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Alpitec China 2015: The Successful Seventh Edition

ALPITEC CHINA
The double tradeshow Alpitec China, the Tradeshow for Mountain and Winter Technologies, and ISPO Beijing, the Tradeshow for Brands in Sports, Fashion, and Lifestyle in Asia, was held from Wednesday to Saturday, January 28 to 31 in Beijing.  With nearly thirty thousand visitors and thus a confirmation of last year’s success, all of the participants were very satisfied. On 1,500 square meters (16,000 square feet) of its own exhibition floorspace, the seventh edition of Alpitec China 2015 presente ... More

Alpitec China 2015: The Successful Seventh Edition

The double tradeshow Alpitec China, the Tradeshow for Mountain and Winter Technologies, and ISPO Beijing, the Tradeshow for Brands in Sports, Fashion, and Lifestyle in Asia, was held from Wednesday to Saturday, January 28 to 31 in Beijing.  With nearly thirty thousand visitors and thus a confirmation of last year’s success, all of the participants were very satisfied.

On 1,500 square meters (16,000 square feet) of its own exhibition floorspace, the seventh edition of Alpitec China 2015 presented the 29,948 visitors to the double tradeshow with the most important new developments, products, and services in Alpine winter technologies and the cableway industry.

The sixty exhibitors at the Asian branch of the Tradeshow for Mountain and Winter Technologies, Alpitec China, came from eleven different countries: Australia, Austria, Canada, China, France, Germany, Italy, Slovenia, Sweden, Switzerland, and the USA.  They were satisfied with the event and convinced by the additional upswing in Asia.

That was also underscored by Cesare Locatelli, area sales manager of Prinoth AG.  “We are very satisfied with the course of this tradeshow and with the economic developments in China and Asia,” he remarked.  “We are the market leader in our sector, with 90% of the machines sold.  In Europe, the market is saturated, but in China on the other hand, there are many new ski areas with a corresponding need for new technology.  The tradeshow is very important for us in order to reach customers on site.”

This opinion is shared by Chris van den Berg, product manager of Melchers Techexport GmbH.  “Alpitec is the place to be!” he exclaimed.  “It was once again a very good edition.  All of the big customers came.  The tradeshow is useful for us not only to find new customers, but also to sound out the market and our competitors.” 

Thomas Bergmann, key account manager ¬– sales export at Fatzer AG wire cable works indicated that he was very satisfied.  “We are here in China to present out brand and to build a market for ourselves over the long term,” he explained.  “As a manufacturer, we have to move forward, which is why there is a great probability that we will also participate in Alpitec China next year, as well.  At the tradeshow, we are looking for proximity to the customer.  The potential is present in China in any case, just as financially strong investors are.  Our products are in great demand as a result of the particular Swiss quality of our cables.”

With regard to the number one topic of conversation in the hallways of the exhibition center, Bergmann represented the predominant opinion, “The awarding of the Winter Olympic Games to China for 2022 would be a strong impetus for winter sports in the Middle Kingdom.”  The decision about the awarding of the XXIV Winter Olympic Games in 2022 between the candidates of Beijing and Almaty, Kazakhstan will fall to the 127th IOC Session on July 31, 2015 in Kuala Lumpur. 

Fabio Da Col, head of the Tradeshow Department of the Bolzano/Bozen Exhibition Center, who had accompanied his team to China, indicated that he was convinced.  “In the event that the decision goes to China,” he stated, “then that would offer a second gigantic platform for the entire country for the presentation of its own strengths, after the successful staging of the 2008 Summer Olympic Games.”  Thus it was also very fitting that the main topic of this year’s “Asia Pacific Snow Conference” was the Olympic competitions.  The specialized conference, which traditionally takes place on the second day of the tradeshow, once again had good results, drawing around 130 participants. 

The continued success of the double tradeshow has in the meantime led to the fact that the event is also bumping up against the capacity limits at the site.  In this regard, Tobias Gröber, head of the Consumer Goods Division with the Messe München [the Munich Exhibition Center] is of the opinion that, “Along with Alpitec China, ISPO Beijing has constantly grown, and at this point, it fills all of the tradeshow pavilions of the China National Convention Center in Beijing with more than 40,000 square meters [430,000 square feet] of exhibition space.  For 2016, we will have to develop a new concept, since we do not have any further possibilities for development here and demand continues to grow.” 

How it is that this new concept will look will be decided in the coming weeks.  Consequently, the next edition of Alpitec China and ISPO Beijing from February 24 to 27, 2016 will in any case provide some new innovations.

Prowinter 2015: Everything You Always Wanted to Know About Safety On and Off the Slopes

PROWINTER
Prowinter offers the unique opportunity to get acquainted with the latest innovations in safety on the mountain within the framework of one of five main focuses of the exhibitions completely devoted to emergency equipment. Safety is without a doubt one of the most important themes of this year’s edition of Prowinter, the only B2B Tradeshow for Rentals and Services for Winter Sports.  This year, it will be held from April 9 to 11 at the Bolzano/Bozen Exhibition Center.  “Since ski ... More

Prowinter 2015: Everything You Always Wanted to Know About Safety On and Off the Slopes

Prowinter offers the unique opportunity to get acquainted with the latest innovations in safety on the mountain within the framework of one of five main focuses of the exhibitions completely devoted to emergency equipment.

Safety is without a doubt one of the most important themes of this year’s edition of Prowinter, the only B2B Tradeshow for Rentals and Services for Winter Sports.  This year, it will be held from April 9 to 11 at the Bolzano/Bozen Exhibition Center. 

“Since ski touring takes up a large amount of space at this tradeshow and has been enjoying greater and greater popularity in recent years, it was essential to reserve a separate exhibitor area for those manufacturers and associations that are active in the area of safety on and off the slopes,” reports Gernot Rössler, president of the Bolzano/Bozen Exhibition Center and himself an enthusiastic ski tourer.  Knowledge about the techniques and equipment for the prevention of danger and for the best possible handling of dangerous situations on the mountain is crucial for all those indulging in sports in the mountains, and more than ever in winter sports.

Egidio Bonapace, president of the Italian mountain academy Accademia della Montagna, explains, “We determine again and again that people overestimate themselves and do not sufficiently perceive risks, and this also happens specifically with very experienced mountain athletes.  It is for that reason that prevention work is so important, and we do this by organizing information evenings with our workgroup on safety on the mountain.  Those participating in this are the mountain rescue service, mountain guides, the operators of Alpine refuges, and representatives of our academy.  Within this framework, and starting out from a praiseworthy initiative by the mountain guides, the Nivolab was created.  This is a tool that was presented for the first time on the occasion of the last edition of the Prowinter tradeshow.  It makes possible a precise risk assessment and an evaluation of the environmental conditions, specifically starting out from the corresponding weather situation and the tour area.  Within that context, the necessary information is input directly by the users through the use of their observations of the current situation on site.”

“Originally, this tool was only available on paper,” adds  Martino Peterlongo, president of the Trentino Mountain Guide Association.  “But for several months now, there has also been a separate free app.  This very user-friendly application has drawn extraordinary interest: thus far, it has been downloaded over two thousand times.  That certainly proves that the consciousness has grown for this subject and that mountain enthusiasts are very much aware of the importance of suitable equipment.  But of course, that is still not enough.  In any case, it is all about following the rules of conduct, avoiding risky behavior, and, should the situation arise, relying upon the experience of experts, such as mountain guides, before going into the mountains.”

In recent years, the number of ski tourers has continuously increased, even if many of them hardly have the corresponding experience and have thus far almost exclusively remained on secure terrain or at the most directly next to the ski slope, sometimes within the framework of organized ski tours.  The situation of course undergoes a fundamental change as soon as they go into the free terrain, where adequate experience and solid training are absolutely imperative in order to avoid accidents. 

For that reason, it is so important that it is specifically institutions and public agencies that work on the long-term design of a change in mentality in order to reduce to the minimum level the number of accidents in the mountains which are primarily to be traced back to inexperience or a lack of knowledge.  In addition, adequate equipment with an avalanche transceiver, shovel, and probe are absolutely indispensable, since only in that way can someone be found by companions and rescued in the event that an avalanche occurs.

Safety is of course not a subject that is only limited to ski touring or freeriding.  On the slopes, as well, safety is the highest precept.  Numerous companies are active in this area today, and they will be presenting their latest developments at Prowinter. 
But even if all of the precautions for safety and protection are adhered to, mountain sports in any case require adequate physical preconditions and the corresponding training, knowledge of the necessary rules of conduct, sufficient information on the area and the degree of difficulty of the slopes, and the suitable equipment.  There are just a few basic rules involved.  If these are followed, then everyone can enjoy mountain sports in all of their glory, without endangering themselves or others.

Important information

 We inform our exhibitors to pay attention to any commercial proposals received by Fairguide.com and Expo-guide.com.

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