Dr. Charif Christian Carvajal is an international agribusiness and trade specialist, holding a Doctorate in International Business/Trade, with extensive experience in the promotion and global positioning of fresh fruit, including apples, pears, kiwis, citrus, cherries, and berries. He has worked for Frutas de Chile across Europe, Asia, and the Middle East, leading and supporting export promotion initiatives, market access strategies, and consumer-facing campaigns.
His work focuses on strengthening the international presence of the Chilean fruit industry through targeted marketing programs, institutional collaboration, and strategic engagement with importers and retailers.
Dr. Carvajal is a past President of SHAFFE (Southern Hemisphere Association of Fresh Fruit Exporters), co - founder of the Global Coalition of Fresh Produce and has contributed to the development of international promotion programs aimed at enhancing demand, building brand recognition, and opening new market opportunities.
He brings a strong understanding of global market dynamics and has been actively involved in trade missions, industry forums, and public-private initiatives in the fresh produce sector.
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