Day 2

2024: Empowering Teams and Thrilling Guests

© Hannes Unterhauser


Inspire, Innovate, Initiate Change.

The second day of the BEAM Summit on Friday, June 7, 2024, offers a diverse program for all participants. The day starts with an inspiring morning run, followed by stimulating presentations, networking opportunities, and best practices. On the main stage, of course, with simultaneous translation in GER-ITA-ENG. At 1:00 p.m., the day concludes with a regional and seasonal lunch.

06:30 AM


5km BEAM Good Morning City Run Bolzano

The 5km BEAM Good Morning Run in Bolzano kickstarts the day with energizing networking and an invigorating route through the capital city.

09:00 AM

Future Talk

Opening by Christian Hamerle and Maria Elisabeth Laimer

Is the gastronomic future emerging in the laboratory? Hospitality as a mediator between science and practice

Lisa Althuber | NOI Techpark, Bolzano

09:15 AM


Rebranding Hospitality - How hospitality can shed its negative image and make itself attractive to the Next Gen!

+ Ask me anything!

Yaël Meier | Co-founder of ZEAM, Bestselling Author, Forbes 30 under 30

The co-founder of the leading Gen Z agency in the DACH region discusses the changed desires and values of the young generation, which will crucially shape the hospitality of tomorrow both as guests and as employees.

10:00 AM


The allure of good places - Strategies for public and private spaces

Michi Kern | This Is Really Happening, Munich

10:30 AM


BEAM Networking & Coffee Break

11:30 AM


Designers of a new age of tourism

Maurizio Vianello | Ca' Savio, Venice

12:00 PM


AI in Hospitality: From Superintelligence to Smiles 

Moritz Schröder | Tech-Enthusiast, KI-Optimist & AI Strategist, Merantix

The ML Strategy Lead at Merantix shows us how to unlock AI's full potential: booking platforms, tailored guest journeys, price optimisation strategies, and building a harmonious relationship between human and AI, such as in recruiting or employee development.

01:00 PM

F&B Experience

Final Lunch

Explore the first day of the BEAM Summit 2024!

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