Prowinter Clinics

More visibility for your products

Present market innovations and give tips for successful sales

  • The 2024 edition of Prowinter is going to be a very rich edition! In addition to the on-snow Test Days, Prowinter Clinics are also coming to the trade show. 
  • What are they all about? They are short talks of maximum 15 minutes in Italian or German language, where the company will go to present to retailers and rentals their products sharing important technical information as well as tips for their effective selling. 
  • This is a new format of Prowinter to give space to exhibitors to highlight new products on the market, strengthening the relationship with their customers and prospects.
  • Prowinter Clinics will be held from Wednesday 10th January to Friday 12th January 2024 on the Prowinter stage in D26/02.


Those interested can email anna.crosignani@fieramesse.com to reserve their free slot on the stage and take advantage of this new opportunity (only few spots available).

You will be contacted by the Prowinter team to make the appointment and finalize all details.

Here you will find all short presentations about products and technical information as well as tips for successful sales.


Wednesday, the 10th of January 2024


2:00-2:15 pmReichmann The new POLYMAT PRO - The revolution in automatic surface repair for skis & boards The new Polymat Pro from Reichmann solves the current challenges in repairing ski and snowboard surfaces. The automatic surface repair machine has modern camera technology, which allows scratches to be precisely recognised and locally filled with repair material. This saves you material, energy and time and there is hardly any smoke or vapours in the room.
2:20-2:35 pmTannus The future of puncture protection solutions for bike rental: Tannus Armour and Tannus Airless How to increase the profitability of bike rentals by reducing punctures and maintenance with Tannus products? All solutions to improve the efficiency of your bike fleet.
2:40-2:55 pmWintersteiger Digitization in rental, storage and ski service The power of interconnection
3:00-3:15 pmJulbo Julbo Next The new mask Launcher
3:40-3:55 pmAlpina The ALTO helmet and Quattroflex technology Style, aesthetics, innovation. ALPINA ALTO is a helmet with a visor for skiers who value their looks.




Thursday, the 11th of January 2024

2:00-2:15 pmNitroNitro Rental Line
An overview of the Nitro snowboard line specially developed for rental, focussing on the most popular models and their technical features.
2:20-2:35 pmTecnica Recycle Your Boots, the Tecnica Group's environmental sustainability project Recycle Your Boots is a project by Tecnica Group to promote a circular economy in which old ski boots can be converted into second-generation materials, saving over 400 tonnes of CO2 emissions. In addition to the 300 collection points that already exist in Europe, Dolomiti Superski will be joining the project from this season.
2:40-2:55 pmElanElan - Primetime The Primetime collection from Elan: carving has never been so much fun.
3:00-3:15
pm
Dolomite Urban Outdoor: Carezza Leather MID and Nibelia Warm

Nibelia Warm:

A sporty hiking boot that is perfect for winter hikes. The protective elasticated gaiter and Primaloft membrane ensure breathability and lasting warmth even in cold weather.

Carezza Leather MID: 

Made from a careful selection of certified, recycled materials, this is a warm and comfortable multifunctional shoe for the colder seasons.

3:20-3:35 pmLeki LEKI - Racing gets Pink Leki's Racing Pink Collection: Development and production of what is currently the best glove and stick in the world.
4:00-4:15 pmRossignol Vizion: the game changer. The new Rossignol VIZION 24-25 is the result of a futuristic vision: a high-performance ski boot with 4 hooks and easier entry thanks to a new construction with a rear opening. Two exclusive Rossignol patents for a high-performance and effortless experience: step into a revolution!
4:20-4:35 pmLange Be faster and faster with the new Lange RS. An iconic racing boot that returns to its original colours and introduces many technological innovations hidden beneath the surface, starting with the new aerodynamic shell, tested in the wind tunnel in collaboration with the Sauber-Alfa Romeo Racing Formula 1 team. And with the new "Race Flex Adjust" technology, a plate at the back of the boot that guarantees better transmission between the shell and cuff.



Friday, the 12th of January 2024

10:00-10:15 amAtomic Atomic Hawx Prime BOA: Exceptional comfort from the very first moment The Atomic Hawx Prime Boa is the new 100 mm mid-boot with the innovative BOA-Fit closure system for an unmatched precise and consistent fit. The thermoformable Mimic liner also guarantees an outstanding, stable and high-performance fit thanks to the Power Ankle Lock.
10:20-11:00 amData Prowinter Lab Prowinter Lab - Data preview of the season The appointment to find out the first data for the 2023/2024 winter season and to discover what challenges rental companies are facing and how season has started.
11:00-11:25 amRossignolCALLING ALL HEROES &  CARVE CONFIDENTLY with the new ROSSIGNOL NOVA women's ski A bundle of experiences from Rossignol's racing department to give you a feeling of power at every turn. The Rossignol HERO 24-25 skis offer the best in racing technology for everyone, with eye-catching new graphics for both the HERO ELITE model and the iconic HERO MASTER model.

The NOVA is suitable for all skill levels, from beginners to experienced skiers. It is the perfect companion for women who are looking for an elegant on-piste ski that gives them confidence and guarantees fun with every turn.
11:20-11:35 am Mirage Jail Jam elastic belts and braces: new solutions for style and functionality In response to last season's success, the Italian brand Jail Jam is presenting another new addition to its collection alongside the announcement of new models for children and a non-stretch version: a sporty-looking braces belt that is ideal for ski and snowboard trousers and will be available in the coming autumn/winter 2024 season.

Would you like to find out more about the Prowinter Test Days?

Enjoy the first and only seasonal test of the winter 2024/2025 materials at the Prowinter Test Days powered by ITASnow and Prove Libere Retail by Pool Sci Italia!

Click here