Mission and history

Our mission

We face the future with an open mind and a lot of enthusiasm

  • We like to be the first to tackle new things, with openness and curiosity. We have a sixth sense for new trends and the markets that may emerge from them: our trade fairs and congresses focus on the spearheads of local economy, which we help to grow. 
  • Two examples: apple growing and sustainable building. We support and encourage those who are eager to do both within the company, where our team takes centre stage, and outside. Thanks to this orientation towards teamwork, we are an essential meeting point and interlocutor for South Tyrolean companies.
  • Straddling German- and Italian-speaking economic and production areas, we aim to create concrete opportunities to spread knowledge and professionalism between northern and southern Europe.
  • At the exhibitions we organise outside our region, we also become ambassadors for South Tyrol, communicating our skills of excellence to the outside world.
  • Our company is managed according to private criteria, but keeping the goals of our main shareholders in mind. 
  • We therefore see ourselves as a public owned company, not inspired by mere profit achivement, but aware to be part of the economic infrastructure of our territory and we are committed to promote it.

Our history

From the Middle Ages to the Modern Age a bridge between northern and southern Europe

  • Bolzano has a very old trade fair tradition: the first evidence of trade with regions in the Alpine arc, not only Italian but also foreign, dates back to AD 1070. 
  • The geographical position of the city and its important role as a bridge between northern and southern Europe have always favoured trade, economic and cultural relations with neighbouring countries.
  • The first modern exhibition - the so called "Campionaria", much loved by the people of Bolzano - took place in 1948.
  • In the 1970s, thanks to the good economic situation, a phase of development began for the Bolzano Trade Fair Authority. 
  • Encouraged also by the various economic categories in the county, the managing directors of the organisation decided to expand the trade fair programm, creating a series of business to business exhibitions that became our most successful trade fairs in the 1990s and from 2000 onwards, reflecting precisely the expertise of our region.


Foto credits by Yes Photo Studio-Bz

  • On 1 January 2003, Fiera Bolzano became a joint-stock company in accordance with the European regulations, which had long required our country to revise the rules for trade fair organisations. 
  • Today, the main shareholders are the Autonomous Province of Bozen/Bolzano (88.44 %), the Bolzano Commerce Chamber (4.79 %), the Municipality of Bolzano (4.63 %) as well as smaller shares of the Sparkasse Foundation, the Südtiroler Volksbank, Intesa Sanpaolo, Brigl and the Südtiroler Bauernbund.  


Foto credits by FieraMesse

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