Arnold Schuler, the Provincial Councilor for Agriculture, opened the 9th edition of Interpoma, the international trade show for the apple cultivation, storage and marketing, with 400 exhibitors coming from 20 different countries.
Interpoma is the only event of the sector in the world. This trade fair, extended over a 25,000 m² area, hosts the entire supply chain, from cultivation to storage to marketing of Adam and Eves fruit. The international congress "The Apple in the World" started yesterday and had full house even from the very beginning. This exhibitions flagship event showed the attendees the international scenarios on market trends.
During the opening speech, Georg Kössler, President of the South Tyrolean Apple Consortium, emphasized the long tradition of the apple industry economy in South Tyrol and its worldwide-known sterling apples. Even Bolzanos mayor Luigi Spagnolli enhanced South Tyrolean farmers for the pride and passion they dedicate in presenting their excellent products to all Europe.
Also some members of European Parliament attended the opening ceremony: Herbert Dorfmann and Giovanni La Via, President of Commission of environment, public health and food safety, both proud to be at this important international show for all apple industry, hosted in a territory of excellence at European level for its beauty and ability to cooperate.
In order to celebrate Interpoma as a global excellence trade show which contributes to strengthen the terrritorys image, a masterpiece of art has been created by the well-known artist Julia Bornefeld. The big stylized apple is located in the square in front of the main entrance of Bolzano Exhibition Centre and it will be Interpoma's symbol for the next editions.
The international apple market is changing. So states the summary of the 1st Congress Day at the Interpoma trade show, currently taking place on the Bolzano Exhibitor Centre (South Tyrol, Italy). In particular, the declining consumption of apples and the Russian embargo are changing market flows. New markets are now becoming the focus of attention for European producer countries. Experts from Europe, North America and New Zealand perceive additional potential for Club varieties.