International tradeshow for rentals and services for winter sports

06th - 08th April 2016

International tradeshow for rentals and services for winter sports
  PROWINTER is ...
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Prowinter Channel

The only international tradeshow devoted to ski rentals and service provides in winter sports

Prowinter is the only international tradeshow that is devoted to ski rentals and service provides in winter sports. The high quality of this event is demonstrated by a large number of loyal exhibitors who use this platform since the launch of the show in 2001.

The 2016 edition of Prowinter will take place from 6th to 8th of April and host for the fourth time Prowinter Skitouring, a specialized focus on ski mountaineering which functions as the only specialized platform for business and information exchange of the skitouring sector for companies and visitors from Italy and abroad. 

The get-together of the sector in April

Prowinter confirmes the succesful timing of the event in April which, after the conclusion of the winter season, offers companies an excellent opportunity to present new additions for the 2016 - 2017 season to visitors from the sector.
From Wednesday 6th to Friday 8th of April, orders will be transacted and sector-specific information will be collected for the upcoming winter season.

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Prowinter remains the unmissable event for experts and pros of the winter sports sector

The fifteenth edition of the b2b trade show dedicated to ski rental and winter sports services organised in Bolzano from April 9 to April 11 has just ended. Great appreciation and satisfaction were expressed by the public and exhibitors alike. The next edition is scheduled from April 6 to April 8, 2016.

The fifteenth  edition of Prowinter ended on Saturday     in Bolzano after three days entirely dedicated to the presentation of the most recent novelties in the rental and winter sports services, forums, debates and awards.

“Prowinter recorded more than 5,400 visitors, a result in line with previous editions, even if this year, for logistical reasons, the trade show was held on Saturday, a rather unusual day of the week for Prowinter. However, next year the trade show is scheduled to run as usual from Wednesday to Friday," stated Mr. Reinhold Marsoner, the Director of Fiera Bolzano Spa. “Our trade show has a high technical profile for experts of the sector with an offer that is unique in Europe. We believe that our product has been defined in a very precise manner and our efforts have been successful since exhibitors choose us year after year. Notwithstanding the crisis our national economy is going through, our trade show remains an unmissable end-of-season appointment.”

The survey carried out by Fiera Bolzano on a sample of 277 Prowinter visitors highlighted that 62.2% consider the trade show “good” overall, 20.7% consider it “very good” and 95% state that they plan to return next year. 60% of those interviewed declared that they are regulars and have visited previous trade show editions and 92.5% of the sample considers the period in which Prowinter is organised ideal. 74% of Prowinter visitors attend to gather information on the materials, products and novelties of the sector. Twenty six per cent of visitors work in the sports equipment rental and maintenance sector; 28% manage ski and snowboard schools; 19% represent ski/snowboard clubs and 14% the sports goods sector.

As is the case each year, ProWinter confirms itself an unmissable opportunity for all the people working in the winter sports sector and this is also confirmed by the presence of many international athletes such as Tina Maze and Peter Fill, Federica Sosio and Henri Battilani, who won gold medals at the Junior World Championships in the Super-G and downhill races respectively. The visit of the FISI Chairman Mr. Flavio Roda and CONI Chairman Mr. Giovanni Malagò are also significant as is the interesting presence of Valerio Staffelli, the special envoy of the famous Italian TV programme “Striscia la Notizia”, an historic collaborator of the “Sciare Magazine” and a great amateur of all winter sports, ranging from the traditional ones to the new ski mountaineering trends.

However, the greatest satisfaction belongs to the 220 exhibitors who during the three days of the show presented visitors their products and the latest novelties in their sectors.
Alessio Meda, General Manager of Rossignol stated, “This year we decided to enlarge our stand and thus enhance our presence at the trade show even further to ensure our brands increased visibility. This event is of strategic importance for our business, particularly with reference to the Italian market since it is the trade show par excellence for b2b. During the last few days there has been a significant number of visitors, particularly representatives of the sector and retailers coming from all the Italian regions.” 

Francesco Raffaelli, Sales Manager of Adidas Eyewear stated, “Prowinter is an unmissable event for the mountain business sector, the only b2b reference. The added value of this trade show is the possibility we have of reaching our reference target, i.e. the final operators”.
Marco Ricchini, Sales Manager of VIST was extremely satisfied, “It is a unique opportunity to meet the ski clubs and ski instructors and it always ensures interesting sales contacts for the next season. Indeed, it is during Prowinter that we conclude the last purchase orders. The novelty we proposed this year was the opening fashion show on the Prowinter Forum stage, an initiative that our customers appreciated greatly and which allowed us to further promote the apparel displayed at our stand. We thus welcome the possibility of promoting our collection further through the organisation of side events”.

Christian Thaler, Rentals General Manager of Wintersteiger stated, “Prowinter is a strategic trade show for our business since it enables us to meet directly with our customers and offer them the possibility of live testing the quality of our services. In recent years the rental market has become more stable but at the same time the sector now demands greater service customization. These platforms are thus an important moment to meet customers and to present the latest novelties in production. As for the contacts collected at the trade show, many of them are from the Alpine region, particularly from Italy but also from Austria and Germany”.

Stefano Bovolon, Business Unit Manager of Active Sport of Oberalp spa/AG declares, “Prowinter is scheduled at a strategic moment since it maintains a close link with the winter season that has just ended and constitutes the absolute reference for the national market. The relevant public is extremely specialised and many contacts with winter sport retailers, ski clubs, trainers and instructors are made”.
Eddy Guitto, technical and sales expert of Montana Italia stated, “This year we have witnessed an increase in the number of customers from central and southern Italy. This is a trend which is probably linked to the increased snowfalls in these areas of the country. Prowinter continues to be an important appointment for us since it enables us to meet with a strongly interested professional public”.

Fabrizio Zotta, Sales Manager of CMP, a brand of F.lli Campagnolo Spa, is attending the trade show for the very first time and states, “This was our first time at Prowinter but we will certainly be coming back since it is a unique event. We were able to meet exactly our reference target, i.e. ski schools, ski clubs and more generally the professional users coming from all over Italy, including central and southern Italy. We showed them a preview of our CMP Team Wear line and it was greatly appreciated”.

Werner Geier, owner of Geier Diffusion stated, “I am very pleased with my three days at the fair and indeed I have been attending it from the very first edition. It is a container which always ensures great business deals. We met customers coming from all over the country, most of them from Trentino South Tyrol but also from Emilia Romagna, Liguria and the Piedmont regions. They were all interested in our novelties, characterised by maximum product customization. A case in point is our Jakk helmet equipped with the Octoplus system and the Kakk mask with the “Take Off” system”.

Kurt Ladstätter, CEO of Rent and Go, is enthusiastic, “Prowinter is the most important event of the sector. Rental in Italy has attained 40% of the market share with peaks of 70% in the family resorts where there are many children. During the three days of the trade show we made very interesting contacts, as is the case every year. All those who visited our stand were extremely interested in our products. This is also due to the fact that our products represent the top range of all the brands. We met visitors from all over Italy although we hope in the future to meet more representatives from Austria and Switzerland”.

Alessandro Manfrin of KTM Bikes (a Rent and Go supplier) also highlighted the criticalities of his sector, “The Fat Bike was conceived for use on snow or other difficult terrains, i.e. mud or sand and it is now spreading in Italy too. Bike rental for cycle tourism is not as developed in Italy as compared to other countries such as Austria. The problem is closely linked to the lack of appropriate infrastructure in our country. To stimulate the market more, cycle paths should be more extensive than they are at present. As far as the racing sector is concerned, there are positive signals in the places equipped with downhill slopes such as Andalo or San Martino di Castrozza”.

The next edition is scheduled from April 6 to April 8, 2016.


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Prowinter 2015: Everything You Always Wanted to Know About Safety On and Off the Slopes

Prowinter offers the unique opportunity to get acquainted with the latest innovations in safety on the mountain within the framework of one of five main focuses of the exhibitions completely devoted to emergency equipment.

Safety is without a doubt one of the most important themes of this year’s edition of Prowinter, the only B2B Tradeshow for Rentals and Services for Winter Sports.  This year, it will be held from April 9 to 11 at the Bolzano/Bozen Exhibition Center. 

“Since ski touring takes up a large amount of space at this tradeshow and has been enjoying greater and greater popularity in recent years, it was essential to reserve a separate exhibitor area for those manufacturers and associations that are active in the area of safety on and off the slopes,” reports Gernot Rössler, president of the Bolzano/Bozen Exhibition Center and himself an enthusiastic ski tourer.  Knowledge about the techniques and equipment for the prevention of danger and for the best possible handling of dangerous situations on the mountain is crucial for all those indulging in sports in the mountains, and more than ever in winter sports.

Egidio Bonapace, president of the Italian mountain academy Accademia della Montagna, explains, “We determine again and again that people overestimate themselves and do not sufficiently perceive risks, and this also happens specifically with very experienced mountain athletes.  It is for that reason that prevention work is so important, and we do this by organizing information evenings with our workgroup on safety on the mountain.  Those participating in this are the mountain rescue service, mountain guides, the operators of Alpine refuges, and representatives of our academy.  Within this framework, and starting out from a praiseworthy initiative by the mountain guides, the Nivolab was created.  This is a tool that was presented for the first time on the occasion of the last edition of the Prowinter tradeshow.  It makes possible a precise risk assessment and an evaluation of the environmental conditions, specifically starting out from the corresponding weather situation and the tour area.  Within that context, the necessary information is input directly by the users through the use of their observations of the current situation on site.”

“Originally, this tool was only available on paper,” adds  Martino Peterlongo, president of the Trentino Mountain Guide Association.  “But for several months now, there has also been a separate free app.  This very user-friendly application has drawn extraordinary interest: thus far, it has been downloaded over two thousand times.  That certainly proves that the consciousness has grown for this subject and that mountain enthusiasts are very much aware of the importance of suitable equipment.  But of course, that is still not enough.  In any case, it is all about following the rules of conduct, avoiding risky behavior, and, should the situation arise, relying upon the experience of experts, such as mountain guides, before going into the mountains.”

In recent years, the number of ski tourers has continuously increased, even if many of them hardly have the corresponding experience and have thus far almost exclusively remained on secure terrain or at the most directly next to the ski slope, sometimes within the framework of organized ski tours.  The situation of course undergoes a fundamental change as soon as they go into the free terrain, where adequate experience and solid training are absolutely imperative in order to avoid accidents. 

For that reason, it is so important that it is specifically institutions and public agencies that work on the long-term design of a change in mentality in order to reduce to the minimum level the number of accidents in the mountains which are primarily to be traced back to inexperience or a lack of knowledge.  In addition, adequate equipment with an avalanche transceiver, shovel, and probe are absolutely indispensable, since only in that way can someone be found by companions and rescued in the event that an avalanche occurs.

Safety is of course not a subject that is only limited to ski touring or freeriding.  On the slopes, as well, safety is the highest precept.  Numerous companies are active in this area today, and they will be presenting their latest developments at Prowinter. 
But even if all of the precautions for safety and protection are adhered to, mountain sports in any case require adequate physical preconditions and the corresponding training, knowledge of the necessary rules of conduct, sufficient information on the area and the degree of difficulty of the slopes, and the suitable equipment.  There are just a few basic rules involved.  If these are followed, then everyone can enjoy mountain sports in all of their glory, without endangering themselves or others.


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Date set for Prowinter 2015

The international trade fair for winter sports hire and services will take place from Thursday 9 to Saturday 11 April 2015 at the Bolzano Trade Fair. In response to great demand from the exhibitors, Prowinter once again extends to Saturday.

The huge amount of snow that fell in the Alps last winter and early spring has permitted the opening of numerous high altitude resorts even in summer and, while ski fans and athletes are enjoying fair season skiing in very special circumstances, the Bolzano Trade Fair have fixed the date for the next international winter sports hire and services fair. Prowinter will take place from 9 to 11 April 2015.

The curtains have only just come down in April on Prowinter 2014, the international trade fair of winter sports hire and services in Bolzano, held every year together with Alpitec, the international trade fair specialized in Alpine and winter technology, with the participation of 330 companies and about 9,100 visitors, including a line up of world famous athletes and the representatives of the top European ski resorts. Nevertheless, the Prowinter team are already at work organizing the next edition and mapping out future market trends. For 2015 the Bolzano Trade Fair have decided to reinstate Saturday as a Prowinter day, in response to numerous requests from companies, many of whom have already responded positively for their participation in 2015.

Paolo Rossi, owner of Extreme Winter Equipment Srl: “For us the Prowinter Trade Fair represents a meeting point with the various sports companies from northern Italy and in particular from Alto Adige, but it is also an important opportunity to meet the world of sports retail and all the other operators in the sector in general”.

Pietro Colturi, Managing Representative for Italy Burton: “We believed in Prowinter right from the earliest editions and we have always had excellent results. The hire market is important, healthy, and to some extent expanding. This is why our company has always chosen to participate, bringing our innovations and investing both in participation and products. It has always been an attractive marketplace for us”.

Stefano Silvestri, Wintersport Category Manager for Mares SpA - Head: “Head is an extremely innovative company as regards the launch of new technologies on the market and for us Prowinter is an extremely important shop window, especially as regards the trade sector, and a strategic platform to seal agreements and contracts that are formulated during the year”.


Michele Villotti, General Manager for Silhouette Italia Srl - Adidas Eyewear Italia: “For fifty year we have held the exclusive licence for the production and distribution of Adidas brand Sunglasses. For us it is fundamental that this highly technical product can be clearly explained, and this is certainly the best stage for us”.

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