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Fiera Bolzano

Bridge between North and South

The Exhibition Center positions itself as the meeting point of the Alps and considers itself as the most
important network for enterprises in the German-speaking areas and in Italy.

Clear & brief: our Trade shows in 1 minute:

Why you should visit Fiera Bolzano

Located in a bilingual region, Fiera Bolzano is the ideal meeting point for companies from the German-speaking areas of northern Europe and their Italian-speaking counterparts to the south. Our events focus chiefly on  tourism and hotels, winter sports and Alpine technology, Alpine agriculture and industry, sustainable building and renewable energies.
 

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Why exhibit at Fiera Bolzano?

Located in a bilingual region, Fiera Bolzano is the ideal meeting point for companies from the German-speaking areas of northern Europe and their Italian-speaking counterparts to the south. Our events focus chiefly on subjects relating to the Alpine economy, with a particular preference for areas in which the Trentino Alto Adige region is an acknowledged leader at national or international level.

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News

Successful 10th edition for Alpitec China

ALPITEC CHINA

Alpitec China celebrated its tenth edition from the 24th to the 27th of January. Together with ISPO Beijing, the leading multi-segment sports exhibition in Asia, Alpitec China offers an overview of the sector, including useful background information ...

Read more

Interpoma 2018 – innovation takes center stage

INTERPOMA

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol. From November 15 to 17, Bolzano will once again become the appl ...

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Interpoma, a rich program of events for "The Apple in the World"

INTERPOMA

The traditional apple sector congress will be held as usual during Interpoma in Bolzano, this coming November. Market trends, variety innovation, sustainable apple production, high-tech fruit production: these are the macro-themes of the "The Apple ...

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Interpoma China is ready for the second edition

INTERPOMA

The first Interpoma China has been a success, offering the international exhibitors that followed Interpoma in this new adventure the opportunity to familiarize themselves with the Chinese market and hosting two thousand people at the Weihai Inter ...

Read more

Interpoma China is ready for the second edition

INTERPOCHINA

The first Interpoma China has been a success, offering the international exhibitors that followed Interpoma in this new adventure the opportunity to familiarize themselves with the Chinese market and hosting two thousand people at the Weihai Internat ...

Read more

Interpoma 2018 - innovation takes center stage

INTERPOCHINA

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol. From November 15 to 17, Bolzano will once again become the appl ...

Read more

10th Alpitec China on the starting gate

ALPITEC CHINA

From the 24th to the 27th of January, 79 exhibitors and exhibiting brands from 11 countries showcase the complete range of mountain and winter technologies on 4,500 square meters in Beijing’s China National Convention Center. The annual Asia Pa ...

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Prowinter Startup Village: Revolutionizing alpine tourism and mountain sports

PROWINTER

Since its first edition in 2016, the Prowinter Startup Village has become an important meeting point in the heart of Italy’s only B2B trade show dedicated to operators from the snow, rental and ropeway industry. In 2018, Fiera Bolzano Exhibitio ...

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Perfrutto wins Innovation Camp 2017

INTERPOMA

The future of the apple is all about precision. Perfrutto Horticultural Knowledge was the best startup out of the six finalists of the second Interpoma Innovation Camp.HK Horticultural work on innovative systems for precise fruit growing. Perfrutto i ...

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Present and future of winter sports at Alpitec China 2018

ALPITEC CHINA

In the past ten years, Alpitec China has successfully established itself as the leading platform for mountain and winter technologies in the Asia-Pacific region. The Chinese winter sports sector is booming in view of the 2022 Olympic Games in Beijing ...

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Winter is coming…and Prowinter is waiting at the finish line

PROWINTER

Prowinter, Italy’s meeting point dedicated to operators from the snow, rental and ropeway industry, is scheduled to take place from 10 to 12 April 2018. It is continuously gaining importance as a platform to draw a balance at the end of the win ...

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Reshaping the apple industry

INTERPOMA

Innovative startups in the agricultural and apple industry can apply for the Interpoma Innovation Camp 2017. The event is an excellent platform to gather new ideas and experiences, make connections and new contacts, and help improve and support the a ...

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Successful 10th edition for Alpitec China

Alpitec China celebrated its tenth edition from the 24th to the 27th of January. Together with ISPO Beijing, the leading multi-segment sports exhibition in Asia, Alpitec China offers an overview of the sector, including useful background information and expertise. Over 30,000 visitors came to the China National Convention Center in Beijing. The Asia Pacific Snow Conference and the very first APSC Technical Workshop proved a major success with a total of over 600 participants.

79 exhibitors and exhibiting brands from 11 countries showcase the complete range of mountain and winter technologies on 4,500 square meters. Compared to last year, the exhibition area increased by over 60%. Fiera Bolzano first took the plunge into China with Alpitec in 2009: visionary Erwin Stricker had already identified it as a future market back then. Ten years later, Alpitec is the leading platform for mountain and winter technologies in the Asia-Pacific region.

“Years of work in China are paying off now in particular, with not just one but two Winter Olympics coming up on the Asian continent. We feel that Alpitec China has establishing itself as the place to be for the sector, and see the immense potential of the Chinese winter sports industry. A major increase in exhibition space and satisfied exhibitors confirm this,” says Armin Hilpold, President of Fiera Bolzano. “This would not be possible without a strong partner, I would like to take this opportunity to thank Messe München for the valuable cooperation,” adds Hilpold.

Alpitec China and ISPO Beijing are providing a 360-degree overview of the entire winter sports sector. Klaus Dittrich, Chairman & CEO Messe München, explains, “Alpitec China allows us to extend the portfolio of ISPO Beijing, including infrastructure topics such as ski lifts and snow parks. Thanks to the Olympic Winter Games in 2022 in Beijing the passion for winter sports in China is growing. Of course, the international trade show for mountain and winter technologies benefits from this popularity, as well as the whole winter sports industry. Fiera Bolzano is an important and reliable partner for us. Together we can strengthen the winter sports industry in China. I would like to thank the organizer of Fiera Bolzano for the excellent cooperation in the past ten years.”

The Chinese skiing industry in figures

In the run-up to these major sporting events, winter sports are highly popular in China, and the government is supporting them as a priority. However, the double-digit growth rates from the previous years have not quite been maintained. This is revealed in the “White Book 2017” by Benny Wu, CEO of Beijing Carving Ski Sports Development Corp., the only collection of data that analyses and describes the skiing industry in China.

57 new resorts opened from 2016 to 2017, equivalent to a growth of 8.82%. In total, there are 703 ski resorts, registering 17.5 million visits (+15.89%) in 2017. For comparison: In the same period, the corresponding figure in Switzerland was approx. 23 million. Of the 703 existing resorts in China, 145 are equipped with one or more chairlifts. While that represents an increase of 16%, it is still low compared to European standards.

The Asia Pacific Snow Conference and the first APSC Technical Workshop provide insights


More and more decision makers and operators of ski resorts are realizing that the focus must be on quality, especially in light of these figures and just four years before Beijing 2022. They are taking advantage of the high quality information program offered by Alpitec China: The annual Asia Pacific Snow Conference was fully booked once again and the response to the first APSC Technical Workshop was very good with 150 participants. The workshop aimed to give an insight into the technical aspects of detachable ropeways and automatic snowmaking systems, with expertise from the exhibitors.

In the upcoming years, safety standards will be one of the key factors for ski resorts. China is the largest market for beginners and only when people feel safe, they have a good experience and will come back to ski again. In his speech at the APSC, Richard Wyne from Polar Solutions highlighted the importance of a professional ski patrol, a manual for emergency situations, a high level of competence and training and of course the ski school. The instructors need to teach the culture of skiing.

Alpitec China is the meeting point for a growing market

China continuous to have an incredible development potential: following Laurent Vanat’s “2017 International Report on Snow & Mountain Tourism“, the total number of skiers worldwide is currently estimated to be around 130 million, this is less than 2% of the world population. China could almost double this figure with its 120 million potential skiers.

Alpitec China provides an important gateway to China’s growing winter sports market and more and more companies seize this opportunity. Ryley Thiessen, President of Ecosign Mountain Resort Planners Ltd. from Canada, explains why Alpitec China is the leading trade show in the sector, “I love the layout, I really think that Alpitec China has raised the bar this year. The quality is amazing. The first two days were a little slow but it was still a good networking time for everybody. Friday was insanely successful for us. We had three or four existing clients that are coming back to work on more projects. We sat down together and we developed plans here at the show, saving probably three or four weeks of travelling and emails. Coming here is so efficient for a company like us when you travel internationally. We also met two or three new clients and maybe in a few months we have a new project. So we are very happy.”

John Calverley, Area Sales Manager at Prinoth, says, “Alpitec China is a great chance to meet new customers and hear about new projects that are coming in the next few years. It is good to see that there are not just projects for the next couple of years but also for 5, 10, 20 years in the future. As a company like the HTI Group where we want to be involved in the lifts, piste vehicles and the snowmaking, it is particularly important for us to get this kind of contacts which you don’t always find by simply going around and visiting.”

In order to be able to better respond to the increasing demands of a booming market, Alpitec China and ISPO Beijing move to the bigger New China International Exhibition Center in 2019, where China’s winter sports industry will meet again form the 16th to the 19th of January.

Interpoma 2018 – innovation takes center stage

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol.

From November 15 to 17, Bolzano will once again become the apple capital of the world, as more than 20,000 professionals from all over the world descend on the city to find out the latest news from the sector. In the last few years, Interpoma, the international trade show on apple production, storage and marketing, has pursued innovation as its main theme, becoming the key event for finding out about the development of new ideas in the apple production sector. 2018 will be no different: numerous initiatives have already been planned and are in the pipeline for the 11th Interpoma, in addition to those already scheduled for the three-day event in November.

Interpoma Innovation Camp, a space for innovative ideas

The Interpoma Innovation Camp launched at Interpoma 2016; its second act was staged last November at the Agrialp event, also held at Fiera Bolzano. An entire day dedicated to the presentation of innovations in the apple production sector by startups from Italy and elsewhere, and an international panel of judges consisting of journalists and sector experts were the ingredients of Interpoma Innovation Camp 2017, which saw the Italian startup Perfrutto Horticultural Knowledge crowned the winner. Perfrutto is the most advanced forecasting system for harvest optimization, which can supply forecasting data to help growers optimize irrigation, pruning and pollination. It processes data collected in the field, especially the size of fruit, using Calibit, a digital caliper equipped with a datalogger, a high-tech service used in apple, pear and kiwi orchards. It was born from a forecasting algorithm designed and developed during 30 years of academic research.

China: what opportunities? Second Interpoma China to be held in June

Producing 43.8 million tonnes of apples in the 2016/2017 season from 2.32 million hectares of cultivated land, China is the world's largest apple producer. The Shandong Peninsula is the main production area but, despite this fact, more than 90% of apple orchards on the peninsula have no protection system against birds, frost or hail, fewer than 20% have fertilization systems and mechanization levels are below 30%. The Asian giant thus represents a huge opportunity for the European apple production sector, and this is why Fiera Bolzano put on the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center in Shandong in 2017. It attracted 2,000 visitors and 70 exhibitors from China, Belgium, Chile, Korea and the Netherlands who wanted to take part in the event and congress. On the basis of this success, Interpoma China Congress will be back for its second year from June 28 to 29 2018 in Weihai.   

Interpoma Technology Award 2018 and BZ loves apples

Interpoma has invested heavily in the duo of innovation and technology in the last few years to make space for young people and new ideas to emerge and make their contribution to the development of the apple production sector. The Interpoma Technology Award, one of the major new features of the 2018 event, is part of this drive. Organized by Fiera Bolzano in collaboration with the Free University of Bolzano's Science and Technology Faculty and the Italian Society for Horticultural Science (Società Ortoflorofrutticoltura Italiana, SOI), the Award aims to promote the most innovative technology and equipment - on show at the event - with the biggest impact on production techniques, the protection of apple crops and the post-harvest processing of apples. 

The link with the city of Bolzano will be renewed at Interpoma 2018 by a fringe event on apples. “BZ loves apples” is an initiative launched during the previous Interpoma, and this year it will provide a series of activities organized outside the trade fair to involve tourists and local residents in apple-themed event days, with tastings, show cooking, excursions into the countryside around Bolzano to find out where South Tyrolean apples come from and are grown, and much more.

Key figures for Interpoma 2016

At Interpoma 2016, 460 companies from 24 countries (America, Austria, Belgium, Croatia, Denmark, France, Germany, Japan, England, Israel, Italy, Netherlands, Poland, Czech Republic, Romania, Russia, Spain, Switzerland, Hungary, Ireland, Korea, Slovenia, Portugal and Serbia) exhibited in a show area of 25,000 m². The event welcomed 20,000 visitors from 70 different countries, including international buyers and 150 journalists from all over the world.


Interpoma, a rich program of events for "The Apple in the World"

The traditional apple sector congress will be held as usual during Interpoma in Bolzano, this coming November.

Market trends, variety innovation, sustainable apple production, high-tech fruit production: these are the macro-themes of the "The Apple in the World" biennial congress, which once again in 2018 will take place during Interpoma, the international trade fair on the production, storage and marketing of apples, scheduled for November 15 to 17 at Fiera Bolzano. The event is coordinated by South Tyrolean expert Kurt Werth, and – new for this year – the program will be concentrated in the first two days of the trade fair, Thursday and Friday; there will be no Saturday session. Each day is split into two parts and around twenty speakers from all over the world have been invited to discuss the most current issues for the international apple production sector.

The first session on Thursday November 15 will look at "The Apple in the World: Trends in Eastern Europe and Asia". In particular, there will be discussion of Poland and the Russian embargo, and apple production in Eastern Europe, the Balkan States and Central Asia. The positions of China and India on the international apple production stage will be explored, and there will be analysis of the opportunities and trade barriers for exports to Asia. The theme of the second session is "Current Trends in Variety Innovation, the Apple Genome and the Wild Apple Forests in Kazakhstan", with special talks on varietal trends, apple genealogy and systematics, and lastly a film will be shown on the wild apple forests of Kazakhstan, exploring how new apple varieties could come from old genes.    

On Friday November 16, the second and final day, the focus of the first session will be "Sustainability in Apple Production: Organic and Integrated Production". Speakers from Italy, Austria, Switzerland and Germany will talk about organic apple production, integrated production, sustainability and biodiversity, including real-life case studies. The closing session will put the spotlight on technology, focusing on "High-Tech Apple Production of the Future": from new production systems in the southern hemisphere and the United States, discussion will move on to the use of robotics and mechanization in fruit production, digitalization, sensor techniques and precision technology, and finally the introduction of the electric tractor.

"The program content for "The Apple in the World" has already been agreed," explains Kurt Werth, congress coordinator. "This year, we've condensed the program into two days and have some really interesting talks lined up from more than twenty international speakers who have already confirmed their presence at Bolzano. The event will offer a rich panorama of the apple growing sector, from the point of view of both the topicality of the subjects and the international perspective of the speakers. The panel of speakers will include figures from Italy, Austria, Germany, Switzerland, Poland, France, China, India and New Zealand,” concludes Werth. 

For the full "The Apple in the World" program, visit: www.fierabolzano.it/interpoma/ 

 

Interpoma China is ready for the second edition

The first Interpoma China has been a success, offering the international exhibitors that followed Interpoma in this new adventure the opportunity to familiarize themselves with the Chinese market and hosting two thousand people at the Weihai International Exhibition & Conference Center on the Shandong peninsula in June 2017. That’s why Fiera Bolzano is ready to launch the second edition of Interpoma China Congress from 28th to 29th of June 2018 in Weihai.

China is one of the leading apple growing countries with a total production of 40 million tons (in 2014) and 2,320,000 ha of apple orchards and offers a giant market with endless opportunities. The rapid modernization of China's way of cultivating apples, fuelled by large-scale investments calls for new pest control procedures, new machineries and equipment, new technologies and means of production. 

Fiera Bolzano Exhibition Center has organised the first Interpoma China as a conference and exhibition on the cultivation, storage and marketing of apples. Two thousand visitors were able to enjoy an offer of 70 companies in an exhibition space covering 5,000 square meters, half from China itself and half from nine other countries: Belgium, Chile, France, Germany, Iceland, Italy, Israel, Korea and the Netherlands. 

“The first Interpoma China was an important step to find out more about the world's largest apple market and to forge new contacts in the Chinese market. This presence in China has raised the networking importance of the parent Interpoma event in Bolzano as the most important forum of the apple-growing economy”, explains Thomas Mur, Director of Fiera Bolzano.

Shandong is the most important apple production area in China with a harvest of 9.3 tons of apples a year. But over 90% of all orchards still lack protection against hail, birds or frost, less than 20% of them have fertigation facitites and the degree of mechanization still lies under 30%. Interpoma China Congress & Exhibition is also meant to be the platform for international companies from the apple industry in 2018.

Interpoma China Congress offers an international congress featuring renowned speakers from all over the world, organized with the help of numerous partners such as the Fruit Tree and Tea Leaf Workstation of Weihai, the China Council for the Promotion of International Trade, the China Chamber of International Commerce, the Weihai government and the Apple Industry Association of Weihai. The congress programme is currently being elaborated, but most of the international speakers, from Italy and Japan, already confirmed their participation. During these three days the focus is placed on the possibility to introduce new machineries, equipment and tools in China's cultivation of apples. The main themes are “Low Loss Spray Application and Mechanisation in Fruit Production”, “Targeted Fertilization based on Soil – and Leaf Analyses”, “Chemical Thinning and Growth Regulators on Fuji”, “Maturity Test, Harvest Window and Storage System”, “Japanese Fuji Cultivation changing from bagged to non-bagged”, “The Knip-Boom Production in Nursery”.

For more information: www.fierabolzano.it/interpomachina


Interpoma China is ready for the second edition

The first Interpoma China has been a success, offering the international exhibitors that followed Interpoma in this new adventure the opportunity to familiarize themselves with the Chinese market and hosting two thousand people at the Weihai International Exhibition & Conference Center on the Shandong peninsula in June 2017. That’s why Fiera Bolzano is ready to launch the second edition of Interpoma China Congress from 28th to 29th of June 2018 in Weihai.

China is one of the leading apple growing countries with a total production of 40 million tons (in 2014) and 2,320,000 ha of apple orchards and offers a giant market with endless opportunities. The rapid modernization of China's way of cultivating apples, fuelled by large-scale investments calls for new pest control procedures, new machineries and equipment, new technologies and means of production. 

Fiera Bolzano Exhibition Center has organised the first Interpoma China as a conference and exhibition on the cultivation, storage and marketing of apples. Two thousand visitors were able to enjoy an offer of 70 companies in an exhibition space covering 5,000 square meters, half from China itself and half from nine other countries: Belgium, Chile, France, Germany, Iceland, Italy, Israel, Korea and the Netherlands. 

“The first Interpoma China was an important step to find out more about the world's largest apple market and to forge new contacts in the Chinese market. This presence in China has raised the networking importance of the parent Interpoma event in Bolzano as the most important forum of the apple-growing economy”, explains Thomas Mur, Director of Fiera Bolzano.

Shandong is the most important apple production area in China with a harvest of 9.3 tons of apples a year. But over 90% of all orchards still lack protection against hail, birds or frost, less than 20% of them have fertigation facitites and the degree of mechanization still lies under 30%. Interpoma China Congress & Exhibition is also meant to be the platform for international companies from the apple industry in 2018.

Interpoma China Congress offers an international congress featuring renowned speakers from all over the world, organized with the help of numerous partners such as the Fruit Tree and Tea Leaf Workstation of Weihai, the China Council for the Promotion of International Trade, the China Chamber of International Commerce, the Weihai government and the Apple Industry Association of Weihai. The congress programme is currently being elaborated, but most of the international speakers, from Italy and Japan, already confirmed their participation. During these three days the focus is placed on the possibility to introduce new machineries, equipment and tools in China's cultivation of apples. The main themes are “Low Loss Spray Application and Mechanisation in Fruit Production”, “Targeted Fertilization based on Soil – and Leaf Analyses”, “Chemical Thinning and Growth Regulators on Fuji”, “Maturity Test, Harvest Window and Storage System”, “Japanese Fuji Cultivation changing from bagged to non-bagged”, “The Knip-Boom Production in Nursery”. 

 

 

Interpoma 2018 - innovation takes center stage

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol.

From November 15 to 17, Bolzano will once again become the apple capital of the world, as more than 20,000 professionals from all over the world descend on the city to find out the latest news from the sector. In the last few years, Interpoma, the international trade show on apple production, storage and marketing, has pursued innovation as its main theme, becoming the key event for finding out about the development of new ideas in the apple production sector. 2018 will be no different: numerous initiatives have already been planned and are in the pipeline for the 11th Interpoma, in addition to those already scheduled for the three-day event in November.

Interpoma Innovation Camp, a space for innovative ideas
The Interpoma Innovation Camp launched at Interpoma 2016; its second act was staged last November at the Agrialp event, also held at Fiera Bolzano. An entire day dedicated to the presentation of innovations in the apple production sector by startups from Italy and elsewhere, and an international panel of judges consisting of journalists and sector experts were the ingredients of Interpoma Innovation Camp 2017, which saw the Italian startup Perfrutto Horticultural Knowledge crowned the winner. Perfrutto is the most advanced forecasting system for harvest optimization, which can supply forecasting data to help growers optimize irrigation, pruning and pollination. It processes data collected in the field, especially the size of fruit, using Calibit, a digital caliper equipped with a datalogger, a high-tech service used in apple, pear and kiwi orchards. It was born from a forecasting algorithm designed and developed during 30 years of academic research.

China: what opportunities? Second Interpoma China to be held in June
Producing 43.8 million tonnes of apples in the 2016/2017 season from 2.32 million hectares of cultivated land, China is the world's largest apple producer. The Shandong Peninsula is the main production area but, despite this fact, more than 90% of apple orchards on the peninsula have no protection system against birds, frost or hail, fewer than 20% have fertilization systems and mechanization levels are below 30%. The Asian giant thus represents a huge opportunity for the European apple production sector, and this is why Fiera Bolzano put on the first Interpoma China Congress in Weihai Exhibition Center in Shandong in 2017. It attracted 2,000 visitors and 70 exhibitors from China, Belgium, Chile, Korea and the Netherlands who wanted to take part in the event and congress. On the basis of this success, the Interpoma China Congress will be back for its second year from June 28 to 29 2018 in Weihai.

Interpoma Technology Award 2018 and BZ loves apples
Interpoma has invested heavily in the duo of innovation and technology in the last few years to make space for young people and new ideas to emerge and make their contribution to the development of the apple production sector. The Interpoma Technology Award, one of the major new features of the 2018 event, is part of this drive. Organized by Fiera Bolzano in collaboration with the Free University of Bolzano's Science and Technology Faculty and the Italian Society for Horticultural Science (Società Ortoflorofrutticoltura Italiana, SOI), the Award aims to promote the most innovative technology and equipment - on show at the event - with the biggest impact on production techniques, the protection of apple crops and the post-harvest processing of apples.
The link with the city of Bolzano will be renewed at Interpoma 2018 by a fringe event on apples. “BZ loves apples” is an initiative launched during the previous Interpoma, and this year it will provide a series of activities organized outside the trade fair to involve tourists and local residents in apple-themed event days, with tastings, show cooking, excursions into the countryside around Bolzano to find out where South Tyrolean apples come from and are grown, and much more.

Key figures for Interpoma 2016
At Interpoma 2016, 460 companies from 24 countries (America, Austria, Belgium, Croatia, Denmark, France, Germany, Japan, England, Israel, Italy, Netherlands, Poland, Czech Republic, Romania, Russia, Spain, Switzerland, Hungary, Ireland, Korea, Slovenia, Portugal and Serbia) exhibited in a show area of 25,000 m². The event welcomed 20,000 visitors from 70 different countries, including international buyers and 150 journalists from all over the world.

 

10th Alpitec China on the starting gate

From the 24th to the 27th of January, 79 exhibitors and exhibiting brands from 11 countries showcase the complete range of mountain and winter technologies on 4,500 square meters in Beijing’s China National Convention Center. The annual Asia Pacific Snow Conference and the very first APSC technical workshop complete the exhibition offering by providing subject-specific contents and giving detailed technical insights. As always, Alpitec China is taking place together with ISPO Beijing, the leading multi-segment sports exhibition in Asia.

The winter sports sector in Asia is booming and the countdown for the Olympic Winter Games is on: not only for the XXIII Winter Olympics in Pyeongchang (South Korea) in only two weeks’ time but also for Beijing 2022. The leading platform for mountain and winter technologies in the Asia-Pacific region is reflecting this positive trend and presents itself bigger than ever. “In 2018, Alpitec China’s exhibition area increases by over 60% and reaches 4,500 square meters. The key to our success though is not only an exceptionally varied exhibition offering but also an outstanding information program. To celebrate the 10th edition, it was our goal not only to grow in exhibition size, but also to focus on content for our esteemed visitors from all over China,” states Armin Hilpold, President of Fiera Bolzano Exhibition Center. “We are striving to accompany China on its way to become one of the leading destinations when it comes to winter sports tourism. Together with ISPO Beijing we are providing a 360-degree overview of the entire sector, creating valuable content for decision makers to draw inspiration from.”

The Asia Pacific Snow Conference and the first APSC Technical Workshop provide insights

The Asia Pacific Snow Conference is an absolute highlight for operators of ski resorts and the whole winter sports industry. On Thursday, 25 January 2018, well renowned international and domestic speakers will discuss up to date topics such as safety standards, digitalization, new media promotion and sports events as driving force for destination development. Benny Wu, CEO Carving China, will also present his new "White Book 2017" which provides the latest data on the ski industry in China.

Decision makers from the ski industry all over China are becoming experts not only on ski resort management, but are also more and more interested in the technological side of business. This is why Alpitec China offers the first APSC Technical Workshop on Friday, 26 January: a unique opportunity to get a glimpse into the world of winter technologies. The morning session starting at 9 a.m. is all about Detachable Ropeway Systems with the participation of Doppelmayr, Bartholet Ropeways, Poma and BMHRI Beijing Materials Handling Research Institute Co. Ltd. Among the discussed topics will be maintenance and training as well as the latest developments of passenger ropeways. The entire afternoon is dedicated to Snowmaking Systems. Leading companies like DemacLenko, TechnoAlpin, Sufag, Actissim and SMI Snowmakers will cover different aspects of the topic, from automatic systems to indoor snow and the right snow quality for ski races.

Key players are looking forward to Alpitec China 2018


In 2018, the international trade show for mountain and winter technologies celebrates its tenth edition. All the exhibitors are already looking forward to meeting up with their future clients in China. Michael Mayr, TechnoAlpin’s Sales Area Manager in East Asia, says, “With a market potential of 300 million people and the 2022 Winter Olympic Games being hosted in Beijing, the Chinese Winter Sports market continues to be at the core of TechnoAlpin’s global strategic focus. As in past years, TechnoAlpin is proud to participate in the Alpitec exhibition also in 2018 and recognizes Alpitec China as a key industry platform which constitutes an ideal environment to introduce its customers and partners to the newest innovations in the field of snow making. TechnoAlpin is strongly looking forward to meet all key market players at the Alpitec China 2018, cooperating with our customers and partners to develop China into a key winter sports nation.”

“For us at Doppelmayr, China is an important market. Therefore, it goes without saying that we present our products at Alpitec China, the leading trade show for winter technologies in Asia. Next to winter sports, we have already build some spectacular ropeways for summer tourism in China. In both the segments, the market potential is very high. As for other Olympic Winter Games in the past, we will be happy to prove our expertise also in the venues for the Olympics 2022,” explains Ekkehard Assmann, Head of Marketing and Public Relations.

Prowinter Startup Village: Revolutionizing alpine tourism and mountain sports

Since its first edition in 2016, the Prowinter Startup Village has become an important meeting point in the heart of Italy’s only B2B trade show dedicated to operators from the snow, rental and ropeway industry. In 2018, Fiera Bolzano Exhibition Center is once again looking for the most inspiring idea for the sector’s future. Applications are open until 21 January 2018.

Startups from all over the world that offer services or products for the mountain tourism, the rental industry or mountain sports – including clothing, equipment and technology – can apply online for the third Prowinter Startup Village.

The ten best young entrepreneurs take part in the finals during Prowinter 2018 in Bolzano, scheduled from 10 to 12 April. The trade show provides the ideal setting for ambitious startups to successfully grow their network and change the industry for the better. Fiera Bolzano Exhibition Center collaborates with IDM Südtirol Alto Adige to give voice to innovation and to facilitate contacts and business relationships. The Startup Village is supported by Brennercom and Plank.

During the three trade show days, the finalists present their products and services to operators, potential customers and opinion leaders at their own desk inside the Startup Village. They also get the chance to attend talks with experts and visit the sector’s key players at their booth. On Tuesday, 10 April and Thursday, 12 April, the startups pitch their forward-looking ideas to a jury who will pick a “Winner of the Day” after each session. The prize for the winners is an exhibition stand at Prowinter 2019.

The two most innovative projects of last year’s Startup Village came both from Austria. Add-e got the Startup Award for designing the smallest and lightest retrofit kit that turns every bicycle into an e-bike. SK-X Sportvision GmbH convinced the jury with its patented RX-goggles that include optical lenses into a double-lens-system.

Prowinter is now looking for fledgling companies that want to seek the opportunity to present their new ideas for alpine tourism and mountain sports at the Startup Village 2018. The race is on.

Perfrutto wins Innovation Camp 2017

The future of the apple is all about precision. Perfrutto Horticultural Knowledge was the best startup out of the six finalists of the second Interpoma Innovation Camp.

HK Horticultural work on innovative systems for precise fruit growing. Perfrutto is the most evolved prediction model aiming to optimize and increase the crops yield, it is a high-tech service used to forecast production in the orchards of apples, pears and kiwifruit. It processes data from the field (fruit sizes) with Calibit, a digital calliper gauge with on-board data logging. Perfrutto arises from a predictive algorithm developed in 30 years of university research.

The jury comprises journalists such as Cristiano Spadoni (Image Line), Kaasten Reh (Fruchthandel), Rafal Szelezniak (PlantaPress) as well as Christian Weithaler (Head of Brennercom’s Commercial Division), Georg Kössler (Chairman of the VOG - Association of South Tyrolean Fruit Growers’ Co-operatives ), Massimo Tagliavini (Professor at the Faculty for Technology and Natural Sciences at the Free University of Bozen-Bolzano), and Hubert Hofer (Director of the Development Department at IDM Südtirol - Alto Adige). Perfrutto convinced with a clear added value for the apple industry and a solution that can be implemented already in 2018. The jury also appreciated the good price-performance ratio and the sound scientific background that guarantees a high-quality service.

Perfrutto gets the opportunity to present itself at Interpoma, taking place from 15 to 17 November 2018, and at the press conference for the presentation of Interpoma 2018 in Berlin, held during FruitLogistica on Wednesday, 7 February 2018 at 10 a.m. at the stand of the South Tyrolean Apple Consortium. This is the price offered by Interpoma for the winner startup of the Innovation Camp, an excellent platform to adapt and integrate the startups' ideas and projects in the best possible way to the territory, with a view to further development, supported by ten mentors with great expertise in the sector.

On this occasion, an Israeli startup joined the camp via skype for an inspiring input session. FFRobitics presented its unique and patented Robotic Fruit Harvester – the FFRobot. The FFRobot emulates the hand harvesting process for efficient, cost-effective and bruise-free fruit picking. It is offering an interesting opportunity for farmers to reduce costs significantly while improving efficiency.

The other participants of the 2017 Interpoma Innovation Camp were:

FruitsApp   
The first bi-directional market for fruit and vegetable producers, whereby sellers can observe in real time where businesses are searching for their products worldwide. As soon as the target companies are settled, sellers can send their offers with a single click in order to increase their chances of success.

Agribot
Agribot is a revolutionary robot, i.e. self-driving tractor, capable of independently completing complex agronomic tasks. Agribot does not need to be constantly watched and can work around the clock to ensure that a high degree of precision and accuracy is achieved.

agra2b
Agra2b provides a digital-trading-system service for farmers. The trading system helps farmers to purchase resources and to sell agricultural products (such as grains, vegetables and fruit) whenever they need to. Additionally, all relevant information is centralised to promote successful practices at a particular location.

Agroloop
This larvae farm produces valuable resources such as protein-rich flours, fodder oils and organic fertilizers for a new and sustainable animal feed industry. The semi-automatic structure requires very few operatives, which leads to economic efficiency and stable production.

eLEAF
eLEAF specialises in the use of satellite imaging and surveillance of plant production, water consumption and other parameters. eLEAF has developed the web-based platform FruitLook for the apple industry in South Africa in order to optimize production and reduce water consumption. This solution should now be implemented in other high-density fruit producing regions around the world.

Present and future of winter sports at Alpitec China 2018

In the past ten years, Alpitec China has successfully established itself as the leading platform for mountain and winter technologies in the Asia-Pacific region. The Chinese winter sports sector is booming in view of the 2022 Olympic Games in Beijing and Alpitec China is growing as well, to respond to the increasing demands of the Asian market. In 2018, the exhibition area increases by over 60% and will be reaching roughly 4,500 square meters.

To celebrate its tenth edition, Alpitec China 2018 presents itself bigger than ever. France, Austria and also Switzerland will have their very own Village. So far, ten new exhibitors have already confirmed their booth, among them not only international companies but also a number of Chinese brands.

The Olympic Winter Games - taking place in Asia twice in a row - are already on the horizon. With the XXIII Winter Olympics in Pyeongchang (South Korea) just around the corner, the focus is already moving on to the next major sports event in Beijing in four years’ time. The infrastructure planning for the Olympics in China’s capital is about to start and international companies are in competition to gain major contracts. This development is obviously having a positive impact on the international trade show for mountain and winter technologies: well-known exhibitors step up their presence as more and more Chinese companies present themselves at Alpitec China. 

The enthusiasm and the interest for winter sports is clearly growing among the population as well as on a political level. Considering the increasing number in winter tourists, safety standards are becoming a key factor for Chinese ski resorts. It is also one of the up-to-date topics that will be discussed at the annual Asia Pacific Snow Conference, taking place on Thursday, 25 January 2018.

The APSC 2018

“As the ski and snowboard industry develops in China, their safety standards need to keep pace. Although best practices know no geographical boundaries, what is acceptable in one resort in Europe or Canada may be different from the USA or New Zealand.  Because of the long history of mountain recreation in Europe and less litigation than in North America, the experience is noticeably different for the recreating public”, explains Richard Wyne of Polar Solutions (Canada), one of the many highly qualified speakers at the APSC 2018, “It is great for the industry to have cultural differences throughout the world but skiers and snowboarders must have confidence in the resort's safety and rescue capabilities. Three of the most important areas for Chinese development are: Risk Management, Patrol Competence and Standard Operating Guidelines.”

The Asia Pacific Snow Conference is an absolute highlight, not least thanks to the presentation of the new "White Book 2017": Wu Bin, Vice president of Vanke Lake Songhua Resort and Chief Strategy Officer of Vanke Ski Division, presents the latest data and the status quo of ski resorts in China. Immediately following, Laurent Vanat, Founder of Laurent Vanat Consulting SARL (Canada) gives an overview of the key industry figures worldwide. Mat Woods, Head of Sales at Cardrona Alpine Resort in New Zealand, explains how to structure the offer of a ski resort. The APSC registered an attendance record already in 2017 with over 400 participants and will once again be the meeting point for operators of ski resorts that want to get ready for the future.

Overall, Alpitec China 2017 was a success, with 68 exhibitors coming from 11 countries and over 40,000 visitors (together with ISPO Beijing). The trades show’s 10th edition will be held from the 24th to the 27th of January 2018 in the China National Convention Center of Beijing, together with ISPO Beijing, the leading multi-segment sports exhibition in Asia.

Winter is coming…and Prowinter is waiting at the finish line

Prowinter, Italy’s meeting point dedicated to operators from the snow, rental and ropeway industry, is scheduled to take place from 10 to 12 April 2018. It is continuously gaining importance as a platform to draw a balance at the end of the winter season which has already been kicked off at the Ski World Cup in Sölden (Austria), and is expected to experience an upward trend – not least thanks to the upcoming Olympic Games in Pyeongchang. Apart from winter sports, Prowinter is also going to proceed in its efforts to bring up the topic of all-year-round mountain tourism.

The Ski World Cup Opening in Sölden which took place on the 28th October has already kicked off the season for the winter sports fans across the globe and of course for the international ski market as well. Producers, retailers and ski resorts are ready to welcome their customers and to tend to their every need. And while it was Sölden to open the ski season, Prowinter – Italy’s only specialized trade show for rental and winter sports, scheduled to take place from 10 to 12 April in the Fiera Bolzano Exhibition Center – is once again going to conclude it.

Prowinter is not just a trade show, it is a platform targeted at rental for mountain sports. Since 2016, new entrepreneurs get the chance to present their ideas for the future of alpine tourism and sports in Prowinter’s very own Startup Village. Prowinter is a meeting point for shop owners, associations and ski clubs. Decision makers from the rental, retail and ropeway sector gather information on the winter industry, as well as state-of-the-art mountain infrastructure and management.
Lastly, Prowinter is always an opportunity to draw a balance, and to pay tribute to those who have been successful in the previous season. Numerous award ceremonies are held each year, rewarding Italy’s famous winter sports athletes next to up-and-coming talents as well as ski instructors.

One eye on the present, one on the future
“We are highly motivated to create an event which is able to respond to the growing needs of the rental sector and everything that revolves around the topic of winter sports”, says Geraldine Coccagna, exhibition manager of Prowinter, “also being mindful of the fact that there is something beyond the cold season that we have to keep an eye on as well.”
In fact, a few editions back, Prowinter has started to feature operators from the bike sector, following a general trend that has led many rental shop owners to offer not only ski but also bike equipment, especially during summer. “Without doubt, the rise of e-bikes has brought about a very strong impulse in the rental sector, and we as a platform are in the right position to function as mediators able to seize the opportunity that the mountain industry will have to follow“, concludes Coccagna.

Prowinter LAB continues
Diversification and innovation are the two key factors which in the end fulfil the customers’ needs: climate change, for instance, pushes touristic destinations all over the world to adapt and develop new strategies to satisfy their year-round clients, even when snow is scarce. In this ever changing environment, decisions should not only be taken quickly, but also be based on as much information as possible, that is why Prowinter decided to take on Prowinter LAB as a project for 2018. This observatory, born in 2016 and first presented at Prowinter 2017, is aimed at collecting and analyzing data from Italy’s still largely unknown rental sector, in order to allow the sector’s operators to rely on hard facts when making their decisions.

The comeback of Alpitec
Prowinter 2018 will once again be hosting Alpitec, the B2B sector for mountain technologies: a part of the exhibition is therefore going to focus on snowmaking equipment, ropeway systems and slope maintenance, but also year-round infrastructure like fun parks.

Reshaping the apple industry

Innovative startups in the agricultural and apple industry can apply for the Interpoma Innovation Camp 2017. The event is an excellent platform to gather new ideas and experiences, make connections and new contacts, and help improve and support the apple sector in South Tyrol. Applications are open until Friday, 13 October for the chance to win a unique presentation package.

The 25th Trade Show for Alpine Agriculture kicks off with something truly special. As a little preview of next year's leading trade show for the apple industry, the exhibition center Fiera Bolzano is proud to organize on 23 November 2017 the second Interpoma Innovation Camp together with IDM Südtirol Alto Adige.

There have been quite a few changes since last year. Young entrepreneurs that already have their own products or services on the market will introduce themselves over the course of just one day. The aim of the Innovation Camp is to adapt and integrate the startups' ideas and projects in the best possible way to the territory, with a view to further development.

An exciting and intense day awaits those taking part. After getting to know one another and a general welcome, the eight participants first present themselves to the group. Then there are two workshop sessions to elaborate and further develop their own ideas with experts and mentors, followed by a lunch break. In the late afternoon, the startups present their elaborated projects in front of invited representatives of the apple and farming industries. The jury announces the winner and the day ends with an informal get-together.

The main prize is a stand at the upcoming Interpoma on 15 – 17 November 2018, worth €2,500. This is a unique opportunity to meet around 450 exhibitors and 20,000 visitors from over 70 countries, a sure way to give the new business idea a decisive boost. The winners also have the chance to present themselves in front of the assembled international press at the presentation of Interpoma during Fruit Logistica, held in Berlin on 7 February 2018.

Applications for the Interpoma Innovation Camp are open until Friday, 13 October on the event’s website. Any young entrepreneur who developed an innovative solution, product or service in the field of apple cultivation, marketing, logistics or processing can apply.

The Interpoma Innovation Camp is a unique opportunity for all those who want to take on the challenges in the apple sector.

To find out more about the Interpoma Innovation Camp, visit www.startup-village.org/interpoma/2017

 

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