The Apple. 360°.

Interpoma Congress 2020

The place to be for the industry - in a digital format

The Interpoma Congress has always been the most important moment for experts and key opinion leaders in the apple economy - even now, after the Covid-crisis, this has not changed. At the edition 2020, which took place from November 19-20 in a digital format, top-notch international speakers spoke about the hottest topics of the industry - grower vs consumer and climate change as a challenge and opportunity.

2 Days
2 Key Topics
14 Top-notch speakers
420 Minutes of know-how

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If you bought a ticket for Interpoma Connects 2020, you can access every speech and event in video format on our platform - now and in the future. Just click the link below, use your credentials we sent you before the event and start browsing!

Watch it all again
Thursday 19/11/2020

The many misunderstandings between agriculture and consumer

The fist session focused on various aspects of the relationship between the producers' and the consumers' point of view. Why is it that consumers are demanding more and more guarantees of product quality, but are not prepared to pay a reasonable price for it? Also on the agenda of 2020: the topic of sustainable agriculture and the problem of fake news. How can todays producer prevent misreporting and appropriately communicate on social media and beyond?

09:00 - 09:05

Opening speech

Thomas Mur, Director of Fiera Bolzano

09:05 - 09:10


Chairman Michael Oberhuber, Director of the Research Centre Laimburg

09:10 - 09:40

Wilhelm Kremer-Schillings, "Bauer Willi"

Grower versus Consumer: More courage for an open dialogue

09:40 - 10:10

Christian Josephi, Panama PR (D)

Critical media and riotous influencers: survival strategies in digital times

10:10 - 10:20


10:20 - 10:50

Alfred Strigl, Plenum Österreich

"" - strategy for the sustainable development of the South Tyrolean apple industry (with the introduction of Georg Kössler)

10:50 - 11:20

Arnold Schuler, Regional Minister for Agriculture

South Tyrol, the region of biodiversity

11:20 - 11:30

The Interpoma Award 2021

Presentation by Chairman Michael Oberhuber, Director of the Research Centre Laimburg

Friday 20/11/2020

Challenges and opportunities for the apple industry

The second session focused on climate change, which poses major challenges for fruit growing in general - not only because of the climate itself, but also because of invasive species such as insects that come with it. When talking about climate, the next hot topic is of course rootstocks, where the upcoming decade will bring significant improvements for the apple industry. During this session, 3 of the most promising active breeding programs for apple rootstocks presented their objectives, strategies and trends.

09:00 - 09:05


Chairman Gerhard Dichgans, Coordinator of the Interpoma Congress

09:05 - 09:35

Prof. Massimo Tagliavini & Dr. Damiano Zanotelli, Free University of Bozen-Bolzano

The carbon footprint of the apple

09:35 - 10:05

Alain Vialaret, Montauban

"Zero-Residue" - how can it work?

10:05 - 10:35

Prof. Luciana Tavella, Università di Torino

New alien crop pests: The case of the brown marmorated stink bug

10:35 - 10:45


10:45 - 11:50

Focus: Rootstocks

Walter Guerra,
Research Centre Laimburg

M9 forever? New rootstocks challenge the dominance of M9

Gennaro Fazio, Cornell University

Rootstock breeding in New York State / USA

Vincent Bus, Plant & Food Research

Rootstock breeding in New Zealand

Felicidad Fernández, NIAB EMR

Rootstock breeding in United Kingdom

Walter Guerra,
Research Centre Laimburg


11:50 - 12:00


Chairman Gerhard Dichgans, Coordinator of the Interpoma Congress

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