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Fiera Bolzano

Bridge between North and South

The Exhibition Center positions itself as the meeting point of the Alps and considers itself as the most
important network for enterprises in the German-speaking areas and in Italy.

Clear & brief: our Trade shows in 1 minute:

Why you should visit Fiera Bolzano

Located in a bilingual region, Fiera Bolzano is the ideal meeting point for companies from the German-speaking areas of northern Europe and their Italian-speaking counterparts to the south. Our events focus chiefly on  tourism and hotels, winter sports and Alpine technology, Alpine agriculture and industry, sustainable building and renewable energies.
 

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Why exhibit at Fiera Bolzano?

Located in a bilingual region, Fiera Bolzano is the ideal meeting point for companies from the German-speaking areas of northern Europe and their Italian-speaking counterparts to the south. Our events focus chiefly on subjects relating to the Alpine economy, with a particular preference for areas in which the Trentino Alto Adige region is an acknowledged leader at national or international level.

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News

Perfrutto winns Innovation Camp 2017

INTERPOMA

The future of the apple is all about precision. Perfrutto Horticultural Knowledge was the best startup out of the six finalists of the second Interpoma Innovation Camp.HK Horticultural work on innovative systems for precise fruit growing. Perfrutto i ...

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Present and future of winter sports at Alpitec China 2018

ALPITEC CHINA

In the past ten years, Alpitec China has successfully established itself as the leading platform for mountain and winter technologies in the Asia-Pacific region. The Chinese winter sports sector is booming in view of the 2022 Olympic Games in Beijing ...

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Winter is coming…and Prowinter is waiting at the finish line

PROWINTER

Prowinter, Italy’s meeting point dedicated to operators from the snow, rental and ropeway industry, is scheduled to take place from 10 to 12 April 2018. It is continuously gaining importance as a platform to draw a balance at the end of the win ...

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Reshaping the apple industry

INTERPOMA

Innovative startups in the agricultural and apple industry can apply for the Interpoma Innovation Camp 2017. The event is an excellent platform to gather new ideas and experiences, make connections and new contacts, and help improve and support the a ...

Read more

Large drop in European apple production as Interpoma 2018 approaches

INTERPOMA

The main European producers will see smaller harvests in the 2017/2018 apple-growing season, according to Prognosfruit estimates. The next Interpoma, to be held at Fiera Bolzano from 15 to 17 November 2018, is an opportunity to take stock of the situ ...

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International Klimahouse Startup Award 2018

KLIMAHOUSE

“Nature of building, nature of living”. Application deadline: 20th of November 2017. The finals will be held on the 26th of January 2018 in Bolzano at the second edition of the Klimahouse Innovation Days. A prize for building technologies ...

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Interpoma China: a new meeting point for the apple industry in Asia

INTERPOCHINA

Two thousand people attended the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center on the Shandong peninsula from June 28 to 30, 2017. Bolzano, 6th of July 2017 – T ...

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Hotel 2017: focus on Guest Intelligence

HOTEL

Technology is changing the way in which guest experience is measured in the hotel sector. Chatbots, vocal assistants, artificial intelligence, apps, dynamic hotel pricing, revenue management systems and new software tools are having an important impa ...

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Interpoma China Congress and Exhibition from 28 to 30 June in Weihai

INTERPOCHINA

Interpoma China Congress and Exhibition from 28 to 30 June in Weihai The first-ever Interpoma China Congress and Exhibition is ready to kick off at the Weihai International Exhibition and Conference Center on the Shandong peninsula and will be runni ...

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Ten years of winter technologies with Alpitec China

ALPITEC CHINA

For the past ten years, Alpitec China has had a significant impact on the market for mountain and winter technologies in China and is going to celebrate its tenth edition together with ISPO BEIJING in the China National Convention Center (CNCC) in ...

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Looking back on Interpoma Congress 2016

INTERPOMA

Innovation, consumer behaviour, new applications in the field of science, technology and research: during the three days at Bolzano over twenty international speakers addressed topical issues regarding the apple growing sector Three days full of con ...

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Mountaineering specialists and innovative products are at the heart of Prowinter

PROWINTER

The only trade show of its kind in Europe dedicated exclusively to the mountaineering rental sector boasted 230 exhibitors and welcomed 5,200 Italian and international visitors over three days. The Future Café, which featured 11 international ...

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Perfrutto winns Innovation Camp 2017

The future of the apple is all about precision. Perfrutto Horticultural Knowledge was the best startup out of the six finalists of the second Interpoma Innovation Camp.

HK Horticultural work on innovative systems for precise fruit growing. Perfrutto is the most evolved prediction model aiming to optimize and increase the crops yield, it is a high-tech service used to forecast production in the orchards of apples, pears and kiwifruit. It processes data from the field (fruit sizes) with Calibit, a digital calliper gauge with on-board data logging. Perfrutto arises from a predictive algorithm developed in 30 years of university research.

The jury comprises journalists such as Cristiano Spadoni (Image Line), Kaasten Reh (Fruchthandel), Rafal Szelezniak (PlantaPress) as well as Christian Weithaler (Head of Brennercom’s Commercial Division), Georg Kössler (Chairman of the VOG - Association of South Tyrolean Fruit Growers’ Co-operatives ), Massimo Tagliavini (Professor at the Faculty for Technology and Natural Sciences at the Free University of Bozen-Bolzano), and Hubert Hofer (Director of the Development Department at IDM Südtirol - Alto Adige). Perfrutto convinced with a clear added value for the apple industry and a solution that can be implemented already in 2018. The jury also appreciated the good price-performance ratio and the sound scientific background that guarantees a high-quality service.

Perfrutto gets the opportunity to present itself at Interpoma, taking place from 15 to 17 November 2018, and at the press conference for the presentation of Interpoma 2018 in Berlin, held during FruitLogistica on Wednesday, 7 February 2018 at 10 a.m. at the stand of the South Tyrolean Apple Consortium. This is the price offered by Interpoma for the winner startup of the Innovation Camp, an excellent platform to adapt and integrate the startups' ideas and projects in the best possible way to the territory, with a view to further development, supported by ten mentors with great expertise in the sector.

On this occasion, an Israeli startup joined the camp via skype for an inspiring input session. FFRobitics presented its unique and patented Robotic Fruit Harvester – the FFRobot. The FFRobot emulates the hand harvesting process for efficient, cost-effective and bruise-free fruit picking. It is offering an interesting opportunity for farmers to reduce costs significantly while improving efficiency.

The other participants of the 2017 Interpoma Innovation Camp were:

FruitsApp   
The first bi-directional market for fruit and vegetable producers, whereby sellers can observe in real time where businesses are searching for their products worldwide. As soon as the target companies are settled, sellers can send their offers with a single click in order to increase their chances of success.

Agribot
Agribot is a revolutionary robot, i.e. self-driving tractor, capable of independently completing complex agronomic tasks. Agribot does not need to be constantly watched and can work around the clock to ensure that a high degree of precision and accuracy is achieved.

agra2b
Agra2b provides a digital-trading-system service for farmers. The trading system helps farmers to purchase resources and to sell agricultural products (such as grains, vegetables and fruit) whenever they need to. Additionally, all relevant information is centralised to promote successful practices at a particular location.

Agroloop
This larvae farm produces valuable resources such as protein-rich flours, fodder oils and organic fertilizers for a new and sustainable animal feed industry. The semi-automatic structure requires very few operatives, which leads to economic efficiency and stable production.

eLEAF
eLEAF specialises in the use of satellite imaging and surveillance of plant production, water consumption and other parameters. eLEAF has developed the web-based platform FruitLook for the apple industry in South Africa in order to optimize production and reduce water consumption. This solution should now be implemented in other high-density fruit producing regions around the world.

Present and future of winter sports at Alpitec China 2018

In the past ten years, Alpitec China has successfully established itself as the leading platform for mountain and winter technologies in the Asia-Pacific region. The Chinese winter sports sector is booming in view of the 2022 Olympic Games in Beijing and Alpitec China is growing as well, to respond to the increasing demands of the Asian market. In 2018, the exhibition area increases by over 60% and will be reaching roughly 4,500 square meters.

To celebrate its tenth edition, Alpitec China 2018 presents itself bigger than ever. France, Austria and also Switzerland will have their very own Village. So far, ten new exhibitors have already confirmed their booth, among them not only international companies but also a number of Chinese brands.

The Olympic Winter Games - taking place in Asia twice in a row - are already on the horizon. With the XXIII Winter Olympics in Pyeongchang (South Korea) just around the corner, the focus is already moving on to the next major sports event in Beijing in four years’ time. The infrastructure planning for the Olympics in China’s capital is about to start and international companies are in competition to gain major contracts. This development is obviously having a positive impact on the international trade show for mountain and winter technologies: well-known exhibitors step up their presence as more and more Chinese companies present themselves at Alpitec China. 

The enthusiasm and the interest for winter sports is clearly growing among the population as well as on a political level. Considering the increasing number in winter tourists, safety standards are becoming a key factor for Chinese ski resorts. It is also one of the up-to-date topics that will be discussed at the annual Asia Pacific Snow Conference, taking place on Thursday, 25 January 2018.

The APSC 2018

“As the ski and snowboard industry develops in China, their safety standards need to keep pace. Although best practices know no geographical boundaries, what is acceptable in one resort in Europe or Canada may be different from the USA or New Zealand.  Because of the long history of mountain recreation in Europe and less litigation than in North America, the experience is noticeably different for the recreating public”, explains Richard Wyne of Polar Solutions (Canada), one of the many highly qualified speakers at the APSC 2018, “It is great for the industry to have cultural differences throughout the world but skiers and snowboarders must have confidence in the resort's safety and rescue capabilities. Three of the most important areas for Chinese development are: Risk Management, Patrol Competence and Standard Operating Guidelines.”

The Asia Pacific Snow Conference is an absolute highlight, not least thanks to the presentation of the new "White Book 2017": Wu Bin, Vice president of Vanke Lake Songhua Resort and Chief Strategy Officer of Vanke Ski Division, presents the latest data and the status quo of ski resorts in China. Immediately following, Laurent Vanat, Founder of Laurent Vanat Consulting SARL (Canada) gives an overview of the key industry figures worldwide. Mat Woods, Head of Sales at Cardrona Alpine Resort in New Zealand, explains how to structure the offer of a ski resort. The APSC registered an attendance record already in 2017 with over 400 participants and will once again be the meeting point for operators of ski resorts that want to get ready for the future.

Overall, Alpitec China 2017 was a success, with 68 exhibitors coming from 11 countries and over 40,000 visitors (together with ISPO Beijing). The trades show’s 10th edition will be held from the 24th to the 27th of January 2018 in the China National Convention Center of Beijing, together with ISPO Beijing, the leading multi-segment sports exhibition in Asia.

Winter is coming…and Prowinter is waiting at the finish line

Prowinter, Italy’s meeting point dedicated to operators from the snow, rental and ropeway industry, is scheduled to take place from 10 to 12 April 2018. It is continuously gaining importance as a platform to draw a balance at the end of the winter season which has already been kicked off at the Ski World Cup in Sölden (Austria), and is expected to experience an upward trend – not least thanks to the upcoming Olympic Games in Pyeongchang. Apart from winter sports, Prowinter is also going to proceed in its efforts to bring up the topic of all-year-round mountain tourism.

The Ski World Cup Opening in Sölden which took place on the 28th October has already kicked off the season for the winter sports fans across the globe and of course for the international ski market as well. Producers, retailers and ski resorts are ready to welcome their customers and to tend to their every need. And while it was Sölden to open the ski season, Prowinter – Italy’s only specialized trade show for rental and winter sports, scheduled to take place from 10 to 12 April in the Fiera Bolzano Exhibition Center – is once again going to conclude it.

Prowinter is not just a trade show, it is a platform targeted at rental for mountain sports. Since 2016, new entrepreneurs get the chance to present their ideas for the future of alpine tourism and sports in Prowinter’s very own Startup Village. Prowinter is a meeting point for shop owners, associations and ski clubs. Decision makers from the rental, retail and ropeway sector gather information on the winter industry, as well as state-of-the-art mountain infrastructure and management.
Lastly, Prowinter is always an opportunity to draw a balance, and to pay tribute to those who have been successful in the previous season. Numerous award ceremonies are held each year, rewarding Italy’s famous winter sports athletes next to up-and-coming talents as well as ski instructors.

One eye on the present, one on the future
“We are highly motivated to create an event which is able to respond to the growing needs of the rental sector and everything that revolves around the topic of winter sports”, says Geraldine Coccagna, exhibition manager of Prowinter, “also being mindful of the fact that there is something beyond the cold season that we have to keep an eye on as well.”
In fact, a few editions back, Prowinter has started to feature operators from the bike sector, following a general trend that has led many rental shop owners to offer not only ski but also bike equipment, especially during summer. “Without doubt, the rise of e-bikes has brought about a very strong impulse in the rental sector, and we as a platform are in the right position to function as mediators able to seize the opportunity that the mountain industry will have to follow“, concludes Coccagna.

Prowinter LAB continues
Diversification and innovation are the two key factors which in the end fulfil the customers’ needs: climate change, for instance, pushes touristic destinations all over the world to adapt and develop new strategies to satisfy their year-round clients, even when snow is scarce. In this ever changing environment, decisions should not only be taken quickly, but also be based on as much information as possible, that is why Prowinter decided to take on Prowinter LAB as a project for 2018. This observatory, born in 2016 and first presented at Prowinter 2017, is aimed at collecting and analyzing data from Italy’s still largely unknown rental sector, in order to allow the sector’s operators to rely on hard facts when making their decisions.

The comeback of Alpitec
Prowinter 2018 will once again be hosting Alpitec, the B2B sector for mountain technologies: a part of the exhibition is therefore going to focus on snowmaking equipment, ropeway systems and slope maintenance, but also year-round infrastructure like fun parks.

Reshaping the apple industry

Innovative startups in the agricultural and apple industry can apply for the Interpoma Innovation Camp 2017. The event is an excellent platform to gather new ideas and experiences, make connections and new contacts, and help improve and support the apple sector in South Tyrol. Applications are open until Friday, 13 October for the chance to win a unique presentation package.

The 25th Trade Show for Alpine Agriculture kicks off with something truly special. As a little preview of next year's leading trade show for the apple industry, the exhibition center Fiera Bolzano is proud to organize on 23 November 2017 the second Interpoma Innovation Camp together with IDM Südtirol Alto Adige.

There have been quite a few changes since last year. Young entrepreneurs that already have their own products or services on the market will introduce themselves over the course of just one day. The aim of the Innovation Camp is to adapt and integrate the startups' ideas and projects in the best possible way to the territory, with a view to further development.

An exciting and intense day awaits those taking part. After getting to know one another and a general welcome, the eight participants first present themselves to the group. Then there are two workshop sessions to elaborate and further develop their own ideas with experts and mentors, followed by a lunch break. In the late afternoon, the startups present their elaborated projects in front of invited representatives of the apple and farming industries. The jury announces the winner and the day ends with an informal get-together.

The main prize is a stand at the upcoming Interpoma on 15 – 17 November 2018, worth €2,500. This is a unique opportunity to meet around 450 exhibitors and 20,000 visitors from over 70 countries, a sure way to give the new business idea a decisive boost. The winners also have the chance to present themselves in front of the assembled international press at the presentation of Interpoma during Fruit Logistica, held in Berlin on 7 February 2018.

Applications for the Interpoma Innovation Camp are open until Friday, 13 October on the event’s website. Any young entrepreneur who developed an innovative solution, product or service in the field of apple cultivation, marketing, logistics or processing can apply.

The Interpoma Innovation Camp is a unique opportunity for all those who want to take on the challenges in the apple sector.

To find out more about the Interpoma Innovation Camp, visit www.startup-village.org/interpoma/2017

 

Large drop in European apple production as Interpoma 2018 approaches

The main European producers will see smaller harvests in the 2017/2018 apple-growing season, according to Prognosfruit estimates. The next Interpoma, to be held at Fiera Bolzano from 15 to 17 November 2018, is an opportunity to take stock of the situation.

Europe’s harvest in the 2017/2018 apple-growing season will be smaller than in recent years: EU estimates put production at 9.343 million tonnes, down 21% on the 2016 harvest. These figures were announced on 10 August in Lleida (Spain), at Prognosfruit, the annual conference held by WAPA (the World Apple and Pear Association) to present apple and pear production forecasts.
The commercial season ending just prior to the next Interpoma, the world’s only event organized exclusively for the apple sector, scheduled for 15 to 17 November 2018 at Fiera Bolzano, will be different from previous seasons.

In more detail, Germany has experienced the largest drop in production, down by almost a half at 555,000 tonnes (-46%). There has also been a sharp decrease in production in Poland which, following the last few years’ growth, is back to 2012 levels at 2,870,000 tonnes (-29%), while Italy is reporting a 23% reduction, with a predicted harvest of 1,757,000 tonnes. The drop in production in France is less marked; a harvest of 1,396 tonnes is expected (down 8%). Belgium’s production is forecast to drop by more than two thirds to 74,000 tonnes, while the Netherlands is expected to see production fall from 317,000 tonnes to 234,000 tonnes. Bucking the trend are Hungary, which is increasing production to 628,000 tonnes (+26%) and Portugal with an increase from 263,000 tonnes to 314,000 tonnes. Apple production in Spain should remain more or less stable at 474,000 tonnes compared to 495,000 tonnes in the previous season.

Production is also forecast to decrease elsewhere in the Northern Hemisphere, falling by 37% in Russia, 30% in Mexico, 21% in Switzerland, 19% in Belarus, 10% in Ukraine and 6% in Canada. Production in the United States should remain stable at 4.8 million tonnes, while Chinese production continues to grow, up by 3%.

There will therefore be much to talk about at the next Interpoma, which takes place at Fiera Bolzano (Italy) from 15 to 17 November 2018. The ‘Apple in the World’ international congress – a key event for taking stock of the apple sector as a whole – will be held as part of Interpoma.

The second edition of Interpoma China, the meeting point for the apple industry in Asia, will run from 27 to 29 June 2018 at the Weihai International Exhibition & Conference Center on the Shandong Peninsula.

For more information: http://www.fierabolzano.it/interpoma/en/

Facebook: www.facebook.com/Interpoma
LinkedIn: https://www.linkedin.com/company/fiera-bolzano-spa
Youtube “Interpoma”: https://www.youtube.com/playlist?list=PL8A5D2726BE4D0D61

 

 

International Klimahouse Startup Award 2018

“Nature of building, nature of living”. Application deadline: 20th of November 2017. The finals will be held on the 26th of January 2018 in Bolzano at the second edition of the Klimahouse Innovation Days. A prize for building technologies that respect humans and nature. The Klimahouse Sartup Award rewards sustainable innovations that revolutionize urban living with a total prize pool of 20,000 euros. Thomas Mur, Director of the Bolzano Exhibition Center: “From South Tyrol to the rest of Europe, we foster technologies that respect the environment”.

“Nature of building, nature of living”. This is the title of the second edition of the Klimahouse Startup Award, a prize powered by Klimahouse, the leading trade show for innovation in the green building industry who has recently launched a Europe-wide call for entries. Under the slogan «building according to nature means living according to nature» the 2018 Klimahouse Startup Award is dedicated to all European startups, operating in the fields of smart building, smart living and smart cities, that develop innovative technologies with a special focus on the sustainable relationship between humans and nature.  The Klimahouse Startup Award aims at boosting the green tech sector by creating concrete business opportunities for young and competitive enterprises. And this is exactly why the competition will be held in conjunction with the Klimahouse Innovation Days, a four-day programme full of meeting and matchmaking occasions especially dedicated to startup companies operating in the green building sector. Another highlight of the event will be a special prize awarded by the South Tyrolean Agency CasaClima.

The Klimahouse Innovation Days will run alongside Klimahouse 2018, from the 24th to the 27th of January at the Fiera Bolzano Exhibition Center. «Building according to nature means living according to nature, » explains Thomas Mur, Director of Fiera Bolzano. «This concept is deeply rooted in the South Tyrolean culture and mentality. In fact, also the upcoming Bolzano-based science and tech park – NOI (Nature of Innovation) Techpark – has positioned itself according to this concept. By combining ecology and technology, we will be able to create a new ecosystem that focuses on the balance between humans and nature. With the Klimahouse Startup Award 2018 we intent to launch this message also in the rest of Europe, not only with regard to the CasaClima’s energy efficiency guidelines but also in relation to technologies that aim at making homes and buildings become smarter and more comfortable». «The Klimahouse Innovation Days 2018, » says Luca Barbieri, scientific chair of the competition, «promote and encourage innovation that makes man feel part of something to which he belongs: within the walls of an intelligent and connected home, and outside the home in the smart cities of tomorrow. A new form of urban living that reconciles man with nature».

Klimahouse Startup Award 2018: requirements, conditions and how to participate

All startups operating in the sectors of construction, energy, IT (Information Technology) and IoT (Internet of Things) are qualified to compete for the Klimahouse Startup Award, provided that their products and services are applicable to the field of energy efficiency in building. «Startup» refers to any company based in the European Union, founded not before 2014 and whose main activities are strongly characterized by innovative elements. Startups that would like to be considered for the award should apply by filling in the online form available at http://www.fierabolzano.it/klimahouse/en/application-startup.htm and by attaching their entrepreneurial project. Applications must be submitted by 6 p.m. on the 20th of November 2017. For further information please write to: Klimahousestartupaward@klimahouse.it.

By the 11th of December 2017 a technical judging panel – also SEP (Startup Europe Partnership), a programme dedicated to supporting the growth of young and innovative European businesses, is part of the jury – will select 10 finalists. These will be invited to exhibit their products and services from the 24th to the 27th of January 2018 at Klimahouse in Bolzano, in the Klimahouse Innovation Days expo area. There will be two pitch sessions per day in order to allow the startup finalists to present themselves to the Klimahouse audience.
Over the course of the first three days of the event the specialist jury will select three startups that will compete for the first prize at the grand finale of the Klimahouse Startup Award on the 26th of January 2018. The winner of the Klimahouse Startup Award 2018 will be awarded with a comprehensive package of business opportunity services: participation as exhibitor at the 2019 edition of Klimahouse at Fiera Bolzano with a fully set up display booth; participation as exhibitor at Klimahouse Toscana, held in Florence from the 13th to the 15th of April 2018; publicity services related to the participation at Klimahouse 2019 consisting of a press release and a video interview; visibility space on the Klimahouse catalogue and on the exhibition’s official website; 150 invitation vouchers for Klimahouse 2019; a competency mapping light by IDM Alto Adige-Südtirol, agency for economic development and innovation run on behalf of the Province of South Tyrol and the Chamber of Commerce of Bolzano. 
The total prize pool amounts to 20,000 euros and includes the costs of the 10 finalists’ participation at the Klimahouse Innovation Days. The Klimahouse Startup Award is organized by Fiera Bolzano, IDM Alto Adige-Südtirol and Blum Comunicazione.

 

Interpoma China: a new meeting point for the apple industry in Asia

Two thousand people attended the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center on the Shandong peninsula from June 28 to 30, 2017.

Bolzano, 6th of July 2017 – The first Interpoma China has been a success, offering the international exhibitors that followed Interpoma in this new adventure the opportunity to familiarize themselves with the Chinese market. "The first Interpoma China is an important step in finding out more about the world's largest apple market and in forging new contacts in the Chinese market. This presence in China has raised the networking importance of the parent Interpoma event in Bolzano as the most important forum of the apple-growing economy”, explains Thomas Mur, Director of Fiera Bolzano.

2,000 visitors, 5,000 square meters, 70 companies from 10 countries

Interpoma China was organized as a conference and exhibition on the cultivation, storage and marketing of apples. Two thousand visitors were able to enjoy what was on offer from 70 companies in an exhibition space covering 5,000 square meters, half from China itself and half from nine other countries: Belgium, Chile, France, Germany, Iceland, Italy, Israel, Korea and the Netherlands.

A 3-day congress, 11 international speakers, 3 tours

The International Congress “China and the Apple in the World” took place alongside the exhibition, in the mornings from June 28 to 30, 2017, and looked at topics relevant to the apple industry's situation throughout the world and in China, at different techniques from nurseries to apple processing plants, and at the reduction of costs and improvement of process efficiency.

Dutchman Eric van der Hoeff, from the consultancy Fruitconsult, attended the international congress as a speaker. He explained that there are no general rules for irrigation, fertilization and soil management but every situation has to be analyzed individually. He felt that, “Interpoma China is the first step in the development of a very large event, not least because of the high levels of interest and satisfaction shown by the companies present. In China it is evident that fruit-growing is a very lively sector and when Interpoma China is more widely known, it is bound to grow”.

German Helwig Schwartau, from the Agricultural Market Information Company (AMI) gave a talk on apple quality standards, market operations and consumer trends throughout the world. His time at the congress in China had made a big impression on him, and he was taking away many interesting facts: “China is responsible for more than half of global apple production and is certain to increase exports, but the key to future success is always to focus on product quality. Holding an exhibition in an important fruit-growing area is undoubtedly a great opportunity. It is difficult at the start but, judging by the talks we have had in the last few days, I am sure it will become an interesting platform and that more representatives from other countries will attend, increasing the platform's international dimension”.

Three Interpoma China Tours were also organized during Interpoma China to give exhibitors and visitors the chance to visit apple-growing areas near Weihai and to understand more about the processes and potential development of apple production in China. The tours showed the visitors some modern nurseries and orchards in the Lingang district of Weihai, as well as storage centers and storage equipment based on traditional Chinese apple-growing methods, at the Weihai Economic and Technological Development Zone.

The international exhibitors expressed satisfaction with this first event.

Federico Donega, from the company Carraro Tractors, wrote: “In the hundreds of exhibitions we have attended or visited, I personally have never seen such a perfect equation: level of exhibitors, visitors' interest, fit with the end users' market, size of the site, openly available market data information, tours to orchards, easy access to institutions, media coverage ... All went perfect and delivered great end precious value to those, like us, who want to contribute to the progress of healthy and efficient agriculture, in China and wherever in the world.”.

Nils Jonson, from Revò, commented, “We are in China, the country of infinite opportunities, and it seems to be exactly that. We therefore recommend that everyone should come to the next Interpoma China”.

The Chinese companies and local partners present have great expectations for the event's growth.

Liu Linxuan of the Haisheng Group said, “The first Interpoma China event has been a success and has opened up major business opportunities for us. The event has major growth potential and I am sure it will attract more professionals from the sector in terms of both exhibitors and visitors through ongoing brand promotion. I hope that Interpoma China becomes the event that no apple industry expert or operator will want to miss; the Haisheng Group will certainly be playing an active role here again next year”.

According to Zhu Danpu of Ying Juyuan Agriculture Sci & Tech, “The first Interpoma China event was well organized and has had a considerable impact on the industry. I am expecting to tie up some good business deals in its wake”.

Local institutions and media showed great interest in this new event. The visit of Zhang Hui, Mayor of Weihai (a city with a population of 2.8 million) was a big honor and an important step for the future growth of Interpoma China, especially because of her strong interest in the technological developments in the apple sector.

The presence and contribution of local partners such as the Apple Industry Association of Weihai (AIAW), Weihai Municipal Agricultural Bureau, China Council for the Promotion of International Trade Weihai, Weihai Municipal Human Resources and Social Security Bureau and Weihai News Group underlines the interest in Interpoma China, which was organized through close cooperation with MMSH Messe München Shanghai and Qingdao Agricultural University.

For more information: http://www.fierabolzano.it/interpomachina/en/

Hotel 2017: focus on Guest Intelligence

Technology is changing the way in which guest experience is measured in the hotel sector. Chatbots, vocal assistants, artificial intelligence, apps, dynamic hotel pricing, revenue management systems and new software tools are having an important impact on guest experience and tourism. From the 16th to the 19th of October, Hotel 2017 will be held at the Fiera Bolzano exhibition centre of Fiera Bolzano. This B2B trade show for the hotel business and gastronomy has been a success for over 40 years. A wide range of businesses, from innovative startups to established companies, will be showcased to over 20,000 visitors and opinion leaders in the sector.

Guest intelligence for hotels, guest experience innovation and the many technological developments currently taking place in the hospitality sector, both in robotics and in the way in which customer satisfaction performance is measured: these are some of the highlights on offer at Hotel 2017, in the Startup Village within the exhibition from the 16th to the 19th of October, and also at the Communication Forum, to be held on Monday, the 16th of October.

Innovative startups which are operating in the hotel industry and would like to take the opportunity offered by Hotel, the trade show specialized in the hotel business and the gastronomy of Fiera Bolzano, can apply for the Hotel 2017 Startup Village in order to grow their networks and to contribute to change the tourism industry and to revolutionize guest experience.

The Hotel 2017 Startup Village is an area dedicated to the 10 startups to be selected, which will have the chance to take part in the most important hotel industry event in Trentino Alto Adige. The region has over 30 million overnight stays per year and 10 thousand accommodation facilities, and is ranked third in Italy by number of overnight stays (only Venice and Rome have more). 

Until the 4th of August 2017, online access to the Hotel 2017 competition through the exhibition website will be available for startups which have developed an innovative product or service or a new artificial intelligence technology, apps for managing bookings, dynamic pricing and revenue management systems or products and services that improve customer experience.

A series of pitches and input sessions aim to enrich the Startup Village programme and match-making meetings will be organised to facilitate opportunities for business and the development of new ideas.

For more information visit: https://www.whataventure.com/events2/startupvillages/hotel/2017/

 

Interpoma China Congress and Exhibition from 28 to 30 June in Weihai

Interpoma China Congress and Exhibition from 28 to 30 June in Weihai

The first-ever Interpoma China Congress and Exhibition is ready to kick off at the Weihai International Exhibition and Conference Center on the Shandong peninsula and will be running from 28 to 30 June 2017.

Bolzano, 13 June 2017 – Interpoma China, the congress and exhibition for the cultivation, storage and marketing of apples, will cover 5,000 square metres at the Weihai International Exhibition Center (WEIC). A total of 70 companies are due to attend, 52% from China and 48% from ten different foreign countries: Belgium, Chile, China, France, Germany, Iceland, Italy, Israel, South Korea and the Netherlands.

To mark the occasion, Fiera Bolzano is organising three Interpoma China tours in partnership with Qingdao Agricultural University and the Weihai Agricultural Bureau, giving exhibitors and visitors alike the chance to see the apple-growing regions surrounding Weihai and to gain a better understanding of the processes and potential developments in Chinese apple growing.

From 1.30 p.m. to 5 p.m. on Wednesday, 28 and Thursday, 29 June, visitors will have the option of touring either the nurseries and modern orchards in Weihai’s Lingang district, or the storage facilities and apple warehousing equipment used in traditional Chinese apple-growing methods in the Weihai Economic and Technological Development Zone. Both visits over the two days will be held in Chinese, while an international tour of both places in English is planned for Saturday, 1 July between 9 a.m. and 3.30 p.m.

Meanwhile, the international congress entitled “China and the Apple in the World”, due to run alongside the morning events from 28 to 30 June 2017 at the same venue, will focus on the state of the apple industry around the world and in China, on the various techniques used for growing apples ranging from nurseries to orchards, and on reducing costs and streamlining processes.

You can sign up for the congress and tours on the Interpoma China website at: http://www.fierabolzano.it/interpomachina/en/tickets-registration.htm

Interpoma China will be open to the public from 8.30 a.m. to 5 p.m. on Wednesday, 28 and Thursday, 29 June and from 8.30 a.m. to 4 p.m. on Friday, 30 June. The event would not have been possible without the close cooperation enjoyed with MMSH Messe München Shanghai, Qingdao Agricultural University and local partners like Fruit Tree and Tea Leaf Workstation Weihai, the China Council for the Promotion of International Trade, the China Chamber of International Commerce, the local government, the Weihai Agricultural Bureau, The Apple Industry Association of Weihai (AIAW), Weihai Municipal Human Resources and Social Security Bureau and Weihai News Group.


For more information, visit: www.fierabolzano.it/interpomachina/en

Ten years of winter technologies with Alpitec China

For the past ten years, Alpitec China has had a significant impact on the market for mountain and winter technologies in China and is going to celebrate its tenth edition together with ISPO BEIJING in the China National Convention Center (CNCC) in Beijing from the 24th to the 27th of January 2018.

Alpitec China 2017 was a success, with 68 exhibitors coming from 11 countries and over 40,000 visitors, together with ISPO Beijing. To celebrate its tenth edition, Alpitec China 2018 presents itself bigger than ever. The exhibition area of the international trade show for mountain and winter technologies increases by over 60% and will be well over 4,000 square meters.

The Chinese winter sports sector is enjoying constant growth as it is preparing for the 2022 Winter Olympics in Beijing, just four years after the XXIII Winter Olympics, which will be held in Pyeongchang, South Korea, from the 9th to the 25th of February 2018. Reflecting this positive trend, Alpitec China is growing as well, constantly working to respond to the increasing demands of a booming Asian market.

For all the operators of ski resorts and cable cars that want to be ready for the challenges of the future, the Asia Pacific Snow Conference will once again be the meeting point. The APSC already registered an attendance record with over 400 participants in 2017. On this occasion, Wu Bin presented the results of "The White Book 2016", which examines the status quo of ski resorts in China: since last year, ski resorts have increased by 14% (from 568 to 646) and skiers by 20% (from 12,500,000 to 15,100,000). China has already 850 magic carpets with a total length of 128 km, including 232 new carpets in 2016 (+37.52%). The ski resorts also installed 1180 new snowmaking machines (+29.50%) for a total of 5180. 410 snow grooming machines, 80 of them newly added in 2016 (+24.24%), are used to prepare the slopes.

In this context, the international trade show for mountain and winter technologies has successfully established itself as the leading business and information platform in the Asia-Pacific region. It is a unique opportunity to find out about product innovations presented by the key players of the sector, to maintain relationships with the Chinese costumers and to make new business contacts: “We are proud to provide an important gateway to the rapidly growing Asian winter sports market and are looking forward to writing yet another chapter of this success story in 2018”, says Thomas Mur, Managing Director of Fiera Bolzano.

The 10th edition of Alpitec China will be held from the 24th to the 27th of January 2018 in the China National Convention Center of Beijing, together with ISPO Beijing, the leading multi-segment sports exhibition in Asia.

Looking back on Interpoma Congress 2016

Innovation, consumer behaviour, new applications in the field of science, technology and research: during the three days at Bolzano over twenty international speakers addressed topical issues regarding the apple growing sector

Three days full of content and food for thought: "The Apple in the World international conference - the Interpoma event coordinated by the expert Kurt Werth - took place from 24 to 26 November at Fiera Bolzano, attracting numerous professional operators wanting to know what is happening in the apple industry and the future prospects. Over twenty international speakers took turns in giving their point of view regarding the market, consumers and innovation in terms of science, research and technology.

Day one, "The apple market in transition”
Chaired by Gerhard Dichgans, Director of the VOG Consortium, the first day was dedicated to the apple market. Arnold Schuler, the Province of Bolzano's Councillor for Agriculture, introduced the subject of change in production techniques and organisation of the market: innovation and know-how, of which South Tyrol is a forerunner and an example for the rest of the world, are the fundamental levers to address it. European Parliament representative Herbert Dorfmann spoke about the future of European Agricultural Policy, which will include improvements to the insurance system and incentives to facilitate groupings in protection consortia. Considerable space was given to South Tyroleanfruit growing, with the report of Siegfried Rinner of the South Tyrol Farmers’ Union: "Apple-growing in South Tyrol represents 55% of the area’s agricultural wealth, 67% of farms have between 2 and 10 hectares of cultivable land and the yield per hectare has increased by 63% over the past twenty years, reaching the upper limits of productivity. In addition to the producers many other parties are revolving around the South Tyrolean apple"- continues Rinner "producer organisations, insurance associations, nurseries, experimental and research centres, and Fiera: a system made up of many small but important planets. Parties who work with, and not against, each other. It is a truly unique phenomenon.”
Joan Bonany, agricultural engineer and director of IRTA (Institut de Recerca i Tecnologia Agroalimentaries), addressed the theme of intensification and sustainability in apple growing, or how to produce more with fewer resources or with better resources. The idea is that technology can help minimise the impact on the environment, for example through techniques for the interception of light or for robotic picking. Helwig Schwartau of AMI concludes the first day with a demographic analysis regarding apple consumption data in Europe and the world: "We live in an age when consumers are increasingly seeking quality, taste and assurance and are prepared to pay more for these elements of distinctiveness.”

Day two, "What consumers have to say”
On the second day, chaired by Michael Oberhuber, Director of the Laimburg Research Centre for Agriculture and Forestry, the focus of debate was the consumer, new trends in behaviour, and the importance of sensory attributes in the purchasing decision.
Valerie Lengard Almli of Nofima illustrated the importance of sensory drivers (appearance, texture, fragrance, taste and smell) in defining a preference, and the correlation between these and the sociodemographic characteristics of consumers. "Culture, life-style or previous consumption experience influence the consumer’s perception" – she says – "Therefore it is not only the intrinsic elements of the product that are important in a purchasing decision."
Alessandra Castellini, Professor at the University of Bologna’s Department of Agricultural Sciences, continued by presenting a recent research project carried out on a sample of 301 apple consumers and aimed at knowing the buying habits and variables that determine an increased WTP (Willingness to Pay), or the willingness of consumers to pay a higher price in exchange for a certain perceived characteristic. “Research, conducted in five stores in Bologna, northern Italy, showed that consumers often buy apples because they regard them as beneficial to health and prefer the local product, thereby significantly increasing WTP.”  According to the report by Roger Harker of Plant&Food Research on the relationship between genetics, ethnicity and consumer perception: "It is interesting how a product relates to the world’s various cultures and how people relate to food, and what are the emotional factors that lead to the choice of a product and the qualities that influence a purchase and repurchase.” Ronan Symoneaux, an engineer at the Food Science and Bioresource Technology Department of Angers, presented a study carried out in France for determining the factors driving preferences with respect to raw materials, demographic factors and production processes. The outcome of this study led to the potential for a greater willingness to purchase as a result of better communication on the sensory characteristics of the apple: crispness, juiciness, ripeness, sweetness and fragrance.
An interesting innovation comes from the Laimburg Research Centre for Agriculture and Forestry. Lidia Lozano and Michael Oberhuber (the Centre’s Director) provided some results of the qualitative and instrumental laboratory analysis on more than 200 apple varieties. "There are very many varieties: in appearance and name - explains Lidia Lozano - some can also look alike in the intrinsic characteristics that denote crispness, acidity, or astringency, whereas these varieties are very different, and even opposite. The choice therefore becomes difficult for an average consumer. Thanks to the qualitative analysis, we know that each variety has a different transfer window. The compromise is therefore to find a group of apples that better meet the characteristics of more people.”
"The instrumental analysis of varieties using advanced technologies such as DNA Finger Printing allowed us to cluster varieties based on the chemical profile of each - adds Oberhuber - and we launched the Pomosano platform so as to direct producers, thanks to a substantial database with agronomic, chemical and sensory data, identified according to genetic principles and on the basis of local territorial characteristics.”

Day two ended with a talk by Klaus Glasser, CEO of Vog Products, who said he was optimistic about the future of apple-based products. Superfresh, sustainability and certification: these are what that the new consumer wants, and taste becomes increasingly central. "Millennials are informed. They are curious and want to try new things. They are health-conscious, shun the traditional and seek quality, paying even more for it. Convenience food, smoothies and single-packs. The added value is much higher for these products, and here the apple has a new market to be discovered."

Day three, "News from science, research and technology”
The third day, chaired by Prof. Massimo Tagliavini of the Free University of Bozen-Bolzano, touched on themes of innovation in the field of science, research and technology in the apple industry.
Dr. Dieter Bologna, South Tyrol Nursery and Fruit Growers’ Consortium - KSB Cooperative, started the last day by dwelling upon the production numbers of vegetative material from 1981 (the year the Consortium was created) to date, focusing on important changes that have occurred. Production is regularly growing, but the market composition has changed: today there is a high concentration, with more than 60% of the plants produced by just a few large concerns. Even the varietal assortment has favoured the cultivation of so-called "unstable” varieties, such as the Gala and its variations, which are much liked by consumers. For South Tyrol nurseries, the correct forecasting of demand is essential, given the long storage period for plants in the nursery (2/3 years) and the wide range of available varieties. “South Tyrol is famous for a high quality level based on the expertise of its individual nurseries, which ensures an excellent starting product for fruit growers in the area,” concludes Bologna.
Josef Österreicher and Jürgen Christanell - Consulting Centre for fruit and wine growing in South Tyrol - discussed the different pruning systems and types of apple farming.
The primary objective is to obtain high, constant and good quality yields. This is possible through a careful analysis of the climatic and geological conditions of the respective territory. Light interception and the type of pruning implemented are important: the main trend is to streamline the shapes of trees so as to increase the exploitation of sunlight on the fruit-bearing wall and avoid the problem of apical dominance, resulting in advantages also for automated picking. “The morphology of the systems is very important in South Tyrol, as it makes it possible to exploit the limited available space,” says Christanell. Closely related to this issue is the talk given by Robert Wiedmer, who discussed the management of irrigation of South Tyrolean apple-growing systems. In South Tyrol, irrigation management does not only regard the dry periods during summer, but is all-important also in spring as frost protection for the buds. Human intervention thus proves to be fundamental also to avoid over-watering, which would cause a too high yield, at the expense of the quality of apples, the potential proliferation of pathogens, and dilution of the soil’s nutrients. To support this, the MONALISA platform is available for fruit growers.
The second part of the morning began with technological innovations on which the Laimburg Research Centre for Agriculture and Forestry is working in order to improve the quality of South Tyrol’s production. In the first talk, Jennifer Brenner presented EUFRUIT, the platform prepared and implemented by the centre in order to link know-how stemming from practical work in the field to the theory work of laboratory studies, to convey the information and make it accessible for sharing. Within the projects created to increase collaboration between research and industry, Dr. Angelo Zanella continued by further illustrating MONALISA, the project in collaboration with EURAC and UniBz and focused on environmental monitoring of the South Tyrol area. The collection of physical data on the ecosystem is made possible by measurement stations and probes placed in individual orchards, with the aim of creating a system able to provide fruit growers with forecast information.
Lastly, the topic of technological innovation in the machinery used in fruit growing concludes the conference. Michael Stauder of IDM-Suedtirol offered an insight into trends linked to connectivity, and the intelligent coordination of human-human, man-machine and machine-machine activities. Thanks to the ever greater awareness regarding neo-ecology, shown by producers and consumers and by the globalisation of traditional farming techniques, innovation plays an increasingly important role. According to Stauder "the future of agriculture, in the South Tyrol and elsewhere, lies in factors such as electric motors and environmentally sustainable paints, greater use of mechatronics, the digitisation of machinery and the use of automatically controlled equipment.”

 

 

 

Mountaineering specialists and innovative products are at the heart of Prowinter

The only trade show of its kind in Europe dedicated exclusively to the mountaineering rental sector boasted 230 exhibitors and welcomed 5,200 Italian and international visitors over three days. The Future Café, which featured 11 international start-ups and the Prowinter Forum, acted as a real driving force and breeding ground for new ideas for the mountaineering world. We were also honored to see Italian Sports Minister Luca Lotti in attendance.

“It is precisely events such as Prowinter that generate interest in the mountain regions, both in the winter and in the summer, as well as all the different types of sports involved,” said Italian Sports Minister Luca Lotti. “We, the government, want to ensure that people see events like these in Italy as great opportunities to promote the mountaineering industry. As such, we also want to provide strong support for this terrific sector, namely snow sports in the winter and mountaineering in the summer.”

Awards ceremonies and events are the main attraction of the Future Café

The Minister attended the awards ceremony of the Italian Winter Sports Federation on Thursday where last season’s best athletes took to the stage. The awards ceremonies and events hosted in the Future Café have turned it into a real meeting point for mountaineering experts. Thomas Mur, Director of Fiera Bolzano said: “Prowinter is the most important B2B event in the winter sports sector in Italy. It is increasingly becoming a platform for discussing innovative products for mountaineering, sports and leisure activities, regardless of the seasons”.
The Prowinter Forum also played host to the “Snow Industry Awards” presented by Sport Press, the “Graduation Ceremony for Skiing, Snowboarding and Cross-Country Skiing Instructors”, the “Energiapura Children Series” and “Pitches” from start-ups. Two of the most innovative ideas put forward, both belonging to Austrian start-ups, were also singled out here.

The start-up winners


In the cycling division, the company Add-e won the Start-up Award for designing the smallest and lightest retrofit kit for bikes. In the skiing division, SK-X Sportvision took home the coveted award for its revolutionary patented RX goggles.
Austrian Trade Commissioner Gudrun Hager also paid the Austrian companies at Prowinter a visit. “For us, South Tyrol represents a very close economic springboard and skiing is the most important national sport in Austria. The Alpine regions have a lot of similarities. We are endeavoring to foster contacts between Austrian and Italian companies and Bolzano is able to act as a bridge in that process on linguistic and cultural grounds,” said Trade Commissioner Hager.

Prowinter Bike - enjoying the mountains without snow too

The second edition of Prowinter Bike also provided a lot of fresh impetus this year at the 18th trade show for the European mountaineering rental sector.
Another trend also became increasingly apparent over the three days of the trade show, whereby
certain brands, which have not traditionally been involved in cycling, are changing their brand focus. For example, KTM, Fantic and Rossignol have all decided to branch out and penetrate new markets by also selling bikes.

Feedback from the companies

Alessio Meda, General Manager of the Rossignol Group, said: “Prowinter gives us the opportunity to meet with our customers and it is important to be able to provide a service throughout the year. We continue to focus heavily on winter sports but people venture into the mountains during the summer months too. Prowinter brings companies together and helps them to make new contacts. Summer sports are becoming increasingly popular and retailers are beginning to understand that there is a demand for services during the summer as well.”

Regarding Austria and South Tyrol, Anton Unterweger, Managing Director of MONTANA technology for wintersports GmbH, said: “Prowinter is an amazing opportunity for us to keep in contact with our customers in South Tyrol. It is perfectly timed as well as we can meet up at the end of the season, when our customers have more time, and discuss matters for next season.” Martha Anita Poletti, CEO of Montana Sport International AG, was of a similar opinion and added: “We have been really pleased with this edition of Prowinter, as we have been able to solidify our relationships with many of our Italian customers who were about to draw up their budgets for the upcoming season.”

Fabrizio Zotta from CMP has been coming to Prowinter for three years now: “Prowinter is important because it is the only Italian trade show where we can showcase our products, which are aimed at skiing clubs and instructors, to a targeted audience. We really appreciate the direct contact and the fact that we can set up meetings in advance and so we really enjoy taking part.”

Launch of the “Prowinter LAB”, the observatory for the rental sector

Prowinter 2017 saw the first ever meeting of the “Prowinter LAB”, the observatory for the rental sector, which is made up of a small but select group of suppliers representing over 120 rental companies across the whole of Italy. The meeting set up by the Fiera Bolzano exhibition center and facilitated by Assosport was the starting point for the observatory for the sports rental sector.

Klimamobility and the vision of an integrated mobility system

Klimamobility also took place on Thursday: this trade show on the future of mobility welcomed guests from all around the world with 120 mobility suppliers from South Tyrol alone taking part. The speech made by Sampo Hietanen, CEO of the start-up Maas Global, in which he discussed the possibility of no longer being reliant on automotive mobility in an age when people no longer own cars, was particularly interesting.

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