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Date set for Prowinter 2015

PROWINTER
The international trade fair for winter sports hire and services will take place from Thursday 9 to Saturday 11 April 2015 at the Bolzano Trade Fair. In response to great demand from the exhibitors, Prowinter once again extends to Saturday. The huge amount of snow that fell in the Alps last winter and early spring has permitted the opening of numerous high altitude resorts even in summer and, while ski fans and athletes are enjoying fair season skiing in very special circumstances, the Bolzano Trade Fair ... More

Date set for Prowinter 2015

The international trade fair for winter sports hire and services will take place from Thursday 9 to Saturday 11 April 2015 at the Bolzano Trade Fair. In response to great demand from the exhibitors, Prowinter once again extends to Saturday.

The huge amount of snow that fell in the Alps last winter and early spring has permitted the opening of numerous high altitude resorts even in summer and, while ski fans and athletes are enjoying fair season skiing in very special circumstances, the Bolzano Trade Fair have fixed the date for the next international winter sports hire and services fair. Prowinter will take place from 9 to 11 April 2015.

The curtains have only just come down in April on Prowinter 2014, the international trade fair of winter sports hire and services in Bolzano, held every year together with Alpitec, the international trade fair specialized in Alpine and winter technology, with the participation of 330 companies and about 9,100 visitors, including a line up of world famous athletes and the representatives of the top European ski resorts. Nevertheless, the Prowinter team are already at work organizing the next edition and mapping out future market trends. For 2015 the Bolzano Trade Fair have decided to reinstate Saturday as a Prowinter day, in response to numerous requests from companies, many of whom have already responded positively for their participation in 2015.

Paolo Rossi, owner of Extreme Winter Equipment Srl: “For us the Prowinter Trade Fair represents a meeting point with the various sports companies from northern Italy and in particular from Alto Adige, but it is also an important opportunity to meet the world of sports retail and all the other operators in the sector in general”.

Pietro Colturi, Managing Representative for Italy Burton: “We believed in Prowinter right from the earliest editions and we have always had excellent results. The hire market is important, healthy, and to some extent expanding. This is why our company has always chosen to participate, bringing our innovations and investing both in participation and products. It has always been an attractive marketplace for us”.

Stefano Silvestri, Wintersport Category Manager for Mares SpA - Head: “Head is an extremely innovative company as regards the launch of new technologies on the market and for us Prowinter is an extremely important shop window, especially as regards the trade sector, and a strategic platform to seal agreements and contracts that are formulated during the year”.

 

Michele Villotti, General Manager for Silhouette Italia Srl - Adidas Eyewear Italia: “For fifty year we have held the exclusive licence for the production and distribution of Adidas brand Sunglasses. For us it is fundamental that this highly technical product can be clearly explained, and this is certainly the best stage for us”.

The Curtain Comes Down on the 2014 Winter Duet of Prowinter-Alpitec

PROWINTER
Prowinter, the International Tradeshow for Rentals and Services for Winter Sports in Bolzano, Italy, was held just as usual every two years along with Alpitec, the International Tradeshow for Alpine and Winter Technologies, thus once again confirming the meeting point for the entire sector involving snow, with numerous athletes and peak figures from the winter sports branch being present. From April 9 to 11, 2014, some 330 companies were visited by approximately 9,100 visitors to conclude their first agre ... More

The Curtain Comes Down on the 2014 Winter Duet of Prowinter-Alpitec

Prowinter, the International Tradeshow for Rentals and Services for Winter Sports in Bolzano, Italy, was held just as usual every two years along with Alpitec, the International Tradeshow for Alpine and Winter Technologies, thus once again confirming the meeting point for the entire sector involving snow, with numerous athletes and peak figures from the winter sports branch being present.

From April 9 to 11, 2014, some 330 companies were visited by approximately 9,100 visitors to conclude their first agreements before the next winter season.  An appointment which, judging by the various presences, reconfirms the genuinely international appeal, with guests coming from fourteen countries: in addition to Italia, also appearing were those from Austria, Switzerland, Poland, the Czech Republic, Germany, France, Slovenia, Serbia, Andorra, Slovakia, Spain, Chile, and Japan.  Meanwhile, arriving on the stage of the Prowinter Forum were representatives of the best ski resorts in Europe, from France to Slovenia, passing through Italy, Slovakia, Austria, and Germany, and ski champions from beyond the Alps, with the lovely Slovenian skier Tina Maze and her World Cup colleagues Alexis Pinturault and Jean-Baptiste Grange.  Also present at the Exhibition Center were the leading athletes of the Sports Centers of two Italian law enforcement agencies, the Paramilitary Police and the Tax Enforcement Police, and from Armin Zoeggeler to Peter Fill, from Gaia Vuerich to Corinna Boccacini, all of the athletes who received prizes from the Italian Winter Sports Federation and from the Prowinter Cup for the Alpine ski circuit.  “I was familiar with Prowinter, but this is the first time that I have had the occasion to participate,” commented the Slovenian champion Tina Maze, at the Exhibition Center with her personal trainer Andrea Massi.  “A lovely tradeshow which, at this point in the season, allows us to also dedicate some time to our sponsors.  And it’s really a pleasure for me to spend this day giving awards to the promising youth of Alpine skiing.”  This edition was also enriched by the presence of the multiple medal-winning Olympic champion Armin Zoeggeler, the only athlete in the world to have succeeded in conquering six individual medals in six consecutive editions of the Games.  “Prowinter is always a great occasion for getting to know everything that’s new for the next winter and to meet all of the best athletes who have reached the podium during the season,” Zoeggeler explained.  “Every year, it is always reconfirmed as a very important appointment.”

Also satisfied was the director of the Bolzano/Bozen Exhibition Center, Reinhold Marsoner, who emphasized the role of Bolzano as the capital of the snow sector.  “Trentino-South Tyrol is a region that is renowned throughout the world for its ski areas and its cutting-edge equipment in the world of snow,” Marsoner stated.  “Right in this territory that is so rich in know-how is where Alpitec and Prowinter are held.  It is very satisfying to see how this appointment has become a meeting point for athletes and leading figures in winter sports and technologies.  With this, Prowinter definitely emerges as the strongpoint of the duet.” 

From the survey conducted by the Bolzano/Bozen Exhibition Center on a sample of 794 visitors, it emerges that those who work in the sector came for the most part from the branch of rentals and from cableway facilities, followed by ski and snowboard schools and sporting goods stores.  And it is specifically within the specialization associated with the rentals division that Prowinter has its actual strongpoint, as the only b2b platform in Europe, with promising growth occurring against the current trend with respect to the general performance of the market.  A performance that is promising, as emphasized by Kurt Landstätter, director of Rent and Go.  “The season went rather well.  Not all of the rentals operated the way they did last year because there was too much snow.  I’m speaking of the Dolomites zone, especially Cortina d’Ampezzo,” Landstätter indicated. “All of the others are satisfied, and we have great trust in the next winter.  People are skiing less, but when they ski, they want the top of the range, they want quality that is higher with respect to a few years ago.  And thus the tendency is that of versatile skiing, with which they can have a good time and not get tired of it.  The phenomenon of the rocker has been well perceived.  In the rental sector, there is a sign of stability, because there are many new rentals: the sales sector seems to have a decline, and many sporting goods stores have transformed themselves into rentals.  Thus the rental business is growing but the rentals themselves are stationary. Rent and Go came into existence according to the philosophy that enthusiasts who go skiing one week out of the year do not have to purchase the material and carry it with themselves.  And thus the idea that Erwin Stricker already had was to provide a good level of service, one that was so high that everything would be found on site, not just the skis, but also the repairs and the storage.”

Continuing with the analysis of the data that were collected, 22% of those interviewed came from South Tyrol, 28.2% from Trentino, and nearly 50% from the other regions of Italy (45.1%) and from abroad (5.5%). Prowinter has won success and the exhibitors are satisfied, and among those who work in the sector who were interviewed, nearly one hundred percent expressed a positive consensus, with 67% considering the event to be “good”, 17.9% “very good”, 14.1% “satisfactory”, and only 1% having expressed themselves in a manner that was not positive. 

This general consensus was highlighted by those same exhibitors who in this way emphasized the significance of the appointment in Bolzano:
Paolo Rossi, owner of Extreme Winter Equipment Srl: “For us, the Prowinter tradeshow represents a meeting point with the various sports companies of Northern Italy and above all else from South Tyrol, but it is also an important appointment for meeting the world of sporting goods stores and, in general, all of those who work in the sector.”

Pietro Colturi, Managing Representative of Italy Burton: “We have believed in Prowinter since the very first editions, and we have always had an excellent response.  The rental market is important, healthy, and is growing in a certain way.  That is why our company has always chosen to participate, bringing along our own innovations and investing both in the presence and in the products.  For us, it has always been an interesting market.”

Stefano Silvestri, Winter Sports Category Manager of Mares SpA - Head: “Head is a company that is extremely innovative with respect to the launch of new technologies on the market, and for us, Prowinter is a showcase that is extremely important, above all else with regard to the trade sector, and thus it is a strategic platform for closing those agreements and contracts that we had been defining during the year.”

Michele Villotti, General Manager of Silhouette Italia Srl - Adidas Eyewear Italia: “For fifty years, we have had the exclusive license for the production and worldwide distribution of the Adidas brand eyewear.  For us, it is fundamental that a highly technical product can be explained, and this is certainly the best stage for us.”

Ernesto Bassetti, Executive Vice President of the MND Group: “Ours is an international group; we have eight subsidiaries in the world. For the Italian subsidiary, Alpitec is a very important tradeshow because it allows us to have good contact with people. We receive a clientele here that is predominantly Italian, but this year, we also had meetings with foreign visitors, and thus this appointment also makes itself interesting from this viewpoint.”

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