Hero section
10 — 12.01.2027

Prowinter 2027

Compact, international and meaningful

171Days 9Hours 50Minutes

International Trade Show for Snow Sports and Outdoor

The international meeting point for retail and rental for winter and outdoor sporting goods

  • As the industry’s first event of the year, Prowinter is strengthening its role within the European market, with more than 30% of exhibitors coming from abroad and a steadily growing presence of international brands. 
  • Manufacturers, distributors, retailers and rental professionals come here to build relationships, do business and get an early look at new products, collections and trends for the upcoming season. 
  • In 2027, the hall dedicated to winter outdoor activities continues to grow, developed together with MagNet and Italian Outdoor Group, and also hosts the Scandinavian Village, created in collaboration with Huginbiz. 
  • In the heart of the Alps and in a strategic position between Northern and Southern Europe, Bolzano provides the ideal setting for a carefully curated trade show that stays close to the market and is attracting a growing number of industry professionals and decision-makers.  
1 B2B event
2 Sectors
3 Days
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Hieronim Pala

Hieronim Pala

Brand/Sales Manager QBL Systems

We have been exhibiting here for many years and operate internationally. Prowinter is the key trade fair for our industry in the Italian market and continues to grow in importance and relevance.

Hieronim Pala

Brand/Sales Manager QBL Systems
Daniel Ziener

Daniel Ziener

Managing Director Sales & Marketing, Franz Ziener GmbH & Co. KG

Prowinter is well on its way to establishing itself as the new leading trade fair for winter sports. It provides us with a strong platform to meet Italian and international business partners and to engage in in-depth exchanges about trends and new product developments.

Daniel Ziener

Managing Director Sales & Marketing, Franz Ziener GmbH & Co. KG
Chris Weber

Chris Weber

Country Manager Central Zone, Hestra Gloves

The fair impresses with its growth, strong brands, and high-quality presentations. For us, it is the ideal stage to showcase our product quality and further expand our market presence in Italy and internationally.

Chris Weber

Country Manager Central Zone, Hestra Gloves
Simone Manzio

Simone Manzio

Manager Trentino-South Tyrol CMP

Prowinter proves to be a fair on the rise, both in terms of exhibition space and in the outdoor and apparel sectors. The quality of attendance shows that the event is developing in the right direction.

Simone Manzio

Manager Trentino-South Tyrol CMP
Andrea Costa

Andrea Costa

Marketing Manager Italia Gruppo EOC

A key meeting point for retailers and rental companies from all over Italy and beyond. The fair is the perfect occasion to meet long-standing clients, showcase new products, and create fresh business opportunities.

Andrea Costa

Marketing Manager Italia Gruppo EOC
Pietro Colturi

Pietro Colturi

Country Manager Burton

We have always believed in Prowinter, and in this new format it has certainly hit the mark: we met many customers from the outdoor sector and across different industries. The interest is there, the format is right, and the quality is higher compared to other trade fairs.

Pietro Colturi

Country Manager Burton

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