SPORTITALY in the centre of attention

SPORTITALYs press review is a proof of the enormous interest the trade fair for winter sports and outdoor has gained in the medias eyes: an infinite collection of articles that seems to be repeated in 2008!

SPORTITALY 08 will be animated by:

-         spectacular fashion shows

-         the "Trend & Innovation Gallery", where the current trends and innovations will be presented

-         discussions about present topics

-         workshops for dealers and companies

A unique design

Everybody who saw the first edition could see in what an effective, elegant and modern fair design SPORTITALY was presented.

Even your product will show up best in this ambience. Furthermore, the prices will be the same as in 2007.

TREND & INNOVATION GALLERY

SPORTITALY 08 dedicates an important arena to the most trendy and innovative brands of the 2008/2009 season. The Trend & Innovation Gallery will be set in the middle of the exhibition hall, in front of the SPORTITALY Fashion stage and is going to be a modern design corridor. It will be a real attraction for the fair visitors. The gallery will be made of several cubes, with display dummies for the clothing companies, illuminated by spots and equipped with a display, where the main features of the product will be presented. It is possible to apply for maximum 3 cubes, which will be decorated by our specialized window dresser.
There will be a commission, whose function is to select the exhibitors among the applying companies and to organize the position of the cubes in the gallery. 
The aim of this important initiative is to offer to the visitors of the fair, the dealers, a vast panorama of the novelties in sportswear, footwear, sport equipment and technology innovation.
If you want to apply for the Trend & Innovation Gallery, please download the form you find at the bottom of this page,  under "Forms".

The location: how to reach Bolzano

In order to make it easier for visitors to come to Bolzano, we are planning good connections with the main Italian, Austrian, German and Swiss cities. There will be interesting packages at favourable prices, to make the most of the trip to Bolzano, which is renown for the warm welcome it offers its guests. This information will soon be online.

The promotion
In 2007, SPORTITALY was in the centre of attention of the media. Here there are some representative figures:

-         the word SPORTITALY was written almost 1.000 times in 182 articles dedicated to the event;

-         31% of the articles were published in specialized press of the sector, 23% in trade magazines, 38% in general press and 8% of the articles appeared in foreign magazines;

-         On the internet, 262 Italian articles were published on specialized winter and outdoor sites;

-         105 journalists accredited themselves at the 2007 edition and about 10 of them were representing foreign media!

In 2008, in addition to last years communication plan, there will be further initiatives. Especially the communication towards dealers will increase through the use of newsletters and small folders. They will inform them about the novelties and the companies attending SPORTITALY 08. This years database counts on the 1500 shops that visited the fair last year and on a well developed national and international database of shops and professionals.