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ALPITEC CHINA
Successful 10th edition for Alpitec China
Alpitec China celebrated its tenth edition from the 24th to the 27th of January. Together with ISPO Beijing, the leading multi-segment sports exhibition in Asia, Alpitec [...]
INTERPOMA
Interpoma 2018 – innovation takes center stage
Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence [...]
INTERPOMA
Interpoma, a rich program of events for "The Apple in the World"
The traditional apple sector congress will be held as usual during Interpoma in Bolzano, this coming November. Market trends, variety innovation, sustainable apple produ [...]
INTERPOMA
Interpoma China is ready for the second edition
The first Interpoma China has been a success, offering the international exhibitors that followed Interpoma in this new adventure the opportunity to familiarize themselve [...]
INTERPOCHINA
Interpoma China is ready for the second edition
The first Interpoma China has been a success, offering the international exhibitors that followed Interpoma in this new adventure the opportunity to familiarize themselve [...]
07/02/2018
INTERPOCHINA 2018
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Interpoma China is ready for the second edition

The first Interpoma China has been a success, offering the international exhibitors that followed Interpoma in this new adventure the opportunity to familiarize themselves with the Chinese market and hosting two thousand people at the Weihai International Exhibition & Conference Center on the Shandong peninsula in June 2017. That’s why Fiera Bolzano is ready to launch the second edition of Interpoma China Congress & Exhibition from 27th to 29th of June 2018.

China is one of the leading apple growing countries with a total production of 40 million tons (in 2014) and 2,320,000 ha of apple orchards and offers a giant market with endless opportunities. The rapid modernization of China's way of cultivating apples, fuelled by large-scale investments calls for new pest control procedures, new machineries and equipment, new technologies and means of production. 

Fiera Bolzano Exhibition Center has organised the first Interpoma China as a conference and exhibition on the cultivation, storage and marketing of apples. Two thousand visitors were able to enjoy an offer of 70 companies in an exhibition space covering 5,000 square meters, half from China itself and half from nine other countries: Belgium, Chile, France, Germany, Iceland, Italy, Israel, Korea and the Netherlands. 

“The first Interpoma China was an important step to find out more about the world's largest apple market and to forge new contacts in the Chinese market. This presence in China has raised the networking importance of the parent Interpoma event in Bolzano as the most important forum of the apple-growing economy”, explains Thomas Mur, Director of Fiera Bolzano.

Shandong is the most important apple production area in China with a harvest of 9.3 tons of apples a year. But over 90% of all orchards still lack protection against hail, birds or frost, less than 20% of them have fertigation facitites and the degree of mechanization still lies under 30%. Interpoma China Congress & Exhibition is also meant to be the platform for international companies from the apple industry in 2018.

Interpoma China Congress & Exhibition not only offers market access for the exhibiting companies, but also an international congress featuring renowned speakers from all over the world, organized with the help of numerous partners such as the Fruit Tree and Tea Leaf Workstation of Weihai, the China Council for the Promotion of International Trade, the China Chamber of International Commerce, the Weihai government and the Apple Industry Association of Weihai. The congress programme is currently being elaborated, but most of the international speakers, from Italy and Japan, already confirmed their participation. During these three days the focus is placed on the possibility to introduce new machineries, equipment and tools in China's cultivation of apples. The main themes are “Low Loss Spray Application and Mechanisation in Fruit Production”, “Targeted Fertilization based on Soil – and Leaf Analyses”, “Chemical Thinning and Growth Regulators on Fuji”, “Maturity Test, Harvest Window and Storage System”, “Japanese Fuji Cultivation changing from bagged to non-bagged”, “The Knip-Boom Production in Nursery”. 

 

 

INTERPOCHINA
Interpoma 2018 - innovation takes center stage
Interpoma 2018 – innovation takes center stage Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade [...]
07/02/2018
INTERPOCHINA 2018
Share |
Interpoma 2018 - innovation takes center stage

Interpoma 2018 – innovation takes center stage

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol.

Berlin, February 7, 2018 – From November 15 to 17, Bolzano will once again become the apple capital of the world, as more than 20,000 professionals from all over the world descend on the city to find out the latest news from the sector. In the last few years, Interpoma, the international trade show on apple production, storage and marketing, has pursued innovation as its main theme, becoming the key event for finding out about the development of new ideas in the apple production sector. 2018 will be no different: numerous initiatives have already been planned and are in the pipeline for the 11th Interpoma, in addition to those already scheduled for the three-day event in November.

Interpoma Innovation Camp, a space for innovative ideas
The Interpoma Innovation Camp launched at Interpoma 2016; its second act was staged last November at the Agrialp event, also held at Fiera Bolzano. An entire day dedicated to the presentation of innovations in the apple production sector by startups from Italy and elsewhere, and an international panel of judges consisting of journalists and sector experts were the ingredients of Interpoma Innovation Camp 2017, which saw the Italian startup Perfrutto Horticultural Knowledge crowned the winner. Perfrutto is the most advanced forecasting system for harvest optimization, which can supply forecasting data to help growers optimize irrigation, pruning and pollination. It processes data collected in the field, especially the size of fruit, using Calibit, a digital caliper equipped with a datalogger, a high-tech service used in apple, pear and kiwi orchards. It was born from a forecasting algorithm designed and developed during 30 years of academic research.

China: what opportunities? Second Interpoma China to be held in June
Producing 43.8 million tonnes of apples in the 2016/2017 season from 2.32 million hectares of cultivated land, China is the world's largest apple producer. The Shandong Peninsula is the main production area but, despite this fact, more than 90% of apple orchards on the peninsula have no protection system against birds, frost or hail, fewer than 20% have fertilization systems and mechanization levels are below 30%. The Asian giant thus represents a huge opportunity for the European apple production sector, and this is why Fiera Bolzano put on the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center in Shandong in 2017. It attracted 2,000 visitors and 70 exhibitors from China, Belgium, Chile, Korea and the Netherlands who wanted to take part in the event and congress. On the basis of this success, the event will be back for its second year from June 27 to 29 2018, at the same location.

Interpoma Technology Award 2018 and BZ loves apples
Interpoma has invested heavily in the duo of innovation and technology in the last few years to make space for young people and new ideas to emerge and make their contribution to the development of the apple production sector. The Interpoma Technology Award, one of the major new features of the 2018 event, is part of this drive. Organized by Fiera Bolzano in collaboration with the Free University of Bolzano's Science and Technology Faculty and the Italian Society for Horticultural Science (Società Ortoflorofrutticoltura Italiana, SOI), the Award aims to promote the most innovative technology and equipment - on show at the event - with the biggest impact on production techniques, the protection of apple crops and the post-harvest processing of apples.
The link with the city of Bolzano will be renewed at Interpoma 2018 by a fringe event on apples. “BZ loves apples” is an initiative launched during the previous Interpoma, and this year it will provide a series of activities organized outside the trade fair to involve tourists and local residents in apple-themed event days, with tastings, show cooking, excursions into the countryside around Bolzano to find out where South Tyrolean apples come from and are grown, and much more.

Key figures for Interpoma 2016
At Interpoma 2016, 460 companies from 24 countries (America, Austria, Belgium, Croatia, Denmark, France, Germany, Japan, England, Israel, Italy, Netherlands, Poland, Czech Republic, Romania, Russia, Spain, Switzerland, Hungary, Ireland, Korea, Slovenia, Portugal and Serbia) exhibited in a show area of 25,000 m². The event welcomed 20,000 visitors from 70 different countries, including international buyers and 150 journalists from all over the world.

Interpoma Press Office c/o fruitecom
Elena Vincenzi - elena.vincenzi@fruitecom.it - +39-059-7863894
PR Manager – Brand & Communication
Cristina Pucher - cristina.pucher@fierabolzano.it - +39-0471-516012

ALPITEC CHINA
10th Alpitec China on the starting gate
From the 24th to the 27th of January, 79 exhibitors and exhibiting brands from 11 countries showcase the complete range of mountain and winter technologies on 4,500 squar [...]
07/02/2018
INTERPOCHINA 2018
Share |
Interpoma 2018 - innovation takes center stage

Interpoma 2018 – innovation takes center stage

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol.

Berlin, February 7, 2018 – From November 15 to 17, Bolzano will once again become the apple capital of the world, as more than 20,000 professionals from all over the world descend on the city to find out the latest news from the sector. In the last few years, Interpoma, the international trade show on apple production, storage and marketing, has pursued innovation as its main theme, becoming the key event for finding out about the development of new ideas in the apple production sector. 2018 will be no different: numerous initiatives have already been planned and are in the pipeline for the 11th Interpoma, in addition to those already scheduled for the three-day event in November.

Interpoma Innovation Camp, a space for innovative ideas
The Interpoma Innovation Camp launched at Interpoma 2016; its second act was staged last November at the Agrialp event, also held at Fiera Bolzano. An entire day dedicated to the presentation of innovations in the apple production sector by startups from Italy and elsewhere, and an international panel of judges consisting of journalists and sector experts were the ingredients of Interpoma Innovation Camp 2017, which saw the Italian startup Perfrutto Horticultural Knowledge crowned the winner. Perfrutto is the most advanced forecasting system for harvest optimization, which can supply forecasting data to help growers optimize irrigation, pruning and pollination. It processes data collected in the field, especially the size of fruit, using Calibit, a digital caliper equipped with a datalogger, a high-tech service used in apple, pear and kiwi orchards. It was born from a forecasting algorithm designed and developed during 30 years of academic research.

China: what opportunities? Second Interpoma China to be held in June
Producing 43.8 million tonnes of apples in the 2016/2017 season from 2.32 million hectares of cultivated land, China is the world's largest apple producer. The Shandong Peninsula is the main production area but, despite this fact, more than 90% of apple orchards on the peninsula have no protection system against birds, frost or hail, fewer than 20% have fertilization systems and mechanization levels are below 30%. The Asian giant thus represents a huge opportunity for the European apple production sector, and this is why Fiera Bolzano put on the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center in Shandong in 2017. It attracted 2,000 visitors and 70 exhibitors from China, Belgium, Chile, Korea and the Netherlands who wanted to take part in the event and congress. On the basis of this success, the event will be back for its second year from June 27 to 29 2018, at the same location.

Interpoma Technology Award 2018 and BZ loves apples
Interpoma has invested heavily in the duo of innovation and technology in the last few years to make space for young people and new ideas to emerge and make their contribution to the development of the apple production sector. The Interpoma Technology Award, one of the major new features of the 2018 event, is part of this drive. Organized by Fiera Bolzano in collaboration with the Free University of Bolzano's Science and Technology Faculty and the Italian Society for Horticultural Science (Società Ortoflorofrutticoltura Italiana, SOI), the Award aims to promote the most innovative technology and equipment - on show at the event - with the biggest impact on production techniques, the protection of apple crops and the post-harvest processing of apples.
The link with the city of Bolzano will be renewed at Interpoma 2018 by a fringe event on apples. “BZ loves apples” is an initiative launched during the previous Interpoma, and this year it will provide a series of activities organized outside the trade fair to involve tourists and local residents in apple-themed event days, with tastings, show cooking, excursions into the countryside around Bolzano to find out where South Tyrolean apples come from and are grown, and much more.

Key figures for Interpoma 2016
At Interpoma 2016, 460 companies from 24 countries (America, Austria, Belgium, Croatia, Denmark, France, Germany, Japan, England, Israel, Italy, Netherlands, Poland, Czech Republic, Romania, Russia, Spain, Switzerland, Hungary, Ireland, Korea, Slovenia, Portugal and Serbia) exhibited in a show area of 25,000 m². The event welcomed 20,000 visitors from 70 different countries, including international buyers and 150 journalists from all over the world.

Interpoma Press Office c/o fruitecom
Elena Vincenzi - elena.vincenzi@fruitecom.it - +39-059-7863894
PR Manager – Brand & Communication
Cristina Pucher - cristina.pucher@fierabolzano.it - +39-0471-516012

PROWINTER
Prowinter Startup Village: Revolutionizing alpine tourism and mountain sports
Since its first edition in 2016, the Prowinter Startup Village has become an important meeting point in the heart of Italy’s only B2B trade show dedicated to operat [...]
07/02/2018
INTERPOCHINA 2018
Share |
Interpoma 2018 - innovation takes center stage

Interpoma 2018 – innovation takes center stage

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol.

Berlin, February 7, 2018 – From November 15 to 17, Bolzano will once again become the apple capital of the world, as more than 20,000 professionals from all over the world descend on the city to find out the latest news from the sector. In the last few years, Interpoma, the international trade show on apple production, storage and marketing, has pursued innovation as its main theme, becoming the key event for finding out about the development of new ideas in the apple production sector. 2018 will be no different: numerous initiatives have already been planned and are in the pipeline for the 11th Interpoma, in addition to those already scheduled for the three-day event in November.

Interpoma Innovation Camp, a space for innovative ideas
The Interpoma Innovation Camp launched at Interpoma 2016; its second act was staged last November at the Agrialp event, also held at Fiera Bolzano. An entire day dedicated to the presentation of innovations in the apple production sector by startups from Italy and elsewhere, and an international panel of judges consisting of journalists and sector experts were the ingredients of Interpoma Innovation Camp 2017, which saw the Italian startup Perfrutto Horticultural Knowledge crowned the winner. Perfrutto is the most advanced forecasting system for harvest optimization, which can supply forecasting data to help growers optimize irrigation, pruning and pollination. It processes data collected in the field, especially the size of fruit, using Calibit, a digital caliper equipped with a datalogger, a high-tech service used in apple, pear and kiwi orchards. It was born from a forecasting algorithm designed and developed during 30 years of academic research.

China: what opportunities? Second Interpoma China to be held in June
Producing 43.8 million tonnes of apples in the 2016/2017 season from 2.32 million hectares of cultivated land, China is the world's largest apple producer. The Shandong Peninsula is the main production area but, despite this fact, more than 90% of apple orchards on the peninsula have no protection system against birds, frost or hail, fewer than 20% have fertilization systems and mechanization levels are below 30%. The Asian giant thus represents a huge opportunity for the European apple production sector, and this is why Fiera Bolzano put on the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center in Shandong in 2017. It attracted 2,000 visitors and 70 exhibitors from China, Belgium, Chile, Korea and the Netherlands who wanted to take part in the event and congress. On the basis of this success, the event will be back for its second year from June 27 to 29 2018, at the same location.

Interpoma Technology Award 2018 and BZ loves apples
Interpoma has invested heavily in the duo of innovation and technology in the last few years to make space for young people and new ideas to emerge and make their contribution to the development of the apple production sector. The Interpoma Technology Award, one of the major new features of the 2018 event, is part of this drive. Organized by Fiera Bolzano in collaboration with the Free University of Bolzano's Science and Technology Faculty and the Italian Society for Horticultural Science (Società Ortoflorofrutticoltura Italiana, SOI), the Award aims to promote the most innovative technology and equipment - on show at the event - with the biggest impact on production techniques, the protection of apple crops and the post-harvest processing of apples.
The link with the city of Bolzano will be renewed at Interpoma 2018 by a fringe event on apples. “BZ loves apples” is an initiative launched during the previous Interpoma, and this year it will provide a series of activities organized outside the trade fair to involve tourists and local residents in apple-themed event days, with tastings, show cooking, excursions into the countryside around Bolzano to find out where South Tyrolean apples come from and are grown, and much more.

Key figures for Interpoma 2016
At Interpoma 2016, 460 companies from 24 countries (America, Austria, Belgium, Croatia, Denmark, France, Germany, Japan, England, Israel, Italy, Netherlands, Poland, Czech Republic, Romania, Russia, Spain, Switzerland, Hungary, Ireland, Korea, Slovenia, Portugal and Serbia) exhibited in a show area of 25,000 m². The event welcomed 20,000 visitors from 70 different countries, including international buyers and 150 journalists from all over the world.

Interpoma Press Office c/o fruitecom
Elena Vincenzi - elena.vincenzi@fruitecom.it - +39-059-7863894
PR Manager – Brand & Communication
Cristina Pucher - cristina.pucher@fierabolzano.it - +39-0471-516012

INTERPOMA
Perfrutto winns Innovation Camp 2017
The future of the apple is all about precision. Perfrutto Horticultural Knowledge was the best startup out of the six finalists of the second Interpoma Innovation Camp.HK [...]
07/02/2018
INTERPOCHINA 2018
Share |
Interpoma 2018 - innovation takes center stage

Interpoma 2018 – innovation takes center stage

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol.

Berlin, February 7, 2018 – From November 15 to 17, Bolzano will once again become the apple capital of the world, as more than 20,000 professionals from all over the world descend on the city to find out the latest news from the sector. In the last few years, Interpoma, the international trade show on apple production, storage and marketing, has pursued innovation as its main theme, becoming the key event for finding out about the development of new ideas in the apple production sector. 2018 will be no different: numerous initiatives have already been planned and are in the pipeline for the 11th Interpoma, in addition to those already scheduled for the three-day event in November.

Interpoma Innovation Camp, a space for innovative ideas
The Interpoma Innovation Camp launched at Interpoma 2016; its second act was staged last November at the Agrialp event, also held at Fiera Bolzano. An entire day dedicated to the presentation of innovations in the apple production sector by startups from Italy and elsewhere, and an international panel of judges consisting of journalists and sector experts were the ingredients of Interpoma Innovation Camp 2017, which saw the Italian startup Perfrutto Horticultural Knowledge crowned the winner. Perfrutto is the most advanced forecasting system for harvest optimization, which can supply forecasting data to help growers optimize irrigation, pruning and pollination. It processes data collected in the field, especially the size of fruit, using Calibit, a digital caliper equipped with a datalogger, a high-tech service used in apple, pear and kiwi orchards. It was born from a forecasting algorithm designed and developed during 30 years of academic research.

China: what opportunities? Second Interpoma China to be held in June
Producing 43.8 million tonnes of apples in the 2016/2017 season from 2.32 million hectares of cultivated land, China is the world's largest apple producer. The Shandong Peninsula is the main production area but, despite this fact, more than 90% of apple orchards on the peninsula have no protection system against birds, frost or hail, fewer than 20% have fertilization systems and mechanization levels are below 30%. The Asian giant thus represents a huge opportunity for the European apple production sector, and this is why Fiera Bolzano put on the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center in Shandong in 2017. It attracted 2,000 visitors and 70 exhibitors from China, Belgium, Chile, Korea and the Netherlands who wanted to take part in the event and congress. On the basis of this success, the event will be back for its second year from June 27 to 29 2018, at the same location.

Interpoma Technology Award 2018 and BZ loves apples
Interpoma has invested heavily in the duo of innovation and technology in the last few years to make space for young people and new ideas to emerge and make their contribution to the development of the apple production sector. The Interpoma Technology Award, one of the major new features of the 2018 event, is part of this drive. Organized by Fiera Bolzano in collaboration with the Free University of Bolzano's Science and Technology Faculty and the Italian Society for Horticultural Science (Società Ortoflorofrutticoltura Italiana, SOI), the Award aims to promote the most innovative technology and equipment - on show at the event - with the biggest impact on production techniques, the protection of apple crops and the post-harvest processing of apples.
The link with the city of Bolzano will be renewed at Interpoma 2018 by a fringe event on apples. “BZ loves apples” is an initiative launched during the previous Interpoma, and this year it will provide a series of activities organized outside the trade fair to involve tourists and local residents in apple-themed event days, with tastings, show cooking, excursions into the countryside around Bolzano to find out where South Tyrolean apples come from and are grown, and much more.

Key figures for Interpoma 2016
At Interpoma 2016, 460 companies from 24 countries (America, Austria, Belgium, Croatia, Denmark, France, Germany, Japan, England, Israel, Italy, Netherlands, Poland, Czech Republic, Romania, Russia, Spain, Switzerland, Hungary, Ireland, Korea, Slovenia, Portugal and Serbia) exhibited in a show area of 25,000 m². The event welcomed 20,000 visitors from 70 different countries, including international buyers and 150 journalists from all over the world.

Interpoma Press Office c/o fruitecom
Elena Vincenzi - elena.vincenzi@fruitecom.it - +39-059-7863894
PR Manager – Brand & Communication
Cristina Pucher - cristina.pucher@fierabolzano.it - +39-0471-516012

ALPITEC CHINA
Present and future of winter sports at Alpitec China 2018
In the past ten years, Alpitec China has successfully established itself as the leading platform for mountain and winter technologies in the Asia-Pacific region. The Chin [...]
07/02/2018
INTERPOCHINA 2018
Share |
Interpoma 2018 - innovation takes center stage

Interpoma 2018 – innovation takes center stage

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol.

Berlin, February 7, 2018 – From November 15 to 17, Bolzano will once again become the apple capital of the world, as more than 20,000 professionals from all over the world descend on the city to find out the latest news from the sector. In the last few years, Interpoma, the international trade show on apple production, storage and marketing, has pursued innovation as its main theme, becoming the key event for finding out about the development of new ideas in the apple production sector. 2018 will be no different: numerous initiatives have already been planned and are in the pipeline for the 11th Interpoma, in addition to those already scheduled for the three-day event in November.

Interpoma Innovation Camp, a space for innovative ideas
The Interpoma Innovation Camp launched at Interpoma 2016; its second act was staged last November at the Agrialp event, also held at Fiera Bolzano. An entire day dedicated to the presentation of innovations in the apple production sector by startups from Italy and elsewhere, and an international panel of judges consisting of journalists and sector experts were the ingredients of Interpoma Innovation Camp 2017, which saw the Italian startup Perfrutto Horticultural Knowledge crowned the winner. Perfrutto is the most advanced forecasting system for harvest optimization, which can supply forecasting data to help growers optimize irrigation, pruning and pollination. It processes data collected in the field, especially the size of fruit, using Calibit, a digital caliper equipped with a datalogger, a high-tech service used in apple, pear and kiwi orchards. It was born from a forecasting algorithm designed and developed during 30 years of academic research.

China: what opportunities? Second Interpoma China to be held in June
Producing 43.8 million tonnes of apples in the 2016/2017 season from 2.32 million hectares of cultivated land, China is the world's largest apple producer. The Shandong Peninsula is the main production area but, despite this fact, more than 90% of apple orchards on the peninsula have no protection system against birds, frost or hail, fewer than 20% have fertilization systems and mechanization levels are below 30%. The Asian giant thus represents a huge opportunity for the European apple production sector, and this is why Fiera Bolzano put on the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center in Shandong in 2017. It attracted 2,000 visitors and 70 exhibitors from China, Belgium, Chile, Korea and the Netherlands who wanted to take part in the event and congress. On the basis of this success, the event will be back for its second year from June 27 to 29 2018, at the same location.

Interpoma Technology Award 2018 and BZ loves apples
Interpoma has invested heavily in the duo of innovation and technology in the last few years to make space for young people and new ideas to emerge and make their contribution to the development of the apple production sector. The Interpoma Technology Award, one of the major new features of the 2018 event, is part of this drive. Organized by Fiera Bolzano in collaboration with the Free University of Bolzano's Science and Technology Faculty and the Italian Society for Horticultural Science (Società Ortoflorofrutticoltura Italiana, SOI), the Award aims to promote the most innovative technology and equipment - on show at the event - with the biggest impact on production techniques, the protection of apple crops and the post-harvest processing of apples.
The link with the city of Bolzano will be renewed at Interpoma 2018 by a fringe event on apples. “BZ loves apples” is an initiative launched during the previous Interpoma, and this year it will provide a series of activities organized outside the trade fair to involve tourists and local residents in apple-themed event days, with tastings, show cooking, excursions into the countryside around Bolzano to find out where South Tyrolean apples come from and are grown, and much more.

Key figures for Interpoma 2016
At Interpoma 2016, 460 companies from 24 countries (America, Austria, Belgium, Croatia, Denmark, France, Germany, Japan, England, Israel, Italy, Netherlands, Poland, Czech Republic, Romania, Russia, Spain, Switzerland, Hungary, Ireland, Korea, Slovenia, Portugal and Serbia) exhibited in a show area of 25,000 m². The event welcomed 20,000 visitors from 70 different countries, including international buyers and 150 journalists from all over the world.

Interpoma Press Office c/o fruitecom
Elena Vincenzi - elena.vincenzi@fruitecom.it - +39-059-7863894
PR Manager – Brand & Communication
Cristina Pucher - cristina.pucher@fierabolzano.it - +39-0471-516012

PROWINTER
Winter is coming…and Prowinter is waiting at the finish line
Prowinter, Italy’s meeting point dedicated to operators from the snow, rental and ropeway industry, is scheduled to take place from 10 to 12 April 2018. It is conti [...]
07/02/2018
INTERPOCHINA 2018
Share |
Interpoma 2018 - innovation takes center stage

Interpoma 2018 – innovation takes center stage

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol.

Berlin, February 7, 2018 – From November 15 to 17, Bolzano will once again become the apple capital of the world, as more than 20,000 professionals from all over the world descend on the city to find out the latest news from the sector. In the last few years, Interpoma, the international trade show on apple production, storage and marketing, has pursued innovation as its main theme, becoming the key event for finding out about the development of new ideas in the apple production sector. 2018 will be no different: numerous initiatives have already been planned and are in the pipeline for the 11th Interpoma, in addition to those already scheduled for the three-day event in November.

Interpoma Innovation Camp, a space for innovative ideas
The Interpoma Innovation Camp launched at Interpoma 2016; its second act was staged last November at the Agrialp event, also held at Fiera Bolzano. An entire day dedicated to the presentation of innovations in the apple production sector by startups from Italy and elsewhere, and an international panel of judges consisting of journalists and sector experts were the ingredients of Interpoma Innovation Camp 2017, which saw the Italian startup Perfrutto Horticultural Knowledge crowned the winner. Perfrutto is the most advanced forecasting system for harvest optimization, which can supply forecasting data to help growers optimize irrigation, pruning and pollination. It processes data collected in the field, especially the size of fruit, using Calibit, a digital caliper equipped with a datalogger, a high-tech service used in apple, pear and kiwi orchards. It was born from a forecasting algorithm designed and developed during 30 years of academic research.

China: what opportunities? Second Interpoma China to be held in June
Producing 43.8 million tonnes of apples in the 2016/2017 season from 2.32 million hectares of cultivated land, China is the world's largest apple producer. The Shandong Peninsula is the main production area but, despite this fact, more than 90% of apple orchards on the peninsula have no protection system against birds, frost or hail, fewer than 20% have fertilization systems and mechanization levels are below 30%. The Asian giant thus represents a huge opportunity for the European apple production sector, and this is why Fiera Bolzano put on the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center in Shandong in 2017. It attracted 2,000 visitors and 70 exhibitors from China, Belgium, Chile, Korea and the Netherlands who wanted to take part in the event and congress. On the basis of this success, the event will be back for its second year from June 27 to 29 2018, at the same location.

Interpoma Technology Award 2018 and BZ loves apples
Interpoma has invested heavily in the duo of innovation and technology in the last few years to make space for young people and new ideas to emerge and make their contribution to the development of the apple production sector. The Interpoma Technology Award, one of the major new features of the 2018 event, is part of this drive. Organized by Fiera Bolzano in collaboration with the Free University of Bolzano's Science and Technology Faculty and the Italian Society for Horticultural Science (Società Ortoflorofrutticoltura Italiana, SOI), the Award aims to promote the most innovative technology and equipment - on show at the event - with the biggest impact on production techniques, the protection of apple crops and the post-harvest processing of apples.
The link with the city of Bolzano will be renewed at Interpoma 2018 by a fringe event on apples. “BZ loves apples” is an initiative launched during the previous Interpoma, and this year it will provide a series of activities organized outside the trade fair to involve tourists and local residents in apple-themed event days, with tastings, show cooking, excursions into the countryside around Bolzano to find out where South Tyrolean apples come from and are grown, and much more.

Key figures for Interpoma 2016
At Interpoma 2016, 460 companies from 24 countries (America, Austria, Belgium, Croatia, Denmark, France, Germany, Japan, England, Israel, Italy, Netherlands, Poland, Czech Republic, Romania, Russia, Spain, Switzerland, Hungary, Ireland, Korea, Slovenia, Portugal and Serbia) exhibited in a show area of 25,000 m². The event welcomed 20,000 visitors from 70 different countries, including international buyers and 150 journalists from all over the world.

Interpoma Press Office c/o fruitecom
Elena Vincenzi - elena.vincenzi@fruitecom.it - +39-059-7863894
PR Manager – Brand & Communication
Cristina Pucher - cristina.pucher@fierabolzano.it - +39-0471-516012

INTERPOMA
Reshaping the apple industry
Innovative startups in the agricultural and apple industry can apply for the Interpoma Innovation Camp 2017. The event is an excellent platform to gather new ideas and ex [...]
07/02/2018
INTERPOCHINA 2018
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Interpoma 2018 - innovation takes center stage

Interpoma 2018 – innovation takes center stage

Feverish preparations are under way for the 11th Interpoma, a specialist event which is the only international trade fair dedicated to apples, the product par excellence of South Tyrol.

Berlin, February 7, 2018 – From November 15 to 17, Bolzano will once again become the apple capital of the world, as more than 20,000 professionals from all over the world descend on the city to find out the latest news from the sector. In the last few years, Interpoma, the international trade show on apple production, storage and marketing, has pursued innovation as its main theme, becoming the key event for finding out about the development of new ideas in the apple production sector. 2018 will be no different: numerous initiatives have already been planned and are in the pipeline for the 11th Interpoma, in addition to those already scheduled for the three-day event in November.

Interpoma Innovation Camp, a space for innovative ideas
The Interpoma Innovation Camp launched at Interpoma 2016; its second act was staged last November at the Agrialp event, also held at Fiera Bolzano. An entire day dedicated to the presentation of innovations in the apple production sector by startups from Italy and elsewhere, and an international panel of judges consisting of journalists and sector experts were the ingredients of Interpoma Innovation Camp 2017, which saw the Italian startup Perfrutto Horticultural Knowledge crowned the winner. Perfrutto is the most advanced forecasting system for harvest optimization, which can supply forecasting data to help growers optimize irrigation, pruning and pollination. It processes data collected in the field, especially the size of fruit, using Calibit, a digital caliper equipped with a datalogger, a high-tech service used in apple, pear and kiwi orchards. It was born from a forecasting algorithm designed and developed during 30 years of academic research.

China: what opportunities? Second Interpoma China to be held in June
Producing 43.8 million tonnes of apples in the 2016/2017 season from 2.32 million hectares of cultivated land, China is the world's largest apple producer. The Shandong Peninsula is the main production area but, despite this fact, more than 90% of apple orchards on the peninsula have no protection system against birds, frost or hail, fewer than 20% have fertilization systems and mechanization levels are below 30%. The Asian giant thus represents a huge opportunity for the European apple production sector, and this is why Fiera Bolzano put on the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center in Shandong in 2017. It attracted 2,000 visitors and 70 exhibitors from China, Belgium, Chile, Korea and the Netherlands who wanted to take part in the event and congress. On the basis of this success, the event will be back for its second year from June 27 to 29 2018, at the same location.

Interpoma Technology Award 2018 and BZ loves apples
Interpoma has invested heavily in the duo of innovation and technology in the last few years to make space for young people and new ideas to emerge and make their contribution to the development of the apple production sector. The Interpoma Technology Award, one of the major new features of the 2018 event, is part of this drive. Organized by Fiera Bolzano in collaboration with the Free University of Bolzano's Science and Technology Faculty and the Italian Society for Horticultural Science (Società Ortoflorofrutticoltura Italiana, SOI), the Award aims to promote the most innovative technology and equipment - on show at the event - with the biggest impact on production techniques, the protection of apple crops and the post-harvest processing of apples.
The link with the city of Bolzano will be renewed at Interpoma 2018 by a fringe event on apples. “BZ loves apples” is an initiative launched during the previous Interpoma, and this year it will provide a series of activities organized outside the trade fair to involve tourists and local residents in apple-themed event days, with tastings, show cooking, excursions into the countryside around Bolzano to find out where South Tyrolean apples come from and are grown, and much more.

Key figures for Interpoma 2016
At Interpoma 2016, 460 companies from 24 countries (America, Austria, Belgium, Croatia, Denmark, France, Germany, Japan, England, Israel, Italy, Netherlands, Poland, Czech Republic, Romania, Russia, Spain, Switzerland, Hungary, Ireland, Korea, Slovenia, Portugal and Serbia) exhibited in a show area of 25,000 m². The event welcomed 20,000 visitors from 70 different countries, including international buyers and 150 journalists from all over the world.

Interpoma Press Office c/o fruitecom
Elena Vincenzi - elena.vincenzi@fruitecom.it - +39-059-7863894
PR Manager – Brand & Communication
Cristina Pucher - cristina.pucher@fierabolzano.it - +39-0471-516012