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Winter Olympic Games at the 2015 Asia Pacific Snow Conference

ALPITEC CHINA
The growing sales figures, the greater international participation, and the new topics of the Asia Pacific Snow Conference all speak to the increasing central importance of the event location of Alpitec China within the international winter sports industry. In recent years, Alpitec China has positioned itself as the only B2B meeting place in China for the mountain and winter technologies sector, and along with ISPO BEIJING, the tradeshow organized by the Munich International Trade Fairs centering on spor ... More

Winter Olympic Games at the 2015 Asia Pacific Snow Conference

The growing sales figures, the greater international participation, and the new topics of the Asia Pacific Snow Conference all speak to the increasing central importance of the event location of Alpitec China within the international winter sports industry.

In recent years, Alpitec China has positioned itself as the only B2B meeting place in China for the mountain and winter technologies sector, and along with ISPO BEIJING, the tradeshow organized by the Munich International Trade Fairs centering on sports, fashion, and lifestyle brands for winter sports, it will take place from January 28 to 31, 2015 at the exhibition center of the China National Convention Center (CNCC) in Beijing.

Since 2009, the product show by the exhibitors of Alpitec China has been accompanied by the international conference, the Asia Pacific Snow Conference, which will take place this year on the second day of the tradeshow, Thursday, January 29.  From its very beginning, the APSC has enjoyed a growing number of participants, as every year it tackles current topics and discussions on winter sports, tourism, and the winter industry in China.  It will include primarily presentations on the “hardware” in winter tourism and the ski industry, such as investment, strategies for tourism, the design of infrastructures, and resort management.  But subjects concerning quality management in ski areas are also increasingly enjoying great popularity.  The main focus of this year's edition will be the topic of the Winter Olympic Games.

The morning program will start off with the welcoming address on Beijing’s bid for the 2022 Winter Olympics with Mr. Zhang Chunsheng (China), Deputy Director of the Winter Olympics operating office. The first speech is entitled “Planning and Operating an Olympic Ski Resort with All of the Challenges and Possibilities!” and will be presented by Geir Ø. Olsen (Norway), Director of the Sports Department at Rosa Khutor (2014 Sochi Winter Olympics). After this first technical and infrastructural perspective, the program will move to the speech by Mojca Ogris-Schimberg (Slovenia), marketing consultant, project manager, and troubleshooter at Rosa Khutor (2014 Sochi Winer Olympics) with a human resource point of view: “Training Local People, Attracting fForeign Experts, and Creating a Strong Organizational Olympic Team”.

“Candidacy for the Winter Olympic Games – the Munich Experience” is the title of the speech to be given by Andreas Abold (Germany), CEO of Abold GmbH - Bureau for Marketing Communication. After this first session, a panel discussion is planned focusing on the impact of the Winter Olympic Games on Chinese industry.  This talk will consider the following aspects: policy as a driver of the winter sports community, the phenomenon of competition in the Chinese ski resorts industry, enhancing the overall strength and the flow of skiers in a resort, efficient strategies for stimulating the winter sports market through the Winter Olympic Games, and the role of youth: young skiers as future consumers of winter sports equipment and fashion.

The afternoon session will center upon ski resort planning with the presentation by the Chinese ski industry on development and challenges by Mr. Heping (China), General Manager of the Beidahu Ski Resort, and the speech “Ski Resort Planning – the Western Model” by Thomas Gould (USA), WATG will cover designing destinations. These will be followed by two examples of best practices, one concerning the management of a ski resort in Chinese suburbs through the experience of a member of the Secret Garden Ski Resort (China) and the other focusing on the Yabuli Ski Resort (China) covering the hosting of winter sports events: a path for development at a ski resort.

For complete information concerning the APSC and Alpitec China 2015, please see: www.alpitec.cn/en

Turbulent times on the apple market

INTERPOMA
The international apple market is changing. So states the summary of the 1st Congress Day at the Interpoma trade show, currently taking place on the Bolzano Exhibitor Centre (South Tyrol, Italy). In particular, the declining consumption of apples and the Russian embargo are changing market flows. New markets are now becoming the focus of attention for European producer countries. Experts from Europe, North America and New Zealand perceive additional potential for Club varieties. Georg Kössler, Pres ... More

Turbulent times on the apple market

The international apple market is changing. So states the summary of the 1st Congress Day at the Interpoma trade show, currently taking place on the Bolzano Exhibitor Centre (South Tyrol, Italy). In particular, the declining consumption of apples and the Russian embargo are changing market flows. New markets are now becoming the focus of attention for European producer countries. Experts from Europe, North America and New Zealand perceive additional potential for Club varieties.

Georg Kössler, President of the South Tyrolean Apple Consortium and Arnold Schul, Provincial Agriculture Councilor both spoke of a difficult moment in the fruit business, touching even during their opening words on the challenges currently being faced. The bumper crop in Europe and the import embargo imposed by Russia present the marketing people with great challenges. Experts from the leading apple-growing areas around the world are tackling the central questions of marketing throughout this conference: Where is the consumption of the future going to come from? Where are the markets of the future, and how will market flows change?

"We must get out of Europe", stated Helwig Schwartau from Agrarmarkt Informationsgesellschaft, hitting the nail on the head. At present between 10 and 12 million tons of apples are grown in Europe annually, and this trend is a rising one. In particular in eastern Europe, the volume of cultivation will rise, despite the fact that consumption of apples continues to decline. The European markets - according to Schwartau - are saturated while the Russian borders for European apples are closed. The market flows will therefore be trending southwards, to North Africa, the Middle East and Asia. In the classic European markets, Schwartau does however perceive additional potential for Club varieties.

Gottfried Tappeiner, Professor at the University of Innsbruck advises the marketing specialists to focus on consumption patterns. According to him, one thing is clear: apples should replace non-apple products! Apples compete with various other snacks, so need to get more firmly anchored in the awareness of the consumer. 

The Russian embargo presents new challenges, especially for the Polish apple producers, confirmed Dominik Wozniak, from the Rajpol Cooperative (PL), simply because the main customer for Polish apples has severed its trade links.

Steve Lutz from the US sales and marketing organization CMI from Washington State spoke about the challenge facing the American apple market. Apple farming in the US has undergone profound changes: the number of producers has been declining sharply ever since 1997 and the cultivated area has also shrunk by one quarter while production volumes have remained the same. America is witnessing a similar decline in consumption to Europe. However, 'Club varieties' such as Honey Crisp, Pink Lady and Ambrosia remain popular, and demand is high. Nonetheless, Steve Lutz views the issue of retaining long-term customer loyalty as a major challenge.

Peter Beaven, President of WAPA, also places great hopes in the Club varieties. At Interpoma he reported on the challenges on the New Zealand apple market.

Informations and all presentations of the speakers online: www.interpoma.it/en

The video clip of the congress “The Apple in the World”: http://youtu.be/y0q3RTlkhrA

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