Interpoma China: a new meeting point for the apple industry in Asia
For twenty years, the international trade show Interpoma in Bolzano, Italy, has been an unparalleled success and the only trade show worldwide focusing solely on the cultivation, the storage and the marketing of the fruit of Adam and Eve: the apple!
Now, after the 10th edition of its flagship, it is the time to embark on journeys to new shores, and to take Interpoma all the way to the Far East! The very first Interpoma China 2017 International Congress & Exhibition for the Cultivation, Storage and Marketing of Apples was held at the Weihai International Exhibition & Conference Center on the Shandong peninsula from June 28 to 30, 2017.
Interpoma China was organized as a conference and exhibition on the cultivation, storage and marketing of apples. Two thousand visitors were able to enjoy what was on offer from 70 companies in an exhibition space covering 5,000 square meters, half from China itself and half from nine other countries: Belgium, Chile, France, Germany, Iceland, Italy, Israel, Korea and the Netherlands.
China is one of the leading apple growing countries with a total production of 40 million tons (in 2014) and 2,320,000 ha of apple orchards and offers a giant market with endless opportunities. The rapid modernization of China's way of cultivating apples, fuelled by large-scale investments calls for new pest control procedures, new machineries and equipment, new technologies and means of production.
Interpoma China is going to establish itself as China's go-to platform in the sector, by preseting the complete process chain – a 360° experience with special attention on its international congress, featuring experts and scientists from all over the world.