| 19.10.2026 - 22.10.2026
At PRIMA, we cultivate a precise idea of hospitality: we believe that every property has a story to tell, and that it is the details – often the ones not immediately noticed – that make it authentic. The quality of rest, the consistency of design, the choice of materials: that is where beauty reveals itself. For 33 years, we have supported independent and high-end hospitality with a bespoke, attentive, and conscious approach. Each project is born from listening and takes shape through shared visions, balance between aesthetics and function, and respect for context and identity. We believe in care as a design value. In materials that endure. In suppliers who produce responsibly. Sustainability, for us, is not a trend: it is a deliberate, daily choice that is reflected in every detail. Our portfolio ranges from hotel skincare by ADA Cosmetics International – with brands such as Amouage, Chopard, Balmain, and certified collections – to tailor-made duvets by Daunenstep, and our own madeAmano line: menu cards, details, and accessories designed and crafted in our bookbindery, using selected materials, artisanal techniques, and bespoke design. We are a creative atelier: we shape authentic narratives that translate into sensations, gestures, atmospheres. Not objects, but presences. Not styles, but languages. For us, every project is a bespoke story; every hotel, a story that can be inhabited. And at the center, always, the guest: their experience, their memory, their desire to return. PRIMA. We are hospitality designers.
