INTERPOMA - A Must for the Insiders of the Sector!

Interpoma 2012 turns again the spotlight on the international apple industry and attracts the industry's formeost experts from the four corners of the globe to the northern Italian province of Bolzano, the cradle of the European apple industry, providing an opportunity for trade professionals to assess the health of the sector, unveil exciting new products, compare notes and do business.
The Bolzano Exhibition Center has positioned itself as a tradeshow location for the entire Alpine region, viewing itself as the most important contact exchange between companies from the German-speaking world and Italy, but gets more and more international, as the figures of Interpoma 2010 illustrate:
354 top-quality exhibitors from 18 countries used this important sector forum to present themselves to more than 14.200 professional visitors from 58 different countries!
This unique convention event, together with the Interpoma International Congress "The Apple in the World" has  become a "must" for insiders of the sector: an ideal forum for getting informationa about the latest trends, selections, and products, as well as the optimal place to do business.

Feel free to contact our Interpoma Team for more informations!
 

Advertising

The publicity measures of INTERPOMA have been based upon three pillars:

DIRECT MARKETING I Invitations for visitors are sent to approximately 15,000 selected and updated addresses both in Italy and abroad.  On top of that, newsletters are sent by e-mail at regular intervals to a target group of several thousand potential visitors.

INDUSTRY MEDIA I Print advertisements are placed and editorially structured articles are organized in the most important international trade journals, such as Fruchthandel Magazin (Germany), Obstbau (Germany), Fruitteelt (Netherlands), Fructidor (France), Belgische Fruchtrevue (Belgium), Frutticoltura Professional (Spain), Terra e Vita (Italy), Green Med Journal (Italy), etc.

INTERNET (www.interpoma.it)  This is the place for the making public of product news, exhibitor lists, the accompanying events program, press releases, newsletters, and all other important information on INTERPOMA.
 

The Tradeshow as a Marketing Instrument

In addition to face-to-face sales, participation in tradeshows will be evaluated as the most important instrument for achieving nearly all sales goals.
This tradeshow offers you the ideal opportunity for:

• Opening up new markets
• Presenting the company image and products
• Observing and scouting out markets