• Personalised posts and stories on official social media channels
• Ad hoc video highlight provided to the company for sharing on social media and the web
• Digital promo kit for independent communication of the award (logos, badges, claims, ready-to-use graphics)
• Inclusion in the Prowinter Award Special, in collaboration with MagNet (Outdoor Mag/Snow Business)
• Opportunity to highlight the winning product directly at the stand