> SPORTITALY 2007 > Info exhibitors
Market Research and Dealers´ Interest
In Italy, the sport trade has for a long time been in need of a professional meeting point for information, updating, and contact with businesses.
Excellent results have been obtained from market research* carried out by a renowned research institute: nearly 80% of those interviewed stated that they were interested or very interested in visiting a specialized tradeshow in Bolzano devoted to professionals concerting clothing and equipment for winter sports and the outdoors. A clear vote in Bolzano´s favor!
The main functions which the dealers expect from the tradeshow are "to see and to touch the products, to get an overview of the news and trends of the market, to learn new sales strategies, and to keep informed of the latest fashions."
Dealers have also expressed specific preferences for the exhibition sectors: in particular, the presence of clothing, equipment, and accessories for winter sports is in great demand, as is a vast range of other winter products.
According to dealers, the ideal timeframe for the tradeshow is the middle of February, since that is the best time to collect information about what´s new in the sector.
For further information, please have a look at the link on the right side of this page.
The Communication Plan
Here you can find a summary of the articles about Sportitaly that have been published in newspapers, magazines and on Internet (PDF - 124 pages - 17 MB)
SPORTITALY is reserved for professionals in the sector, especially for Italian sportsware dealers. However, our communication strategy will be certain to pay attention to the German and Austrian markets, as well.
In greater detail, the planned actions:
SPECIFIC INVITATIONS: the mailing of thousand of direct invitations to the dealers, importers, commercial operators, and Italian and foreign buyers that are included in our database which is constantly updated, as well as the periodic sending of updated newsletters to a selected target of thousands of potential visitors.
MEDIA: wide use of advertisements and editorials in newspapers, Italian and foreign specialized magazines, television, and radio with the aim of gaining the attention and interest of professionals.
PR: contacts with the main associations of the sector and important institutions in the world of winter sports in order to attract the professionals of important sectors.
INTERNET: SPORTITALY´s homepage is constantly updated with information, newsletters, and other news with the aim of maintaining high interest in the event.
Exhibition Setting and Program of Events
SPORTITALY was born with the innovative idea of a new exhibition design. The goal of our setting is to permit companies to go beyond the traditional technical exhibition and to attain a modern interpretation and design of the own exhibition area.
This is why SPORTITALY offers a suitable environment with a good image, a completely carpeted exhibition area, and high quality design furniture that can be personalized.
In addition, according to our sales strategy, the cost will be reasonable!
The heart of the tradeshow will be the SPORTITALY FORUM, located in the center of the pavilion.
The dynamic program of events that is rich of valuable content will include:
. a fashion show,
. a presentation of products and what´s new in the sector,
. discussions on sales and marketing strategies,
. examples of national and international sales success,
. current market information
 Forms
Dear exhibitor
In this section you will find the forms you need for the application.
You can send them per e-mail sportitaly@fierabolzano.it or fax +39 0471 516111.
Our team will contact you as soon as possible in order to process your request.
Thank you for your collaboration!
Ensure yourself to get the exhibition area you prefer!
Compile and send us the application form and we will prepare a personalized offer for your business.
participation form
Exhibition Space
SPORTITALY was born with the innovative idea of a new exhibition design. This is why SPORTITALY offers a suitable environment with a good image, a completely carpeted exhibition area, and high quality design furniture that can be personalized. The exhibitor can choose between two different kind of modern and elegant stands.
Barcelona StandBerlin Stand
Services
Stand construction
Technical services
Promotional services free of charge
Other promotional services
General services
Training
External service
Contacts
For further information, please do not hesitate to contact our team:
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