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Alpitec China 2015: The Successful Seventh Edition

ALPITEC CHINA
The double tradeshow Alpitec China, the Tradeshow for Mountain and Winter Technologies, and ISPO Beijing, the Tradeshow for Brands in Sports, Fashion, and Lifestyle in Asia, was held from Wednesday to Saturday, January 28 to 31 in Beijing.  With nearly thirty thousand visitors and thus a confirmation of last year’s success, all of the participants were very satisfied. On 1,500 square meters (16,000 square feet) of its own exhibition floorspace, the seventh edition of Alpitec China 2015 presente ... More

Alpitec China 2015: The Successful Seventh Edition

The double tradeshow Alpitec China, the Tradeshow for Mountain and Winter Technologies, and ISPO Beijing, the Tradeshow for Brands in Sports, Fashion, and Lifestyle in Asia, was held from Wednesday to Saturday, January 28 to 31 in Beijing.  With nearly thirty thousand visitors and thus a confirmation of last year’s success, all of the participants were very satisfied.

On 1,500 square meters (16,000 square feet) of its own exhibition floorspace, the seventh edition of Alpitec China 2015 presented the 29,948 visitors to the double tradeshow with the most important new developments, products, and services in Alpine winter technologies and the cableway industry.

The sixty exhibitors at the Asian branch of the Tradeshow for Mountain and Winter Technologies, Alpitec China, came from eleven different countries: Australia, Austria, Canada, China, France, Germany, Italy, Slovenia, Sweden, Switzerland, and the USA.  They were satisfied with the event and convinced by the additional upswing in Asia.

That was also underscored by Cesare Locatelli, area sales manager of Prinoth AG.  “We are very satisfied with the course of this tradeshow and with the economic developments in China and Asia,” he remarked.  “We are the market leader in our sector, with 90% of the machines sold.  In Europe, the market is saturated, but in China on the other hand, there are many new ski areas with a corresponding need for new technology.  The tradeshow is very important for us in order to reach customers on site.”

This opinion is shared by Chris van den Berg, product manager of Melchers Techexport GmbH.  “Alpitec is the place to be!” he exclaimed.  “It was once again a very good edition.  All of the big customers came.  The tradeshow is useful for us not only to find new customers, but also to sound out the market and our competitors.” 

Thomas Bergmann, key account manager ¬– sales export at Fatzer AG wire cable works indicated that he was very satisfied.  “We are here in China to present out brand and to build a market for ourselves over the long term,” he explained.  “As a manufacturer, we have to move forward, which is why there is a great probability that we will also participate in Alpitec China next year, as well.  At the tradeshow, we are looking for proximity to the customer.  The potential is present in China in any case, just as financially strong investors are.  Our products are in great demand as a result of the particular Swiss quality of our cables.”

With regard to the number one topic of conversation in the hallways of the exhibition center, Bergmann represented the predominant opinion, “The awarding of the Winter Olympic Games to China for 2022 would be a strong impetus for winter sports in the Middle Kingdom.”  The decision about the awarding of the XXIV Winter Olympic Games in 2022 between the candidates of Beijing and Almaty, Kazakhstan will fall to the 127th IOC Session on July 31, 2015 in Kuala Lumpur. 

Fabio Da Col, head of the Tradeshow Department of the Bolzano/Bozen Exhibition Center, who had accompanied his team to China, indicated that he was convinced.  “In the event that the decision goes to China,” he stated, “then that would offer a second gigantic platform for the entire country for the presentation of its own strengths, after the successful staging of the 2008 Summer Olympic Games.”  Thus it was also very fitting that the main topic of this year’s “Asia Pacific Snow Conference” was the Olympic competitions.  The specialized conference, which traditionally takes place on the second day of the tradeshow, once again had good results, drawing around 130 participants. 

The continued success of the double tradeshow has in the meantime led to the fact that the event is also bumping up against the capacity limits at the site.  In this regard, Tobias Gröber, head of the Consumer Goods Division with the Messe München [the Munich Exhibition Center] is of the opinion that, “Along with Alpitec China, ISPO Beijing has constantly grown, and at this point, it fills all of the tradeshow pavilions of the China National Convention Center in Beijing with more than 40,000 square meters [430,000 square feet] of exhibition space.  For 2016, we will have to develop a new concept, since we do not have any further possibilities for development here and demand continues to grow.” 

How it is that this new concept will look will be decided in the coming weeks.  Consequently, the next edition of Alpitec China and ISPO Beijing from February 24 to 27, 2016 will in any case provide some new innovations.

Winter Olympic Games at the 2015 Asia Pacific Snow Conference

ALPITEC CHINA
The growing sales figures, the greater international participation, and the new topics of the Asia Pacific Snow Conference all speak to the increasing central importance of the event location of Alpitec China within the international winter sports industry. In recent years, Alpitec China has positioned itself as the only B2B meeting place in China for the mountain and winter technologies sector, and along with ISPO BEIJING, the tradeshow organized by the Munich International Trade Fairs centering on spor ... More

Winter Olympic Games at the 2015 Asia Pacific Snow Conference

The growing sales figures, the greater international participation, and the new topics of the Asia Pacific Snow Conference all speak to the increasing central importance of the event location of Alpitec China within the international winter sports industry.

In recent years, Alpitec China has positioned itself as the only B2B meeting place in China for the mountain and winter technologies sector, and along with ISPO BEIJING, the tradeshow organized by the Munich International Trade Fairs centering on sports, fashion, and lifestyle brands for winter sports, it will take place from January 28 to 31, 2015 at the exhibition center of the China National Convention Center (CNCC) in Beijing.

Since 2009, the product show by the exhibitors of Alpitec China has been accompanied by the international conference, the Asia Pacific Snow Conference, which will take place this year on the second day of the tradeshow, Thursday, January 29.  From its very beginning, the APSC has enjoyed a growing number of participants, as every year it tackles current topics and discussions on winter sports, tourism, and the winter industry in China.  It will include primarily presentations on the “hardware” in winter tourism and the ski industry, such as investment, strategies for tourism, the design of infrastructures, and resort management.  But subjects concerning quality management in ski areas are also increasingly enjoying great popularity.  The main focus of this year's edition will be the topic of the Winter Olympic Games.

The morning program will start off with the welcoming address on Beijing’s bid for the 2022 Winter Olympics with Mr. Zhang Chunsheng (China), Deputy Director of the Winter Olympics operating office. The first speech is entitled “Planning and Operating an Olympic Ski Resort with All of the Challenges and Possibilities!” and will be presented by Geir Ø. Olsen (Norway), Director of the Sports Department at Rosa Khutor (2014 Sochi Winter Olympics). After this first technical and infrastructural perspective, the program will move to the speech by Mojca Ogris-Schimberg (Slovenia), marketing consultant, project manager, and troubleshooter at Rosa Khutor (2014 Sochi Winer Olympics) with a human resource point of view: “Training Local People, Attracting fForeign Experts, and Creating a Strong Organizational Olympic Team”.

“Candidacy for the Winter Olympic Games – the Munich Experience” is the title of the speech to be given by Andreas Abold (Germany), CEO of Abold GmbH - Bureau for Marketing Communication. After this first session, a panel discussion is planned focusing on the impact of the Winter Olympic Games on Chinese industry.  This talk will consider the following aspects: policy as a driver of the winter sports community, the phenomenon of competition in the Chinese ski resorts industry, enhancing the overall strength and the flow of skiers in a resort, efficient strategies for stimulating the winter sports market through the Winter Olympic Games, and the role of youth: young skiers as future consumers of winter sports equipment and fashion.

The afternoon session will center upon ski resort planning with the presentation by the Chinese ski industry on development and challenges by Mr. Heping (China), General Manager of the Beidahu Ski Resort, and the speech “Ski Resort Planning – the Western Model” by Thomas Gould (USA), WATG will cover designing destinations. These will be followed by two examples of best practices, one concerning the management of a ski resort in Chinese suburbs through the experience of a member of the Secret Garden Ski Resort (China) and the other focusing on the Yabuli Ski Resort (China) covering the hosting of winter sports events: a path for development at a ski resort.

For complete information concerning the APSC and Alpitec China 2015, please see: www.alpitec.cn/en

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