2 business days in beautiful Bolzano to present and evaluate the new winter sports collections.
What is Prowinter? Easy to say: manufacturers and wholesalers of winter sports products present the latest innovations to retailers, rental shops and the entire world of winter sports. An important opportunity to see, touch and evaluate the new products that can be ordered for the coming season, an intense two-day B2B event for those who want to inform themselves before they buy. There is a lot of opportunities to meet with colleagues, exchange opinions, new ideas and points of view.
Since last winter, the global raw material market has changed dramatically. Manufacturers had to reorganise their distribution times and retail and rental shops of winter sporting goods had to anticipate their orders, creating much discomfort on a global level.
We have chosen to adapt to these new market conditions: January 11-12 went back with an intense B2B presentation for the new collections 23/24 - to facilitate the order choices and process.
The new Prowinter Award "Retail" was dedicated to the best products 23/24, and aimd to provide all retailers with a new tool for their own purchasing decisions.
The award 2023 has been given to the best downhill ski and ski boot, with a jury of five experts tasked with identifying the main innovation aspects, the real and perceptible added value and the sales expectation that each product brings.
I'm happy that several member companies have confirmed their presence at Prowinter 2023 and we hope that the new formula with an earlier date will meet the new market requirements.
Prowinter is the most important event for our business in Italy because it allows us to present our new collection [...]. The choice of new dates is also absolutely right.
We are very happy to return to Prowinter to meet our customers. It is a unique and indispensable exhibition to introduce ourselves to the Italian market.
Prowinter 2023 at the beginning of January is an ideal time to meet customers from all over Italy.
