Great Success with the Public at Alpitec China/ISPO Beijing 2014ALPITEC CHINA
The double tradeshow Alpitec China, the Tradeshow for Mountain and Winter Technologies, and ISPO Beijing, the Tradeshow for Brands in Sports, Fashion, and Lifestyle in Asia, was held from February 19 to 22 in Beijing. With thirty thousand visitors, representing an increase of eight percent in comparison to the previous year, all participants were very pleased. The Italian ambassador in Beijing, Dr. Alberto Bradanini, paid a visit to the various Italian exhibitors and expressed his appreciation to th ... More
Great Success with the Public at Alpitec China/ISPO Beijing 2014
The double tradeshow Alpitec China, the Tradeshow for Mountain and Winter Technologies, and ISPO Beijing, the Tradeshow for Brands in Sports, Fashion, and Lifestyle in Asia, was held from February 19 to 22 in Beijing. With thirty thousand visitors, representing an increase of eight percent in comparison to the previous year, all participants were very pleased.
The fifty exhibitors from eleven countries of the Asian branch of the Tradeshow for Mountain and Winter Technologies, Alpitec China, were thoroughly satisfied with the event and convinced by the renewed upswing in Asia. That was also emphasized by Dieter Miller, sales manager with Reichmann: “The tradeshow went very well. The most important visitors from the sector were there, with the corresponding quality. We’re expecting a positive post-tradeshow business. We met with both new and existing customers.”
Also joining in this view was the senior management consultant from Pola Solution, Richard Wyne: “We are enthusiastic about this tradeshow. We had good contacts with a variety of visitors in the field. We will also exhibit here in coming years in any case and will continue to take advantage of this tradeshow in order to gain a foothold in the Chinese market.”
Thomas Bergmann, key account manager of export sales with Fatzer, explained, “The target group is exactly right. We were able to greet many decision makers at our stand. The exhibition area of Alpitec China is still relatively small, but it has great potential for development.”
Cesare Locatelli, area sales manager for Prinoth, was convinced: “The development of the tradeshow is positive, as the entire ski market in China is on the upswing. Tradeshows are always good opportunities to meet with existing contacts and to make new ones.”
Since 2009, the product show has been accompanied by the international Asia Pacific Snow Conference, which in 2014 once again took place on the second day of the tradeshow, Thursday, February 20. This year, around a hundred visitors took part, primarily from China itself. At the forefront were topics such as safety technology in China and service orientation as criteria for success with summer and winter tourism. In fitting with the Winter Olympics in Sochi that likewise came to an end on that weekend, the French association Cluster Montagne emphasized the great possibilities that result for a location which hosts the Olympic Games. Using examples (Chamonix-Mont-Blanc in 1924, Grenoble in 1968, and Albertville in 1992), the great changes in economy and technology, both for the inhabitants and for tourism, were illuminated.
Safety on the mountain was the central theme in the exhibition area of Alpitec China 2014. The rescue shows that were put on up to four times a day were the most visited highlight of the exhibition. The simulation of the evacuation of a Poma cable car cabin was organized together with SALEWA China and TIS innovation park South Tyrol and was carried out by the Beijing Mountain Rescue Team.
The next edition of Alpitec China and ISPO Beijing will take place from January 26 to 29, 2015 in Beijing.
Complete information on the tradeshow is available at: www.alpitec.cn/de
Interpoma 2014 to Present at Fruit LogisticaINTERPOMA
After the success of the 2012 edition with 16,017 visitors (an increase of 13.5% over 2010), the preparations have already begun for Interpoma 2014, the world's largest tradeshow about the apple: from November 20 to 22, 2014 at the Bolzano/Bozen Exhibition Center. Fruit Logistica, the world's leading tradeshow for the fresh produce trade, will take place this year from February 6 to 8 in Berlin with more than 2,400 exhibitors. And this year, it also offers the ideal setting for the presentation of ... More
Interpoma 2014 to Present at Fruit Logistica
After the success of the 2012 edition with 16,017 visitors (an increase of 13.5% over 2010), the preparations have already begun for Interpoma 2014, the world's largest tradeshow about the apple: from November 20 to 22, 2014 at the Bolzano/Bozen Exhibition Center.
Fruit Logistica, the world's leading tradeshow for the fresh produce trade, will take place this year from February 6 to 8 in Berlin with more than 2,400 exhibitors. And this year, it also offers the ideal setting for the presentation of the International Tradeshow for the Cultivation, Storage, and Marketing of Apples, Interpoma 2014.
The extremely successful 2012 edition, which just concluded with a total of 16,000 visitors from the sector from sixty countries (an increase of 13.5 percent in comparison with 2010) and 374 exhibitors from seventeen different countries, confirmed Interpoma and, along with it, the entire region of Trentino-Alto Adige as the cradle of the apple world, as well as being the international point of reference. It is not without reason that 18,000 hectares (44,000 acres) of this region are dedicated to fruit cultivation, where every year some 15% of total European apple production ripens.
According to the results of the visitor survey that was carried out by the Bolzano/Bozen Exhibition Center, Interpoma was attended exclusively by the public involved in the industry and by representatives within the sector from more than sixty different countries. Some 56.4% of those surveyed are employed in apple cultivation, 14.9% in the fruit and vegetable trade, 7.3% in other cultivation, and 4.6% in business with agricultural machinery and equipment.
A program of accompanying events that is always comprehensive covers the sector's ever-increasing need for information, with a specialized excursion to apple orchards and an international conference entitled “The Apple in the World” on European and global trends in the production, marketing, and consumption of apples.
The successful figures, the increasing international participation, and the top-quality program of excursions and information have once again confirmed the trend of significant growth with this event since 2006, with the apple returning to the limelight once again in 2014 in Bolzano/Bozen.
We inform our exhibitors to pay attention to any commercial proposals received by Fairguide.com and Expo-guide.com.