Prowinter Lab is the Prowinter project-observatory that for many years has aimed to study the Italian winter sports equipment rental market, to better understand the trends and challenges of the sector. As of 2018, the project has collected data from over 1,000 companies across Italy, representing an effective tool to know, anticipate and face a constantly changing landscape.
Also this year during Prowinter, which has be held from 10 to 12 January 2024 at the Bolzano Trade Fair, the data collected through a pre-season survey have been presented and there took a discussion on the start of the 2023/2024 season place.
The data collected, as well as being presented at the fair, are shared on this page.
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