Slower ripening, better apples

Interpoma Connects presents

The magic note by Agrofesh that makes apples better

Generally when time passes things taste better, especially food products we use to age like wine and cheese. However, who would have thought it was true even for fruit? Obviously not by aging, but by staying longer on the tree, apples ripen longer and become more beautiful and tastier! The HarvistaTM technology by Agrofresh, a multinational company with 800 patents and 3.500 customers worldwide, does just that and works in a relatively simple way.

During growth, apples naturally produce ethylene, a hormone that accelerates ripening. Harvista, a 1-MCP based formulation, binds to the fruit ethylene receptor sites and prevent them from binding to ethylene. Therefore, ripening slows down and the harvest window is extended up to 14 days.

Staying longer on the tree has benefits for the quality of the apple: it gives a greater consistency to the flesh, minimizes disorders such as fruit cracking, greasiness, early fall and makes the ripening more uniform.

Used in combination with the Smart FreshTM programme by Agrofresh, which aims to optimise the "journey" of the fruit from the point of harvest to the point of sale, HarvistaTM offers a useful solution for producers who want to improve their apples. Agrofresh is exhibitor at the Interpoma, the only fair in the world dedicated exclusively to apples. The most important meeting point for the international apple community, the Interpoma Congress, will take place in digital form Thursday 19. and Friday 20. November 2020.

Interpoma instead will take place physically in the halls of Fiera Bolzano from 4. to 6. November 2021.


Emel A. Azaz EMEA Marketing Manager 

AME, Spain, Italy and Portugal Office: +34 961 323 415 

Mobile: +34 699 910 804 

C/ Ciudad de Sevilla, 45-A | Paterna, Valencia, 46988 | SPAIN

*The video is only available in Spanish with English subtitles.