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Highlights trads shows spring 2018

Why you should visit Fiera Bolzano

Located in a bilingual region, Fiera Bolzano is the ideal meeting point for companies from the German-speaking areas of northern Europe and their Italian-speaking counterparts to the south. Our events focus chiefly on  tourism and hotels, winter sports and Alpine technology, Alpine agriculture and industry, sustainable building and renewable energies.
 

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Why exhibit at Fiera Bolzano?

Located in a bilingual region, Fiera Bolzano is the ideal meeting point for companies from the German-speaking areas of northern Europe and their Italian-speaking counterparts to the south. Our events focus chiefly on subjects relating to the Alpine economy, with a particular preference for areas in which the Trentino Alto Adige region is an acknowledged leader at national or international level.

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News

“The Apple in the World” congress looks East

INTERPOMA

From Eastern Europe to Japan via Russia, the Middle East and the republics of Central Asia, all the news on how the geography of apple-growing is changing. The 2018 edition of Interpoma, the biennial event organized by Fiera Bolzano exclusively for ...

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Here’s to another 10 years of Alpitec China

ALPITEC CHINA

During the past decade, Alpitec China has celebrated ten successful editions in China’s capital, witnessing the rise of what is without a doubt the most promising ski market in the world. Having established itself as the leading business platfo ...

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Nine guided tours to discover all the secrets of apple production in Trentino Alto Adige

INTERPOMA

The only trade show in the world dedicated solely to apple production is offering guided tours to farms and other businesses to see at first hand the innovations being introduced in the sector. The Interpoma Innovation tours and the Melinda Tour are ...

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INTERPOMA CHINA 2018 International Congress & Exhibition Successfully Concluded in Weihai

INTERPOMA

The 2nd INTERPOMA CHINA International Congress & Exhibition was successfully held from June 28-29, 2018  in Weihai, Shandong Province. During the two trade show days, 1000 professionals, including researchers, experts and renowned companies, ...

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Interpoma China: the program for 'China and the apple in the world' Congress and Interpoma China Tou

INTERPOCHINA

The international congress on the apple sector returns to China and will be held, as last year, during Interpoma China, from 28 to 29 June 2018, at the Weihai International Exhibition & Conference Center in the Shandong Province of China. On this occ ...

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A focus on organic apple growing at the Interpoma Congress

INTERPOMA

The first part of the second day of the traditional “The Apple in the World” congress, held at Interpoma on 15 and 16 November, will be devoted to the future of organic production. Fritz Prem from the Europäische Bioobst Forum offers ...

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INTERPOMA CHINA 2018 International Congress & Exhibition open in Weihai

INTERPOMA

INTERPOMA CHINA 2018 International Congress & Exhibition Rallies for the modernization of apple cultivation in ChinaINTERPOMA CHINA 2018 International Congress & Exhibition unveiled on June 28, 2018 at Weihai International Exhibition & Co ...

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Interpoma 2018 gives space to innovative ideas with their first Startup Village

INTERPOMA

Robotics, Superfood & Software Solutions are the keywords of the first Startup Village by Interpoma, which will inaugurate this year, entirely dedicated to innovative ideas to improve the various sectors of the apple industry.The future of the pl ...

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Interpoma 2018 heralds the first year of the “Technology Award”

INTERPOMA

The best innovations in technology and equipment for apple-growing and post-harvest processing can compete for a “prize package” worth 5,000 eurosTechnology will be the true protagonist at Interpoma 2018, the international apple-growing t ...

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Prowinter 2018 - Steep slopes and high spirits

PROWINTER

Yesterday Prowinter, the B2B Days for Snow, Rental and Mountain Innovation have officially closed their doors for the 18th time. This past edition has been three days full of encounters, exchange and, most of all, celebration to conclude a successful ...

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Successful 10th edition for Alpitec China

ALPITEC CHINA

Alpitec China celebrated its tenth edition from the 24th to the 27th of January. Together with ISPO Beijing, the leading multi-segment sports exhibition in Asia, Alpitec China offers an overview of the sector, including useful background information ...

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Interpoma 2018 – innovation takes center stage

INTERPOMA

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol. From November 15 to 17, Bolzano will once again become the appl ...

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“The Apple in the World” congress looks East

From Eastern Europe to Japan via Russia, the Middle East and the republics of Central Asia, all the news on how the geography of apple-growing is changing.

The 2018 edition of Interpoma, the biennial event organized by Fiera Bolzano exclusively for the apple production sector and scheduled for November 15 to 17 this year, promises to be bursting with new ideas and products. Among the events most eagerly awaited by the industry is “The Apple in the World” congress, which will offer as detailed and exhaustive as possible a panorama of what’s happening in the East, from Poland to Japan. 

Kurt Werth, Congress organizer and coordinator, gives us a flavor now of some of the subjects up for discussion. 

“The plan to look at what’s happening in apple production in the Near and Far East,” Werth explains, “comes from an idea hatched jointly with Jochen Kager, Europe & Middle East Director of AgroFresh, because there are situations and dynamics in this geographical area that are worth exploring in more detail. Poland, which this year is expected to produce a harvest of 4.5 million tonnes – another record and twice the size of Italy’s apple production – will be dealt with separately; the event will focus more on the emerging economies,” Werth continues. “For example, we will talk about Russia, where a large amount of investment in terms of both land and resources is taking place in the Caucasus region, for instance in the Krasnodar area and in Kabardino-Balkaria. Thousands of new plants have been set up there in the last five years, with trees imported from Holland and Italy. This is really interesting because it’s not just new in relation to the old Soviet-era type of fruit-growing, but something entirely new, with large corporations investing in fruit-growing.”

“After Russia,” Werth continues, “we’ll continue our journey eastwards to other central Asian countries. Although they do not have the land area available in Russia, they still have some interesting features and are developing rapidly. I’m thinking in this case of former Soviet republics like Uzbekistan, Kazakhstan, Kyrgyzstan and Tajikistan. We will also look at Turkey, which has an important tradition of growing apples but where new production facilities are being set up. Big changes are happening in all these countries, but from an agronomic point of view, not everything is going as well as it should: despite the presence of consultants and experts, there are many problems, sometimes because unsuitable land is chosen”.

Discussions will also cover Iran, one of the world’s largest apple producers: in terms of quantity it produces slightly more than Italy and Turkey, but its production techniques are outdated. A panorama will also be given of the Baltic republics and Eastern and Central European countries like Croatia, Slovenia, the Czech Republic and Slovakia, before moving on to the Far East.

“I have personally been to both Koreas,” says Werth, “and the situation in North and South is very different. In the South, the situation is similar to that of South Tyrol, with small family farms engaged in intensive production; in North Korea there is major investment exclusively by the State, often on unsuitable land.”

The journey eastwards through apple production then moves to Japan, where apple production is unlike anywhere else: the price is also ten times higher than in Europe, and an apple is never perfect enough. There is very high quality research taking place, in which the aesthetic element is fundamentally important, and production is very labor-intensive, which massively increases costs, though production is slightly less than that of South Tyrol: 800,000 tonnes compared to 1 million tonnes produced in South Tyrol.

“Staying in Asia, India is a case apart,” concludes Werth, “which we will look at in passing because it’s not particularly interesting from a production point of view, but should not be ignored for other important reasons. India has a population of around 1.5 billion, which is similar to the population of China, but it produces only 2 million tonnes of apples, or slightly more. This means that if every Indian were to consume 2 to 3 kg of apples per year, around 3 million tonnes would lack from the global market. South Tyrol is looking at this situation very closely and, through the organization of From, it has opened a channel with the Indian market. However, there are a number of unanswered questions because India is nevertheless a long way away, and needs large quantities and varieties with a long shelf life”.

There will be a special focus of the Congress dedicated solely to China, which is the world’s leading apple producer, producing 43 to 45 million tonnes per year (global production is around 83 to 85 million tonnes), with a talk by Professor Yuan Yongbing from Qingdao Agricultural University.

“The Apple in the World” will take place on November 15 and 16 at Fiera Bolzano, during the 11th edition of Interpoma.

 

Info: 

www.fierabolzano.it/interpoma/

http://www.fierabolzano.it/interpoma/la-mela-nel-mondo.htm 


Here’s to another 10 years of Alpitec China

During the past decade, Alpitec China has celebrated ten successful editions in China’s capital, witnessing the rise of what is without a doubt the most promising ski market in the world. Having established itself as the leading business platform in the Asia-Pacific region, it is now ready for a new venue, a new chapter and another ten prosperous years. The upcoming 11th edition is going to take place from January 16 – 19, 2019 at the new China International Exhibition Center (CIEC New Venue) together with ISPO Beijing.

The 10th anniversary edition of Alpitec China, which was held from January 24 to 27 2018, closed its doors with numbers to be proud of: Gross exhibition area increased by over 60% to a total amount of 4.500 square meters, presenting 79 exhibitors and exhibiting brands (+17% from 2017) from 11 different countries. During the four trade show days, international and domestic key players from the world of winter technologies welcomed 30,000 visitors, who flocked to the China National Convention Center to discover novelties, network and do business.

Bringing winter to China since 2009

An anniversary celebration is always a good time to look back and reflect – even when it comes to trade shows. The story of Alpitec in China dates back to its very first edition in in 2009, when it covered merely a few hundred square meters of the China National Exhibition Center (CIEC), featuring little over 30 exhibitors. In 2011, not even having doubled in size, it followed ISPO China (later: ISPO Beijing) to their new common venue, the newly built China National Convention Center (CNCC) close to the capital’s famous Bird’s Nest. Fired by China's rapidly developing winter sports sector, the interest in mountain and winter technologies started to boom - and Alpitec China with it: In 2013, the total exhibition space exceeded 1000 square meters for the first time, filling it with snowmaking solutions, ski lifts, groomers and snowmobiles from globally leading brands. The assignment of the Beijing 2022 Olympic Winter Games accelerated this trend, and the edition of 2016 was the first one to register over 2000 square meters in gross exhibition area. Two editions later, in 2018, that number had already more than doubled and for the upcoming 11th edition, prospects are just as bright: with the Winter Olympic Games right around the corner, the Chinese market is definitely the place to be. 

The snow dragon keeps on growing

The third edition of Benny Wu’s China Ski Industry White Book confirms what the previous ones had already anticipated: that China is the biggest beginners’ ski market in the world. Over 17 million skiers (+16% from the year before) populated the slopes of 703 Chinese ski resorts in 2017 (+9%), underlining a rapid and steady growth of the entire industry. In terms of winter and mountain technologies, Benny Wu and his associates registered a total of 236 aerial lifts (+18,5% from 2016), 1076 magic carpets (+26,5%), 6600 snowmaking machines (+27%) and 485 snow groomers (+18%) operating all over China.

A new chapter at the NCIEC

For the upcoming 11th edition in 2019, Alpitec China is moving again - to Beijing's new International Exhibition Center (CIEC New Venue), occupying three of the spacious and comfortably modern exhibition halls together with ISPO Beijing. On the Alpitec area, counting roughly 5000 square meters in hall E3, globally renowned key players are going to present themselves to decision makers from China's budding ski resorts, offering them all they could wish for from the technology department. Among the program highlights of the upcoming edition is as always the Asia Pacific Snow Conference (APSC), which has been a jour fixe for years, enriching the exhibition with insights on the most up-to-date topics on ski resort management and marketing. Another appointment not to miss in 2019 is the second edition of the APSC Technical Workshop, which is going to provide detailed information on the technical side of business, delivered by the sector’s key players themselves.

Alpitec China is therefore an opportunity not only to discover product innovations, maintain business relationships and make new contacts, but also to keep up-to-date with what has become the largest ski market in the world: “We are proud to provide such an important platform to the rapidly growing Asian winter industry. With 10 successful editions behind us, we are looking forward to yet another ten prosperous years”, says Thomas Mur, Managing Director of Fiera Bolzano, the organizer behind Alpitec China.

The 11th edition of Alpitec China is going to take place from the 16th to the 19th of January 2019 in the China International Exhibition Center (CIEC New Venue) in Beijing, together with ISPO Beijing, the leading multi-segment sports exhibition in Asia.

Nine guided tours to discover all the secrets of apple production in Trentino Alto Adige

The only trade show in the world dedicated solely to apple production is offering guided tours to farms and other businesses to see at first hand the innovations being introduced in the sector. The Interpoma Innovation tours and the Melinda Tour are this year’s big news.

Interpoma, the only international trade show dedicated to apples, to be held at Fiera Bolzano from November 15 to 17, has enriched its program with a series of guided tours reserved for apple sector professionals and the press, to promote the advanced production methods used in Alto Adige and demonstrate the highly innovative processing systems used here.

A total of nine daytime tours are planned, three to take place on Thursday November 15, five on Friday November 16, and one on the final day, Saturday November 17. Alongside the traditional tours looking at the organic sector and at technology, the big news this year will be the Interpoma Innovation Tours and the Melinda Tour. On Friday there will be an opportunity to take part in tours to look at innovation in the food sector, one in the morning and one in the afternoon: NOI Techpark, the Alto Adige technology park that brings businesses, researchers and students together to generate innovation, will show at first hand the work of startups operating in the food technology, automation, and green and alpine technologies sector. On Saturday morning, it will be the turn of Interpoma Tour Melinda, starting with a tour of MondoMelinda, the Consorzio Melinda visitor center in Segno di Predaia (TN), followed by a tour of the “underground cells”, vast galleries carved out of the rock, 275 m below the surface, which are used to store apples. 

Moving on to the traditional tours, the first two will be for anyone particularly interested in finding out more about the organic sector; they will be run in parallel early in the morning. The destination will be Val Venosta, the apple-growing area par excellence, with a general presentation of the environment, a tour of the Vi.p Laces Bio Cooperative in Laces (BZ) and another tour of an organic apple farm. 

The third and final tour on Thursday is scheduled for the afternoon and will visit Laives, where a general presentation will be given, followed by two tours, the first to an apple farm in the area, and the second to the “VOG Products” Cooperative, an innovative business processing fruit from Alto Adige and Trentino.

Friday will begin at 8.30 with a tour in the Bronzolo (BZ) area, during which there will be visits to Consorzio VOG’s “Grufrut” Cooperative and an apple farm in Magrè. The tour is expected to finish by 12.

The last two tours will run simultaneously (1.30 pm – 5 pm) in the afternoon. One will head for Vilpiano, with a tour of a Bolzano apple farm and the company “Egma/Fructus Meran”, which specializes in fruit processing and marketing. The other afternoon tour will be to Lana, to visit an apple farm and a checking station for spraying equipment.

Each tour costs 80 euros (including a trade show entry ticket) per person and reservations are already available online on the tours page of the official website: http://www.fierabolzano.it/interpoma/en/tour.htm.

“Interpoma’s tours,” explains Thomas Mur, Director of Fiera Bolzano, “are enhanced each year with content and ideas of real interest to apple producers because they offer a chance to see some of the most advanced apple production and processing techniques in action. We decided to offer this particularly dynamic range of tours in 2018 to satisfy the variety of interests in the sector.” 


INTERPOMA CHINA 2018 International Congress & Exhibition Successfully Concluded in Weihai

The 2nd INTERPOMA CHINA International Congress & Exhibition was successfully held from June 28-29, 2018  in Weihai, Shandong Province. During the two trade show days, 1000 professionals, including researchers, experts and renowned companies, visited Interpoma China, and 650 delegates participated in the Congress, which featured a series of speakers from China and overseas on the topics of apple cultivation, storage and marketing. Two tours have been organized to showcase the fast development of modern orchards in Weihai with the support of the local government authorities.
 
The INTERPOMA CHINA 2018 International Congress & Exhibition is concluded, marking the second successful China edition of the event organized by Fiera Bolzano in cooperation with Messe München Shanghai. The two-day event attracted 1,000 professional apple industry expo visitors from China and around the world, who were eager to participate in the modernization and globalization of China’s apple industry. The Congress garnered 650 attendees which discussed the latest growing techniques and technologies, while industry leaders from China introduced the state of the Chinese industry. The learning and networking experience gained an extra boost from two orchard tours, which were appreciated from both Chinese and international attendees.

“This is the professional show for the apple industry, so we really consider it a must-attend event,” said Mr. CHEN Yongchun, General Manager of Fruitong Science and Technology (FRT), an exhibitor at the show specializing in climate-controlled warehouses. “Plus, the quality of the Congress is very good. We will definitely exhibit again at next year’s INTERPOMA CHINA in Shanghai.”

This year’s INTERPOMA CHINA placed an emphasis on new machineries, equipment and tools that can be employed in China's cultivation of apples, which visitors got the opportunity to better understand through conversation with the 30 companies from Italy, Belgium, the Netherlands and China who were exhibiting their products and services. The exhibitors which already participated in at last year’s inaugural INTERPOMA CHINA, were happy with the second edition. "We generated some good business from exhibiting at the first show last year," says Mr. LIU Linxuan, Sales Director of Haisheng Nursery. "This year we met with some more potential customers and we'll follow up with them after the show. We've already signed up for next year's INTERPOMA CHINA."

With the main topic “China and the Apple in the World,” the INTERPOMA CHINA International Congress was praised by its 650 participants. The international Interpoma experts comittee recruited top speakers covering a wide spectrum of the topics. These ranged from highlighting the latest cutting-edge international modern growing techniques, such as fertilizer management, pest and disease management and cold storage, to an in-depth look at the current state of China production and retail market. Günther Mahlknecht of GRIBA Nursery in Terlano, Italy presented the topic “The Knip-Boom Production in Nursery,” while Li Baohua, a Professor at Qingdao Agricultural University talked about “The current situation, problems and solution of apple pest management in China.”

To sum it up, INTERPOMA CHINA International Congress attendees walked away with a heightened understanding of both global best practices and the status of the Chinese industry. They also learned that, despite strong modernization of orchards in the area around Weihai (China’s leading apple producing region), China has an urgent need for even further modernization of cultivation across the country so as to meet market demand amidst labor shortages and rising costs. Thomas Mur, Managing Director of Fiera Bolzano Exhibition Center, commented: “We chose the right topics for the Congress, and as a result we have received positive feedback from the attendees. Like at Interpoma Bolzano, to be held from November 15 to 17 this year, we will make no compromise on the quality of the Congress. Our mission is to be a premium networking platform for the cultivation, storage and marketing of apples by creating value for exhibitors and visitors alike.”
This is good news for international exhibitors at INTERPOMA CHINA looking for new customers, as well as for Chinese growers in attendance who are looking to modernize their orchards, but need the right technologies and equipment to do so. Both sides gained a greater understanding of the situation in China through INTERPOMA CHINA’s orchard tours. This year’s tours showcased both traditional and modern orchards, including leading companies such as Yingjuyuan, Xinyuan, Yueduo and 51 Farm.  Participants saw that even modern orchards that have developed for just two or three years have made significant progress. This deomstrated that modern cultivation will be the future trend in China’s apple industry and poses business opportunities for both the international players and the local growers who will reap the economic benefit from upgrading their orchards.

INTERPOMA CHINA has built a solid foundation in Shandong, one of the most innovative provinces in China for apple technologies. The next stop of INTERPOMA CHINA will be Shanghai, held together with FRESH LOGISTICS ASIA, organized by Messe München Shanghai from April 15-17, 2019 in Shanghai. Companies interested in participating and reaping the benefits of the modernization of China's apple industry are encouraged to register now to exhibit in Shanghai next year at INTERPOMA CHINA 2019.

Kees Biemans, General Manager of Verbeek said: “China’s market is huge and it is a developing market for new systems. It will take few years for Chinese growers to realize the importance of good quality of trees and good technical support, like the upgrade we made 25 years ago in Europe. Like Interpoma in Bolzano, in China we also need a specialized exhibition, a meeting point, a conference point. Interpoma China is undertaking this now in order to achieve a critical mass.” 


Roberto Beccegato, Service and Business Manager of Carraro explained: “The Chinese market for this type of machinery is still immature, but there is demand. We want to be here and we think that in the next four or five years there will be a good development of this sector and it would be a pity to lose this train. Interpoma is an opportunity to be present and to let people know about our products. Shanghai is an important location and all the companies and even the big owners of orchards see this city as a very important meeting point for their activities, including the cultivation part”.


For more information: www.fierabolzano.it/interpomachina

Interpoma China: the program for 'China and the apple in the world' Congress and Interpoma China Tou

The international congress on the apple sector returns to China and will be held, as last year, during Interpoma China, from 28 to 29 June 2018, at the Weihai International Exhibition & Conference Center in the Shandong Province of China. On this occasion, Interpoma China Tours will be held on 29th and 30th June 2018, pointing out the future trends in China’s booming apple sector. Bolzano, 7 May 2018 - Interpoma China Congress offers an international program featuring renowned speakers from all over the world, organized with the help of numerous partners such as Weihai Municipal Agriculture Bureau, Qingdao Agriculture University, and the Apple Industry Association of Weihai. China Council of the Promotion of International Trade - Weihai Branch, Municipal Human Resources and Social Security Bureau, Fruit Tree and Tea Workstation of Shandong, Research Institute of Pomology, Chinese Academy of Agricultural Sciences Professional Committee of Pomology, Chinese Society of Horticultural Science Fruit Tree and Tea Workstation of Weihai, China Apple Research System. China and the apple in the world During these two days the focus is placed on the possibility to introduce new machineries, equipment and tools in China's cultivation of apples. The main themes in the morning of Thursday June 28 will look at “Low Loss Spray Application and Mechanization in Fruit Production”, “Analysis of technological approaches to reduce chemical fertilizer application in apple orchard in China”, and “Targeted Fertilization based on Soil- and Leaf Analyses”. In the afternoon the main themes are “Maturity Tests, Harvest Window and Storage Systems”, “Market status and developing strategy of apple producing and marketing docking in China”, and “Japanese Fuji Cultivation changing from bagged to non-bagged “. On Friday June 29 morning, the second and final day, the focus will be “Chemical Thinning and Growth Regulators on Fuji”, “The current situation, problems and solution of apple pest management in China”, and “The Knip-Boom Production in Nursery”. During the 3 half days Congress this year, several experts from apple industry companies will bring and share their advanced technique, facility and rich practical experience to all the attendees. Interpoma China Tours The Interpoma China Tours, co-organized by the Weihai Municipal Agriculture Bureau, Qingdao Agriculture University, Fruit Tree and Tea Workstation of Shandong, Weihai Mnicipal Human Resources and Social Security Bureau, and the Fiera Bolzano Exhibition Center, are meant to give an introduction to the reality of the Chinese apple industry, showcasing not only the traditional methods and the present process of modernization when it comes to the producing and processing of apples, but also pointing out the future trends in China’s booming apple sector. Industry experts and pomologists are going to take the participants out into apple orchards of Weihai and processing sites and give the chance to experience the endless opportunities China has to offer. Two Interpoma China Tours are scheduled to take place during the event Interpoma China 2018, following two different lines and tour programs. Tour 1 on June 29th afternoon will be half-day tour intended for the Chinese audience interested in getting to know the development of the Chinese apple industry, featuring 2 lines to choose from: Line 1 is going to lead you to Weihai's Lingang, New Economic & Huancui districts, concentrating thematically on China's modern way of apple cultivation, innovative techniques and tree nurseries. Line 2 will instead focus on apple storage, sorting facilities and the modern way of apple cultivation in Weihai Rongcheng city. One more special tour for international guests Tour 2 scheduled on June 30th, which is going to be special full-day tours exclusively for Pre-registered applicants and international guests, combining both lines and feature English speaking guides and experts on 30th. For more information: www.fierabolzano.it/interpomachina

A focus on organic apple growing at the Interpoma Congress

The first part of the second day of the traditional “The Apple in the World” congress, held at Interpoma on 15 and 16 November, will be devoted to the future of organic production. Fritz Prem from the Europäische Bioobst Forum offers us an interesting preview

“Sustainability in Apple Production: Organic and Integrated Production” is the title of the morning session of “The Apple in the World” on November 16. This biennial international congress is held during Interpoma, the only international event devoted solely to apples, which will be taking place at Fiera Bolzano from November 15‒17 this year.

The congress will explore a number of different issues affecting modern apple production and its prospects, both from an agronomic and a technological standpoint. More specifically, the talks during the morning session on day two will primarily be examining organic and integrated production. Fritz Prem from the Europäische Bioobst Forum (European organic fruit forum) will give the opening talk. Today, just a few months away from the eagerly awaited Interpoma show, he tells us about organic apple production and its prospects for development.

“On a global scale, Europe and North America are the markets experiencing the biggest growth in organic production,” he explains. “Sustainability, protection of resources, and ecological responsibility are not yet strong points in other areas of the developed world. When looking at Europe in particular, Germany and France absorb the largest quantities of organic apples. However, the organic apple markets are also developing well in Scandinavia, Austria, Italy, Great Britain, and, more recently, Spain.
In terms of production, Italy leads the field in Europe for organic apples (with the highest conversion rates in Alto Adige), followed by Germany and Austria.”

Prem also takes the opportunity to provide some important agronomic information, explaining how: “In organic production we need robust, vigorous varieties. What’s more, apples are a long-term investment, since it takes several years before production can be converted to organic. The most suitable varieties for organic production include Topaz, Bonita and Natyra, which are resistant to apple scab, but Gala and Pinova are also achieving good results in this sense.”

“Organic production is currently on the up in countries with the highest purchasing power,” continues Prem. “These are the markets where we are seeing the organic sector leave its niche position behind and become attractive to bigger swathes of consumers. In fact the organic sector already accounts for more than 10% of the total sales volume in Austria and around 5‒7% in the most important markets, where it is continuing to rise. This demand is also helping to boost the organic conversion rate in the field of production.”

Last but not least, Prem dwells on the future of the organic apple growing market and on the challenges that lie ahead. “Throughout Europe,” he concludes, “we are seeing very strong development in the field of organic research and testing. Expertise is expanding very rapidly among producers and this process is being accelerated by international knowledge sharing, which is helping to resolve problems linked to production. Furthermore, the vitality and robustness of the plants have become important characteristics in the new growing programs: new and better varieties should therefore become available at regular intervals. Soil management looks set to be a major challenge for organic production: the interaction between working the land, greening, warming, aeration, mineralization, and evaporation will play an increasingly fundamental part.”

“The Apple in the World” congress will take place from November 15‒16 at Interpoma, Fiera Bolzano.

INTERPOMA CHINA 2018 International Congress & Exhibition open in Weihai

INTERPOMA CHINA 2018 International Congress & Exhibition Rallies for the modernization of apple cultivation in China

INTERPOMA CHINA 2018 International Congress & Exhibition unveiled on June 28, 2018 at Weihai International Exhibition & Conference Center in Shandong Province,  it is the second edition of show after its debut in China one year ago. With the  support from the parent Italian Interpoma Trade Show, this exhibition focuses on the  cultivation, storage, and market of the apple industry. “China and the apple in the world”, the international congress of Interpoma China, is also held concurrently which includes several keynote speeches and technical seminars—delivering professional and technical apple industry information and promoting the modernization of apple growing in China. In addition, tours to apple orchards are organized for attendees to witness the prosperous future of China’s apple industry first hand.
 

Professor Yuan Yongbing of Qingdao Agriculture University presided over the opening ceremony. Distinguished guests who made appearances during the ceremony included Fiera Bolzano Exhibition Center Managing Director Mr. Thomas Mur, KurtWerth Consulting General Manager Mr. Kurt Werth, Fruit Tree and Tea Workstation of Shandong Director Mr. Wang Zhigang, Weihai Municipal Human Resource and Social Security Bureau Researcher Mr. Sun Ming, and Weihai Municipal Agriculture Bureau Researcher Mr. Wang Deguang. Over 250 Chinese and international guests were present. 

The subject of this year’s event is “green development”. According to Professor Yuan Yongbing's speech during the opening ceremony, this event promotes the introduction of overseas talents and development of China’s local apple industry. Moreover, through an event such as INTERPOMA CHINA 2018, Weihai aims to become an international hub of talent, technology, information and recourses for the apple industry.

Mr. Wang Deguang of the Weihai Municipal Agriculture Bureau emphasized the importance of Weihai as a part of China’s apple growing industry. Weihai has over 100 years of apple production history and has grown into China’s primary apple producing area—the city alone has 47,000 hectar of land dedicated to apple farming. In recent years, Weihai has been studying advanced, international apple growing techniques. In doing so, Weihai has taken the lead in adapting the latest modes of apple cultivation. Mr. Wang also expressed that Weihai has gradually been transitioning its traditional orchards into modern orchards, which has led to the rapid development of the city’s apple industry. The area of modern orchards has already reached 20,000 hectar—that is about half of the total apple planting area in the city. Rightly so, Weihai has become the largest modern apple planting area in China. 

Mr. Thomas Mur, Managing Director of Fiera Bolzano Exhibition Center, made clear that China is one of the leading apple-growing countries in the world. And as such, it is right to share Interpoma’s 20 years of success with China. The mission of INTERPOMA CHINA, according to Mr. Thomas Mur, is “to create a unique platform for sharing know-how in one of the strongest agricultural markets worldwide, to strengthen the connections between China and Italy and in this way contribute to the development of the apple industry in Shandong Province and beyond.”

There are total 30 exhibitor at the show including several machinery suppliers & nurseries from Italy, Belgium and Netherlands. Chinese apple industry giants such as Haisheng, China National Tree Seed Corporation, Huasheng Nursery, and Salver all exhibit at the show as well as Weihai’s leading modern apple producers like Ying Ju Yuan and Xin Yuan. 

      Interpoma China Congress followed the opening ceremony where well-known professionals from around the world delivered valued speeches. This year’s conference was jointly organized by Weihai Municipal Agriculture Bureau, Qingdao Agriculture University, and Weihai Apple Industry Association. The focus quickly centered on the rising demand for orchard machinery in China’s apple producing areas—an opportunity for the adoption of new equipment and tools in Chinese orchards. The seminars are divided into three sections. On Thursday 28 June, the subjects of two sections rallied around “green control and precise fertilization” and “apple post-harvest handling and market situation”. On Friday 29 June, the morning workshop will focus on control techniques for chemical fertilizers, apple pest management, and seedling production technology.


For more information: www.fierabolzano.it/interpomachina

Interpoma 2018 gives space to innovative ideas with their first Startup Village

Robotics, Superfood & Software Solutions are the keywords of the first Startup Village by Interpoma, which will inaugurate this year, entirely dedicated to innovative ideas to improve
the various sectors of the apple industry.


The future of the planet is based on innovation and research. The biggest threats of the 21st century such as food security, climate change, scarcity of resources and the fight against waste, all have the same common denominator, agriculture. Technological innovation will guide the search for a more sustainable development in all industries. To produce more in quantity and quality, but with less resources (land, water,fuel) wasted, will be on of the biggest challenge and the boom of startups in the last years in various sectors of the agribusiness, will be one of the driving forces behind the development of technological innovations to tackle those.

After two successful editions of the “Interpoma Innovation Camp ", Interpoma - international fair of the apple industry at Fiera Bolzano from 15. - 17. November. Will introduce their first "Startup Village ", a platform for the exchange of new ideas and innovative themes in the agriculture-apple industry between consolidated companies and startups with young talents and experts in the field.

The startups interested in participating can fill in the participation form on: http://www.fierabolzano.it/interpoma/en/startupvillage.html. Selected startups will get a free desk at the Interpoma 2018 Startup Village from 15 to 17 November and they have the chance to present their innovation to the international and national trade press. The package also includes a matchmaking with the 400 exhibitors and visibility on all Interpoma channels (Trade Press & Press + Web). The cost for the startup amounts to only € 290,00.

Interpoma 2018 heralds the first year of the “Technology Award”

The best innovations in technology and equipment for apple-growing and post-harvest processing can compete for a “prize package” worth 5,000 euros

Technology will be the true protagonist at Interpoma 2018, the international apple-growing trade show scheduled to take place in Bolzano from November 15–17, 2018. For the very first time, trade show organizer Fiera Bolzano, in partnership with the Science and Technology Faculty of the Free University of Bolzano and Italian horticultural science society SOI, will introduce the Interpoma Technology Award.

“The award,” explains Thomas Mur, Director of Fiera Bolzano, “aims to highlight the technologies and equipment exhibited at the show that are the most innovative and have the greatest impact on apple-growing and crop protection techniques and the post-harvest phase. With the technical and scientific support of our partners in this initiative, we aim to reward technological innovation that will improve farm profitability, apple quality, worker safety and the environmental sustainability of the production process.”

There are two award categories in the first year: “Field”, which includes the subcategories “orchard management”, “plant protection” and “fruit harvest”; and “Post Harvest”, which has another three subcategories: “fruit sorting and grading”, “fruit storage” and “fruit processing”.

The Interpoma Technology Award 2018 will receive spontaneous entries submitted by the exhibitors, which will be assessed by a jury panel of nationally and internationally renowned experts and researchers. Massimo Tagliavini, president of SOI, from the Free University of Bolzano, will take part as chair of the jury panel, along with Paolo Balsari from the University of Turin, Angelo Zanella from the Laimburg Research Centre, Pietro Tonutti from the Sant’Anna School of Advanced Studies in Pisa, Fabrizio Mazzetto from the Free University of Bolzano, and Stuart Tustin from New Zealand-based Plant and Food Research. 

Companies will be assessed and awarded prizes on the basis of the products (equipment, systems, components, devices, etc.) that they enter for the competition.
Competition entries for products (a maximum of 1 per company) must be completed in English on a special entry form available on the Interpoma website and submitted to the email address interpoma@fruitecom.it by the deadline of September 10, 2018.

The award winners will be announced at the ceremony to take place at 6 pm on November 15 at the Südtirol Lounge, inside the Interpoma pavilions. The top entry in each of the two Interpoma Technology Award 2018 categories will win a ‘prize package’ worth 5,000 euros comprising: an Interpoma award winner’s plaque; the making of a 30-second commercial video promoting the product; and an increased profile at Interpoma 2018 through initiatives accompanied by communication, designed to highlight and publicize the winners and their achievements.
The publicity that the companies can expect to receive for the Technology Award will include a dedicated post on Interpoma’s social media channels, from Facebook to LinkedIn, and a news article in the Interpoma newsletter.

Prowinter 2018 - Steep slopes and high spirits

Yesterday Prowinter, the B2B Days for Snow, Rental and Mountain Innovation have officially closed their doors for the 18th time. This past edition has been three days full of encounters, exchange and, most of all, celebration to conclude a successful season. Thanks to a long and snowy winter, spirits among the 240 exhibitors and close to 6,000 specialized visitors were high, business was humming and the visit of slalom star Henrik Kristoffersen and Italian downhill-queen Sofia Goggia was only the icing on top of the cake.

Prowinter is traditionally the final appointment of the season for athletes, entrepreneurs, rentals, shop owners, ski instructors and everybody who lives and breathes winter sports.

“In this positive business environment following such a good season, we were able to generate new impetus with innovative formats like the Ski Rental Summit as well as the third edition of the Prowinter Startup Village. We will continue to focus on creating a dialog between all market players, to generate further potential for growth in the winter sports industry”, explains Thomas Mur, CEO of Fiera Bolzano Exhibition Center.

At the Prowinter Forum, the main stage inside the exhibition, not only FISI’s world renowned athletes and the Energiapura Children Series’ up-and-coming talents were awarded for their outstanding performances, but also South Tyrol’s most recent ski and snowboard instructors were invited to the stage to receive their diplomas. The 11th general meeting of the South and North Tyrolean Ropeway Association attracted numerous ropeway operators as well as producers to Prowinter.

Towards a sustainable concept of “rental”
At the heart of Prowinter stands the concept of winter and mountain sports rental, which is what makes this B2B show unique in all of Europe. To analyze and accompany the strikingly swift development of this booming industry, Prowinter Lab was founded – an independent observatory collecting data from Italy’s rental sector. Apart from doing research, in 2018 the initiative also gave life to the First Ski Rental Summit, an event aimed to promote a conscientious collaboration between all players involved, which is vital to ensure a safe and positive experience to all guests and winter sport lovers. The first edition that took place during Prowinter brought together over 80 rental shop owners, salespersons, technicians, ski instructors, producers of sports equipment and representatives from different ski resorts and touristic associations, who seized the opportunity to discuss hot topics like safety, quality and training in the rental business.

New ideas for the future of mountain sports and tourism
The third Prowinter Startup Village once again transformed Prowinter into a platform for fledging companies from all over Europe to present their innovative products for the future of mountain sports and tourism. The focus of this year’s Startup Village, powered by the Ecosystem Sports & Alpine Safety by IDM Südtirol Alto Adige, Brennercom and Plank, was the topic of safety. In fact, the first round of pitching session was dominated by the company Hallas from Iceland, who were able to convince the expert jury with their portable lightweight stretcher, suitable for rescuing someone in need even in the trickiest of circumstances. The second round was won by German Bluebird Mountain and their “Powder Buddy”, a foldable drone that in case of an avalanche emergency will help locate its owner. Both winners were awarded a free booth at Prowinter 2019.

The place to be for the mountain business in Italy

Remigio Fellet, sales representatives for Reichmann in Italy, treasures Prowinter as a platform for the Italian winter sports sector: “This B2B show is very important to us, because it marks the ending of another winter season and everybody interested in rental and ski service comes to Fiera Bolzano. This past season was a very good one and you can feel it all around.”

Alessandro Marrese, Key Account Manager at Eyewear by Bushnell confirms this positive trend: “We like Prowinter and it is important for us to be present, but we also do good business here. We had a lot of clients coming by and noted the increase in orders, which is surely also due to the excellent season behind us. In general it has been a beautiful edition, we are sure to participate again.”

Prowinter is not only the place to be for everybody working in the winter and mountain sports industry, but also an excellent opportunity to think back, take stock, and look in the future together. The next edition of Prowinter is going to take place from April 9th to 11th in Bolzano (Italy).

Successful 10th edition for Alpitec China

Alpitec China celebrated its tenth edition from the 24th to the 27th of January. Together with ISPO Beijing, the leading multi-segment sports exhibition in Asia, Alpitec China offers an overview of the sector, including useful background information and expertise. Over 30,000 visitors came to the China National Convention Center in Beijing. The Asia Pacific Snow Conference and the very first APSC Technical Workshop proved a major success with a total of over 600 participants.

79 exhibitors and exhibiting brands from 11 countries showcase the complete range of mountain and winter technologies on 4,500 square meters. Compared to last year, the exhibition area increased by over 60%. Fiera Bolzano first took the plunge into China with Alpitec in 2009: visionary Erwin Stricker had already identified it as a future market back then. Ten years later, Alpitec is the leading platform for mountain and winter technologies in the Asia-Pacific region.

“Years of work in China are paying off now in particular, with not just one but two Winter Olympics coming up on the Asian continent. We feel that Alpitec China has establishing itself as the place to be for the sector, and see the immense potential of the Chinese winter sports industry. A major increase in exhibition space and satisfied exhibitors confirm this,” says Armin Hilpold, President of Fiera Bolzano. “This would not be possible without a strong partner, I would like to take this opportunity to thank Messe München for the valuable cooperation,” adds Hilpold.

Alpitec China and ISPO Beijing are providing a 360-degree overview of the entire winter sports sector. Klaus Dittrich, Chairman & CEO Messe München, explains, “Alpitec China allows us to extend the portfolio of ISPO Beijing, including infrastructure topics such as ski lifts and snow parks. Thanks to the Olympic Winter Games in 2022 in Beijing the passion for winter sports in China is growing. Of course, the international trade show for mountain and winter technologies benefits from this popularity, as well as the whole winter sports industry. Fiera Bolzano is an important and reliable partner for us. Together we can strengthen the winter sports industry in China. I would like to thank the organizer of Fiera Bolzano for the excellent cooperation in the past ten years.”

The Chinese skiing industry in figures

In the run-up to these major sporting events, winter sports are highly popular in China, and the government is supporting them as a priority. However, the double-digit growth rates from the previous years have not quite been maintained. This is revealed in the “White Book 2017” by Benny Wu, CEO of Beijing Carving Ski Sports Development Corp., the only collection of data that analyses and describes the skiing industry in China.

57 new resorts opened from 2016 to 2017, equivalent to a growth of 8.82%. In total, there are 703 ski resorts, registering 17.5 million visits (+15.89%) in 2017. For comparison: In the same period, the corresponding figure in Switzerland was approx. 23 million. Of the 703 existing resorts in China, 145 are equipped with one or more chairlifts. While that represents an increase of 16%, it is still low compared to European standards.

The Asia Pacific Snow Conference and the first APSC Technical Workshop provide insights


More and more decision makers and operators of ski resorts are realizing that the focus must be on quality, especially in light of these figures and just four years before Beijing 2022. They are taking advantage of the high quality information program offered by Alpitec China: The annual Asia Pacific Snow Conference was fully booked once again and the response to the first APSC Technical Workshop was very good with 150 participants. The workshop aimed to give an insight into the technical aspects of detachable ropeways and automatic snowmaking systems, with expertise from the exhibitors.

In the upcoming years, safety standards will be one of the key factors for ski resorts. China is the largest market for beginners and only when people feel safe, they have a good experience and will come back to ski again. In his speech at the APSC, Richard Wyne from Polar Solutions highlighted the importance of a professional ski patrol, a manual for emergency situations, a high level of competence and training and of course the ski school. The instructors need to teach the culture of skiing.

Alpitec China is the meeting point for a growing market

China continuous to have an incredible development potential: following Laurent Vanat’s “2017 International Report on Snow & Mountain Tourism“, the total number of skiers worldwide is currently estimated to be around 130 million, this is less than 2% of the world population. China could almost double this figure with its 120 million potential skiers.

Alpitec China provides an important gateway to China’s growing winter sports market and more and more companies seize this opportunity. Ryley Thiessen, President of Ecosign Mountain Resort Planners Ltd. from Canada, explains why Alpitec China is the leading trade show in the sector, “I love the layout, I really think that Alpitec China has raised the bar this year. The quality is amazing. The first two days were a little slow but it was still a good networking time for everybody. Friday was insanely successful for us. We had three or four existing clients that are coming back to work on more projects. We sat down together and we developed plans here at the show, saving probably three or four weeks of travelling and emails. Coming here is so efficient for a company like us when you travel internationally. We also met two or three new clients and maybe in a few months we have a new project. So we are very happy.”

John Calverley, Area Sales Manager at Prinoth, says, “Alpitec China is a great chance to meet new customers and hear about new projects that are coming in the next few years. It is good to see that there are not just projects for the next couple of years but also for 5, 10, 20 years in the future. As a company like the HTI Group where we want to be involved in the lifts, piste vehicles and the snowmaking, it is particularly important for us to get this kind of contacts which you don’t always find by simply going around and visiting.”

In order to be able to better respond to the increasing demands of a booming market, Alpitec China and ISPO Beijing move to the bigger New China International Exhibition Center in 2019, where China’s winter sports industry will meet again form the 16th to the 19th of January.

Interpoma 2018 – innovation takes center stage

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol.

From November 15 to 17, Bolzano will once again become the apple capital of the world, as more than 20,000 professionals from all over the world descend on the city to find out the latest news from the sector. In the last few years, Interpoma, the international trade show on apple production, storage and marketing, has pursued innovation as its main theme, becoming the key event for finding out about the development of new ideas in the apple production sector. 2018 will be no different: numerous initiatives have already been planned and are in the pipeline for the 11th Interpoma, in addition to those already scheduled for the three-day event in November.

Interpoma Innovation Camp, a space for innovative ideas

The Interpoma Innovation Camp launched at Interpoma 2016; its second act was staged last November at the Agrialp event, also held at Fiera Bolzano. An entire day dedicated to the presentation of innovations in the apple production sector by startups from Italy and elsewhere, and an international panel of judges consisting of journalists and sector experts were the ingredients of Interpoma Innovation Camp 2017, which saw the Italian startup Perfrutto Horticultural Knowledge crowned the winner. Perfrutto is the most advanced forecasting system for harvest optimization, which can supply forecasting data to help growers optimize irrigation, pruning and pollination. It processes data collected in the field, especially the size of fruit, using Calibit, a digital caliper equipped with a datalogger, a high-tech service used in apple, pear and kiwi orchards. It was born from a forecasting algorithm designed and developed during 30 years of academic research.

China: what opportunities? Second Interpoma China to be held in June

Producing 43.8 million tonnes of apples in the 2016/2017 season from 2.32 million hectares of cultivated land, China is the world's largest apple producer. The Shandong Peninsula is the main production area but, despite this fact, more than 90% of apple orchards on the peninsula have no protection system against birds, frost or hail, fewer than 20% have fertilization systems and mechanization levels are below 30%. The Asian giant thus represents a huge opportunity for the European apple production sector, and this is why Fiera Bolzano put on the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center in Shandong in 2017. It attracted 2,000 visitors and 70 exhibitors from China, Belgium, Chile, Korea and the Netherlands who wanted to take part in the event and congress. On the basis of this success, Interpoma China Congress will be back for its second year from June 28 to 29 2018 in Weihai.   

Interpoma Technology Award 2018 and BZ loves apples

Interpoma has invested heavily in the duo of innovation and technology in the last few years to make space for young people and new ideas to emerge and make their contribution to the development of the apple production sector. The Interpoma Technology Award, one of the major new features of the 2018 event, is part of this drive. Organized by Fiera Bolzano in collaboration with the Free University of Bolzano's Science and Technology Faculty and the Italian Society for Horticultural Science (Società Ortoflorofrutticoltura Italiana, SOI), the Award aims to promote the most innovative technology and equipment - on show at the event - with the biggest impact on production techniques, the protection of apple crops and the post-harvest processing of apples. 

The link with the city of Bolzano will be renewed at Interpoma 2018 by a fringe event on apples. “BZ loves apples” is an initiative launched during the previous Interpoma, and this year it will provide a series of activities organized outside the trade fair to involve tourists and local residents in apple-themed event days, with tastings, show cooking, excursions into the countryside around Bolzano to find out where South Tyrolean apples come from and are grown, and much more.

Key figures for Interpoma 2016

At Interpoma 2016, 460 companies from 24 countries (America, Austria, Belgium, Croatia, Denmark, France, Germany, Japan, England, Israel, Italy, Netherlands, Poland, Czech Republic, Romania, Russia, Spain, Switzerland, Hungary, Ireland, Korea, Slovenia, Portugal and Serbia) exhibited in a show area of 25,000 m². The event welcomed 20,000 visitors from 70 different countries, including international buyers and 150 journalists from all over the world.


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