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At Interpoma, three guided tours to discover the apple world "behind the scenes"

INTERPOMA
After the success of the previous edition, this year too the Bolzano Exhibition Centre, in collaboration with the Consortium of the South Tyrolean Apple and the South Tyrolean Advisory Board for fruit and vine growing, will offer professional operators the possibility, during Interpoma (20 - 22 November 2014), to take part in exclusive tours guided by experts to visit modern apple production sites and fruit-growing cooperatives in South Tyrol. The appointment is for Wednesday 19 November, on the eve of th ... More

At Interpoma, three guided tours to discover the apple world "behind the scenes"

After the success of the previous edition, this year too the Bolzano Exhibition Centre, in collaboration with the Consortium of the South Tyrolean Apple and the South Tyrolean Advisory Board for fruit and vine growing, will offer professional operators the possibility, during Interpoma (20 - 22 November 2014), to take part in exclusive tours guided by experts to visit modern apple production sites and fruit-growing cooperatives in South Tyrol. The appointment is for Wednesday 19 November, on the eve of the international event, and Friday 21 November.

Interpoma, the only international fair devoted exclusively to apple cultivation, storage and marketing, to be held from Thursday 20 to Saturday 22 November 2014 in Bolzano, will again offer professional guests the possibility to discover all the secrets of the sector. The Bolzano Exhibition Centre, the Consortium of the South Tyrolean Apple and the Advisory Board for fruit and vine growing have organized two multilingual guided tours (in English, German and Italian) to visit modern apple production sites and fruit-growing cooperatives in South Tyrol. Both tours are scheduled on Wednesday 19 November (on the eve of the event) and on Friday 21 November, starting at 2 pm, from the meeting point in front of the main entrance to the Bolzano Exhibition Centre.

Tour 1 will first visit the Kuenburg Farm, at Bolzano/San Giacomo, with local experts from the Advisory Board for fruit and vine growing. This will be followed by a visit to the Fruchthof Überetsch Cooperative, founded in 1975, which has been a member of the VOG Consortium since 1998. Today this cooperative has 432 members, farming a surface of over 677 hectares.

Tour 2 will first visit the modern Tutzer apple production site at Bolzano/San Giacomo, with local experts from the Advisory Board for fruit and vine growing, after which it will move on to Laives to get first-hand experience of VOG Products, founded in 1967 as a second-level fruit-growing cooperative and now one of the largest companies in the whole of Europe which deals with the transformation and marketing of fruit for industrial use.

Tour 3 will first visit the modern agricultural society Texel, that was founded in 2008 as a result of the fusion of NOG Naturno Plaus and POG Parcines Tutzer and consists of 366 members with a cultivation area of 1,137 ha. After that it will move on to Natruns to explore the modern structure of the Fallrohrhof guided by experts of the South Tyrolean Beratungsring.

The price of the ticket to take part in one of these tours is 50 euros per person, including transfer by coach and entry to the fair.

Reinhold Marsoner, Director of the Bolzano Exhibition Centre, explains: "In a particularly delicate moment for our sector, which will witness a 9% increase in production throughout Europe and, at the same time, will have to deal with the problems of the considerable stock of 2013 production and with Russian sanctions, this year we have again confirmed the appointment with professional tours at Interpoma. We believe that, to maintain important shares of the market at international level, it is necessary to propose an offer of high quality and farsighted innovation. We shall therefore be very pleased to show our professional guests and visitors what South Tyrol is able to ensure today in the ever more complex sector of the apple."

Fruit farming in South Tyrol, a model for the whole world

INTERPOMA
Apple-growing is the most important sector in South Tyrolean agriculture in terms of employment, with about 8,000 family-owned farms working in an apple-cultivated area of 19,000 hectares. At present, South Tyrol produces 50% of all the apples sold in the Italian market, 15% of the apples sold in the European market and 2% of the world market. What are the reasons for this success? What are the key features of the South Tyrolean model? FAO, the UN Food and Agriculture Organization, carried out a case stud ... More

Fruit farming in South Tyrol, a model for the whole world

Apple-growing is the most important sector in South Tyrolean agriculture in terms of employment, with about 8,000 family-owned farms working in an apple-cultivated area of 19,000 hectares. At present, South Tyrol produces 50% of all the apples sold in the Italian market, 15% of the apples sold in the European market and 2% of the world market. What are the reasons for this success? What are the key features of the South Tyrolean model? FAO, the UN Food and Agriculture Organization, carried out a case study on the apple-growing sector in South Tyrol, coming to very favourable conclusions. The detailed results of FAO’s case study will be presented on the occasion of the Interpoma world conference from November 20 to 22, 2014. 

The winning combination of the South Tyrolean apple-growing industry derives above all from an extraordinary and efficient network of cooperation. In its survey, FAO clearly speaks about “a network of learning and innovation for sustainable agriculture” (LINSA), a network, where new experiences, knowledge and know-how are continuously nurtured and exchanged. Indeed, in this area producers, their cooperatives, research institutes, extension services, and a number of public and private institutions work together and collaborate with one another, giving rise to a series of fruitful contacts and relations, based on the principles of mutual aid and self-help, managerial autonomy, shared responsibility and support offered to all stakeholders.

FAO’s case study particularly highlights the factors which favoured the growth and development of various institutions and how contacts within “LINSA” have been encouraged.

LINSA is in fact a continuously growing and learning organization. All its partners and stakeholders learn and improve by imitation and knowledge acquisition. LINSA is a network derived from human relations based on mutual trust, aimed at protecting and enhancing the common and shared interests of its partners and stakeholders. This is the real engine which has made South Tyrolean apple-growing the lively and innovative system that we know today. In a region marked by limited availability of arable land, water resources and workforce, it has been realized that ideas and innovative knowledge are unlimited and decisive capital. LINSA has been able to grasp these opportunities and manage and use its knowledge not as a competitive weapon, but rather as shared added value and asset.

The key results of the case study were presented by Ms Hani May Policy Officer (Rural Institutions and Services), Social Protection Division, FAO, to the press at the Apple Centre near Bolzano. The press conference was attended by all the key representatives of the apple-growing industry and the agricultural sector of the Province of Bolzano such as the president of the apple consortium Mr. Georg Kössler, the president of the Vi.P Cooperative Mr. Karl Dietl and the president of the South Tyrol farmers’ association Mr. Leo Tiefenthaler.

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