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Seminars for secondary schools

In conjunction with the German Education Authority of the province of Bolzano, Fiera Bolzano has undertaken an initiative entitled "Trade fairs as a marketing tool" for secondary school students.

Last academic year, this presentation was completed with considerable interest and success in various secondary schools in the Alto Adige region.

Students learn about the history of the trade fair, are introduced to the basic principles of marketing and find out what companies need to consider if they want to take part in a trade fair.

The seminars last 90-180 minutes and are held directly in class on a normal school day.

For further information, do not hesitate to contact:

Luca Bizzotto - Tel. 0471/516018 - email: