International tradeshow for rentals and services for winter sports

09th - 11th April 2015
09.00-18.00 / Sat 09.00-17.00

International tradeshow for rentals and services for winter sports
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The only international tradeshow devoted to ski rentals and service provides in winter sports

Prowinter is the only international tradeshow that is devoted to ski rentals and service provides in winter sports. The high quality of this event is demonstrated by a large number of loyal exhibitors who use this platform since the launch of the show in 2001.

The 2015 edition of Prowinter will take place from 9th to 11th of April and host for the fourth time Prowinter Skitouring, a specialized focus on ski mountaineering which functions as the only specialized platform for business and information exchange of the skitouring sector for companies and visitors from Italy and abroad. 

The get-together of the sector in April

Prowinter confirmes the succesful timing of the event in April which, after the conclusion of the winter season, offers companies an excellent opportunity to present new additions for the 2015 - 2016 season to visitors from the sector.
From Thursday 9th to Saturday 11th of April, orders will be transacted and sector-specific information will be collected for the upcoming winter season.

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Prowinter 2015: Everything You Always Wanted to Know About Safety On and Off the Slopes

Prowinter offers the unique opportunity to get acquainted with the latest innovations in safety on the mountain within the framework of one of five main focuses of the exhibitions completely devoted to emergency equipment.

Safety is without a doubt one of the most important themes of this year’s edition of Prowinter, the only B2B Tradeshow for Rentals and Services for Winter Sports.  This year, it will be held from April 9 to 11 at the Bolzano/Bozen Exhibition Center. 

“Since ski touring takes up a large amount of space at this tradeshow and has been enjoying greater and greater popularity in recent years, it was essential to reserve a separate exhibitor area for those manufacturers and associations that are active in the area of safety on and off the slopes,” reports Gernot Rössler, president of the Bolzano/Bozen Exhibition Center and himself an enthusiastic ski tourer.  Knowledge about the techniques and equipment for the prevention of danger and for the best possible handling of dangerous situations on the mountain is crucial for all those indulging in sports in the mountains, and more than ever in winter sports.

Egidio Bonapace, president of the Italian mountain academy Accademia della Montagna, explains, “We determine again and again that people overestimate themselves and do not sufficiently perceive risks, and this also happens specifically with very experienced mountain athletes.  It is for that reason that prevention work is so important, and we do this by organizing information evenings with our workgroup on safety on the mountain.  Those participating in this are the mountain rescue service, mountain guides, the operators of Alpine refuges, and representatives of our academy.  Within this framework, and starting out from a praiseworthy initiative by the mountain guides, the Nivolab was created.  This is a tool that was presented for the first time on the occasion of the last edition of the Prowinter tradeshow.  It makes possible a precise risk assessment and an evaluation of the environmental conditions, specifically starting out from the corresponding weather situation and the tour area.  Within that context, the necessary information is input directly by the users through the use of their observations of the current situation on site.”

“Originally, this tool was only available on paper,” adds  Martino Peterlongo, president of the Trentino Mountain Guide Association.  “But for several months now, there has also been a separate free app.  This very user-friendly application has drawn extraordinary interest: thus far, it has been downloaded over two thousand times.  That certainly proves that the consciousness has grown for this subject and that mountain enthusiasts are very much aware of the importance of suitable equipment.  But of course, that is still not enough.  In any case, it is all about following the rules of conduct, avoiding risky behavior, and, should the situation arise, relying upon the experience of experts, such as mountain guides, before going into the mountains.”

In recent years, the number of ski tourers has continuously increased, even if many of them hardly have the corresponding experience and have thus far almost exclusively remained on secure terrain or at the most directly next to the ski slope, sometimes within the framework of organized ski tours.  The situation of course undergoes a fundamental change as soon as they go into the free terrain, where adequate experience and solid training are absolutely imperative in order to avoid accidents. 

For that reason, it is so important that it is specifically institutions and public agencies that work on the long-term design of a change in mentality in order to reduce to the minimum level the number of accidents in the mountains which are primarily to be traced back to inexperience or a lack of knowledge.  In addition, adequate equipment with an avalanche transceiver, shovel, and probe are absolutely indispensable, since only in that way can someone be found by companions and rescued in the event that an avalanche occurs.

Safety is of course not a subject that is only limited to ski touring or freeriding.  On the slopes, as well, safety is the highest precept.  Numerous companies are active in this area today, and they will be presenting their latest developments at Prowinter. 
But even if all of the precautions for safety and protection are adhered to, mountain sports in any case require adequate physical preconditions and the corresponding training, knowledge of the necessary rules of conduct, sufficient information on the area and the degree of difficulty of the slopes, and the suitable equipment.  There are just a few basic rules involved.  If these are followed, then everyone can enjoy mountain sports in all of their glory, without endangering themselves or others.


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Date set for Prowinter 2015

The international trade fair for winter sports hire and services will take place from Thursday 9 to Saturday 11 April 2015 at the Bolzano Trade Fair. In response to great demand from the exhibitors, Prowinter once again extends to Saturday.

The huge amount of snow that fell in the Alps last winter and early spring has permitted the opening of numerous high altitude resorts even in summer and, while ski fans and athletes are enjoying fair season skiing in very special circumstances, the Bolzano Trade Fair have fixed the date for the next international winter sports hire and services fair. Prowinter will take place from 9 to 11 April 2015.

The curtains have only just come down in April on Prowinter 2014, the international trade fair of winter sports hire and services in Bolzano, held every year together with Alpitec, the international trade fair specialized in Alpine and winter technology, with the participation of 330 companies and about 9,100 visitors, including a line up of world famous athletes and the representatives of the top European ski resorts. Nevertheless, the Prowinter team are already at work organizing the next edition and mapping out future market trends. For 2015 the Bolzano Trade Fair have decided to reinstate Saturday as a Prowinter day, in response to numerous requests from companies, many of whom have already responded positively for their participation in 2015.

Paolo Rossi, owner of Extreme Winter Equipment Srl: “For us the Prowinter Trade Fair represents a meeting point with the various sports companies from northern Italy and in particular from Alto Adige, but it is also an important opportunity to meet the world of sports retail and all the other operators in the sector in general”.

Pietro Colturi, Managing Representative for Italy Burton: “We believed in Prowinter right from the earliest editions and we have always had excellent results. The hire market is important, healthy, and to some extent expanding. This is why our company has always chosen to participate, bringing our innovations and investing both in participation and products. It has always been an attractive marketplace for us”.

Stefano Silvestri, Wintersport Category Manager for Mares SpA - Head: “Head is an extremely innovative company as regards the launch of new technologies on the market and for us Prowinter is an extremely important shop window, especially as regards the trade sector, and a strategic platform to seal agreements and contracts that are formulated during the year”.


Michele Villotti, General Manager for Silhouette Italia Srl - Adidas Eyewear Italia: “For fifty year we have held the exclusive licence for the production and distribution of Adidas brand Sunglasses. For us it is fundamental that this highly technical product can be clearly explained, and this is certainly the best stage for us”.

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