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11 — 13.01.2026

Prowinter 2026

240Days 13Hours 45Minutes

International Trade Show for Snow Sports and Outdoor

The meeting point for retailers and renters for winter and outdoor sporting goods

  • What is Prowinter? Easy to say: manufacturers and wholesalers of winter sports and outdoor products present the latest innovations to retailers, rental shops and the entire world of winter sports. An important opportunity to see, touch and evaluate the new products that can be ordered for the coming season.
  • Who is Prowinter for? It is an intensive and essential B2B for retailers and renters who want to inform themselves before they buy. There is a lot of opportunities to meet with colleagues, exchange opinions, new ideas and points of view. 
1 B2B event
New Outdoor sector
3 Days
+3 Test Days on slopes

Discover the Finalists of the Prowinter Award Retail 2025!

Discover now
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Kjetil André Aamodt

Kjetil André Aamodt

Stereo Skis

Expectations for Prowinter were high, and they were not disappointed. Italians are known for their passion for skiing, and here we had the opportunity to meet many interested.

Kjetil André Aamodt

Stereo Skis
Christian Thaler

Christian Thaler

CEO Wintersteiger Italy

Prowinter is an important meeting place for us to maintain existing contacts, discuss new projects and get a picture of the mood in the industry. The trade fair offers the perfect opportunity to meet as many customers as possible and plan investments - and that's exactly what we managed to do.

Christian Thaler

CEO Wintersteiger Italy
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Partner

Contact us

Geraldine Coccagna

Geraldine Coccagna

BRAND MANAGER
T. +39 0471 516039
T. +39 0471 516039
Anna Crosignani

Anna Crosignani

T. +39 0471 516108
T. +39 0471 516108
Francesca Lazzarini

Francesca Lazzarini

Project Manager
T. +39 0471 516259
T. +39 0471 516259