Menu
  About us > Bolzano Exhibition Centre

Fiera Bolzano

Bridge between North and South

The Exhibition Center positions itself as the meeting point of the Alps and considers itself as the most
important network for enterprises in the German-speaking areas and in Italy.

Why you should visit Fiera Bolzano

Located in a bilingual region, Fiera Bolzano is the ideal meeting point for companies from the German-speaking areas of northern Europe and their Italian-speaking counterparts to the south. Our events focus chiefly on  tourism and hotels, winter sports and Alpine technology, Alpine agriculture and industry, sustainable building and renewable energies.
 

Read more

Why exhibit at Fiera Bolzano?

Located in a bilingual region, Fiera Bolzano is the ideal meeting point for companies from the German-speaking areas of northern Europe and their Italian-speaking counterparts to the south. Our events focus chiefly on subjects relating to the Alpine economy, with a particular preference for areas in which the Trentino Alto Adige region is an acknowledged leader at national or international level.

Read more

News

Promountain Bike Shop Test is here: the mountains in all seasons

PROWINTER

The new concept of Prowinter for a "mountains in all- seasons" trade show is expressed with the new pavilion dedicated to the rental of equipment for the bike world. Hence Promountain Bike Shop Test, thanks to the partnership with Bike Shop Test, the ...

Read more

Alpitec China China's sporting industry is invigorated by the Olympic spirit

ALPITEC CHINA

Alpitec China, the only B2B meeting place in China for the mountain and winter technologies sector together with ISPO BEIJING, the tradeshow organized by the Munich International Trade Fairs centering on sports, fashion, and lifestyle in Asia, alread ...

Read more

Chinese ski industry and solutions for ski resorts at the Asia Pacific Snow Conference 2016

ALPITEC CHINA

The Chinese ski industry towards the Winter Olympics 2022, successful international best practice examples and solutions for ski resorts: these are the main topics of the Asia Pacific Snow Conference 2016. Alpitec China, together with ISPO BEIJING, t ...

Read more

Interpoma 2016 celebrates the tenth edition

INTERPOMA

The biennial event with the international apple show, started in 1998, returns to Fiera Bolzano from 24 to 26 November. For this special occasion, in addition to the eagerly awaited "The Apple in the World" conference and educational tours in the pro ...

Read more

The Apple in the World - program has been defined for Interpoma

INTERPOMA

"The Apple in the World" conference (three days of debates and speeches on the key issues of the sector) will take place once again in the context of Interpoma 2016, the international trade fair for the cultivation, storage and marketing of apples at ...

Read more

The rental sector: rental as seen by Kurt Ladstätter

PROWINTER

Prowinter is increasingly structured to host the leading Italian and European companies as well as numerous start-ups for the approaching first trade shows in 2016 dedicated to the winter and mountain sector. The rental theme remains the beating hear ...

Read more

China discovers winter sports

ALPITEC CHINA

The Beijing 2022 Winter Olympics sets the stage for the development of the winter sport industry in China. Alpitec China, together with ISPO Beijing, takes place in 2016 from February 24 to 27 at the China National Convention Center in Beijing and pr ...

Read more

Prowinter is renewed and broadens the horizons

PROWINTER

A new formula for Prowinter: the trade show taking place from 6 to 8 April 2016, becomes the "International trade show for rental, equipment & technology for mountain sports ”.With the expansion of product categories, the reference target w ...

Read more

2022 Beijing Olympics: Games on artificial snow

ALPITEC CHINA

Beating Kazakhstan's Almaty by 44 votes to 40, Beijing has secured the organisation of the 2022 Winter Olympics. The Kazakh organising committee had relied much on its natural snow slopes, but with technology even this issue can be overcome. Alpitec ...

Read more

Alpitec China at the Beijing Winter Olympics with ISPO Beijing

ALPITEC CHINA

The 2022 Winter Olympic Games in Beijing are a reality. Alpitec China, the Fiera Bolzano international event for winter technologies, has taken place in Beijing since 2008 with ISPO Beijing of the Munich International Trade Fair, to support the devel ...

Read more

Alpitec China: a boost in China's winter sports culture

ALPITEC CHINA

Alpitec China has positioned itself as the only B2B meeting place in China for the mountain and winter technologies sector and it take place with ISPO BEIJING, the tradeshow organized by the Munich International Trade Fairs centering on sports, fashi ...

Read more

From 24 to 26 November 2016 Interpoma is back

INTERPOMA

In a constantly changing climate, Fiera Bolzano is already working towards the tenth edition of its biennial trade fair dedicated to cultivation, conservation and commercializationFrom 24 to 26 November 2016 Bolzano's exhibition centre will host the ...

Read more

Promountain Bike Shop Test is here: the mountains in all seasons

The new concept of Prowinter for a "mountains in all- seasons" trade show is expressed with the new pavilion dedicated to the rental of equipment for the bike world. Hence Promountain Bike Shop Test, thanks to the partnership with Bike Shop Test, the biggest bike test tour in Italy. Prowinter 2016, from April 6 to 8 in Pav. A and B, will show the products by the best cycling firms.

Three days dedicated to the bicycle market, in a completely new formula that combines a trade exhibition and testing of materials: Fiera Bolzano Pavilions A and B (for a total of approx. 7,000 sqm) will host the best road, mountain and e-bike firms, with products ranging from bikes to technical clothing, including accessories and components.

The new B2B event dedicated to the rental market will be open to all firms that market lines of bikes and accessories for rental, as well as businesses specialised in bike fleets for hotels and bike hotels, but also manufacturers of bike parks and creators of cycle touring routes. In addition to the traditional Prowinter public, comprising more then 5,000 professionals in the winter rentals sector, together with skiing and snowboarding schools, there are the visitors to the new Promountain Bike Shop Test pavilion, coming from the segment specialised in rentals of cycling and cycle tourism products, including chain stores, rental shops, cycle touring and environmental guides, mountain biking instructors, tourist resorts and hoteliers.

Prowinter is the only European trade show dedicated to the winter sports rental and services sector, and in 2016 has broadened its horizons to become the "International trade show for rental, equipment and technology for mountain sports".  The traditional exhibition formula is therefore enhanced with new areas, and primarily the bicycle sector. The big novelty is the theme of summer and all-seasons offers, but also technologies and services for mountain resorts. In this new format, Prowinter provides a complete panorama of new products and services intended for an increasingly cross-cutting and demanding target of operators and professionals in the mountain tourism & sports sector.
 
Companies interested participating in Promountain Bike Shop Test can contact the organisation by email at info@bikeshoptest.it or by calling 059.9783397.

Alpitec China China's sporting industry is invigorated by the Olympic spirit

Alpitec China, the only B2B meeting place in China for the mountain and winter technologies sector together with ISPO BEIJING, the tradeshow organized by the Munich International Trade Fairs centering on sports, fashion, and lifestyle in Asia, already has its sights set firmly on the Olympics.

Record numbers of both visitors and exhibitors for Alpitec China together with ISPO Beijing: 38,600 visitors made their way to Asia's leading multi-segment trade fair, which was held between February 24–27 in the China National Convention Center (CNCC) in Beijing. This equates to an increase of 29% compared to last year (2015: 29,948). There were more exhibitors at this year's Alpitec China too, with 40% space increase compared to last year.

“The spirit of optimism of the Chinese winter sports industry was palpable in this year's edition of Alpitec China in view of the Olympic Winter Olympics in 2022 in Peking. Beijing ISPO for the equipment in the winter sports and Alpitec China for infrastructures in the winter sports area are complementary and uniquely positioned in the Asian-Pacific area”, claims Thomas Mur, Managing Director of Fiera Bolzano.
The events program, which addressed the key topics of the future, proved incredibly popular. The Winter Olympic Games, the Chinese ski industry, and the infrastructure of ski resorts also featured on the agenda of the Asia Pacific Snow Conference (APSC), with 260 participants. Having taken a close look at the Chinese ski industry, ski operative Bin Wu has presented his findings in his White Book, the first publication of its kind to report on the skiing industry in China, one of the highlights of the APSC.

The four day event showcased key innovations from the fields of ropeway systems and ski lifts, conveyors, cable manufacturer and maintenance equipment and snowmaking equipment, but also vehicles and equipment for ski slope grooming and trail maintenance, machinery and equipment for safety, rescue, and protection in mountain areas, ticketing and admission control systems and ski resort design, planning and architecture, ski resort and real estate investment consulting.

Emanuel Wohlfarter CEO of the company Sunkid expressed the same opinion: “The potential is very good, and despite no direct sales at the trade fair, the leads and contacts that are on the table are very interesting. Around 30 contacts were accumulated over the course of Alpitec, the flow of people slowed down on the third day. 2022 bears great potential, we are looking forward to developing our business in China in the years to come”.  

Yanh Li, General Manager of Doppelmayer: “A consistent, gradual increase in our business is good. Generally speaking, the expectations are high, and as there is more room for leisure activities, the market will grow. 2022 marks a great out-look, and with the support of the government, 300 Million people are supposed to enjoy sports and play on ice and snow. In China the work scale is usually bigger, where normally one lift is built per resort, we install multiple ropeways”.

Liu Ya, 刘亚, Assistant to the General Manager from Ski Yahao: “This was our third year at Alpitec and we are very happy with the increase of our business. The growth we see due to a general spur in the wake of the announcement of the 2022 Beijing Winter Olympics is based on more companies and distributors joining the market. We have 3000 instructors in resorts and can expect to increase this number according to higher demand in the next years”.

The next edition of Alpitec China togheter with ISPO Beijing will take place from 15th to 18th Febraury 2017 at the China National Convention Center (CNCC) in Beijing.

Chinese ski industry and solutions for ski resorts at the Asia Pacific Snow Conference 2016

The Chinese ski industry towards the Winter Olympics 2022, successful international best practice examples and solutions for ski resorts: these are the main topics of the Asia Pacific Snow Conference 2016. Alpitec China, together with ISPO BEIJING, takes place once again from February 24 to 27, 2016 at the China National Convention Center (CNCC) in Beijing.

The rich exhibition of innovative products and technologies of Alpitec China, the only B2B meeting platform for the mountain and winter technologies sector in China, is accompanied by the international congress Asia Pacific Snow Conference, that takes place as usual on the second trade show day, on Thursday, February 25.
 
From its first edition in 2009, APSC has registered a growing number of participants and increasing popularity. By addressing the hot topics and problems on winter sports, tourism, and infrastructures in China, the conference has established itself as a forum for gaining insights and concrete solutions, open to all the interested operators.
The edition 2016 will handle the issues of ski resorts planning and year-round activities in ski resorts, efficient strategies to stimulate the winter sports market, programs for youth and women and many more.
International and national speakers present the above listed topics, supplying different perspectives and inspiring useful inputs and ideas to a targeted and professional public.

The morning program focuses on the status of the Chinese winter industry on its path to the Winter Olympics 2022. Speakers from Canada, Switzerland and France will provide international experiences and points of view. An important highlight is the presentation of the first “White Book, 2015 China report on ski resorts industry”, that will be first released on ISPO BEIJING 2016. It underlines the importance of the double trade show ISPO Beijing/Alpitec China as showcase for the Chinese winter industry.

Mr. Laurent Vanat, Founder of Laurent Vanat Cosulting SARL, will give an overview of the key industry figures for international ski resorts. Afterwards, Mr. Ryley Thiessen, Vice President of Ecosign Mountain Resort Planners Ltd., and Mr. Eric Callender, Vice President of Mountain Planning, will supply their expertise on the key factors for planning and developing successful mountain resorts. “Chamonix 1924: One century of Winter Olympics heritage” is the title of the speech to be given by Mr. Alexander Yang, Chinese Market Promotion Manager, Chamonix Mont-Blanc.

The afternoon session centers on solutions and services for ski resorts. The contents supply a wide variety of perspectives: national speakers, international speakers who live abroad and who live in China for many years will share their projects and experiences on services and human resources in ski resorts, programs for youth and planning of infrastructures.
Mr. Paul Pinchbeck, CEO of the Canadian Ski Council, will offer a best practice example of successful national programs in the Canadian ski industry, and Mr. Andrea Del Frari, Director of Skirama Kronplatz/Plan de Corones, will talk about “Year-round activities in ski resorts: the Messner Mountain Museum project in Kronplatz South Tyrol”. It follows the speech of Mrs. Jennifer De Rose, Executive Director of Stoked Education, entitled “The key role of youth and women in the Chinese winter industry”, as well as a presentation on the Japanese ski industry by Mr. Hiroaki Kono, first CEO of Nozawa Onsen Ski Resort. The afternoon session concludes with a speech on the planning of snow parks held by Mr. Simon Adams of Yibu Snowparks.

Interpoma 2016 celebrates the tenth edition

The biennial event with the international apple show, started in 1998, returns to Fiera Bolzano from 24 to 26 November. For this special occasion, in addition to the eagerly awaited "The Apple in the World" conference and educational tours in the production areas there are the innovations of an even larger trade fair and the involvement of all the city.

Interpoma 2016, the international apple trade fair taking place at Fiera Bolzano from 24 to 26 November, will be a very special edition: its 10th! The trade fair will be even larger, occupying the four areas of 25,000 sqm available; visitors from at least 70 countries worldwide are expected.

Once again the highlight of the event is "The Apple in the World" conference, scheduled for the mornings on the three days of the fair, with important speakers coming from the areas of the world most suited to apple production. Experts will exchange opinions and know-how useful to the future of the entire sector. In the same context there will be the opportunity to present new varieties, thanks above all to the participation of important research centres, such as those of Laimburg and San Michele all'Adige.

Due to the numerous requests from previous years, for Interpoma 2016 there will be even more educational tours intended for trade fair visitors. In particular, every day a couple of visits to two or three locations in the Bolzano area will be organised to show operators from around the world the methods of production, differentiation and storage of apples in the South Tyrol. To facilitate prompt access to these itinerant initiatives, guests can book online on the event's website.

To celebrate the tenth birthday of Interpoma, for the first time ever the Trade Fair organisation is working to also involve the city of Bolzano, in order to organise initiatives and events that have the world of the apple as a common denominator. For the local public there will be an opportunity to see one of the area's products of excellence and among the most important for the local economy put to best use, whereas those coming from outside can discover for the first time the apple "fringe events", with several initiatives for a varied and international public.

Thomas Mur, the new manager of Fiera Bolzano since 1 September 2015, says: "Interpoma is one of the real prides of Fiera Bolzano. Edition after edition it has enjoyed increasing success, becoming the most important event in the world in this sector. Looking ahead, I see even greater growth and development potential for this show."

The Apple in the World - program has been defined for Interpoma

"The Apple in the World" conference (three days of debates and speeches on the key issues of the sector) will take place once again in the context of Interpoma 2016, the international trade fair for the cultivation, storage and marketing of apples at Fiera Bolzano from 24 to 26 November 2016. A total of twenty speakers from the areas of the world most suitable for the production of apples will be addressing the hottest topics of the moment.

The topic of the first day, Thursday 24 November, will be "The apple market in a transition phase", with a discussion on how to respond to the critical moment apparently affecting the sector. In particular, attention will be paid to the new market needs, the "South Tyrol model", the needs of importers and the issue of sustainable fruit growing. There will even be a statistician who will provide various data on the steadily declining consumption of apples. Why is this happening? Perhaps the "old generation" of consumers is dying out? What are the possible ways out this deadlock?

On the second day, 25 November, the focus will switch to consumers - the theme will be: "Consumers talk" -, examining the main factors influencing the purchase of an apple, from taste to price, size, consistency, as well as expectations for the new varieties of apples. There will also be a report on the very promising future of apple-based processed products.

The final day, Saturday 26 November, will be more centred on the long-term future of the sector and "News from science, research and technology". In particular, the focus will be on the behaviour of old and new varieties of apples at a sensory and health level, modern plant nurseries and related propagation techniques, the use of drones in orchards, programmed irrigation in orchards, and the “Monalisa” international project, with the participation of various experimental stations to monitor key parameters of the alpine environment, in order to ensure a quality production. The session will end with a discussion on "Eufruit", the European theme network on innovation in fruit growing.

"The program of "The Apple in the World" is already fully defined - said Kurt Werth, coordinator of the conference, - and also this year the leading international experts in the sector will be there. The topics for discussion are not lacking. With the 2014 harvest we had one of the worst years since 1999, in terms of price. There were basically two reasons for this negative performance: European production and the well-known Russian embargo, which affected not so much South Tyrol exports as Polish exports, since Poland was the largest exporter of apples to Russia. Polish production, therefore, has sought outlets especially in EU countries. The South Tyrol was therefore faced with a big problem of prices, compared to a production that has remained virtually constant, at around 1.2 million tonnes. But there is a substantial difference between those offering new varieties and those offering traditional ones. In fact, those addressing the market with apples such as Pink Lady, Kanzi, Jazz, or in any case with innovative and club varieties, got an acceptable price. Traditional varieties such as Braeburn and Golden are the ones most affected by this situation."
"Production in 2015 - concludes Werth - was at normal levels. In the South Tyrol, the rather low temperatures in autumn favoured the colour of the fruit. Prices are up a bit on the previous year, but far from ideal. It's still too early to make any predictions."

For the complete program of "The Apple in the World": www.fierabolzano.it/interpoma/

The rental sector: rental as seen by Kurt Ladstätter

Prowinter is increasingly structured to host the leading Italian and European companies as well as numerous start-ups for the approaching first trade shows in 2016 dedicated to the winter and mountain sector. The rental theme remains the beating heart of an evolving trade show with a winter soul that is choosing an all-round new face with increasingly all-season prospects.

Once again in the pavilions of Fiera Bolzano, from April 6 to 8, Rent and Go is the largest rental chain specialised in winter sports, headed by former national athlete Kurt Ladstätter. Rent and Go scored highly last season: 70 points of sale in prestigious ski resorts, with 320,000 satisfied customers (transactions that occurred) who rented 30,000 pairs of skis, 5,000 snowboards, 20,000 helmets, 2,000 sleds and 3,000 pairs of cross-country skis (data: rentandgo.it).

The following is an in-depth interview concerning the rental panorama in Italy and abroad, as explained by the face of the Alto Adige company and authority on the skiing market in all its forms.

Prowinter: How would you describe the current state of the rental sector for winter sports?
Kurt Ladstätter: The rental sector has grown considerably over the last 10 years. Ski rental firms in Italy have approximately doubled. Especially in the cities, and the market is saturated.
Along with rental, the service makes the difference. The convenience of being able to leave skis and boots at the ski lifts and the chance to try different and always appropriately prepared models for the season during the stay have favoured the change of habits regarding how to address winter holidays. 

What is the current situation in Italy and abroad?
Rental firms now must make large investments in order to satisfy customers. They must always have new equipment, well-prepared with advanced machinery and qualified personnel. Due to the great competition in the market, profit margins in the sector have become very tight. Some rental firms have been forced to close, both in Italy and abroad.

What are the peculiarities of the equipment intended for rental?
The ski binding must be easy to use for the renter. The ski itself must have surface characteristics that allow rental for at least 2 seasons. So it must be scratch-resistant and have a tail strap and tip. The thickness of the base and edges must allow working after every rental for a period of about 2 seasons.

What are the advantages of renting equipment compared to buying it new?

Those who rent can change the material at any time and choose equipment according to the weather conditions. Those who rent directly at ski resorts will be offered assistance during the rental period for any problems or need. Those who buy don't usually ski near the point of purchase, and tend to be "make do" with their purchased equipment in all snow conditions. There's also the matter of convenience. Those who ski just one week a year will amortise the purchase cost after about 5 years.

Do the same mechanisms also apply to the bike rental sector?
Certainly. Bringing along a bicycle, which is much cumbersome than skis, on holidays doesn't usually make sense when a quality bike can be rented instead!

What is Rent and Go preparing for Prowinter 2016?

Rent and Go wants to be the first company to organise a ski test only for the rental material of all ski firms.

China discovers winter sports

The Beijing 2022 Winter Olympics sets the stage for the development of the winter sport industry in China. Alpitec China, together with ISPO Beijing, takes place in 2016 from February 24 to 27 at the China National Convention Center in Beijing and provides an ideal presentation area for innovations of the booming sectors in Asia.


Skiing is a relatively new hobby in China. The aspiring middle class considers winter sports to be an opportunity for leaving the city and go on a search for better air, enjoyment and distraction. Currently, the Chinese winter sport market consists of about seven million people and the number of ski tourists is increasing quickly, most recently by 40 percent a year. Experts expect up to 300 million skiers in China in the next 10 years.
However, winter sport in China is still in its infant stages: In addition to infrastructure problems, the Middle Kingdom does not have much snow at its winter sport destinations. Winter in the north of China is cold, but also dry. The ski region of Zhangjiakou, the location for the 2022 Winter Olympics, is about a three hour drive from the Beijing metropolis. Organizers must find a suitable solution in order to avoid the problem that occurred during the Vancouver 2010 Winter Olympics due to the lack of snow.
Messe Bozen spoke extensively about this topic with Patrick Danielson from Technoalpin, a manufacturer of snow-making systems.

1.    What was the basis of your decision to open up your own branch division in China?

Technoalpin exported the first snow guns to China at the end of the 90's. Since 2004, it has been present in the Chinese market through Melchers, a German distributor. As we consider the Chinese market to be our largest growth market, the establishment of our own branch division seemed to be the logical next step for us. Direct presence makes it possible for us to address the market more actively and aggressively and to raise awareness about the Technoalpin brand among our Chinese customers. At the same time, this helps us stay in touch with the market, which makes it possible to identify the special needs of Chinese customers quicker and more precisely. As a result, we can develop and offer customer specific solutions that correspond to the local conditions of the market. Finally, it is also important for us to guarantee the best local service. With our spare parts warehouse and local service team, we are able to react faster to potential problems and to implement the promise for quality that distinguishes Technoalpin as a market leader.

2.       What significance does the Chinese market have today for the snow-making industry in general, and what is the outlook for the future?

In comparison to classic winter sports countries, the Chinese market is certainly still relatively limited. The winter sports market in China is still in a very early development stage, and this potential for future development, in combination with the large number of possible skiers as well as a very fast economic development, give us reason to think that the future will be very promising. In the near future, we are expecting a rapid development of the Chinese winter sports market that is driven both by a growing urban middle class, which has more free time and greater purchasing power, as well as by Beijing and Zhangjiakou as potential locations for the 2022 Olympic Winter Games, together with the corresponding promotion of winter sports by the government. We also assume that more premium segment ski resorts will be built, driven by more sophisticated customers with more purchasing power as well as the increased presence of large professional investment groups who have the capital and know-how in order to establish and operate a professional ski resort.

3.       What is the current state of snow-making technology in the Middle Kingdom?

Snow-making technology is wide spread in China in skin regions above a certain size. The largest difference between China and other developing winter sports markets is certainly the predominant use of manual systems. However, there is also a trend to move towards automation, which is driven by more professional management, increasing wages and a more efficient use of available resources.  
Our company does not face any serious competition in China. Chinese customers are aware of the technological advantage that foreign manufacturers have in the production of snow-making technology and in general insist on established international brands. This advantage provides many benefits to customers, for example snow production at higher temperatures, less use of water and electricity and more automation.
4.       What role does the transfer of technology/know-how from the west have for Chinese development?

We are not actually involved with a technology transfer. However, we place a great deal of importance on providing our customers with local training through seminars, workshops and training/further training courses.

5.       What role does a trade fair such as Alpitec China have with regard to the development of a developing business sector such as winter and mountain technology?
Trade fairs such as Alpitec China are a platform where many different interest groups can meet and interact. In markets such as China that are still in a very early stage of development, trade fairs can also contribute towards defining country-specific standards and best practices. These events are also useful for informing and instructing the decision makers in ski regions about technological innovations.

6.       How do you see the Chinese "particularities" such as imposed technology partners, politically/centrally controlled economic development and the unfortunate topic of plagiarism/imitation?

These "particularities" do not have any more affect on our area than on other companies that operate in China. Through the continuous further development of our products as well as a stronger legal system in China, which makes it possible to persecute any possible infringement, we are able to limit the risk of plagiarism.

7.       What impact do you expect the awarding of the Olympic Games to have on the local ski industry?

We assume that the awarding of the 2022 Olympic Games to Beijing and Zhangjiakou will have a positive effect on the development of winter sports in China. As far as the direct impacts concern, we expect the government and public sector to make investments in ski regions and the supporting infrastructures, such as roads, train connections and water reservoirs. With regard to indirect impacts, we can assume that the prestige of the awarding of the Olympic Winter Games to China will bring a large part of the population into contact with winter sports and, as a result, increase the number of skiers.

Solutions for winter sport can be found at Alpitec China, which is taking place jointly with ISPO Beijing from February 24 to 27, 2016. Since 2008, the international trade fair for mountain and winter sport technologies of Messe Bozen has been providing an ideal platform since for the development of the winter sport industry in the Chinese area and will be represented with many established brands at its upcoming edition.

Prowinter is renewed and broadens the horizons

A new formula for Prowinter: the trade show taking place from 6 to 8 April 2016, becomes the "International trade show for rental, equipment & technology for mountain sports ”.

With the expansion of product categories, the reference target widens and focuses even more on operators and professionals in the tourism-mountain sector who, concurrently with dates and places, are offered an important and unique opportunity: the "Alpitec Forum - Connecting Knowledge”. A platform for meetings, conferences, technology workshops and other events, seeking to highlight innovations and trends, and create opportunities to meet and debate on the most topical issues: to address the expectations and needs of all players in the field engaged in finding and implementing the best ideas for the present and future of mountain tourism.

Prowinter therefore widens and enhances its operating range: from a B2B show in Italy and Europe for the important segment of the winter equipment rental, it is now open to summer and all-seasons proposals, but also technologies and services for mountain resorts, gathered until two years ago under the auspices of Alpitec.
For its part, Alpitec, the international trade show for winter technologies and mountain areas, remains an important Chinese exhibition event, with the prestigious partnership of ISPO Beijing of the Munich International Trade Fair, and the confirmation of promising scenarios with the awarding of the 2022 Winter Olympics in Beijing.

The name of this well-known exhibition, however, is recalled in the new information platform, "Forum Alpitec - Connecting Knowledge", which is further added value for the new formula of Prowinter: i.e. a container ready to receive and support in terms of logistics and services, but also technical workshops, presentation events, meetings between categories and organisations in the sector, conferences on trends and prospects for winter tourism, social occasions, and still more.

With the new course of Prowinter, the organisers of Fiera Bolzano therefore chose to bring together the new products and services intended for an increasingly demanding cross-target of operators and professionals in the tourism-sport mountain sector - previously divided between the annuality of Prowinter and the biennial pairing with Alpitec - in a unique event and a must, also for the variety of opportunities and functions of the place and dates.

Whereas the organisational needs of summer and all-seasons will be addressed by the focus on bicycle touring and mountain biking, the "cycling world" - which is expanding rapidly both in numbers, for the diversification of events, hospitality plans and for the mountains - is a growth opportunity for the tourism offer closely linked to the territory, with many similarities and synergies with the consolidated "snow world".

"For all things there is a season, which also applies to sports, and especially mountain sports. With its name, Prowinter has always been linked to the world of snow, but the market now needs a trade show able to address the needs and therefore provide a platform that puts technology, equipment and services for mountain sports under one roof, with a particular focus on the world of rental, an ever growing sector - and not only in winter." States Thomas Mur, Manager of Fiera Bolzano.

2022 Beijing Olympics: Games on artificial snow

Beating Kazakhstan's Almaty by 44 votes to 40, Beijing has secured the organisation of the 2022 Winter Olympics. The Kazakh organising committee had relied much on its natural snow slopes, but with technology even this issue can be overcome. Alpitec China, together with ISPO Beijing, will be showcasing the best of winter and mountain technologies at the China National Convention Centre (CNCC) in Beijing, from 24 to 27 February 2016.

After the big success of the 2008 summer edition, the Chinese capital is the first city having the chance to organise both versions of the Olympic Games. China has shown that it can beat a rapidly emerging country like Kazakhstan which boasts beautiful mountains, thanks to the central role it plays in today's world, for its organisational abilities, economic possibilities and, above all, its huge political clout. China is also a big new market for winter sports, with an estimated total of about 300 million winter sports enthusiasts and even greater potential.

Technology will be key to the success of these Winter Olympics: artificial snow and the very latest infrastructure to enable connections between the capital and the slopes, just over an hour away by train even if more than 200 km in a straight line.

Mirco Demetz, export manager of DemacLenko, exhibitor at Alpitec China since the first edition, was interviewed by Fiera Bolzano.

- Mr Demetz, what are the opportunities opening up for companies in China through Beijing hosting the Olympic Games?

The Chinese market has been growing rapidly for a long time, especially in the skiing context. The 2022 Olympics will provide further impetus for new investments, including the planning and construction of new ski resorts which will not necessarily be taken into consideration as venues for the Olympics.

- What are the challenges for the snow and winter sports market in the coming years from now until 2022?

Since China is "poor" in natural snow, especially in the province of Hebei, the biggest challenge will be to ensure faultless and safe coverage of the slopes for all the events. Therefore numerous very efficient snowmaking facilities must be built, in addition to a water supply system necessary for the artificial snow.

- How can Alpitec China grow and be an aid for companies as a platform for the winter technology market?

Having no experience in the artificial snowmaking sector, China has to make use of the expertise of companies in the sector, for the most part coming from Europe. Alpitec China is the ideal platform for presenting company and product to Chinese operators.

- How much work still remains in order to be ready in 2022?

It is necessary to start immediately and work hard on the general concept, already elaborated on the occasion of the pitch presentation, as well as on actual implementation of the worksites. By 2020, everything has to be ready for the dress rehearsal.

- What are the main innovations you will be presenting at the show?

We will present our new Titan 2.0 snow generator, which will be the machine with the best performance available on the snowmaking market.

For all information about the event: www.alpitec.cn

Alpitec China at the Beijing Winter Olympics with ISPO Beijing

The 2022 Winter Olympic Games in Beijing are a reality. Alpitec China, the Fiera Bolzano international event for winter technologies, has taken place in Beijing since 2008 with ISPO Beijing of the Munich International Trade Fair, to support the development of the winter sports market in China. The next edition will be from 24 to 27 February 2016 at the China National Convention Centre (CNCC) in Beijing.

Alpitec China congratulates Beijing for being awarded the 2022 Winter Olympic Games and will be an international platform for the entire sector of winter technologies with outstanding products and themes able to stimulate the Chinese market of infrastructure and products linked to winter sports for the coming years, and better prepare the areas involved in China to host athletes and events.
        
The winter sports market in China is constantly growing, and even the government has started various initiatives to safeguard the health of the population and give greater importance to sport for the near future, also with incentives to build new infrastructure. The selection of Beijing as the venue for the 2022 Winter Olympics, announced on 31 July at the IOC Session in Kuala Lumpur, international attention and the necessary investments will accelerate the growth and development of sports infrastructure.

Cesare Locatelli, Asia sales manager of Prinoth SpA, exhibitor at Alpitec China since the first edition, was interviewed by Fiera Bolzano.

- Mr Locatelli, what are the opportunities opening up for companies in China through Beijing hosting the Olympic Games?

The opportunities are enormous for all Italian companies operating in the winter sports segment; there will be a considerable increase in investments not only in the public sector but also by private companies. As we know, the Chinese are very attentive to details and aspire to perfection in everything that is visible to the outside world, therefore Italy will certainly be considered an important partner. It will be an exciting edition of the Winter Olympics for a country so young in the world of winter sports.


- What are the challenges for the snow and winter sports market in the coming years from now until 2022?

I believe that the main challenge is close to being won, ensuring that winter sports in China become known and practised by an increasingly broader segment of the population. With the award of the 2022 Winter Olympics, this is happening; and if some Chinese athletes succeed in emerging in international Alpine skiing and snowboarding competitions, this would certainly attract even more enthusiasts among the young generations.

- How can Alpitec China grow and be an aid for companies as a platform for the winter technology market?

Alpitec China is a key instrument for promoting Italian and European companies in a market that has unimaginable growth possibilities. Not many non-Chinese companies are participating in Alpitec China; perhaps partly due the natural wariness of "Faraway lands". Increasing awareness could be useful.

- How much work still remains in order to be ready on that date?

I visited all the Olympic sites and the works are already in the advanced stage, many hospitality facilities are nearly ready and most of the slopes are homologated. They informed me that work will soon start on a new freeway that will shorten to about 90 minutes the journey between Beijing and Chongli, an area to be used for the Alpine and Nordic competitions. The events on ice will take place in Beijing in various structures, some of which already used for the 2008 Summer Olympics, and will now be appropriately modified. I don't think there will be delays.

- What are the main innovations you will be presenting at the show?

At the next show we will be presenting several innovations which I'd rather not reveal. As always, we will have a stand appropriate for the event, larger than the previous editions: a sign of the growing success of Prinoth, thanks to Alpitec China.

Alpitec China: a boost in China's winter sports culture

Alpitec China has positioned itself as the only B2B meeting place in China for the mountain and winter technologies sector and it take place with ISPO BEIJING, the tradeshow organized by the Munich International Trade Fairs centering on sports, fashion, and lifestyle in Asia, from 24 to 27 February 2016 in the China National Convention Center (CNCC) in Beijing.

Long-term development in China therefore continues to be promising, as the successful figures from the last Alpitec China and the success of the preparations for the eighth edition of the International Tradeshow for Mountain and Winter Technologies both demonstrate. In 2015, 30,000 visitors from the sector obtained an overview of the innovations and trends for ropeway and winter technology operators, ski resort investors, owners, and managers, ski service centres and rentals, winter sports clubs and associations, ski schools and instructors, public agencies and travel agents.

Alpitec China, with about 70 exhibitors from Australia, Austria, Canada, China, France, Germany, Italy, Slovenia, Sweden, Switzerland, United States, offers qualified professionals of the sector a broad vision of the current trends by means of the presentation of the product's latest innovations and trends of development in the following sectors: ropeway systems and ski lifts, conveyors, snow-making equipment, vehicles and equipment for ski-slope grooming and trail maintenance, ticketing and admission control systems, machinery and equipment for safety, rescue and protection in mountain areas, slope signage, snowmobiles and all-terrain vehicles, machinery and materials for the maintenance of winter sport equipment, installation areas for play and leisure time.

For more than two hundred existing ski areas in China, Alpitec China offers a unique presentation space, which will give them the opportunity to increase the quality of their facilities and services through information events, such the Asia Pasific Snow Conference and the exchange with the know-how from the traditional alpine winter regions.  In 2016 the Asia Pacific Snow Conference take place on the second day of the tradeshow, with the focus on Chinese ski industry and Winter Olympic Games with solutions for ski resorts.

From 24 to 26 November 2016 Interpoma is back

In a constantly changing climate, Fiera Bolzano is already working towards the tenth edition of its biennial trade fair dedicated to cultivation, conservation and commercialization

From 24 to 26 November 2016 Bolzano's exhibition centre will host the next Interpoma event, the biennial trade fair for the cultivation, conservation and commercialization of apples.

Expectations are high for the coming year when the trade fair held in Alto Adige, one of the major apple-growing areas in Europe, will celebrate its tenth edition. In 2014 Interpoma actually increased its visitor numbers by 12.5%, reaching its goal of 18,000 industry operators participating during the fair's three days. With 423 exhibitors from 20 different nations and visitors from 70 different countries, the exhibition has affirmed its truly international scope. One of the most eagerly awaited events at Interpoma is undoubtedly "The Apple in the World" conference, led by the fruit-growing expert Kurt Werth who, thanks to the input of speakers from around the world and his international focus, is the ideal person to take stock of the current situation and tackle market trends and the tendencies of the sector.

In a constantly changing climate, there will be many topics to discuss during the next event. As the second highest producer in Europe after Poland, Italy has had to take account of a record production over the past season, as has the European Union as a whole. According to figures published by Assomela (The Consortium of the Organisations of Italian Apple Producers), the quantity produced in 2014 was registered in Italy at over 2.4 million tonnes of apples, a rise of 14.3% compared to the previous season. It was also an exceptional year for the whole of the European Union, where production reached a high of 11.9 tonnes.

This aspect, together with the reopening of trade flows following the Russian embargo, led to a rather turbulent start of season characterized by a strong pressure on prices. The situation has gradually settled down and, particularly over the past few months, the market has shown signs of recovery with record sales helping to dispose of existing stocks. At the end of April 2015, total sales in Italy actually reached a level of 1,698,034, or a rise of 18.4% compared to the same period in 2014. With just a few months to go before the end of the season, the aim is to put the entire production on the market before the 2015 harvest, in order to have a good base from which to launch the 2015/2016 commercialization.

From the international point of view, there is a decreasing trend in the trade flows of apples between the Northern and Southern hemispheres, due to complex international balances and the unfavourable Dollar/Euro exchange rate. This too will be a topic for discussion and review at the tenth edition of Interpoma, taking place in Bolzano (Alto Adige, Italy) from 24 to 26 November 2016.

For information: www.interpoma.it/en
Facebook: www.facebook.com/Interpoma
LinkedIn: www.linkedin.com/company/interpoma-cultvation-storage-&-marketing-of-the-apple
Youtube Live-Channel “Interpoma”: https://www.youtube.com/interpoma

Weather

Read more

Notice