Yaël Meier

Co-founder of ZEAM, Bestselling Author, and LinkedIn Top Voice

Abstract of her keynote:  

In the next 10 years, we face a unique challenge: 30% more workers will retire than new entrants from younger generations entering the market. At the same time, Generation Z is becoming the most influential consumer group. But this is not just a challenge; it's also a tremendous opportunity for the hospitality industry: the young generation knows what they want, knows their worth, and demands their price. But what are their real needs and expectations? What is truly important to them? In a captivating keynote, Yaël Meier not only provides insight into the world of Generation Z but also highlights the opportunities for companies in the hospitality industry. At the same time, potential pitfalls and risks are also pointed out and how companies can protect themselves from them. Be ready to shape the future of the hospitality industry and learn how to make the most of Generation Z's opportunities while overcoming the challenges.

Yaël Meier, 24 years old, is a co-founder of ZEAM, the leading Gen Z agency in the DACH region. Together with a team of 30 people, she advises companies such as Porsche, Migros, and Allianz. In the summer of 2023, she launched as a co-founder the video-based job platform Jobshot. Additionally, Yaël is the SPIEGEL bestselling author of the book "Gen Z" and has been twice recognized as LinkedIn Top Voice and included in Forbes 30 under 30.

ZEAM is a hybrid of a marketing agency and consultancy founded in 2020 by Yaël and Jo Dietrich. Since its inception, ZEAM has supported companies like Allianz, Porsche, and Migros in reaching a young audience. Their work has been awarded multiple times, and they have been featured in over 30 media outlets, including NZZ, SRF, FAZ, and Handelszeitung. In addition to Gen Z strategic consulting, ZEAM also implements TikTok channels for companies. All of this is accomplished with a team of 30 people, all under 30 years old.

Yaël introduces herself on ZEAM's website saying, "My most precious piece of clothing exists only digitally." The Frankfurter Allgemeine Zeitung has dubbed her the "explainer of Generation Z."

To learn more about Yaël Meier, visit her LinkedIn profile.

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