Signe Jungersted

Strategy, Trends and Destination Development

She's CEO and founding partner in innovation and strategy agency Group NAO. Group NAO works with both big and small destinations across Europe and in North America, as well as initiates new agenda-setting collaboration projects, like Time for DMOcracy with more than 42 global destination partners. Group NAO also manages a large tourism innovation project across the Nordic region, owned by Nordic Innovation.

Signe is formerly Development Director of Wonderful Copenhagen – the destination organisation of Copenhagen, where she was responsible for the strategic shift towards “localhood” and a focus on balancing livability and visitability. Signe holds a master’s degree in political science from Copenhagen University, studied Mandarin in Shanghai and has since pursued management education at MIT Boston, Hyper Island Stockholm and is currently completing an EMBA in Creative Leadership in Berlin.

To learn more about Signe, visit her LinkedIn profile

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