Fiera Bolzano
Share |



Latest news

Turbulent times on the apple market

INTERPOMA
The international apple market is changing. So states the summary of the 1st Congress Day at the Interpoma trade show, currently taking place on the Bolzano Exhibitor Centre (South Tyrol, Italy). In particular, the declining consumption of apples and the Russian embargo are changing market flows. New markets are now becoming the focus of attention for European producer countries. Experts from Europe, North America and New Zealand perceive additional potential for Club varieties. Georg Kössler, Pres ... More

Turbulent times on the apple market

The international apple market is changing. So states the summary of the 1st Congress Day at the Interpoma trade show, currently taking place on the Bolzano Exhibitor Centre (South Tyrol, Italy). In particular, the declining consumption of apples and the Russian embargo are changing market flows. New markets are now becoming the focus of attention for European producer countries. Experts from Europe, North America and New Zealand perceive additional potential for Club varieties.

Georg Kössler, President of the South Tyrolean Apple Consortium and Arnold Schul, Provincial Agriculture Councilor both spoke of a difficult moment in the fruit business, touching even during their opening words on the challenges currently being faced. The bumper crop in Europe and the import embargo imposed by Russia present the marketing people with great challenges. Experts from the leading apple-growing areas around the world are tackling the central questions of marketing throughout this conference: Where is the consumption of the future going to come from? Where are the markets of the future, and how will market flows change?

"We must get out of Europe", stated Helwig Schwartau from Agrarmarkt Informationsgesellschaft, hitting the nail on the head. At present between 10 and 12 million tons of apples are grown in Europe annually, and this trend is a rising one. In particular in eastern Europe, the volume of cultivation will rise, despite the fact that consumption of apples continues to decline. The European markets - according to Schwartau - are saturated while the Russian borders for European apples are closed. The market flows will therefore be trending southwards, to North Africa, the Middle East and Asia. In the classic European markets, Schwartau does however perceive additional potential for Club varieties.

Gottfried Tappeiner, Professor at the University of Innsbruck advises the marketing specialists to focus on consumption patterns. According to him, one thing is clear: apples should replace non-apple products! Apples compete with various other snacks, so need to get more firmly anchored in the awareness of the consumer. 

The Russian embargo presents new challenges, especially for the Polish apple producers, confirmed Dominik Wozniak, from the Rajpol Cooperative (PL), simply because the main customer for Polish apples has severed its trade links.

Steve Lutz from the US sales and marketing organization CMI from Washington State spoke about the challenge facing the American apple market. Apple farming in the US has undergone profound changes: the number of producers has been declining sharply ever since 1997 and the cultivated area has also shrunk by one quarter while production volumes have remained the same. America is witnessing a similar decline in consumption to Europe. However, 'Club varieties' such as Honey Crisp, Pink Lady and Ambrosia remain popular, and demand is high. Nonetheless, Steve Lutz views the issue of retaining long-term customer loyalty as a major challenge.

Peter Beaven, President of WAPA, also places great hopes in the Club varieties. At Interpoma he reported on the challenges on the New Zealand apple market.

Informations and all presentations of the speakers online: www.interpoma.it/en

The video clip of the congress “The Apple in the World”: http://youtu.be/y0q3RTlkhrA

Interpoma: Over Four Hundred Exhibitors from Twenty Countries

INTERPOMA
New apple varieties, new mutants, new pest control procedures, new machinery and equipment, new production means... Everything having to do with the apple sector can be seen from November 20 to 22, 2014 in the pavilions of the Bolzano/Bozen Exhibition Center in South Tyrol, Italy.  As occurs every two years, Interpoma will open its gates there and will once again record an increase in exhibitors: around 420 exhibitors from twenty different countries will be represented this year. As the sector&rsqu ... More

Interpoma: Over Four Hundred Exhibitors from Twenty Countries

New apple varieties, new mutants, new pest control procedures, new machinery and equipment, new production means... Everything having to do with the apple sector can be seen from November 20 to 22, 2014 in the pavilions of the Bolzano/Bozen Exhibition Center in South Tyrol, Italy.  As occurs every two years, Interpoma will open its gates there and will once again record an increase in exhibitors: around 420 exhibitors from twenty different countries will be represented this year.

As the sector’s only event throughout the world, the international tradeshow on 25,000 sq. m. (270,000 sq. ft.) of floor space covers the complete process chain from the cultivation to the storage to the marketing of the fruit of Adam and Eve.  In accordance with tradition, many tree nursery companies will be waiting with new apple varieties and improved mutants.  But with production means, as well, new additions are also to be expected once again: for example, new, lighter prestressed concrete posts with greater resistance.  Or products that promote quality such as light-reflecting films for the better coloration of the fruit. 

New additions and developments have also been announced with machinery and equipment that is put into use in apple production: tractors, pest control, harvesting and mulching equipment, and trailers for the transport of large crates.  Thus at Interpoma, a trailer with an integrated crate conveyor system will be on display.  A three-way chain that is sunk in the loading bridge transports the crates along the loading area to the desired position.  

There is also news from the area of pest control: the “buffer confusion method” – a milestone in protection against harmful insects, will be presented to the visitors at Interpoma.  A so-called “buffer” made from a plastic housing, a timer, and a container filled with pheromones automatically gives off the scent at the programmed time, thus protecting the fruit from an unpleasant infestation. 
Equipment for the processing of fruit as well as for the refining of products, such as ready-to-eat apple slices, apple sauce, and juices, will also be presented at the tradeshow.  On top of that, the leading companies in the area of sorting, apple storage, and packing will be represented. 

Admissions and Opening Hours: Interpoma will be open from Thursday, November 20 to Saturday, November 22, 2014, from 9:00 A.M. to 6:00 P.M. each day.  A one-day ticket costs 18 euros (or just 10 euros when purchased online), and a three-day ticket costs 26 euros.  Children up to twelve years of age may enter free of charge.
Tickets for the international specialized conference “The Apple in the World” (includes admission to Interpoma): One day: €60.00, three days: €140.00
For additional information on the tradeshow and conference, please see www.interpoma.it/en

Important information

 We inform our exhibitors to pay attention to any commercial proposals received by Fairguide.com and Expo-guide.com.

Our green energy  

Rated Output Power
- 945.76 kWp
Energy generated
- 6124999.73 kWh
CO2 saved
- 3650499.84 kg

Follow us on  

Fiera Bolzano Messe Bozen on Facebook Fiera Bolzano Messe Bozen on LinkedIn Fiera Bolzano Messe Bozen on Twitter Fiera Bolzano Messe Bozen on Youtube Our NEWSLETTER

Weather  

Events in the city  

Fiera Bolzano Spa Piazza Fiera 1, I - 39100 Bolzano • tel: +39 0471 516000 • fax: +39 0471 516111 • info@fierabolzano.itfieramesse.bz@pec.it • P.IVA 00098110216 • copyright
Registro Imprese Bolzano nr. 00098110216 • Capitale Sociale interamente versato 23.000.000 • Privacy InfoPrivacy policyWeb Partner