VIST GROUP, since 1997, is excited to announce our return to retail with the VIST Milano FW24/25 collection. Inspired by creating a line that can be used both in Milan and the Italian Dolomites, VIST Milano boldly steps into the realm of fashion whilst guarding VIST’s legacy in technical ski wear. HARMONY WITH NATURE The design concept of the VIST Milano collection draws inspiration from the rich tapestry of colours found in the landscape of the Lombardian alps - the delicate shades of mountain flora, the vivid plumage of native birds, and the earthy tones of alpine fruits. INNOVATIVE CAMPAIGN OF MIRRORS In our campaign, mirrors are more than decorative accents; they are symbols of innovation. Specifically, mirrors embody our transformative approach to design, playing with angles, perspectives, and reflections to offer fresh viewpoints. They are a metaphor for introspection, encouraging self-reflection, and highlighting the artistry in our designs. With this, they symbolize the duality of our collection - equally suited for the exhilarating slopes and the vibrant streets of Milan. VIST MILANO is 1 of 4 important lines under VIST GROUP: 1. VIST SCUDERIA: Our B2B line is streamlined for Athletes, Federations, Ski Schools, and Lift operators. It provides 150 organisations in over 40 countries with state-of-the-art, technical ski wear. 2. FISCHER APPAREL: As the biggest player in Skis and boots, Fischer has entrusted VIST to license their ski-apparel line. For the next decade, VIST is bringing their extensive know-how in garment production, to improve both quality and design of the product, whilst keeping Fischer's values. 3. FILA-VIST: VIST has embarked on a strategic co-branded collaboration with FILA-China, a subsidiary of the ANTA group, to broaden its market presence. The collaboration entails the development of a joint collection that will be showcased in FILA's carefully selected 2000 premium stores across China.
