The Valle Maira Tourist Consortium traces its origins to the shared determination of local communities to promote and enhance the Valle Maira region, renowned for its rich history, culture, and natural beauty. Its history is rooted in the concerted efforts of various local entities, associations, and tourism operators who recognized the tourism potential of the valley and decided to join forces to promote sustainable and responsible tourism in the region. Founded with the aim of developing and promoting tourism in the Valle Maira, the Consortium has been committed since its inception (2013) to valorizing the natural, cultural, and historical resources of the valley. Through a series of initiatives, projects, and collaborations with local authorities, cultural associations, and tourism operators, the Consortium has significantly contributed to the growth and diversification of the region's tourism offerings. The activities of the Valle Maira Tourist Consortium range from organizing cultural and recreational events to promoting tourist itineraries, from managing tourist accommodation and information services to collaborating with local businesses for the development of innovative and high-quality tourism products and services. In particular, the Consortium is committed to: Promoting Valle Maira as a tourist destination, both nationally and internationally, through targeted communication campaigns and participation in tourism fairs and events. Valorizing the cultural, historical, and environmental heritage of the valley by promoting the conservation and protection of sites of historical-artistic and naturalistic interest. Developing and managing tourism infrastructure and accommodation services that respect the principles of environmental sustainability and quality of the tourist experience. Collaborating with local communities, public institutions, and the private sector to create economic and employment opportunities related to tourism. Through its ongoing commitment and collaborative work with diverse stakeholders, the Valle Maira Tourist Consortium aims to consolidate the position of Valle Maira as a destination of excellence, capable of offering authentic and memorable experiences to all who choose to visit.
