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Prowinter Lab

The future of ski shops and rental in Italy

  • Prowinter Lab is the Prowinter project-observatory that for many years has aimed to study the Italian winter sports equipment shops rental market, to better understand the trends and challenges of the sector. 
  • As of 2018, the project has collected data from over 1,000 companies across Italy, representing an effective tool to know, anticipate and face a constantly changing landscape.
  • This year during Prowinter data was collected through a season survey for 2025/2026. Dowload the 2026 Report on this page! The Report in only in italian and german available.

Download Report Prowinter Lab 2026

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