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Fiera Bolzano

Bridge between North and South

The Exhibition Center positions itself as the meeting point of the Alps and considers itself as the most
important network for enterprises in the German-speaking areas and in Italy.

Why you should visit Fiera Bolzano

Located in a bilingual region, Fiera Bolzano is the ideal meeting point for companies from the German-speaking areas of northern Europe and their Italian-speaking counterparts to the south. Our events focus chiefly on  tourism and hotels, winter sports and Alpine technology, Alpine agriculture and industry, sustainable building and renewable energies.
 

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Why exhibit at Fiera Bolzano?

Located in a bilingual region, Fiera Bolzano is the ideal meeting point for companies from the German-speaking areas of northern Europe and their Italian-speaking counterparts to the south. Our events focus chiefly on subjects relating to the Alpine economy, with a particular preference for areas in which the Trentino Alto Adige region is an acknowledged leader at national or international level.

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News

The Val Senales Glacier Cable Car Company: PROWINTER’S OUTDOOR PARTNER

PROWINTER

Combine your visit to PROWINTER 2017 with a trip to the Val Senales Glacier. The resort, which is the only glacier ski area in South Tyrol, offers perfect conditions in spring and can be easily reached by car from Bolzano in 50 minutes. The glacier c ...

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Interpoma China - the program for 'China and the apple in the world' has now been finalized

INTERPOCHINA

The international congress on the current situation and future prospects in the apple sector in China will take place from 28 to 30 June 2017 during the first Interpoma China Congress & Exhibition at the Weihai International ...

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INTERPOMA CHINA 2017: The new Interpoma China Congress & Exhibition

INTERPOCHINA

In the past ten years, the apple industry in China has been changing substantially - a process which to a very big part is still underway. The Fiera Bolzano Exhibition Center as the organizing unit behind Interpoma’s intern ...

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Peter Runggaldier, a life between ski and mountain bike

PROWINTER

Fiera Bolzano interviewed Peter Runggaldier, former alpine skier, winner of a World Championship medal and a SuperG Globe, and now Race Director of Südtirol Sellaronda Hero. Prowinter added the bike sector to the exhibition offerings and the co ...

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Prowinter opens its doors to hoteliers

PROWINTER

A new life for bike rentals, a service in which the hospitality industry is increasingly specializing, in order to simply offer bicycles for their guests or to set up a real Bike Hotel, specially conceived for cyclists. Prowinter is no longer only ab ...

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Alpitec China 2017: All signs point toward winter sports in China

ALPITEC CHINA

All signs point toward winter sports in China Alpitec China took place from the 15th to the 18 th February 2017 in the China National Convention Center (CNCC) in Beijing, together with ISPO BEIJING. A total of 502 exhibitor ...

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Alpitec China 2017: boom in the perception of snow sports

ALPITEC CHINA

Alpitec China: boom in the perception of snow sports China is the world’s number one tourism market; a market that is growing by leaps and bounds and which can neither be ignored nor underest ...

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Alpitec China 2017: The Place to Be for China’s Ski Industry

ALPITEC CHINA

Alpitec China 2017 The Place to Be for China’s Ski Industry Alpitec China is back: from the 15th to the 18th of February the International Trade Show for Mountain and Winter Technologies ...

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Snowcookie

PROWINTER

One of the most advanced, comprehensive and exciting wearable-tech developments to ever hit the slopes will be coming to a ski hill near you in 2017, and its name is Snowcookie. Snowcookie is a revolutionary three-piece ski-enhancement system, compr ...

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Ice Key TAG | in case of emergency

PROWINTER

Ice Key TAG è l’innovativo dispositivo "salvavita" semplice ed efficace da utilizzare. E' pensato e realizzato per coloro che, nel corso della propria attività sportiva, vogliano sentirsi sicuri che, in caso di necessità, p ...

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Realer, la realtà virtuale che aiuta a combattere le emergenze e a evitare le valanghe

PROWINTER

Bastano un paio di occhiali per vedere le simulazioni. Turismo, compravendita di case, formazione: tanti i settori (e le aziende) che possono sfruttare un’idea made in Alto Adige. Immaginate di dover simulare un’emergenza, come un incend ...

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Prowinter gives space to startups

PROWINTER

The innovation pioneers for mountain sports return to Prowinter 2017 to offer operators new content and a look at innovative horizons. Technology, sports and tourism with a view to multi seasonality are the common thread that will bring together star ...

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The Val Senales Glacier Cable Car Company: PROWINTER’S OUTDOOR PARTNER

Combine your visit to PROWINTER 2017 with a trip to the Val Senales Glacier. The resort, which is the only glacier ski area in South Tyrol, offers perfect conditions in spring and can be easily reached by car from Bolzano in 50 minutes. The glacier cable car takes you straight to the slopes at 3,212 metres above sea level in just six minutes. Thanks to the partnership between PROWINTER and Val Senales, you can enjoy a host of benefits!
Benefit 1: Receive an exclusive 50 per cent discount on your ski pass with your exhibition ticket.
Benefit 2: Try out the BEST OF TEST 2017 skis free of charge on the glacier. The awards are presented at PROWINTER.
Benefit 3: Attend the FISI Grand Finale 2017 and meet Italy’s best skiers. Ski alongside Peter Fill, Dominik Paris & co. on the glacier from 21–23 April.
Benefit 4: Watch the start-up products presented at PROWINTER in action at the Innovation Day on the Val Senales Glacier on Saturday, 22 April.

To find out more, please visit www.schnalstal.com

Photo: Alex Filz

Interpoma China - the program for 'China and the apple in the world' has now been finalized

The international congress on the current situation and future prospects in the apple sector in China will take place from 28 to 30 June 2017 during the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center.

Bolzano, 20 March 2017 - As part of the Interpoma China Congress & Exhibition 2017, the event dedicated to the cultivation, conservation and marketing of apples, Fiera Bolzano, with the involvement of a pool of renowned pomologists and in partnership with the Weihai Municipal Agricultural Bureau and the Quingdao Agricultural University, is organizing a high-level conference for experts and representatives of the apple industry in China. In total, there will be ten or so speakers from the world's leading apple production areas who will be addressing the most pressing issues currently affecting the industry, from Wednesday 28 to Friday 30 June 2017, from 8:30 am to 12:30 pm.

The first day (Wednesday 28 June) will be dedicated to the theme of 'China and the apple industry in the world', and will involve discussions on the current status and prospectives for the apple industry throughout the world, but also on apple quality standards, consumer trends and marketing operations in the world, along with high-density planting, using the example of what is currently happening in Korea.

The second day (Thursday 29 June) will tackle 'Various techniques from tree nursery to orchard', looking at cultivars, nurseries, irrigation, fertilization, soil management, thinning, and management of pests and insects.

The final day (Friday 30 June) will focus attention on 'Saving costs and increasing efficiency'. In particular, discussions will center on mechanization, labor saving strategies and orchard management. Examples will be provided from other nations on modern apple industry organizations and there will be an illustration of new techniques and economic ways to transform and upgrade the apple industry in China.

The conference will also involve an exhibition on Chinese and international companies from the apple sector, which will be open to the public on Wednesday and Thursday from 8:30 am to 5:00 pm and on Friday from 8:30 am to 4:00 pm.

The project is being organized in cooperation with: The Weihai Municipal Agricultural Bureau, the Fruit Tree and Tea Workstation Weihai City, The China Council of the Promotion of International Trade, Weihai Branch and The Weihai News Group.

Live Youtube 'Interpoma' channel: https://www.youtube.com/interpoma

INTERPOMA CHINA 2017: The new Interpoma China Congress & Exhibition

In the past ten years, the apple industry in China has been changing substantially - a process which to a very big part is still underway. The Fiera Bolzano Exhibition Center as the organizing unit behind Interpoma’s international model of success is therefore planning a very first edition of Interpoma in China: the Interpoma China Congress & Exhibition, which is scheduled to take place from the 28th to the 30th of June 2017 in the Weihai International Exhibition & Conference Center on the Shandong peninsula in China.

Bolzano, 1st of February 2017 – with an apple production outcome of 38.5 million tons a year and an acreage of 2.3 million, China is the largest apple producing country in the world. Still, these vast amounts of fruit are largely grown on small scale orchards with little machinery or technology, which offers great business opportunities for companys working in this sector.

The Fiera Bolzano Exhibition Center with its international trade show Interpoma in Bolzano has a world renowned know-how when it comes to the cultivation, storage and marketing of the fruit of Adam and Eve, and is therefore organizing the first Interpoma event in the Chinese province of Shandong. Shandong is the most important apple production area in China with a harvest of 9.3 tons of apples a year. But over 90% of all orchards still lack protection against hail, birds or frost, less than 20% of them have fertigation facitites and the degree of mechanization still lies under 30%. Interpoma China Congress & Exhibition is meant to be a platform for international companies from the apple industry that would like to grab the opportunitiy to enter the Chinese market.

Interpoma China Congress & Exhibition not only offers exhibiting possibilities in the modern exhibition center of Weihai, but also an international congress featuring renowned speakers from all over the world, organized with the help of numerous partners such as the Fruit Tree and Tea Leaf Workstation of Weihai, the China Council for the Promotion of International Trade, the China Chamber of International Commerce, the Weihai government and the local Agricultural Bureau.

Additionally, exhibitors of Interpoma China Congress & Exhibition will have the chance to participate in the so called “Interpoma China Tours”, which will take them out into Chinese apple orchards and processing facilities and give them the possibility to get a first impression of the actual state of China’s apple industry.

For this exact reason - that is to explore the challenges and opportunities of the Chinese apple industry - the Fiera Bolzano Exhibition Center organized with great success a study trip to China in October 2016. “The trip to Shandong Province was very interesting and useful, thanks to the professional organisation Interpoma is famous for. The Chinese market offers great business opportunities for the sector”, affirms Florian Schröder, travel participant from the company Wildbiene & Partner AG in Switzerland. “I’m glad that I had the chance to participate in this trip and that I was able to see the Chinese world of apple production for myself. I’m confident that I established some important business relationships with future clients, and that in the future I’ll be selling our hail protection systems in China.”, says also Philipp Kulmer from the Austrian company Frustar, who participated as well.

With the completion of the study trip, a first step into the Chinese apple market has been successfully taken. The “edition zero” of Interpoma China Congress & Exhibition is going to be the first milestone towards the same goal.

For more information: www.fierabolzano.it/interpomachina

Peter Runggaldier, a life between ski and mountain bike

Fiera Bolzano interviewed Peter Runggaldier, former alpine skier, winner of a World Championship medal and a SuperG Globe, and now Race Director of Südtirol Sellaronda Hero.

Prowinter added the bike sector to the exhibition offerings and the contents of the trade show. You are a former skier and you created and now organise one of the most interesting mountainbike races. What do these two sports have in common?

P.R.: Mountainbiking and skiing have various things in common. Since my childhood, bicycles have been a way to have fun but also to keep me in shape. Riding down a hill is quite similar to downhill skiing, both for the lines and the fast reaction you need to avoid crashes because of the high speed. Another aspect that both sports have in common is the contact with nature.
 
How is this synergy applied in the sports industry?

P.R.: Athletes are motivated to buy the best equipment in order to improve their performance by one thing only: their passion. Skiing and mountainbiking are highly technical sports, and who can afford it spends whatever he needs to.

How do you see the future of this combination? How could these two sectors be more integrated?

P.R.: We certainly need to continue with a good communication, highlighting the fact that activities like biking and skiing improve people’s mental and physical wellbeing.

How must or can the mountains be prepared for this?

P.R.: The mountainbike sector needs the necessary infrastructure, just like we have for skiing. We need exclusive bike routes, separated from trekking paths, which connect villages and valleys, plus bike parks and trainings camps. The number of bikers is rising, and the more it rises the more we will be able to invest in facilities to encourage further growth.

 

Prowinter opens its doors to hoteliers

A new life for bike rentals, a service in which the hospitality industry is increasingly specializing, in order to simply offer bicycles for their guests or to set up a real Bike Hotel, specially conceived for cyclists. Prowinter is no longer only about winter but also about summer and bikes. The B2B days for snow, bike and mountain innovation are going to take place from the 19th to the 21st April at Fiera Bolzano.

What distinguishes a bike hotel from a hotel with a bike rental? Bike Hotels concentrate on a series of services entirely conceived for sports lovers passionate about bikes, eager to add another dimension of wellbeing and healthiness to their traditional holiday and ready to explore great landscapes on cycling routes. The tourists can use their own bikes or a rented one but either way, various facilities are needed, such as a safe storage, a well-equipped repair shop, a bike washing area and, of course, rentals that offer the proper bikes for the terrain, plus accessories for children and families. Hotels can also arrange a rental service for urban mobility only which, as towns and cities and therefore distances are growing, increasingly includes e-bikes.
Prowinter will play host to some important bicycle brands, who will display their ranges of bike rental products, a key sector for hotels that would like to offer a better service to their costumer: from e-bikes to common models, including accessories for safety and family bike-tourism, in order to satisfy the needs of both the amateur and the expert cyclist. There will be also a bike trail just outside the exhibition centre to test the products, while more theoretical aspects will be discussed in specialist conferences and ad hoc meetings.
As last year, the Prowinter Startup Village will feature ten selected start-up companies presenting the best new projects in the field of tourism and mountain innovation.
On Thursday, the 20th of April 2017, Klimamobility, a B2B mobility day will be held. It will feature a conference on electric mobility, emphasising mobility as a service and how it can influence tourism in mountain areas. In the afternoon, thanks to the close collaboration with Eurac, the European Academy of Bolzano, two workshops “Alpine Destination leadership #mobility&tourism” will take place: “Systematic mobility solutions for mountain destinations: intermodality and sharing” and “Mobility for all year round tourism in ski resorts: the role of biking”. The conference and the workshops of Klimamobility and Prowinter will be accompanied by an exhibition area with recharging stations, products for electric mobility and a test area where electric, hybrid and hydrogen vehicles can be tried out. For those who want to test electric bicycles, Prowinter will provide an e-mobility zone open all day long from the 19th to the 21st April 2017.

Website: www.prowinter.it and www.klimamobility.it

Facebook  www.facebook.com/prowinter
YouTube   https://www.youtube.com/playlist?list=PL81DEFDD00EB604D2
Twitter     twitter.com/prowinter

For more information:
Fiera Bolzano SpA Press Office
Cristina Pucher
pucher@fierabolzano.it
+39-0471-516012

 

 

Alpitec China 2017: All signs point toward winter sports in China

All signs point toward winter sports in China

Alpitec China took place from the 15th to the 18 th February 2017 in the China National Convention Center (CNCC) in Beijing, together with ISPO BEIJING. A total of 502 exhibitors, more than 60 of them inside Alpitec Chinas’s area dedicated to mountain and winter technologies, presented their latest product developments to more than 40,000 visitors (2016: 38,600), who gathered information about the innovations offered by 728 brands. The heart of the supporting program was the Asia Pacific Snow Conference (APSC), which had a full house with more than 400 attendees.

Bolzano, 28th of February 2017 - More than 40,000 visitors at Alpitec China and ISPO Beijing are an important sign revealing the big interest in winter sports in China, while the Chinese winter sports sector is preparing itself for the upcoming sport events of worldwide importance. A significant step to increase awareness of the importance of this sector is the introduction of winter sports as a school subject in China.

Thomas Löffler, Deputy Managing Director of Messe München Shanghai, says, “ISPO Beijing and Alpitec China are rapidly expanding also thanks to the impetus the Chinese Government is giving to outdoor activities and skiing. There are already more than 10 million skiers in China and over 650 ski resorts, whose managers say that tourism is growing by 40% every year. The government is also introducing skiing as a mandatory subject in the school curriculum.”

"This year, Alpitec China’s exhibition area was 20% bigger than at the previous edition. It is a clear sign of the positive trend in the infrastructure sector for Chinese ski areas”, explains Thomas Mur, Managing Director of Fiera Bolzano, “The Asia Pacific Snow Conference, which is organised in collaboration with ISPO Beijing, set a new attendance record with more than 400 participants, thus confirming the high importance of Alpitec China as an information and business platform in the Asia-Pacific region.”

The highlight of the supporting program was once again the Asia Pacific Snow Conference (APSC) where the results of "The White Book 2016", which examines the status quo of ski resorts in China, were finally presented: since last year, ski resorts have increased by 14% (from 568 to 646), and skiers by 20% (from 12,500,000 to 15,100,000). An important new topic is ski instruction: in 2016, China had already 4,810 ski instructors, and the trend is to invest in training, also to improve safety on the slopes. The issue of safety was also pointed out by Vittorio Caffi, Vice President of the International Ski Instructors Association (Italy), in his speech about ski instruction standards based on the ISIA model.

At the Asia Pacific Snow Conference, Harald Pechlaner, Director of the Institute of Regional Development of European Academy of Bolzano (EURAC) and Professor at the Catholic University of Eichstaett-Ingolstadt, presented international case studies and new tendencies regarding destination governance and design, and made an interesting forecast: "In the future the rest of the world will learn from China. But first China must learn from Europe’s mistakes.”

Alpitec China presented the new products and developments in the mountain and winter technologies sector: from ropeway systems, snowmakers, snow grooming machines, snow mobiles, ski rental and safety equipment, ticketing and admission systems to ski resort design and real estate investment consulting. The attending companies emphasized the big success of this edition.

Marion Tschernutter, Project Manager of the Austrian Federal Economic Chamber (Austrian Pavilion), states, “ISPO BEIJING with Alpitec China is by far the biggest winter sports trade show in China. If you have any stakes in the market and you want to grow your business in China I can definitely recommend coming to Beijing. It is the ideal platform to enter the Chinese market.”

Like Austria, also France presented itself with an own Village at Alpitec China, and the importance of this event was highlighted by the presence of the French Minister for Sport, Patrick Kanner, at the opening.

Patrizia Pircher, Head of Marketing at TechnoAlpin, confirms, "For us, Alpitec China is a unique opportunity to maintain the relationship with our customers in China and to make new contacts. Alpitec China is for sure the most important platform for the winter technology sector in Asia, especially in the run-up for the Winter Olympics in Beijing. It is essential to show strong presence in order to gain market shares in what is currently the fastest growing winter sports market in the world.”

Find all the information at: www.alpitec.cn

Alpitec China 2017: boom in the perception of snow sports

Alpitec China: boom in the perception of snow sports

China is the world’s number one tourism market; a market that is growing by leaps and bounds and which can neither be ignored nor underestimated. The 2018 Winter Olympics in South Korea, and the 2021 freestyle skiing and snowboarding world championships to be held in Zhangjiakou/Genting, China, a year before the organisation of the Winter Olympic Games in Beijing, are creating a real “boom in the perception of snow sports" with their popularity in China growing at an impressive rate. Since 2009, Alpitec China has been the only meeting point in China for the mountain and winter sports technology sector and from 15 to 18 February 2017 it will return to Beijing's China National Convention Center (CNCC) along with ISPO BEIJING.

Bolzano, 27 October 2016 With 38,600 visitors, Alpitec China and ISPO Beijing achieved an important record in the last edition, revealing the big interest in winter sports in China and the race to prepare for the next sporting events of worldwide importance.

“There is keen enthusiasm in the winter sports industry in China in view of the 2022 Winter Olympics in Beijing. ISPO Beijing for winter sports equipment and Alpitec China for winter infrastructure complement each other and are a unique combination for the entire Asian region”, says Thomas Mur, Managing Director of Fiera Bolzano.

The eagerly awaited Asia Pacific Snow Conference (APSC), which will be taking stock of the situation in the Chinese skiing industry, annually brings together more than 200 stakeholders including many ski resort operators. This year the topic addressed will focus exclusively on ski resorts, through concrete international examples regarding tourism in the Asia-Pacific region, but also with regard to the business in China.

Alpitec China offers industry professionals a comprehensive picture of current trends, not only through a first-rate conference program, but also through the presentation of new products and development trends in the following sectors: cable systems, programmed artificial snow plants, vehicles, tools and accessories for the winter viability, tools for the creation and maintenance of ski slopes, ticketing and access control, instruments and equipment for rescue operations, safety and protection in mountain areas, installations for play areas and free-time. The companies attending highlighted the big success of this edition.

All information about the trade show at: www.alpitec.cn

Alpitec China 2017: The Place to Be for China’s Ski Industry

Alpitec China 2017

The Place to Be for China’s Ski Industry


Alpitec China is back: from the 15th to the 18th of February the International Trade Show for Mountain and Winter Technologies is once again taking place together with ISPO Beijing in China’s very own National Convention Center (CNCC), already confirmed as one of the venues for the 2022 Winter Olympics. With 35% more exhibition area, and accompanied by the Asia Pacific Snow Conference – scheduled to be held on Thursday, the 16th – it is sure to re-establish itself as the place to be for managers and decision makers of budding ski resorts all over China.

Bolzano, February 2017 – The Chinese winter sports sector is already preparing itself for the 2022 Winter Olympics in Beijing, and what better place to get inputs and learn about the latest trends for the Chinese skiing sector than Alpitec China 2017, the International Trade Show for Mountain and Winter Technologies? Alpitec China has been taking place for nine editions together with ISPO Beijing, and is once again going to present itself as the leading B2B platform for the Chinese winter technology sector: 68 exhibitors and exhibiting brands from a total of 11 countries - Austria, Canada, China, France, Germany, Italy, Slovenia, Sweden, Switzerland, Russia and the United States – have booked their spot at the show this year, on a total exhibition area of 2,700 square meters, which marks an area increase of no less than 35% compared to the edition of 2016.

In Hall 1 of the CNCC, China’s ski resort managers and decision makers will be able to find everything they are looking for – or, as the Chinese language so strikingly puts it: “yingyou jinyou” (to have all that one could wish for): from ropeway systems, snowmakers, snow grooming machines, snow mobiles, ski rental and safety equipment, ticketing and admission systems to ski resort design and real estate investment consulting. The exhibition offerings of Alpitec China is completed by ISPO Beijing, the Leading Multi-Segment Sports Exhibition in Asia, focusing especially on winter sports equipment, fashion and accessories, which results in a 360 degrees overview for the Asian winter sports sector.

Supplementing these outstanding exhibitions, the Asia Pacific Snow Conference (APSC), born from a cooperation between Alpitec China and ISPO Academy, is scheduled to take place on Thursday, the 16th of February. The APSC offers valuable insights into the Chinese ski industry and is dedicated to everybody interested in the further development of China’s already booming ski resorts. According to Benny Wu’s “China Ski Industry Whitebook of 2015”, which is regarded as the first and only collection of reliable statistical data on the subject, in the past 19 years, China has witnessed the development of 568 ski resorts, featuring 198 aerial lifts, 367 surface lifts, 618 magic carpets and over 12 million skiers.

At the APSC 2017 Mr. Wu (Wu Bin), Chief Strategy Officer of the Ski Resorts Division (Vanke Group) and Vice Chairman of the Vanke Songhua Lake Resort, is going to be the first to present his long awaited new Whitebook of 2016, confirming the positive trend in the development of the Chinese ski industry, and forecasting a further growth in what already is the largest winter sports market worldwide.

Following Mr. Wu, a number of well renowned national and international speakers are going to take the stage at the APSC, presenting case studies of successful ski resort management from China, Italy, Japan, France and Korea. Another key topic are the challenges Chinese mid and small ski resorts will be facing in the ever changing environment of the coming years leading up to the 2022 Winter Olympics - the final APSC panel discussion featuring industry experts from China is subsequently going to focus on possible insights and valuable conclusions that can be drawn from what will have been heard and seen at the APSC 2017.


For more information about Alpitec China 2017 please visit: www.alpitec.cn

Snowcookie

One of the most advanced, comprehensive and exciting wearable-tech developments to ever hit the slopes will be coming to a ski hill near you in 2017, and its name is Snowcookie.

Snowcookie is a revolutionary three-piece ski-enhancement system, compromised of a chest-mounted, medallion-style central sensor and two subtle, bomb-proof, ski-mounted external sensors.

Utilizing a combination of high-powered in-device tech and app-linked smartphone processing, Snowcookie promises to take its users’ knowledge, skills and progression to never before imagined levels.

Snowcookie, which was developed in conjunction with Intel has the power and the pedigree to set it apart from all other systems.

And it doesn’t stop there. Snowcookie provides on-the-fly coaching, sent to a user via smartphone headphones or via syncing with other compatible devices such as the Recon Snow2 goggle, while also providing a built-in fatigue monitoring system. On top of this, Snowcookie’s competition mode allows you to link up and compare yourself not just with your buddies on-hill, but also other skiers around the world.

With in-app challenges to be conquered, on-the-fly coaching to keep you motivated, and an accessible world-wide database to let you see where you stand against all others, Snowcookie lights the fire under your pants and keeps it there to keep you moving forward.

From the outset Snowcookie has been inspired by the ski world elite; the top-level athletes looking to skim every possible 1/100th of a second out every run in the quest to be the best.

For the aspiring World Cup racer - heck, even for the hardened Kitzbuhel veteran - Snowcookie is able to show exactly where those hundredths have been won or lost, with in-depth analysis enabling you to break down and quantify even the most minute aspects of your racing.

But what about the accomplished recreational skier, the one who knows the back door into every run on the hill but has perhaps plateaued in their skiing progression? Snowcookie is just the tool to reinvigorate your learning drive, with every lift ride a new accolade as data from the day’s accomplishments stacks up and plays out upon your smartphone screen. And, with competition mode enabled, watch your drive thrive as you push to outdo not just your friends alongside you, but every Snowcookie user around the world.

And no, we haven’t forgotten the wet-behind-the-ears beginners, those who are just trying to figure out how to keep their tips uncrossed and their skis pointed down the hill. Snowcookie is a powerful teaching tool, analyzing every element of every run while giving precise feedback on a skier’s lefts, rights, and wrongs. Whether utilized on its own or as part of a larger ski school program, Snowcookie is designed to help its users ski better, faster than ever before.

Snowcookie truly is one of the most exciting developments to be introduced to skiing since the shaped ski, offering benefits for every skier on the hill, regardless of background, ability or goals. For fun or for teaching, for first turns or World Cup dreams, from ski school to national team and every skier in between, Snowcookie has something new, valuable and exciting to offer to the world of skiing.


Contact:

Gosia Hrycyszyn

email: gosia@snowcookiesports.com
mobile: +48 606 838 158

www: snowcookiesports.com
FB: @snowcookiewearable
Twitter & Instagram: @RideSnowcookie

Ice Key TAG | in case of emergency

Ice Key TAG è l’innovativo dispositivo "salvavita" semplice ed
efficace da utilizzare. E' pensato e realizzato per coloro che, nel corso della propria attività sportiva, vogliano sentirsi sicuri che, in caso di necessità, possano essere acquisite le loro informazioni essenziali per attivare un rapido soccorso o un  diretto intervento sanitario e, non meno importante, per avvertire immediatamente le persone più care.
 
La sigla "ICE", acronimo delle parole inglesi "In Case of Emergency", ormai termine di uso corrente anche nella nostra lingua, fu proposta da alcuni soccorritori anglosassoni in considerazione della difficoltà di contattare i familiari delle persone soccorse e non in grado di fornire recapiti telefonici o informazioni circa la propria identità o anamnesi. 
A chi presta un primo soccorso in caso di emergenza sono ben note le difficoltà oggettive e logistiche da affrontare, soprattutto se e quando la persona da soccorrere si  trova in stato di incoscienza.
Bob Brotchie, un paramedico dell'East Anglian Ambulance Service del Regno Unito, dopo una serie di tragici attentati terroristici a Londra, suggerì che ogni individuo aggiungesse nella rubrica telefonica del proprio cellulare almeno un numero da contattare nei casi di necessità che avesse per semplicità  la sigla internazionale "ICE". 
 
Questa idea fu accolta favorevolmente sia in Europa che in America e in gran parte dei paesi sviluppati dove molti individui possiedono un telefono cellulare che polizia o  paramedici talvolta utilizzano per identificare le vittime di incidenti stradali o di altro tipo. 
 
Tuttavia vi  sono problematiche che  possono sorgere usando il telefonino: 
• in caso di emergenza il soccorritore si deve occupare del ferito e non del telefonino
• il cellulare è un oggetto che spesso si rompe o si perde in caso d'incidente
• i soccorritori non sempre sanno come si accede alla rubrica di ogni marca e modello di cellulare
• cercare nella rubrica del cellulare potrebbe essere considerata una violazione della privacy
• se il telefonino è spento, bloccato con un PIN o scarico non è possibile utilizzarlo
• nella rubrica i numeri possono essere registrati in maniera differente (es.: 1ICE o ICE1 ecc.)
• chi cerchiamo di contattare potrebbe avere il telefono spento o non raggiungibile
• il contatto della persona da soccorrere potrebbe non conoscere il quadro di riferimento medico
• potrebbe non esserci il tempo per cercare le informazioni, qualora si dovesse intervenire in modo tempestivo.
Identificare subito un individuo, ottenendo il più velocemente possibile il maggior numero di informazioni adeguate, può a volte essere la variabile fra la vita e la morte.
 
E’ con questa consapevolezza che Roberto Simonelli,  dopo aver  ideato e prodotto il bracciale   |IN CASE OF EMERGENCY dotato di USB, volge la sua attenzione alla rapidità del reperimento delle informazioni. Dopo un'attenta ricerca nel campo delle tecnologie innovative  sviluppa e  produce il dispositivo  TAG che, attraverso l'utilizzo della neonata tecnologia NFC , Near Field Communication, (presente sulla grande maggioranza degli smartphone oggi in commercio) permette l'accesso alle informazioni personali e mediche dell'utilizzatore,  senza l'ausilio di pc, senza connessioni internet o wi-fi. 
 
Ice Key TAG è presentato sotto forma di adesivo resinato in  PVC , con biadesivo ad alta tenuta,
impermeabile, resistente agli urti, alla polvere ed ai raggi solari, posizionabile sui caschi, indumenti, attrezzature, dotato di velcro per essere ri-posizionato.  
 
Ice Key TAG trova la sua massima applicazione e funzionalità “in caso di emergenza” al fine di poter
consentire l’immediato riconoscimento di un ferito, di apprenderne i dati anagrafici e soprattutto di conoscerne i dati clinici (gruppo sanguigno, allergie, terapie in corso, malattie,  ecc.).
 
Ice Key TAG per la sua unicità è lo strumento indispensabile per garantire che un individuo in pericolo
venga preso in carico tempestivamente dal medico fornendo dati esatti, senza inutile spreco di risorse e avviando la procedura di intervento più idonea ed efficace.
 
Il dispositivo Ice Key TAG è stato appositamente studiato affinché possano essere inseriti tutti i dati anagrafici e medici della persona, in totale sicurezza e autonomia.
L'utilizzo dell'App mobile ICE-KEY TAG, pubblicata sul Play Store di Google, e una corrispondente Web Application (Cloud)  permettono l'inserimento dei dati e il loro trasferimento sul dispositivo  TAG.
 
Nella pagina web univoca nel cloud è previsto  l'inserimento di dati personali (foto, nome, cognome, età..) e medici (allergie, malattie, operazioni, traumi, terapie...) nonché dei numeri delle persone da contattare in caso di emergenza. 
E' inoltre possibile caricare la copia di documenti personali (patente, Carta di identità, C.F. , passaporto...) e sanitari (gruppo Rh, certificati, prescrizioni mediche, referti, testamento biologico ..). Tutte le informazioni inserite nel proprio cloud possono essere raggiungibili con qualsiasi PC da qualsiasi parte del mondo attraverso un collegamento ad internet.

L'App mobile Android, scaricabile gratuitamente dal Play Sore di Google su dispositivi dotati di tecnologia NFC (attualmente più di 120 modelli in commercio) , permette la visualizzazione dei dati precedentemente inseriti nel cloud tramite una sincronizzazione internet. Una volta importati i contenuti, attraverso una funzione specifica dell'App, è possibile trasferire i dati dallo smartphone al Chip NFC presente nel dispositivo   TAG  semplicemente avvicinandolo ad esso. 
Il trasferimento dei dati avviene senza contatto attraverso radiofrequenza.
 
I dati inseriti nel dispositivo  TAG  possono essere letti da qualsiasi altro smartphone dotato di tecnologia NFC o in alternativa, per gli smartphone non dotati di tecnologia NFC, attraverso il QR Code univoco stampato sul dispositivo stesso.
L'App ICE-KEY TAG permette inoltre di geolocalizzare il luogo dell'evento, di chiamare i numeri memorizzati al suo interno e di collegarsi direttamente alla centrale operativa del 112 NUE (Numero Unico di Emergenza) attraverso l'App Where ARE U realizzata dall'AREU (Azienda Regionale Emergenza Urgenza).
 
Studiato come sistema per l’acquisizione, l’aggiornamento e la consultazione dei dati sanitari che risponda in primo luogo all’esigenza di essere soccorsi nel più breve tempo possibile, nel miglior modo e anche in qualsiasi luogo,  TAG permette di essere consultato in ben 6 lingue differenti (italiano, inglese, francese, tedesco, spagnolo, portoghese) …anche per coloro che viaggiano molto all’estero. 
 
Ice Key TAG è stato presentato per la prima volta  all' ISPO WINTER  di Monaco di Baviera dove è stato
riconosciuto come miglior innovazione nel settore Outdoor, Protection & Safety, vincendo l'ISPO AWARD in tale categoria. 

 
Al dispositivo Ice Key TAG , Crono-Time, ha recentemente aggiunto  RUBBER, un  bracciale in silicone morbido con Chip NFC e QRcode univoco per una diversa portabilità, in particolare per quegli sport che non prevedono l'utilizzo di un casco di protezione. 
Ice Key TAG
Specifiche tecniche :
• Adesivo resinato (PVC)
• Web page personale, univoca (CLOUD), protetta
• Applicazione Android  protetta da password
• QR Code personale e univoco 
• Temperatura di utilizzo : da -20° a +50°C
• Water resistant 
 
Nella confezione:
• Istruzioni d’uso
• KIT VELCRO (maschio/femmina)
• Prezzo al pubblico: € 24,00 IVA inclusa
 
           RUBBER
 
Specifiche tecniche :
• Bracciale in silicone morbido regolabile
• Web page personale, univoca (CLOUD), protetta
• Applicazione Android  protetta da password
• QR Code personale e univoco 
• Temperatura di utilizzo : da -20° a +50°C
• Water resistant 
 •  
Nella confezione:
• Istruzioni d’uso
• Prezzo al pubblico: € 24,00 IVA inclusa 
 
 
 
Ice Key TAG è un marchio ed un prodotto  di proprietà  CRONO-TIME®
 
 
 
Contatti per la stampa:
 
 
Crono-Time di Roberto Simonelli
Via Conseza, 6 20137 Milano tel.  3206131655 @ info@crono-time.com www.ice-key.it

Realer, la realtà virtuale che aiuta a combattere le emergenze e a evitare le valanghe

Bastano un paio di occhiali per vedere le simulazioni. Turismo, compravendita di case, formazione: tanti i settori (e le aziende) che possono sfruttare un’idea made in Alto Adige.


Immaginate di dover simulare un’emergenza, come un incendio in galleria, a scopo di addestramento. Con i metodi che si conoscono è necessaria una prassi complicata: bisogna chiudere una strada, magari alle prime ore dell’alba per creare meno disagi possibili, portare sul posto gli apprendisti, far rappresentare la scena da attori e prestare attenzione a una serie di dettagli logistici e burocratici. Nonostante la frequenza di queste procedure sia ridotta al minimo indispensabile, la loro organizzazione è un impegno ingente. Immaginate ora di poter ottenere tali risultati, ovvero, ad esempio, addestrare futuri soccorritori, semplicemente indossando un dispositivo ottico e comodamente seduti nel vostro studio o salotto senza dover bloccare strade né dovendo ingaggiare attori. Tre amici, due altoatesini, Bruno Mandolesi e Alexander Egger, e un padovano, Riccardo Stecca, con tre profili simili ma complementari hanno unito le forze per risolvere questa ed altre problematiche cavalcando l'onda delle più recenti innovazioni tecnologiche: c’è chi sviluppa per aziende internazionali e vive a Londra come Riccardo, c’è chi fa il designer a Berlino come Alexander, c’è chi è direttore artistico come Bruno. Tre amici con un sogno che da settembre ha iniziato la sua realizzazione quando insieme hanno inaugurato Realer: un’azienda che offre servizi di sviluppo di realtà virtuale, sistemi interattivi, realtà aumentata e corporate design. Un progetto che parla altoatesino: è stato infatti incubato da IDM Südtirol-Alto Adige, l’azienda speciale della Provincia e della Camera di Commercio di Bolzano che punta allo sviluppo dell’innovazione sul territorio. IDM accompagnerà così Realer già dai primi passi: una startup appena fondata e già incubata, pronta a trasferirsi, nel 2017, nel NOI, il nuovo parco innovativo in fase di ultimazione a Bolzano Sud. «L’idea ci è venuta circa un anno fa – spiega Mandolesi, Ceo dell’azienda da poco costituita – quando ci siamo accorti che la realtà virtuale e soprattutto i dispositivi che permettono di decifrarla erano finalmente pronti per il mercato di massa. Abbiamo così fatto i primi prototipi e progetti, e anche il primo test: quello con la Croce Bianca altoatesina, una simulazione di emergenza che ci ha fatto capire come fossimo sulla strada giusta».


Fonte: Vertical Innovation. Qui l'artico completo originale: http://www.verticalinnovation.it/it/top-stories/realer-realta-virtuale 

Prowinter gives space to startups

The innovation pioneers for mountain sports return to Prowinter 2017 to offer operators new content and a look at innovative horizons. Technology, sports and tourism with a view to multi seasonality are the common thread that will bring together startups and innovative firms in the Prowinter area dedicated to mountain innovation, to offer visitors next-generation products and services.

In 2016, Prowinter launched the first Startup Village, which was attended by 13 startups that had already developed a first prototype to show to the public and sought to expand their own network with leading companies in the field of technology, customers and opinion leaders. “This first step to translate the needs encountered by the market was a win-win model for the event and for the startups - says Thomas Mur, Managing Director of Fiera Bolzano - In fact, the trade shows are by definition a platform for meetings and exchange and therefore the perfect springboard for companies seeking investors.”

Backed by last year’s success, Prowinter 2017 wants to strengthen this platform to give voice to innovation and to facilitate contacts and business relationships. Fiera Bolzano and the startup and innovation department of IDM Südtirol Alto Adige have begun scouting across Europe to select the most innovative and interesting startups. The various topics addressed were all centred on the mountains and ideas for the future: from tourism 2.0 to technologies applied to futuristic products, with a creativity that expands the concept of high altitude sport. New businesses from all over the world come to Bolzano to illustrate their brand-new products to the Prowinter public in the following categories: startups that offer services/products to ski area operators and the sports industry, and startups that offer services/products for mountain sports and for athletes, i.e. clothing, equipment and technology. It is already possible to apply, all the information can be found here: https://whataventure.com/prowinter.
The startups will then be examined and assessed by a top level jury. Among last year’s members Heiner Oberrauch, President of the Oberalp Group, was surprised by the many excellent ideas presented during the pitches at the Startup Village and found that some have really great market potential.
Two startups were awarded. Stabylizr: with perfect shooting it could only come from the idea of someone used to being filmed in his own activity. Wolfgang is a wakeboard athlete and water sports enthusiast. The old stabilisers for GoPro were really heavy. Stabylizr is super lightweight, small, super portable, needs no battery, and can be fitted on your helmet and let you create very high quality videos that won’t need touching up.
How many times do you find yourself at a concert, a festival or in a crowded pub and thinking: "How long does it take to get a beer?” The answer is finally here and it's called Beerjet, the revolutionary system Made in Austria, for drawing 4 or 6 pints of beer at the same time, mechanically.

There’ll be lots of new stories to tell about the innovations at Prowinter 2017, and those of 2016 are all present at this link: http://www.fierabolzano.it/prowinter/en/detailcomu-3-3809-promountain-startup-village-2016-a-vision-of-the-future.html

Website: www.prowinter.it

Facebook  www.facebook.com/prowinter
YouTube   https://www.youtube.com/playlist?list=PL81DEFDD00EB604D2
Twitter     twitter.com/prowinter

For more information:
Fiera Bolzano SpA Press Office
Cristina Pucher
pucher@fierabolzano.it
+39-0471-516012

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