South Tyrol, with its capital city Bolzano, is the most important apple cultivation area in all of Europe (Trentino-South Tyrol covers 70% of apple production in Italy and 15% of the production in Europe) and offers the ideal setting for Interpoma. The tradeshow about the apple takes place in a two-year cycle and in 2012 Interpoma with its 364 exhibitors from 17 different nations gave the welcome to 16.017 professional visitors from over 60 different countries.
The next edition of Interpoma will take place from 20th to 22nd of November 2014 and again welcome the foremost experts of the apple sector in Bolzano.
The convention event with the name "The apple in the world" is unique throughout the world and has gone on to become a “must” for insiders in the sector: an ideal forum for getting information about the latest trends, selections, and products, as well as the optimal place to do business.
Interpoma 2012 has been accompanied by an interesting program of supporting events. In addition to the classic tradeshow event, a conference was held that played host to numerous international speakers on the topic "The Apple in the World: Cultivation, Storage and Marketing". During the three days of the tradeshow, the public from the sector was offered lectures and workshop on topics like the production and marketing of apples and the industrial exploitation of apples.
The congress has been simultaneously translated to Italian, German and English and took place in the modern and well equipped premises of the Conference Center of the Bolzano Exhibition Center/Four Points Sheraton Bolzano.
Interpoma is an international and specialized tradeshow, able to attract the apple industry's foremost experts from the four corners of the globe, in order to exhibit their newest products, to held a speech during the international congress or to visit the convention event. It's the perfect event to gain insight into the newest trends, the current product offerings and the development of the apple business.
The statements of the Interpoma 2012 exhibitors affirm the importance of the unique tradeshow event.