- Nestor Baeza Corral is an agricultural and business professional with extensive leadership experience in large-scale fruit production and agribusiness operations in Mexico. He currently serves as Production Director at Grupo La Norteñita, one of the country’s leading apple producers. In this role, he oversees production strategy and operational coordination, ensuring efficiency, quality, and productivity across the company’s orchards and production systems.
- Before assuming this position in 2017, he served as Operations Director at Grupo La Norteñita from 2010 to 2016. During this period, he was responsible for several key operational areas, including purchasing, warehousing, maintenance, leasing, transportation, and internal logistics.
- His work focused on optimizing operational processes and strengthening coordination across the company’s supply chain. Earlier in his career, Baeza Corral held management roles in both the agribusiness and food sectors. As Institutional Sales Manager at Chihuahua Livestock Packing Company, he established and developed the institutional sales division, successfully expanding its participation to 25% of the company’s total sales. He also served as General Manager at Foliar Chemistry in Mexico City.
- His professional path has been closely linked to the operational realities of large-scale agricultural production. Within Grupo La Norteñita, he previously managed apple harvesting operations, coordinating complex seasonal activities that involved supervising teams of supervisors and organizing the work of up to 3,000 daily laborers. His responsibilities included field supervision, logistics planning, and the coordination of transportation and workforce movement across orchards. Baeza Corral also gained international experience through programs with the Pan American Health Organization and the Organization of American States in Washington, D.C., where he supported regional initiatives and logistical coordination for international forums.
- He holds a Master of Business Administration from the Monterrey Institute of Technology and Higher Education and completed executive education at Harvard Business School through the Program for General Managers (OPM 47). He also pursued postgraduate studies at IPADE Business School in Mexico City.