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Prowinter Lab

The future of ski rental in Italy

  • Prowinter Lab is the Prowinter project-observatory that for many years has aimed to study the Italian winter sports equipment rental market, to better understand the trends and challenges of the sector. As of 2018, the project has collected data from over 1,000 companies across Italy, representing an effective tool to know, anticipate and face a constantly changing landscape.
  • This year, during Prowinter, which took place from January 13 to 15 at the Bolzano Fair, data was collected through a pre-season survey for 2024/2025. This year, in addition to ski rentals, the survey also includes winter sports equipment stores, broadening the scope of our analysis.
  • The data collected, as well as being presented at the fair, are shared on this page. 

Download midseason survey 2025 Prowinter Lab

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Prowinter Ski Rental Summit powered by ITASnow 

At the end of the 2025 winter season, we look forward to seeing you at the Ski Rental Summit on Friday 11 April at the Bolzano Trade Fair, where the seasonal rental dates will be presented. Be there!

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