Making room for innovation and quality: this Award attests the merits of companies that present the most convincing product, thus providing retailers with an additional tool to make their purchasing choices in the best way.
Participating means highlighting your flagship products, and competing to win a tailor-made visibility package.
Prowinter Award Retail Special Prize 2025: Women's skis
Categories “Outdoor”
Winter Active Footwear
Winter Expert Footwear
AirBag Backpacks
Multifunctional Backpacks
Innovation: the technologies that take the product into the future and that favour better performance;
Saleability: the set of values that make the product more attractive to the public and consequently more saleable by the retailer;
Design & Storytelling: the appearances of the product which we know to be a strong purchase motivation and the communication of the product, which bases on the product’s storytelling.
The winner of each category will be entitled to an advertising package including:
inclusion in a dedicated press release
article on the official Prowinter webpage
inclusion in a dedicated newsletter
dedicated posts and stories on the fair's social media channels
Instructions to redeem coupons: Enter the coupon code you received digitally or in paper form. Code example: AAAXXAAAXXXXXXX 1. click on "Check Coupon" 2. select a date and click on "add" 3. to change the date, select another date from the drop-down menu of the corresponding coupon and click on "change date".
