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Fruit farming in South Tyrol, a model for the whole world

INTERPOMA
Apple-growing is the most important sector in South Tyrolean agriculture in terms of employment, with about 8,000 family-owned farms working in an apple-cultivated area of 19,000 hectares. At present, South Tyrol produces 50% of all the apples sold in the Italian market, 15% of the apples sold in the European market and 2% of the world market. What are the reasons for this success? What are the key features of the South Tyrolean model? FAO, the UN Food and Agriculture Organization, carried out a case stud ... More

Fruit farming in South Tyrol, a model for the whole world

Apple-growing is the most important sector in South Tyrolean agriculture in terms of employment, with about 8,000 family-owned farms working in an apple-cultivated area of 19,000 hectares. At present, South Tyrol produces 50% of all the apples sold in the Italian market, 15% of the apples sold in the European market and 2% of the world market. What are the reasons for this success? What are the key features of the South Tyrolean model? FAO, the UN Food and Agriculture Organization, carried out a case study on the apple-growing sector in South Tyrol, coming to very favourable conclusions. The detailed results of FAO’s case study will be presented on the occasion of the Interpoma world conference from November 20 to 22, 2014. 

The winning combination of the South Tyrolean apple-growing industry derives above all from an extraordinary and efficient network of cooperation. In its survey, FAO clearly speaks about “a network of learning and innovation for sustainable agriculture” (LINSA), a network, where new experiences, knowledge and know-how are continuously nurtured and exchanged. Indeed, in this area producers, their cooperatives, research institutes, extension services, and a number of public and private institutions work together and collaborate with one another, giving rise to a series of fruitful contacts and relations, based on the principles of mutual aid and self-help, managerial autonomy, shared responsibility and support offered to all stakeholders.

FAO’s case study particularly highlights the factors which favoured the growth and development of various institutions and how contacts within “LINSA” have been encouraged.

LINSA is in fact a continuously growing and learning organization. All its partners and stakeholders learn and improve by imitation and knowledge acquisition. LINSA is a network derived from human relations based on mutual trust, aimed at protecting and enhancing the common and shared interests of its partners and stakeholders. This is the real engine which has made South Tyrolean apple-growing the lively and innovative system that we know today. In a region marked by limited availability of arable land, water resources and workforce, it has been realized that ideas and innovative knowledge are unlimited and decisive capital. LINSA has been able to grasp these opportunities and manage and use its knowledge not as a competitive weapon, but rather as shared added value and asset.

The key results of the case study were presented by Ms Hani May Policy Officer (Rural Institutions and Services), Social Protection Division, FAO, to the press at the Apple Centre near Bolzano. The press conference was attended by all the key representatives of the apple-growing industry and the agricultural sector of the Province of Bolzano such as the president of the apple consortium Mr. Georg Kössler, the president of the Vi.P Cooperative Mr. Karl Dietl and the president of the South Tyrol farmers’ association Mr. Leo Tiefenthaler.

Date set for Prowinter 2015

PROWINTER
The international trade fair for winter sports hire and services will take place from Thursday 9 to Saturday 11 April 2015 at the Bolzano Trade Fair. In response to great demand from the exhibitors, Prowinter once again extends to Saturday. The huge amount of snow that fell in the Alps last winter and early spring has permitted the opening of numerous high altitude resorts even in summer and, while ski fans and athletes are enjoying fair season skiing in very special circumstances, the Bolzano Trade Fair ... More

Date set for Prowinter 2015

The international trade fair for winter sports hire and services will take place from Thursday 9 to Saturday 11 April 2015 at the Bolzano Trade Fair. In response to great demand from the exhibitors, Prowinter once again extends to Saturday.

The huge amount of snow that fell in the Alps last winter and early spring has permitted the opening of numerous high altitude resorts even in summer and, while ski fans and athletes are enjoying fair season skiing in very special circumstances, the Bolzano Trade Fair have fixed the date for the next international winter sports hire and services fair. Prowinter will take place from 9 to 11 April 2015.

The curtains have only just come down in April on Prowinter 2014, the international trade fair of winter sports hire and services in Bolzano, held every year together with Alpitec, the international trade fair specialized in Alpine and winter technology, with the participation of 330 companies and about 9,100 visitors, including a line up of world famous athletes and the representatives of the top European ski resorts. Nevertheless, the Prowinter team are already at work organizing the next edition and mapping out future market trends. For 2015 the Bolzano Trade Fair have decided to reinstate Saturday as a Prowinter day, in response to numerous requests from companies, many of whom have already responded positively for their participation in 2015.

Paolo Rossi, owner of Extreme Winter Equipment Srl: “For us the Prowinter Trade Fair represents a meeting point with the various sports companies from northern Italy and in particular from Alto Adige, but it is also an important opportunity to meet the world of sports retail and all the other operators in the sector in general”.

Pietro Colturi, Managing Representative for Italy Burton: “We believed in Prowinter right from the earliest editions and we have always had excellent results. The hire market is important, healthy, and to some extent expanding. This is why our company has always chosen to participate, bringing our innovations and investing both in participation and products. It has always been an attractive marketplace for us”.

Stefano Silvestri, Wintersport Category Manager for Mares SpA - Head: “Head is an extremely innovative company as regards the launch of new technologies on the market and for us Prowinter is an extremely important shop window, especially as regards the trade sector, and a strategic platform to seal agreements and contracts that are formulated during the year”.

 

Michele Villotti, General Manager for Silhouette Italia Srl - Adidas Eyewear Italia: “For fifty year we have held the exclusive licence for the production and distribution of Adidas brand Sunglasses. For us it is fundamental that this highly technical product can be clearly explained, and this is certainly the best stage for us”.

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