PROWINTER

Prowinter and Alpitec 2012, a rich program of events dedicated to the world of the mountains

22 Mar 2012

From 18 to 20 April there is a series of events to examine in depth the themes of the sector and celebrate the places, sportspeople and professionals of the world of snow

Just a few weeks are left from the start of the twelfth edition of Prowinter, the sole European b2b fair dedicated to winter sports hire and services, which is combined this year with Alpitec, the international Alpine and winter technology fair. The fair programme will also be enhanced with a rich calendar of fringe events. Workshops, film shows, meeting and award ceremonies will be held inside the exhibition areas inside the pavilions of the Bolzano Fair.

Three days entirely dedicated to the world of the mountains and winter sports that will be attended by the different categories of industry operators, from manufacturers of clothing and technical materials to rental shops, from ski services to plant experts, from ski clubs to trade organizations and the champions of the various winter sports disciplines. One important appointment is the review of the 2011/2012 season, where we will find out about new developments, previews and trends for winter 2012/2013. An increasing number of exhibitors will be taking part in the next edition of the Fair thanks to the introduction of a new platform dedicated to ski touring, which opens the door to a whole new series of specialized companies.

The first edition of Stricker Visions will open proceedings at 17.30 on 17 April at the Salewa Headquarters in Bolzano. The event has been conceived and nurtured by Linda Esser and Nina Stricker, the wife and daughter of the “crazy horse” of skiing who died recently. It is intended as a tribute to the highly innovative and original approach that always informed everything Erwin Stricker did. The first edition of the Erwin Stricker Factory of the Future adopts the motto that guided Erwin: “Good visions and crazy ideas!”. And another two exceptional men, his brothers in arms, will be talking about their own good visions & crazy ideas: Klaus Heidegger, former Austrian slalom champion and today a multi-entrepreneur, and Riccardo Corato, the former Head of Marketing and Events at Ellesse. Every year, three candidates are nominated for the Geierschnabel Prize (the prize takes its name from the hooked tip designed by Stricker), which is awarded to people who have made a significant and unusual contribution to winter sports.

Wednesday 18 April, at 11.00, the official opening ceremony takes place. From the stage of the Prowinter Forum, the curtain will be officially raised on the new edition of Prowinter and Alpitec 2012. At 12.00, the Order of Ski Instructors of South Tyrol and the Tourist Board of the Province of Bolzano will hand out the diplomas to the new skiing, snowboarding and cross-country skiing instructors, who from next season will be hard at it on the slopes of South Tyrol passing on the basics and secrets of the various skiing disciplines.

Thursday 19 April, at 9.00 it’s the turn of the Assemblea Nazionale ANEF – the National Meeting of Cable Car Operators – admission restricted to cable car operators. Topics of interest to industry professionals at the end of the season that has just closed will be addressed. At 10.00 there will be the traditional appointment with International SkiAreaTest, the ceremony in which the best Alpine resorts in the 2011/2012 season will be given their awards at the end of a selection process by 220 anonymous inspectors. In addition to the winners of the categories ski lifts, ski stations, restaurants, après-ski venues, ski schools, sport shops and services for children, the best ski slopes will also be assigned the international quality seal.

In the afternoon, from 14.30, the sixth edition of the Energiapura Children Series award ceremony will take place. This is the fruit of collaboration between Race Ski Magazine and Energiapura. During the ceremony, the best young Italian sportspeople in the Pupil and Youth categories will be honoured who compete for the title in the Topolino, Pinocchio and Italian Championships competitions. The prize will be the exclusive limited-edition Energiapura ski suit. At 15.00 the D.S.I. – Ski Resort Management – Mountain Professions – will hold a conference that is restricted to invited professionals (Sala “Vajolet” room). After that - at 16.30 – there’s the eleventh edition of the Gran Premio Pool Sci Italia, the prize-giving ceremony honouring the best Italian sportspeople for the 2011/2012 season, promoted by Pool Sci Italia and Race Ski Magazine. For the occasion, the national team’s finest will be coming to the Fair to receive their prestigious awards. At 16.45 the stage of the Alpitec/Prowinter Forum will welcome South Tyrol’s most successful sportspeople over the season. The prizes will be handed out by the FISI South Tyrol (the Regional Committee of the Italian Winter Sports Federation).

The theme of the last day of the Fair on Friday 20 April will be ski touring, thanks to the new Prowinter Skitouring platform that is the exhibition contribution of Prowinter/Alpitec. During the morning, the Sala “Vajolet” room will become a cinema thanks to the presentation of attractive documentaries from the archive of the Trento Filmfestival, the Trentino film festival dedicated to the world of mountaineering and the mountains. This year’s partner is FieraBolzano SpA. One of the documentaries, “Mount St. Elias” (Austria, 2009) tells the story of the attempt by three of the world’s greatest skiers to make the longest descent ever down Mount St. Elias in Alaska. The film won the Silver Gentian as the best technical and artistic contribution to the 58th TrentoFilmfestival in 2010. It will be followed by a film consisting of various images entitled “Skiing at the TrentoFilmFestival”. La Sportiva will be handing out the awards at Prowinter 2012 to the winners of the first Photocontest dedicated to ski touring. At 11.00 the names of the photographers will be revealed who took what are considered to be the most beautiful, creative and emotional shots around the central theme of ski touring. The best shots selected for the competition can be enjoyed directly at the Fair in a dedicated exhibition. At 12.00 the “gran finale” of the Prowinter Cup will take place: the circuit of ski touring competitions promoted during the 2011-2012 season by FieraBolzano in collaboration with Dolomitisottolestelle. This initiative was a great success that saw over 300 sportspersons competing for the Trophy in six events in South Tyrol, Trentino and Belluno. From circuit to circuit, at 13.00 there will be the presentation of La Grand Course, with a viewing of the video showing the stages of the ski touring circuit that comprises Europe’s most important and prestigious competitions: Adamello Ski, Patrouille des Glaciers (Switzerland), Pierra Menta (France), Tour du Rutor and Trofeo Mezzalama.

In the afternoon the world-famous ski tourer Sebastian Haag (Dynafit Team) is expected at Prowinter 2012. At 14.00 he will present his latest expedition and the documentary “Patagonia”. Subsequently, at 15.00, there will be the Dynafit Ski Touring Storyboard prize-giving. This has been organized in collaboration with Ski-alper magazine in order to create a special “storyboard” with photographs, texts and travel suggestions provided directly by the readers.

With the Skitouring platform, Prowinter will this year leave the pavilions of the Bolzano Fair thanks to an initiative run in collaboration with the German Alpin – Das Bergwelt Magazine. Lovers of ski touring can enjoy a weekend package (from Friday 20 April to Sunday 22 April) on the snow of the Val Senales valley. The events include the night-time ascent to the Bella Vista Refuge (Friday), dinner and overnight stay. The day after there is an excursion accompanied by a local Alpine guide to the place where Ötzi, the prehistoric hunter was found perfectly preserved in a glacier. The second night will be spent in a hotel in the Val Senales valley. On the Sunday the skiers can use the Salewa “Cube” climbing gym in Bolzano. Emergency assistance during the excursions will be provided by the Associazione Guide Alpine Passiria-Senales.

The Alpitec/Prowinter Forum will be the centre of the winter sports world for three days: on the stage there will be a procession of sportspeople, professionals and people working in winter sports. This again highlights the importance of the Bolzano Fair in the calendars of ski enthusiasts and in the diaries of those who earn their living from winter sports.

05 Mar 2012

Prowinter Skitouring 2012, all the novelties and the protagonists of ski mountaineering in Bolzano

16 Feb 2012

From 18th to 20th April 2012 Prowinter will be opening the new exhibition area dedicated to companies, specialists, champions and ski touring lovers. On Friday 20th April a rich program of side events has been scheduled both to train and inform visitors about this discipline.

Thanks to the abundant snowfall of the past few days, everyone who loves ski touring will be looking forward to skiing on the fresh snow, and they will also be looking forward to attending Prowinter 2012, the international trade show devoted to ski rental and services connected with winter sports, that in Bolzano will present the novelties and the protagonists of this ever growing discipline.
With the new platform dedicated to Prowinter Skitouring, Fiera Bolzano has further enriched the offer of Prowinter’s 12th edition with an additional exhibition area and side events. Over the years, this trade show has earned a leading role in the field of ski rental and services. From 18th April the exhibitors of Prowinter Skitouring will present previews of the materials and equipment they plan to market for 2012-2013 winter season. Rentals, sport associations, ski clubs and sport shops will be asked to analyze the offer and to order their new equipment, while visitors will have the opportunity to discover new trends, to meet ski mountaineering champions, and to attend in-depth meetings with technical experts and producers.
Next to the exhibition area, Prowinter Skitouring will also be proposing a rich calendar of events which are the result of the close collaboration that Fiera Bolzano has been promoting with the most important associations and organizations for many years. On Friday 20th April, many special guests will appear on the Prowinter Forum stage, from the latest ski mountaineering World champions to the best athletes that have dominated the Prowinter Cup, the race circuit promoted in collaboration with ‘Dolomiti sotto le stelle’. During the day the Italian ski mountaineering team will also take part in the exhibition.
The exhibiting companies will arrange side events related to ski touring. La Sportiva, for example, will set up an exhibition gallery to show the best snapshots taken by their supporters who will be participating in this original photo contest. Friday 20th April the authors of the three best images will be awarded on the Prowinter Forum stage.
Representatives of the specialized media certainly won’t want to miss the appointment either. The German Alpine magazine – “Das Bergwelt Magazine” has taken the initiative of organizing an exhibiting area where the quality of the materials and retail prices of the best ski mountaineering equipment on the market will be compared. The magazine, one of the most successful in Germany with about 50.000 copies sold and 100.000 readers, has commissioned professional experts to analyze the best materials employed, and to select all the top range for ski touring.
Furthermore, thanks to a new partnership agreement between Fiera Bolzano and Trento Filmfestival, Prowinter will host the presentation of the 60th edition of the film festival dedicated to the mountains and mountaineering that will involve Bolzano for the first time. From 6th to 9th May 2012 the capital city of the Alto Adige region will be the seat of an international alpine forum with projections of the mountain film review, while during the trade show a selection of documentaries from the archive of the Trento Filmfestival will be shown.
For all operators and ski mountaineering lovers the appointment with Prowinter Skitouring is fixed in Bolzano from 18th to 20th April 2012, with a rich program of dedicated the side events scheduled on Friday 20th; stands will be open from 10.00 am to 18.00 pm (17.00pm on Friday).

Prezentacja edycji targ�w Prowinter/Alpitec 2012 podczas targ�w ISPO w Monachium

06 Feb 2012

Podczas targów ISPO w Monachium nastąpiła oficjalna prezentacja edycji targów Prowinter 2012, jedynej międzynarodowej wystawy B2B poświęconej wynajmowi i usługom dla sportów zimowych, w programie w Bolzano w dniach od 18 do 20 kwietnia. W tym roku skialpinizm kompletuje ofertę skierowaną do wypożyczalni i operatorów śnieżnej planety.

Prowinter, jedyne międzynarodowe targi B2B poświęcone wynajmowi i usługom dla sportów zimowych, w programie w Bolzano w dniach od 18 do 20 kwietnia jest strategicznym spotkaniem, potwierdzającym stały i nieprzerwany rozwój wynajmu sprzętu zimowego, kóry w tym roku dodatkowo rozrasta sie, włączając powierzchnię wystawową całkowicie poświęconą skialpinizmowi. Podczas konferencji prasowej, zorganizowanej w centrum prasowym West centrum targowego w Monachium, przed przedstawicielami międzynarodowej prasy wystąpili: Gernot Rössler, prezes Targów w Bolzano, Diego Amplatz, były mistrz narciarstwa alpejskiego a obecnie przedsiębiorca w sektorze skialpinizmu, Hugo Götsch, prezes Rent and Go i prezes organizacji ProNeve, Geraldine Coccagna zarządzająca projektem Prowinter/Alpitec, Cristian Sala, odpowiedzialny za marketing & partnership Trento Filmfestival, Nina e Linda Esser Stricker, córka i żona Erwina Strickera.

Targi w Bolzano, stale analizując i badając nowości na poszczególnych rynkach, starają się co roku wychwycić nowe tendencje pojawiające się w tym sektorze, aby potem zapoznać z nimi operatorów sektora i zwiedzających. “Podczas przyszłej edycji Prowinter - zaznaczył prezes Targów w Bolzano, Gernot Rössler – po raz pierwszy skupiamy uwagę na skialpinizmie, zarówno pojmowanego jako forma turystyki jak i jako dyscyplina sportowa. W sektorze tym istnieje wiele dyscyplin, które wzbudzają coraz większe zainteresowanie i pozyskują coraz większą liczbę miłośników: skialpinizm to freeride, ski touring, ski racing, itd. Obecnie skialpinizm można w pełni uznać za modną dyscyplinę sportu. Włączenie tej nowej platformy jest zatem odpowiedzią na preferencje wyrażane na rynku w ostatnich latach”.

Także sektor wynajmu, który ostatnich dziesięciu latach wykazuje ciągły wzrost, wskazuje na nieustanną ewolucję sektora, w którym popyt zmieniają się w zależności od rynku odniesienia. Prezes Rent and Go Hugo Götsch tłumaczy: “Zauważyliśmy w tym sezonie, że w niektórych krajach Europy północnej (Niemcy itd.) rośne coraz bardziej zapotrzebowanie na nowy rodzaj nart rocker, które ułatwiają zjazd ze stoków a także pozwalają na tak zwany freeride skiining, poszukiwanych przede wszystkim przez młodych narciarzy, ponieważ pozwalają na wykonywanie na stoku skoków i widowiskowych ewolucji. Przekrojowo natomiast możemy stwierdzć że klienci wymagają sprzętu coraz bardziejzoobowiązującego,nowoczesnego i o wysokiej jakości. Z upływem czasu dostosowaliśmy się do tych wymagań, wprowadzając coraz większą gamę nart, których cena w sklepie może osiągnąć 3.000 euro”. Pan Götsch wyjaśnił ponadto, że we Francji z wynajem pokrywa 70% rynku, natomiast we Włoszech jest tylko na poziomie 35% , co oznacza, że sektor ten w naszym kraju posiada bardzo duży margines wzrostu.

W tym roku Prowinter powróci razem z odbywającymi się co dwa lata targami Alpitec, targami poświęconymi technologii alpejskiej. Te dwie imprezy wspólnie zajmują około 25.000 m² powierzchni wystawowej i bierze w nich udział ponad 400 wystawców; podczas przyszłej edycji targów oczekujemy 10.000 podmiotów sektora. “Te dwie imprezy targowe pozwalają operatorom na zapoznanie się z nowościami sektora; w Bolzano gościmy producentów sprzętu dla obiektów narciarskich jak: wyciągi narciarskie, ratraki, urządzenia do produkcji śniegu, kontrola wejścia i propozycje dla wypożyczalni jak:sprzęt, odzież dla klubów narciarskich, instruktorów narciarsckich i dla handlu detalicznego”, dodała Geraldine Coccagna, zarządzająca projektem Prowinter/Alpitec.

Imprezie towarzyszyć będzie bogaty program wydarzeń, uroczystości, rozdawania nagród i forum dyskusyjnych dla operatorów i miłośników gór. Jedną z nowością przyszłej edycji jest spotkanie Stricker Visions, które odbędzie się we wtorek 17 kwietnia w Salewa Headquarter w Bolzano w wieczór poprzedzający otwarcie targów, “Będzie to rodzaj spotkania przedtargowego Prowinter/Alpitec, impreza otwarta dla przedstawicieli różnych sektorów, której impulsem jest typowe wizjonerskie podejście Strickera, ujęte w sposób multidysciplinarny. Okazja do wspólnych spotkań, wymiany i porównania poglądów, w których uczestniczą co roku znaczący eksperci i osobistości, podzielający taką samą jak on postawę “wychodzenia poza utarte schematy”, działania w niekonwencjonalny sposób, poszukając cały czas nowych rozwiązań”, podkreśliła Nina Stricker.

Targi rozpoczną się w środę 18 kwietnia; o godzinie 11.00 na scenie Prowinter Forum odbędzie się uroczystość otwarcia targów. W czwartek 19 kwietnia o godzinie 10.00 przewidziane jest Walne Zgromadzenie ANEF (Krajowe Stowarzyszenie Zarządców Kolei Linowych), o 12.00 International Skiareatest nagrodzi najlepsze stacje narciarskie łuku alpejskiego sezonu 2011-2012, o godzinie 15.00 we współpracy z Energiapura i Race Magazine nagradzanie młodych sportowców, o 16.30 POOL Sci Italia wręczy nagrody najlepszym sportowcom włoskiej kadry narodowej po czym Fisi Górnej Adygi nagrodzi najlepszych sportowców tego regionu biorących udział w tym sezonie w Pucharze Świata i w Pucharze Europy.

Program na piątek 20 kwietnia przewiduje szereg imprez towarzyszących poświęconych skialpinizmowi, na których, we współpracy z Dolomitisottolestelle, zostaną nagrodzeni zwycięzcy Prowinter Cup, La Sportiva nagrodzi zwycięzców konkursu fotograficznego zatytuowanego skialpinizm, CAI spotka sie natomiast ze swoimi instruktorami, AVS (Klub Alpejski Górnej Adygi) przygotuje obszar testujący system kontroli lawin, Trento Filmfestival dokona prezentacji następnej edycji tego wydarzenia, a w zakresie Focus Ski Touring zostanie zorganizowana projekcja filmów dokumentalnych poświęconych skialpinizmowi.

Na ISPO razstavi v Monaku na Bavarskem je bila prikazana izdaja Prowinter/Alpitec 2012.

06 Feb 2012

Za časa ISPO razstave v Monaku na Bavarskem je bila uradno prikazana izdaja Prowinter 2012, edin mednarodni sejem b2b namenjen najemu zimske opreme in uslugam za zimske športe v Bolzanu s programom od 18. do 20. aprila. Turno smučanje bo letos še bolj izpopolnilo ponudbo najemnine tudi operaterjem za zimske športe.

Prowinter, edin mednarodni sejem b2b, namenjen najemu opreme in uslugam za zimske športne discipline v Bolzanu s programom od 18. do 20. aprila, je v resnici strateško srečanje, ki potrjuje stalni in nenehni razvoj v najemu zimske opreme, ki se bo to leto še bolj razvil tako, da se bodo dodali novi izlo�beni prostori za turno smučanje. Med tiskovno konferenco, ki je bila organizirana v tiskovnem središču zahodno od Monako sejmišča s prisotnostjo mednarodnega tiska, so bili prisotni Gernot Rössler, Predsednik sejma v Bolzanu, Diego Amplatz, nekdanji alpski smučarski prvak in zdaj podjetnik na področju turno smučanja, Hugo Götsch, upravitelj Rent and Go in Predsednik dru�be ProNeve, Geraldine Coccagna, vodja projekta Prowinter/Alpitec, Cristian Sala, odgovoren za marketing in partner Trento Film festivala, Nina in Linda Esser Stricker, hčerka in �ena Erwina Strickera.

Preko stanovitne analize in raziskovanja novitet z ozirom na tr�išče, sejem v Bolzanu vsako leto poskuša otkriti nove tendence sektorja in jih potem ponuditi operaterjem sektorja in svojim obiskovalcem. “V naslednji izdaji Prowinter – je poudaril Predsednik Sejma v Bolzanu, Gernot Rössler – bomo prvič predlo�ili »focus« namenjen turnemu smučanju, ki bo imel za cilj ekskurzionistične in agonistične aktivnosti. Znotraj tega sektorja obstajajo različne discipline, ki se zelo močno razvijajo in pridobivajo vse večje število navdušencev: turno smučanje lahko pomeni tudi športno smučanje, kot so: freeride, skitouring, skiracing, itd. Danes se turno smučanje lahko smatra v vseh ozirih trend disciplina. Uvajanje te nove platforme je odgovor na preference, ki so se v zadnjih letih pojavile na trgu”.

Tudi sektor najema je v zadnjem desetletju značilno narastel, evidentira se v nenehnem razvoju z zahtevami, ki se menjajo na osnovi različnih tendenc trga, kot je to prikazal Hugo Götsch, Predsednik uprave Rent and Go: “V tej sezoni nordijskih dr�av (Nemčija itd.) se opa�a povečano povpraševanja po rocker smučih, ki omogočajo, da se s pomočjo njih bolje smuča po smučarskih progah, pa tudi z ozirom na tako imenovano freeride smučanje, kar zahtevajo posebno mladi, ker jim omogoča skakanje in spektakularno spuščanje po smučarskih progah. Lahko rečemo, da klienti zahtevajo vedno bolj zahtevno, moderno in kakovostno opremo. Z leti smo se prilagajali tem zahtevam z uvedbo vedno večjega števila različnih vrst smuč, katerih prodajna cena v trgovini lahko dose�e tudi do 3.000 evrov”. Gospod Götsch je razen tega pojasnil, da na Francoskem najem zimske opreme pokriva 70% tr�nega dele�a, v Italiji pa le 35%, tako da je še vedno veliko prostora za rast tega sektorja.

Sejem Prowinter se bo to leto povrnil zdru�en z mednarodno razstavo Alpitec, ki se popolnoma posvečuje alpski tehnologiji. Dva dogodka skupaj pokrivata razstavno površino od pribli�no 25.000 m² kjer sodeluje nad 400 izlo�benih podjetij; za naslednjo izdajo se pričakuje 10.000 operaterjev tega sektorja. “Dva sejma omogočata operaterjem soočati se z novimi dose�ki sektorja; v Bolzanu se nahajajo proizvajalci za reševanje najrazličnejših problemov smučarskih področij, kot so: �ičnice, teptalci snega, proizvajalci snega, nadzorniki dostopov; tukaj so prisotni tudi tisti, ki delujejo na področju najemnine naprav, opreme, oblek za smučanje, smučarski instruktorji, in prodajalci na drobno”, je specificiral Geraldine Coccagna, Vodja Projekta Prowinter/Alpitec.

Kot dodatek dogodku in bogatemu programu prireditev, slovesnosti in nagrajevanj bodo prisotni tudi forumi za operaterje in za ljubitelje gora. Novost sledeče izdaje dogodkov-srečanj bo z gospodom Stricker Visions, ki bo realizirana zvečer dan pred odpiranjem sejma, to je, v torek 17. aprila, v sede�u Salewa Bolzano. “To bo neke vrste pred-odpiranje razstave Prowinter/Alpitec-a. Pravico vstopa bodo imeli le predstavniki različnih sektorjev, kjer bo Stricker povzel vizionarski pogled na številne discipline sektorja. To srečanje se bo odvijalo v obliki izmenjave in primerjave s strokovnjaki in z različnimi osebami, ki so istega mnenja “izven shem” in, ki delujejo izven konvencionalnih sistemov, toda so vedno usmerjeni iskanju novih rešitev”, je poudarila Nina Stricker.

Razstava se bo odprla v sredo 18. aprila ob 11.00 uri in se bo slu�bena ceremonija odpiranja odvijala na odru Prowinter Foruma. V četrtek 19. aprila ob 10.00 uri je predvidena uradna generalna skupščina ANEF (Nacionalno trgovsko društvo �ičnic), ob 12.00 uri Mednarodno nagrajevanje Skiareatest najkvalitetnejših smučišč v alpskem območju sezone od leta 2011 do leta 2012, ob 15.00 uri bo nagrajevanje mladih športnikov v sodelovanju z Energiapura in Race Magazina, ob 16.30 uri bo dru�ba POOL Sci Italija nagradila najboljše športnike italijanske nacionalne reprezentance, nato bo dru�ba Fisi Alto Adige nagradila najboljše ju�no tirolske športnike s svetovnim in evropskim pokalom.

V petek 20. aprila bodo na programu dogodki posvečeni turno smučanju in bodo v sodelovanju z Dolomitisottolestelle nagrajeni zmagovalci Pokala Prowinter. Dru�ba »La Sportiva« bo nagradila zmagovalce fotografskega natečaja turno smučanja, CAI se bo srečal s svojimi inštruktorji, AVS (Alpski Ju�no tirolskih Klub) bo realiziral preizkuševalno področje kontrole plazov, Trento Film festival bo predstavil sledečo izdajo dogodkov in območju Focus Ski Touringa bo pripravljen prostor namenjen dokumentarnim filmom s tematiko turno smučanja.

Na veletrhu ISPO v Mnichově byl představen veletrh Prowinter/Alpitec 2012

06 Feb 2012

U příle�itosti veletrhu ISPO v Mnichově byl oficiálně představen veletrh Prowinter 2012 - jediný mezinárodní veletrh B2B zaměřený na půjčovny a servis pro zimní sporty, který se bude konat v Bolzanu od 18. do 20. dubna. Letos je nabídka určená pro půjčovny a pro pracovníky sektoru zimních sportů doplněna sekcí věnovanou skialpinismu.

Prowinter, jediný mezinárodní veletrh B2B zaměřený na půjčovny a servis pro zimní sporty, který se bude konat v Bolzanu od 18. do 20. dubna, je strategickým setkáním, co� potvrzuje i neustále se rozvíjející sektor půjčoven pro zimní sporty. V letošním roce je nabídka doplněna o expozici věnovanou výhradně skialpinismu. Na tiskové konferenci, která se za přítomnosti mezinárodního tisku uskutečnila v Press center West veletr�ního areálu v Mnichově, vystoupili: Gernot Rössler - ředitel Veletrhu Bolzano, Diego Amplatz - bývalý závodní ly�ař a dnes podnikatel v oblasti skialpinismu, Hugo Götsch - jednatel společnosti Rent and Go a předseda asociace ProNeve, Geraldine Coccagna - Project manager veletrhu Prowinter/Alpitec, Cristian Sala - vedoucí oddělení marketing & partnership filmového festivalu konaného v Trentu, Nina a Linda Esser Stricker - dcera a �ena Erwina Strickera.

Prostřednictvím neustálé analýzy a průzkumu novinek na příslušných trzích se Veletrh v Bolzanu sna�í ka�doročně zachytit nové tendence daného sektoru a podrobně je představit návštěvníkům a pracovníkům daného odvětví. “Následující ročník Prowinter - zdůraznil ředitel Veletrhu Bolzano Gernot Rössler – poprvé nabídne sekci zaměřenou výhradně na skialpinismus, a to jak v turistickém, tak v závodním pojetí. Tento zimní sport obsahující několik disciplín se těší stále větší oblibě a počet jeho příznivců se neustále rozrůstá: skialpinismus, to je freeride, skitouring, skiracing apod. Dnes mů�e být skialpinismus právem pova�ován za tendenční disciplínu. Začlenění této nové sekce je odpovědí na po�adavky trhu projevující se v posledních letech.”.

Také činnost půjčoven zaznamenala v posledním desetiletí značný nárůst a prochází neustálým rozvojem, přičem� se však po�adavky na jednotlivých trzích liší, jak uvedl Hugo Götsch, jednatel společnosti Rent and Go: “V této sezóně jsme v severních zemích (Německo apod.) zaznamenali nárůst po�adavků na nové ly�e rocker umo�ňující lepší otáčení na sjezdovkách, ale také na takzvaný freeride skiing, který �ádají zejména mladí, proto�e na sjezdovce umo�ňuje provádět skoky a jiné akrobatické prvky. Souhrnně mů�eme konstatovat, �e klienti vy�adují stále modernější a kvalitnější vybavení. V průběhu let jsme se jejich po�adavkům přizpůsobili a naše nabídka ly�í se neustále rozšiřuje, přičem� prodejní cena ly�í mů�e dosahovat i 3.000 Eur”. Pan Götsch mimo jiné upřesnil, �e ve Francii půjčovny pokrývají 70% trhu, zatímco v Itálii dosahují pouhých 35%, proto má v Itálii tento sektor ještě velký potenciál růstu.

Prowinter se letos po dvou letech představí společně s Alpitec, mezinárodním veletrhem zaměřeným na horské technologie. Tyto dvě akce společně pokryjí výstavní prostor o rozloze přibli�ně 25.000 m2, představí se na nich více ne� 400 vystavitelů, a v letošním ročníku je očekáváno kolem 10.000 pracovníků daného sektoru. “Oba veletrhy umo�ňují specializovaným pracovníkům poznat novinky dané oblasti. V Bolzanu přivítáme výrobce hardwarových řešení pro ly�ařská střediska, jako jsou ly�ařské vleky, zařízení na úpravu sjezdovek, na výrobu sněhu či ke kontrole přístupových cest, bude představena nabídka pro půjčovny, a také vybavení a oblečení pro ly�ařské kluby, ly�ařské instruktory a pro maloobchodní prodejny.”, upřesnila Geraldine Coccagna, Project manager veletrhu Prowinter/Alpitec.

Jako přídavek je v rámci veletrhu plánován bohatý program vedlejších akcí, slavnosti, udělování cen a doplňující diskusní setkání určená pracovníkům daného sektoru a milovníkům hor. Mezi novinky letošního ročníku patří setkání nazvané Stricker Visions, které se bude konat v předvečer slavnostního zahájení veletrhu, v úterý 17. dubna, v Salewa Headquarter v Bolzanu. “Bude to takový pre-opening veletrhu Prowinter/Alpitec. Tato akce je určena pro zástupce různých odvětví, a vychází přímo ze Strickerova vizionářského postoje, včetně více disciplínových názorů. Nabízí příle�itost pro získání kontaktů, výměny zkušeností a konfrontace, a to za účasti významných odborníků a osobností, které se Strickerem sdílely jeho “netradiční” postoj, stojící mimo konvenční systémy, a hledající stále nová a nová řešení”, zdůraznila Nina Stricker.

Veletrh bude zahájen ve středu 18. dubna. Oficiální slavnostní zahájení veletrhu proběhne v 11.00 hodin na pódiu Prowinter Forum. Ve čtvrtek 19. dubna je v 10.00 hodin na programu valná hromada asociace ANEF (Národní asociace provozovatelů lanovek), ve 12.00 hodin bude vyhodnocen Mezinárodní test ly�ařských oblastí a budou uděleny ceny pro nejlepší ly�ařská střediska alpské oblasti za sezónu 2011-2012, v 15.00 hodin budou ve spolupráci s Energiapura a Race Magazine vyznamenáni mladí sportovci, v 16.30 hodin udělí POOL Sci Italia ceny nejlepším sportovcům národního italského mu�stva, a následně Fisi Alto Adige (Italská federace zimních sportů Ji�ního Tyrolska) ocení nejlepší sportovce oblasti Ji�ního Tyrolska v rámci Světového poháru a Evropského poháru dané sezóny.

V pátek 20. dubna jsou na programu akce věnované skialpinismu. V jejich průběhu budou ve spolupráci s Dolomitisottolestelle (Dolomity pod hvězdami) vyznamenáni výherci Prowinter Cup, La Sportiva odmění vítěze fotografické soutě�e věnované skialpinismu, CAI (Italský alpský klub) uskuteční setkání s klubovými instruktory, a AVS (Jihotyrolský alpský klub) uspořádá test určený pro systémy ke kontrole lavin. Filmový festival konaný v Trentu představí příští festivalový ročník a v rámci Focus Ski Touring bude připraven prostor, kde budou promítány dokumentární filmy na téma skialpinismu.

Ha sido presentada en el ISPO de M�nich la edici�n 2012 de Prowinter/Alpitec

06 Feb 2012

En el salón ISPO de Múnich ha sido presentada oficialmente la edición 2012 de Prowinter, única feria internacional b2b dedicada al alquiler y a los servicios para los deportes invernales, que se realizará en Bolzano del 18 al 20 de abril próximo. El esquialpinismo completa este año la oferta presentada al sector del alquiler y a los operadores del planeta nieve.

Prowinter, la única feria internacional b2b dedicada al alquiler y a los servicios para los deportes invernales, a realizarse en Bolzano del 18 al 20 de abril, es una cita estratégica, ya confirmada por la constante y continua evolución del alquiler invernal, que este año se amplía ulteriormente introduciendo un área expositiva enteramente dedicada al esquialpinismo. En el curso de la conferencia de prensa -organizada en el Centro de Prensa Oeste del recinto ferial de Múnich con asistencia de la prensa internacional- intervinieron Gernot Rössler, Presidente de Feria Bolzano, Diego Amplatz, excampeón de esquí alpino y hoy empresario en el sector del esquialpinismo, Hugo Götsch, administrador delegado de Rent and Go y presidente de la asociación ProNeve, Geraldine Coccagna, directora de proyectos de Prowinter/Alpitec, Cristian Sala, responsable de marketing & partnership de Trento Filmfestival y Nina y Linda Esser Stricker, hija y esposa respectivamente de Erwin Stricker.

A través del análisis y la búsqueda constante de las novedades relativas a los mercados de referencia, cada año Feria Bolzano trata de captar las nuevas tendencias del sector para reproponerlas como profundización a los respectivos operadores y a sus visitantes. “En la próxima edición de Prowinter -ha declarado el Presidente de Feria Bolzano, Gernot Rössler– propondremos por primera vez un enfoque del esquialpinismo, entendido sea como excursionismo sea como actividad competitiva. Existen varias disciplinas en el ámbito de este sector que están alcanzando un fuerte desarrollo y conquistando cada vez más amigos y apasionados: esquialpinismo puede significar paseo libre, esquí de travesía, carreras de esquí, etc. Hoy el esquialpinismo puede ser considerado para todos los efectos una disciplina de tendencia. En efecto, la introducción de esta nueva plataforma es la respuesta a las preferencias manifestadas por el mercado durante los últimos años”.

También el sector del alquiler, que en el último decenio se ha caracterizado por un crecimiento constante, muestra una continua evolución, con requerimientos que se diferencian en función de los respectivos mercados de referencia, tal como señala Hugo Götsch, administrador delegado de Rent and Go: “En esta temporada hemos notado de parte de los países nórdicos (Alemania, etc.) una demanda cada vez mayor con referencia al nuevo esquí de balanceo, que permite circular mejor sobre las pistas, pero también respecto del llamado esquí de paseo libre, requerido sobre todo por los jóvenes ya que permite ejecutar saltos y acrobacias espectaculares en la pista. En cambio, a nivel general podemos decir que los clientes necesitan equipos cada vez más sofisticados, modernos y de alta calidad. En el curso de los años nos hemos adaptado a estas demandas, introduciendo una gama de esquís en constante ampliación, cuyo precio de venta en las tiendas puede alcanzar los 3.000 euros”. Además, el Sr. Götsch ha explicado que en Francia el alquiler representa un 70 % del mercado, mientras que en Italia constituye solo un 35 %, por lo que en nuestro país el sector tiene aún un gran margen de crecimiento.

Prowinter volverá este año en combinación bienal con Alpitec, la feria internacional dedicada a la tecnología alpina. Dos eventos que, en conjunto, ocupan un espacio expositivo de alrededor de 25.000 m² y en los que participan más de 400 empresas expositoras. En esta próxima edición se espera la llegada de diez mil operadores. “Ambas ferias permiten a los operadores conocer las novedades del sector; en Bolzano recibimos a productores de soluciones hardware para las diferentes áreas del esquí, tales como instalaciones de subida, apisonadores de pistas, producción de nieve, control de accesos y propuestas para el sector del alquiler, con equipos y ropa para clubes de esquí, instructores de esquí y distribuidores al detalle”, ha especificado Geraldine Coccagna, directora de proyectos de Prowinter/Alpitec.

Como corolario de esta gran exposición conjunta, se desarrollará un amplio programa de eventos colaterales, ceremonias, entregas de premios y encuentros de debate y profundización dedicados a los operadores y apasionados de la montaña. Entre las novedades de esta próxima edición, tendremos el evento-encuentro Stricker Visions, que se realizará en la velada precedente a la apertura de la feria, el martes 17 de abril, en la Sede Salewa de Bolzano. Nina Stricker ha querido destacar que “será una especie de preapertura de Prowinter/Alpitec, un evento abierto a los representantes de diferentes sectores que deriva justamente del enfoque visionario de Stricker, incluso según esquemas multidisciplinarios. Será una ocasión de encuentro, intercambio y comparación en la cual cada año participarán conocidos expertos y diferentes personalidades que con Stricker compartieron una actitud de “superación de esquemas”, un modo de hacer las cosas más allá de los sistemas convencionales, siempre en busca de soluciones innovadoras”.

La feria abrirá sus puertas el miércoles 18 de abril. A las 11.00 horas en el escenario del Prowinter Forum se celebrará la ceremonia oficial de apertura. Para el jueves 19 de abril a las 10.00 horas está prevista la Asamblea General de la ANEF (Asociación Nacional de Operadores de Teleféricos); a las 12.00 horas la International Skiareatest premiará a las mejores estaciones de esquí de toda la zona alpina para la temporada 2011-2012; a las 15.00 oras se entregarán los premios a los atletas juveniles en colaboración con Energiapura y Race Magazine; finalmente, a las 16.30 POOL Sci Italia premiará a los mejores atletas del equipo nacional italiano y, sucesivamente, Fisi Alto Adige rendirá homenaje a los mejores atletas de la región Alto Adige en Copa del Mundo y Copa Europa de esta temporada.

Para el viernes 20 de abril están programados los eventos colaterales dedicados al esquialpinismo durante los cuales, en colaboración con Dolomitisottolestelle, serán premiados los vencedores de la Prowinter Cup; La Sportiva premiará a los vencedores del concurso fotográfico intitulado al esquialpinismo; en cambio, el CAI encontrará a sus instructores, el AVS (Club Alpino Altoatesino) preparará un área de pruebas para el sistema de control de avalanchas, Trento Filmfestival presentará la próxima edición del evento y, en el ámbito del Focus Ski Touring, será preparado un espacio dedicado a la proyección de documentales sobre el tema del esquialpinismo.

L'�dition 2012 de Prowinter/Alpitec pr�sent�e � l'ISPO de M�nich

06 Feb 2012

L'édition 2012 de Prowinter, le seul salon international interentreprise dédié à la location et aux services pour les sports d'hiver, au programme à Bolzano du 18 au 20 avril a été officiellement présentée à l'occasion du salon ISPO de Münich. Le ski alpinisme complète cette année l'offre destinée à la location et aux opérateurs de la planète neige.

Prowinter, le seul salon international interentreprise dédié à la location et aux services pour les sports d'hiver, au programme à Bolzano du 18 au 20 avril est un rendez-vous stratégique, attesté par l'évolution constante et continue de la location hivernale, qui s'agrandit ultérieurement cette année en introduisant une zone d'exposition entièrement dédiée au ski alpinisme. Sur l'estrade de la conférence de presse, organisée au Press center West du quartier des expositions de Münich en présence de la presse internationale, sont intervenus Gernot Rössler, Président de Fiera Bolzano, Diego Amplatz, ancien champion de ski alpin et aujourd'hui entrepreneur dans le secteur du ski alpin, Hugo Götsch, administrateur délégué de Rent and Go et Président de l'association ProNeve, Geraldine Coccagna, project manager de Prowinter/Alpitec, Cristian Sala, responsable marketing & partnership de Trento Filmfestival, Nina et Linda Esser Stricker, la fille et l'épouse d'Erwin Stricker.

A travers l’analyse et la recherche constante des nouveautés relatives aux marchés de référence, Fiera Bolzano essaie chaque année de capter les nouvelles tendances du secteur pour les reproposer comme un approfondissement aux opérateurs du secteur et à leurs visiteurs. “Au cours de la prochaine édition de Prowinter – a souligné le Président de Fiera Bolzano, Gernot Rössler – nous proposerons pour la première fois un thème dédié au ski alpinisme, en tant qu'excursionnisme et compétition. Ce secteur, particulièrement rentable, comprend différentes disciplines et conquiert de plus en plus d'amis-passionnés : ski alpinisme peut signifier freeride, skitouring, skiracing, etc. Aujourd'hui, le ski alpinisme peut être considéré à tous les effets comme une discipline à la mode. L’introduction de cette nouvelle plate-forme est donc une réponse aux préférences manifestées par le marché ces dernières années”.

Le secteur de la location qui était caractérisé, au cours de la dernière décennie, par une croissance constante, présente lui aussi une évolution continue avec des demandes qui varient suivant les marchés de référence, tel que l'illustre Hugo Götsch, administrateur délégué de Rent and Go : “En cette saison, nous avons noté, de la part des pays nordiques (comme l'Allemagne, etc.) une demande de plus en plus importante pour le nouveau sci rocker, qui permet de mieux se déplacer sur les pistes, mais aussi pour le soi-disant freeride skiing, surtout demandé par les jeunes parce qu'il permet d'effectuer des sauts et des évolutions spectaculaires sur la piste. Au niveau transversal, nous pouvons en revanche affirmer que les clients exigent un équipement de plus en plus contraignant, moderne et de grande qualité. Au fil des années, nous nous sommes adaptés à ces demandes, en introduisant une gamme de skis de plus en plus vaste, dont le prix de vente au magasin peut atteindre 3000 euros”. M. Götsch a également expliqué qu'en France la location couvre 70% du marché, tandis qu'en Italie elle n'atteint que 35% ; il existe donc une grande marge de croissance pour notre pays dans ce secteur.

Prowinter reviendra cette année en biennale avec Alpitec, le salon international dédié à la technologie alpine. Les deux événements couvrent ensemble un espace d'exposition d'environ 25 000 m2 et accueillent plus de 400 sociétés exposantes ; on attend cette année 10 000 opérateurs du secteur. “Les deux salons permettent aux opérateurs de connaître les nouveautés du secteur ; à Bolzano nous accueillons des producteurs de solutions matérielles pour les domaines skiables comme les installations de remontée, les dameuses, la production de neige, le contrôle des accès, et les propositions pour le secteur de la location, avec des équipements, l'habillement pour les clubs de ski, les moniteurs de ski et pour les commerçants au détail”, a spécifié Geraldine Coccagna, Project Manager de Prowinter/Alpitec

Pour couronner la manifestation, un riche programme d'événements collatéraux, des cérémonies, des décernements de prix et des forums d'approfondissement dédiés aux opérateurs et aux passionnés de la montagne. Parmi les nouveautés de la prochaine édition, signalons l’événement-rencontre Stricker Visions qui se tiendra au cours de la soirée qui précède l'ouverture du salon, mardi 17 avril, au Salewa Headquarter de Bolzano. “Il s'agira d'une sorte de pre-opening de Prowinter/Alpitec, une manifestation ouverte aux représentants de différents secteurs qui s'inspire justement de l’approche visionnaire de Stricker, également suivant des schémas multidisciplinaires. C'est l'occasion d'une rencontre, d'un échange et d'une confrontation à laquelle participeront chaque année des spécialistes importants et différents personnages qui ont partagé avec lui une attitude “hors du commun”, un façon de faire au-delà des systèmes conventionnels, toujours à la recherche de nouvelles solutions”, a souligné Nina Stricker.

Le salon ouvrira ses portes mercredi 18 avril ; à 11h00, sur l'estrade du Prowinter Forum se déroulera la cérémonie officielle d'ouverture. Jeudi 19 avril, à 10h00, est prévue l'Assemblée Générale de l'ANEF (Association Nationale des Gérants de Téléphériques), à 12h00 l'International Skiareatest récompensera les meilleures stations de ski de l'arc alpin pour la saison 2011-2012, à 15h00 on décernera des prix aux jeunes athlètes en collaboration avec Energiapura et Race Magazine, à 16h30 POOL Sci Italia récompensera les meilleurs athlètes de l'Equipe Nationale Italienne, puis Fisi Alto Adige rendra hommage aux meilleurs athlètes du Haut-Adige ayant participé à la Coupe du Monde et à la Coupe d'Europe de la saison.

Vendredi 20 avril se dérouleront les événements collatéraux dédiés au ski alpinisme au cours desquels, en collaboration avec Dolomitisottolestelle, con décernera des prix aux vainqueurs de la Prowinter Cup; La Sportive récompensera les vainqueurs du concours photographique dédié au ski alpinisme, le CAI (Club Alpin Italien) rencontrera en revanche ses instructeurs, l’AVS (Club Alpin du Haut-Adige) aménagera une test area pour le système de contrôle des avalanches, Trento Filmfestival présentera la prochaine édition de la manifestation et, dans le cadre du Focus Ski Touring, on aménagera un espace dédié à la projection de documentaires sur le thème du ski alpinisme.

The 2012 edition of Prowinter/Alpitec presented at ISPO in Munich

06 Feb 2012

The new edition of Prowinter, the only b2b international trade show devoted to ski rental and services connected with winter sports, has been officially presented at the ISPO Munich. This year ski mountaineering will complete the products range for rentals and professionals in the snow sports industry.

Prowinter, scheduled in Bolzano from 18th to 20th April, represents a strategic appointment attested by the steady and constant evolution of the rental sector that, on the occasion of the next edition, will be further enriched with the introduction of a platform dedicated entirely to ski mountaineering. Among the important guests who took part in the presentation conference, held at the Press Center West of the Munich fair in the presence of the international press were, Gernot Rössler, President of Fiera Bolzano, Diego Amplatz, former slalom champion and today entrepreneur in the field of ski touring, Hugo Götsch, CEO at Rent and Go and President of the association ProNeve, Geraldine Coccagna, project manager of Prowinter/Alpitec, Cristian Sala, marketing & partnerships manager for the Trento Filmfestival, Nina and Linda Esser Stricker, daughter and widow of Erwin Stricker, the former ski champion that contributed to the creation of Prowinter.

Each year, through their analysis and continuous research in the reference markets, the team of Fiera Bolzano tries to capture the new trends of the sector by proposing in-depth, qualified meetings to professionals and visitors. “In the next edition of Prowinter, for the first time, –pointed out the President of Fiera Bolzano, Gernot Rössler- we will propose a focus dedicated to ski mountaineering, intended both as touring and as competition. This sport, that in recent years has been gaining more and more “friends” and fans, includes different kinds of disciplines: it can mean free-riding, ski-touring, ski-racing etc. Nowadays ski mountaineering can be considered a new tendency in every respect thus, the introduction of this platform can be considered as an answer to the preferences shown by today’s market”.

Even the rental sector, that in the last decade has been growing constantly, is characterized by an uninterrupted evolution, with diversified requests according to the different markets, as stated by Hugo Götsch, CEO of Rent and Go: “During this season, especially from the Northern countries (Germany etc.), we have noticed an ever-growing request for the new rocker skis, that allow easier skiing with easier learning curves, and for free-ride skis, preferred by younger skiers to perform jumps and spectacular evolutions on the slopes. On the whole we can affirm that our clients are more and more interested in technological, modern, high-quality ski tools. Over the years we have adapted to these requests by introducing a wide range of products, and today our clients can rent skis that are worth up to 3.000 Euros”. Mr Götsch also explained that in France the rental sector covers 70% of the ski market while in Italy it is around 35%, which is why it still has plenty of room for growth.

This year Prowinter will take place together with Alpitec, the international trade show specializing in Alpine and winter sports technology. Two events that cover an exhibition area of about 25.000 square meters with more than 400 exhibitors; 10.000 the number of professionals in the winter sector expected for this next edition. “The two fairs permit professionals to discover all the latest developments in the winter sector. In Bolzano we host producers of hardware solutions for ski areas like ski lifts, groomers, snow cannons, ticketing management, and all products for rental such as ski equipment and clothing for ski clubs, skiing instructors and ski shops”, explained Geraldine Coccagna, Project Manager of Prowinter/Alpitec.

In addition to the two fairs a rich program of side events, ceremonies, prize-awarding and in-depth forums for professionals, experts and mountain lovers. Among the new entries of this next edition is the meeting-event Stricker Visions that will be held the evening before the opening of the fair, on Tuesday 17th April, at the Salewa Headquarters in Bolzano. “It will be like a pre-opening of Prowinter/Alpitec, an event for the representatives of different sectors that take Striker’s visionary approach as a starting point, also taking into consideration multidisciplinary schemes. An appointment to meet people, exchange views and ideas, where each year experts and specialists that shared with him his nonconformist, open-minded approach in constantly looking for new solutions, will be participating”, outlined Nina Stricker.

The fair will open on Wednesday 18th April; at 11.00 am on the Prowinter Forum stage where the official opening ceremony will take place. Thursday 19th April at 10.00 the General Assembly of ANEF (National Association of ski lifts dealers), at 12.00 the International Skiareatest will award the best Alpine ski resorts of the 2011-2012 season, at 15.00 the prize-giving ceremony to celebrate young athletes –in collaboration with Energiapura and Race Ski Magazine-, at 16.00 the POOL Sci Italia will award the best athletes of the Italian National Team, and later on the Fisi Alto Adige will honor the best athletes of the World Cup and European Cup from Alto Adige.

On Friday 20th April during the side events devoted to ski mountaineering: in collaboration with Dolomitisottolestelle the winners of the Prowinter Cup will be awarded, La Sportiva will award prizes to the winners of the ski mountaineering photo contest, the CAI (Italian Alpine Club) will meet its instructors, the AVS (Alpine Club of Alto Adige) will set up a test area to demonstrate their avalanche monitoring system, Trento Filmfestival will present the next edition of the event and, during the Ski Touring Focus, will set up an area dedicated to the projection of documentaries on the topic of ski mountaineering.

06 Feb 2012

La location hivernale, une tendance en �volution constante

19 Dec 2011

Dans le cadre des services proposés par les stations de sports d'hiver, la location joue un rôle de plus en plus important. Une offre de qualité qui concerne aujourd'hui non seulement les commerçants d'articles de sport, mais aussi d'autres "acteurs" du secteur neige comme les écoles de ski, les hôteliers et les gérants des télécabines.

En 1993, Erwin Stricker, champion de ski devenu manager créatif du secteur des sports d'hiver, a lancé un défi qui fut accueilli au départ avec un certain scepticisme : transformer la location de la “dernière chance” en un service qualifié et avantageux pour le client. “En fin de compte - affirmait Stricker, surnommé “Cavallo pazzo” (cheval fougueux) -, un bon nombre des skieurs utilise leur propre équipement relativement peu et pour une période extrêmement limitée par rapport à l'investissement, sans compter le transport et le stockage au cours des longues périodes d'inutilisation”.

Aujourd'hui, moins de vingt ans après cette révolution "raisonnable" – qui devait toutefois surpasser la satisfaction de posséder et le concept de “status symbol” -, le marché des skis de location absorbe au niveau mondial jusqu'à 50% de la production totale des équipements.

Cette donnée explique non seulement l’importance qu'a ce service aujourd'hui, mais aussi l'envergure d'un rendez-vous professionnel comme Prowinter, le seul salon européen du commerce interentreprise consacré à la location et aux services pour les sports d'hiver.

Au fil du temps, avec l'évolution du rapport entre la demande et l'offre, la location de skis et de chaussures (mais aussi de luges, de bâtons, etc.) a révélé une série d'autres avantages, de plus en plus évidents : elle permet en effet aux opérateurs touristiques de formuler des paquets “all inclusive” en satisfaisant une clientèle qui, si elle vient de loin, utilise des moyens de transport qui limitent la possibilité d'emporter des bagages. Cela contribue à donner une valeur ajoutée à l'offre et à limiter les prix. Dans le cas d'une clientèle évoluée et fidélisée, la location permet également de chausser l'équipement le plus à la mode ; les producteurs ont compris que cette formule contribue à promouvoir leurs produits de façon efficace, surtout les articles hauts de gamme.

Rendez-vous, donc, à Prowinter du 18 au 20 avril 2012 pour rencontrer tous les acteurs de l'offre et de la demande du secteur de la location – 80% des exposants offrent en effet des produits ou des services destinés à ce secteur – de l'habillement à l'équipement, des machines d'usinage au mobilier pour le ski service.

Winter rental, a trend in continual evolution

19 Dec 2011

Among the services offered by ski resorts, equipment rental is becoming of fundamental importance, and today this high quality offer is not longer exclusively confined to shops specializing in sports equipment, but involves all the many different components involved in winter sports, such as ski schools, hotels and cableway systems.

In 1993 Erwin Striker, a champion skier who has now become a creative manager in the field of winter sports, launched a challenge to the entire sector which was initially viewed with much skepticism. He wanted to transform the idea of equipment rental from that of a makeshift solution to a qualified service which could become an advantage for its clients. “After all – affirms Striker, nicknamed “Crazy Horse” -, most skiers use their equipment relatively little, especially if we take into consideration the cost, and then they have to carry it with them when they need it, and store it during the long summer months when it is totally useless to them”.

Now, less than twenty years after this “sensible” revolution was launched – and after having overcome the many obstacles tied to the idea of status symbol – investments in rental take up 50% of the total world market production of ski equipment.

The importance of this service in today’s world goes hand in hand with that of the professional European b2b trade fair Prowinter, the only one of its kind dedicated to rental and other services connected with winter sports.

With the evolution of the relationship between supply and demand, the rental of skis and ski boots (also sleds, snowshoes, etc.) has revealed a series of other advantages which are becoming more and more evident in time. In fact, it is now possible to put together many “all inclusive” packages to satisfy the needs of a growing clientele which often may have a very limited baggage allowance, depending on the means of transport used to reach their destination. Besides offering more convenience to customers, this kind of solution is often more economical, too. For fashion conscious clients, another important advantage is the possibility using the latest and trendiest equipment available on the market. Manufacturers have found out that this is an excellent way to promote their products, especially the top market ones.

The date to remember for Prowinter is 18th to 20th April 2012, where you’ll have the opportunity to come into contact with all the sectors related to equipment rental – in fact, 80% of the exhibitors offer related products or services - from clothing and accessories to furnishings and specialized machinery.

Alquiler invernal, una tendencia en continua evoluci�n

19 Dec 2011

En el ámbito de los servicios propuestos por las estaciones invernales, el alquiler asume un rol cada vez más esencial. Una oferta de calidad se refiere desde ahora no solo a las tiendas de artículos deportivos sino también a otros “actores” del sector nieve, tales como escuelas de esquí, hoteleros y operadores de teleféricos.

En 1993 Erwin Stricker, campeón de esquí convertido en manager creativo del sector deportivo invernal, lanzaba un desafío inicialmente recibido con escepticismo: transformar el alquiler, considerado hasta entonces como “último recurso”, en servicio cualificado y ventajoso para el cliente. “A fin de cuentas -afirmaba Stricker, apodado “Caballo loco”-, una buena parte de los esquiadores utiliza su propio equipamiento un número relativo de veces, extremadamente limitado respecto de la inversión realizada, debiendo además encargarse del transporte y almacenamiento del mismo durante los largos períodos en que no se utiliza”.
Hoy, a menos de veinte años del comienzo de esta “razonable” revolución –que ha debido superar la satisfacción de posesión y la respectiva valencia de “status symbol”- , a nivel mundial el mercado de los esquís de alquiler llega a cubrir alrededor del 50 % de la producción total de estos equipos.
El dato es iluminante no solo en cuanto a la importancia que hoy tiene este servicio, sino también sobre el significado de una cita expositiva profesional cual es Prowinter, única feria europea business-to-business dedicada al alquiler y a los servicios para los deportes invernales.
En el tiempo transcurrido, con la evolución de la relación entre demanda y oferta, el alquiler de esquís y botas (pero también hay disponibilidad de trineos, raquetas de nieve, etc.) ha puesto a la luz una serie de otras ventajas, cada vez más evidentes: en efecto, permite a los operadores turísticos ofrecer paquetes “todo incluido”, satisfaciendo a aquella clientela que, en el caso de proveniencias de puntos lejanos, utiliza medios de transporte que limitan la posibilidad de portar equipaje. Lo que contribuye tanto a conferir valor adicional a la oferta como a limitar los precios. En el caso de una clientela avanzada y fidelizada, el alquiler también permite usar el equipamiento más a la moda; los productores han comprendido que esta fórmula les permite promover eficazmente sus productos, especialmente los que son top de gama.
Por todo ello, cita entonces en Prowinter del 18 al 20 de abril de 2012, para encontrar a todos los actores de demanda y oferta que giran en torno al sector del alquiler –en efecto el 80 % de los expositores ofrece productos o servicios destinados al sector –desde ropa a equipamiento, desde máquinas para preparación hasta mobiliario para servicio esquí.

Zimski najem je trend, ki je v nenehnem razvoju

19 Dec 2011

V okviru predstavljenih storitev zimskih centrov najem prevzema vse bolj pomembno vlogo. Kakovostne ponudbe niso samo delo trgovcev s športno opremo ampak tudi drugih “akterjev” v sektorju kot so: smučarske šole, hotelirji in operaterji smučarskih vlečnic.

V letu 1993. Erwin Stricker, smučarski prvak je postal kreativni vodja športnega zimskega oddelka in je svojo začetno aktivnost začel zelo skeptično: toda dokaj hitro je najem je spremenil v kvalificirano in koristno uslugo klientom. “Konec koncev – trdi Stricker z vzdevkom “Crazy horse” -, večji del smučarjev uporablja svojo opremo zelo malo časa v letu z ozirom na izvršeno investicijo, pri tem pa še morajo misliti na transport in skladiščenje za dolgi čas, ko to opremo ne bodo uporabljali”.
Danes, manj kot dvajset let, od začetka te “razumne” revolucije – ki je morala premagati idol koristnosti lastništva in pomembnost “statusnega simbola” - , svetovni trg najema smuči je absorbiral �e pribli�no 50% totalne proizvodnje opreme.
Ta podatek ne osvetljuje samo veliko va�nost te storite, ampak tudi vrednost razstave profesionalnega srečanja Prowinter, ki je v Evropi edina zimska razstava posvečena businessu, ki se ukvarja z najemom športnih zimskih proizvodov.
Sčasoma, z razvojem ponudbe in povpraševanja, izposojanje smuči in čevljev (tudi sani, krpelj itd.) so se pojavile še druge številne aktivnosti, ki postajajo vedno bolj očitne in omogočajo operaterjem, da lahko formulirajo pakete »all inclusive«, ki prete�no zadovoljujejo tiste stranke, ki imajo te�ave s preva�anjem prtljage. Vse to prispeva vrednost dodatni vrednosti ponudbe in pri zni�anju cene. V primeru modernih in zvestih klientov, proizvajalci so razumeli, da ta formula omogoča učinkovito promocijo izdelkov, posebno tistih, ki so vrhunske pomembnosti.
Razstava Prowinter od 18. do 20. aprila leta 2012 bo imela torej za cilj srečanje z akterji v ponudbi in povpraševanju, v območju sektorja najema. Skoraj okoli 80% razstavljavcev ponuja namenjene proizvode ali storitve tega sektorja – od oblačil do opreme, od strojev za izdelavo pohištva smučarskih storitev.

Wypożyczanie sprzętu zimowego, tendencja nieustannie rosnąca

19 Dec 2011

W zakresie usług świadczonych przez stacje narciarskie wypożyczanie sprzętu nabiera coraz większego znaczenia. Zapewnienie wysokiej jakości usług należy dzisiaj nie tylko do prowadzących sklepy z artykułami sportowymi ale także do innych podmiotów branży sportów zimowych jak szkoły narciarskie, hotelarze czy zarządcy kolei linowych.

W 1993 roku Erwin Stricker, mistrz narciarski, który został menadżerem kreatywnym sektora sportów zimowych, rzucił wyzwanie, które początkowo przyjęte było sceptycznie: przekształcenia wypożyczalni, traktowanych jako “ostateczność”, w profesjonalne i korzystne dla klientów usługi “w końcu - twierdził Stricker, nazywany “Szalonym Koniem” -, spora ilość narciarzy wykorzystuje własny sprzęt w ograniczonym wymiarze w stosunku do poniesionych wydatków, musząc ponadto zadbać o transport i długie pozasezonowe przechowywanie sprzętu”.
Obecnie, po niecałych 20 latach od tej “rozsądnej” rewolucji - która jednakże musiała przynosić korzyści z tytułu własności i stać się odpowiednio symbolem statusu społecznego,” - rynek nart do wypożyczenia w skali ogólnoświatowej osiągnął około 50% ogólnej produkcji sprzętu.
Dane te uświadamiają nie tylko jakie znaczenie mają aktualnie te usług, ale także jakiego znaczenia nabrały profesjonalne targi takie jak Prowinter, jedyne targi europejskie B2B poświęcone wynajmowi sprzętu i usługom branży sportów zimowych.
Z biegiem czasu, po osiągnięciu równowagi pomiędzy popytem i podażą, wypożyczanie nart i butów narciarskich (a także sanek, rakiet śnieżnych, itd.) ujawniło szereg innych, coraz bardziej widocznych korzyści: stworzyło operatorom turystycznym możliwość tworzenie pakietów “all inclusive”, kierowanych do tych klientów, którzy ze względu na to, że przybywają z daleka, wykorzystują środki transportu, które ograniczają możliwości przewożenia bagażu. Pozwala to nie tylko na zwiększenie wartości dodanej oferty, ale i na utrzymywanie cen. Klientom lojalnym i śledzącym postęp wypożyczalnie dają możliwość użycia najmodniejszego sprzętu; producenci pojeli, że rozwiązanie to pozwala na skuteczne promowanie ich produktów, szczególnie tych najnowszych.
A więc do zobaczenia w dniach od 18 do 20 kwietnia 2012 r. na targach Prowinter ze wszystkimi operatorami związanymi z branżą wypożyczania sprzętu – aż 80% wystawców oferuje produkty i usługi przeznaczone dla tej branży – od odzieży sportowej po sprzęt, od urządzeń po wyposażenie serwisów narciarskich.

Zimn� půjčovny, neust�le rostouc� trend

19 Dec 2011

Ve sféře slu�eb, které jsou v zimních střediscích nabízeny, mají stále větší a významnější podíl půjčovny. Kvalitní nabídka se dnes netýká pouze prodejců sportovních potřeb, ale také jiných “zúčastněných” sektoru zimních sportů, jako jsou ly�ařské školy, hoteliéři a správci lanovek.

V roce 1993 Erwin Stricker, špičkový ly�ař, z něho� se stal kreativní manager zimního sportovního odvětví, přišel s výzvou, která byla zprvu přijata velice skepticky: přeměnit půjčovny, pova�ované za “poslední východisko”, na kvalifikovanou a pro klienta výhodnou slu�bu. “Konec konců - tvrdil Stricker, nazývaný “bláznivý kůň” -, velká část ly�ařů pou�ívá své ly�ařské vybavení relativně málo a pouze omezený počet dnů vzhledem k investici, přičem� si musí zajistit i převoz a také uskladnění daného vybavení v době, kdy není pou�íváno.”
Od této revoluční myšlenky neuběhlo ani dvacet let, v jejich� průběhu muselo dojít k překonání pocitu uspokojení z vlastnictví zimního vybavení, i ke ztrátě jeho hodnoty jako “status symbol”, a v dnešní době odebírá trh ly�ařských půjčoven na světové úrovni přibli�ně 50% celkové výroby ly�ařského vybavení.
Tento údaj ohromí nejenom důle�itostí, jaké se dnes těmto slu�bám dostává, má ale také velký význam pro profesionální veletrh Prowinter, jediný veletrh B2B zaměřený na půjčovny a servis pro zimní sporty.
Postupem času, s rozvojem poptávky a nabídky, se rozvíjí i slu�by půjčoven ly�í a ly�ařských bot (ale také saní, sně�nic apod.), a dnes půjčovny představují i řadu jiných výhod: cestovní kanceláře mohou nabízet zájezdy “all inclusive” pro klienty přijí�dějící z daleka, jim� pou�ité dopravní prostředky omezují mo�nost objemných zavazadel. To přispívá jak k vylepšení nabídky, tak k omezení ceny. V případě uvědomělé a důvěryhodné klientely má půjčovna k dispozici i nejnovější trendové vybavení. Výrobci pochopili, �e tato slu�ba přispívá k úspěšné propagaci jejich výrobků, a to platí zejména u výrobků špičkové kvality.
Zveme vás proto na Prowinter od 18. do 20.dubna 2012, kde se mů�ete setkat se všemi účastníky nabídky a poptávky, které se týkají půjčoven (kolem 80% vystavovatelů nabízí výrobky a slu�by určené pro tuto sféru), od oblečení přes sportovní vybavení, a� po stroje a zařízení ski servisů.

19 Dec 2011

Prowinter v roce 2012 spolu s Alpitec v Bolzanu

18 Nov 2011

Od 18. do 20. dubna probehne veletrh Prowinter soucasne s Alpitec, veletrhem nových technologií, který je porádán ka�dé dva roky.

Svet zimních sportu a odvetví horských technologií se neustále rozvíjí. 12. rocník Prowinter a 7. rocník Alpitec se spolecne po dvou letech predstaví od 18. do 20. dubna 2012. Veletrh v Bolzanu se i tentokrát stane místem, kde budou v predpremiére predstaveny novinky na trhu a nejnovejší trendy. Tyto dva úspešné veletrhy v uplynulých rocnících dokázaly skloubit vlastní nabídku a nová výrobní odvetví, napomohly k vytvorení strategické spolupráce s mezinárodními organizacemi a institucemi, a nechybel ani prostor urcený predstavovaným novinkám. Letošní rocník bude ve znamení skialpinismu. Expozicní plocha bude venována sportovcum, odborníkum a nadšencum tohoto sportu, který v posledních letech zaznamenal velký rozmach, a jeho� pocet príznivcu neustále narustá. Prowinter Forum má na programu celou radu akcí, setkání a udelování cen, mezi nimi� vyniká Mezinárodní test ly�arských oblastí, který se uskutecní ve ctvrtek 19. dubna 2011 a vyznamená nejlepší ly�arská centra alpské oblasti za sezónu 2011/12.
V letech svého konání veletrh Prowinter utvrzuje stále vetší a vetší oblíbenost. Pocet návštevníku vzrostl z 3.200 v roce 2001 na 5.800 v roce 2011. Minulého rocníku se zúcastnili návštevníci 24 národností (ze zemí strední a východní Evropy, ale také z Ruska, Spojených státu, Cíny a Japonska). Také pocet vystavovatelu dokazuje, �e se veletrh stal neodmyslitelným setkáním pracovníku daného odvetví, co� dokládá úcast 246 podniku z 15 ruzných zemí. Prowinter se stává výkladní skríní k prezentování novinek, co se týce výrobku a slu�eb, Prowinter je také místem výmeny názoru a zkušeností a vzájemné konfrontace, je príle�itostí k setkávání a k uzavírání dule�itých dohod a smluv na novou sezónu mezi pujcovnami, prodejnami, ly�arskými školami, ly�arskými kluby, managery a odbornými pracovníky.
“Ji� nekolik let jsme na Prowinter pozorovali, �e se rozrustá cinnost pujcoven – potvrzuje Reinhold Marsoner, reditel Veletrhu Bolzano –. Pujcovny toti� neslou�í pouze lidem, kterí si chtejí na horách pár týdnu zaly�ovat, ale získávají si i príznivce horských sportu, mezi nimi� i stále oblíbenejšího skialpinismu. Vypujcení vybavení toti� nabízí nespocet výhod, mimo jiné také mo�nost pou�ívat v�dy nejnovejší modely, které jsou na trhu k dostání. Trend pujcování ji� zaznamenal nezapomenutelný prítel Erwin Stricker, který jako organizátor veletrhu musí v�dy reagovat na aktuální stav dení”.
Také následující rocník Prowinter bude prezentovat novou nabídku v souladu s aktuálním vývojem trhu a predstaví plochu venovanou skialpinismu – zimní sportovní disciplíne, která v posledních sezónách zaznamenala nejvetší nárust príznivcu. “Stále více klasických ly�aru prechází na skialpinismus, nebo jej ji� praktikuje. Také lidé, kterí doposud nikdy nely�ovali, se do hor dostávají díky této disciplíne, nebo díky sne�nicím” dodává Reinhold Marsoner. Odhadem se v Evrope tomuto sportu venuje ji� 5 miliónu lidí, z toho 100.000 závodne.
Ve dnech od 18. do 20. dubna príštího roku na návštevníky v Bolzanu ceká Alpitec, Prowinter a slavnostní otevrení nového expozicního prostoru venovaného skialpinismu, kde budou predstaveny materiály, technologie a strategie pro budoucnost zimních sportu.

PROWINTER | ZÁKLADNÍ INFORMACE
Datum konání: od 18. do 20. dubna 2012
Otevírací doba: ve stredu a ve ctvrtek od 10.00 do 18.00 hodin,
v pátek od 10.00 do 17.00 hodin.
Vstup: vyhrazen pro odbornou verejnost
Vstupné: 10 eur; sleva 50% v prípade registrace na internetu
Informace: www.prowinter.it

Prowinter en 2012 con Altpitec en Bolzano

18 Nov 2011

La feria, en calendario del 18 al 20 de abril, se realizará en simultánea con Alpitec, la cita bienal dedicada a la tecnología

El mundo de los deportes invernales y el sector de la tecnología de montaña se mantiene en continua evolución. Con la 12ª edición de Prowinter y la 7ª de Alpitec, en combinación bienal del 18 al 20 de abril de 2012, Feria Bolzano se confirma una vez más como el punto de referencia para conocer las primicias, novedades y tendencias del mercado del sector. Dos ferias de éxito que, edición tras edición, han sabido integrar su propia oferta atrayendo e incluyendo a nuevos sectores productivos, estableciendo relaciones estratégicas de colaboración con asociaciones y organismos internacionales e introduciendo momentos de profundización dedicados a las novedades emergentes. Este año será la ocasión del esquí alpino, con una plataforma expositiva enteramente dedicada a atletas, expertos y apasionados de este deporte de nicho, que en los últimos años ha mostrado poseer grandes potencialidades de desarrollo, con un número creciente de quienes lo practican. Además, en el escenario de Prowinter Forum han sido programados diferentes eventos, encuentros y premiaciones, entre las que se destaca el Skiareatest Internacional, jueves 19 de abril de 2011, en el cual serán premiadas las mejores estaciones alpinas de esquí del invierno 2011/12.
En el curso de los años, Prowinter ha confirmado una marcha de continuo desarrollo, pasando de los 3.200 visitantes de 2001 a los 5.800 de 2011; se llegó ya a las 24 naciones representadas durante la pasada edición (países de Europa Central y Oriental, además de Rusia, Estados Unidos, China y Japón). También el número de expositores demuestra que la feria es ya una cita infaltable para todos los operadores del sector: 246 empresas provenientes de 15 países. Prowinter se configura hoy como una vitrina para presentar las novedades en cuanto a productos y servicios, un laboratorio para exponer e intercambiar ideas y una ocasión de encuentro dedicada a todos los operadores del sector a fin de realizar acuerdos importantes con vistas a la próxima temporada, entre alquileres, puntos de venta, escuelas de esquí, clubes de esquí, dirigentes y especialistas del sector.
“Ya desde hace años se observaba a través de Prowinter que estaba aumentando el sector del alquiler –afirma Reinhold Marsoner, director de Feria Bolzano–. El alquiler no es útil solo a quien viene a esquiar en la montaña por una o dos semanas; también ha conquistado a otros sectores vinculados a los deportes de montaña, con un neto aumento en el sector de los esquís alpinos. En efecto, el alquiler ofrece muchas ventajas; entre ellas, el hecho de poder utilizar siempre los últimos modelos aparecidos en el mercado. Esta tendencia creciente del alquiler fue prevista en su momento por el inolvidable amigo Erwin Stricker y, hablando de tendencias, un organizador de exposiciones y ferias no puede no reaccionar al observar lo que está sucediendo en este momento”.
También para la próxima edición Prowinter lanzará una nueva propuesta considerando las tendencias actuales del mercado, introduciendo una plataforma enteramente dedicada al esquí alpino, la disciplina deportiva invernal que en las últimas temporadas ha mostrado el mayor incremento como número de apasionados. “Cada vez más esquiadores tradicionales pasan al esquí alpino o comienzan a practicarlo y personas que hasta hoy no eran esquiadores se aproximan a la montaña a través de esta disciplina o a través de las raquetas de nieve” agrega Reinhold Marsoner. Se estima que en Europa practican este deporte más de cinco millones de personas, con más de 100.000 atletas de competición.
Cita entonces en Bolzano con Alpitec, Prowinter y la inauguración de la nueva vitrina del esquí alpino del 18 al 20 de abril próximo, para conocer el futuro próximo de materiales, tecnologías y estrategias de los deportes invernales.

PROWINTER | INFORMACIONES ÚTILES
Fecha de realización: del 18 al 20 de abril de 2012.
Horario de apertura: miércoles y jueves entre 10.00 y 18.00 horas;
viernes entre 10.00 y 17.00 horas.
Entrada: reservada a los operadores.
Precio de la entrada: 10 euros; descuento del 50% con inscripción a través de Internet
Informaciones: www.prowinter.it.

W 2012 Prowinter z Alpitec w Bolzano

18 Nov 2011

Targi „Prowinter", w kalendarzu imprez w dniach od 18 do 20 kwietnia, odbeda sie równoczesnie z „Alpitec“, odbywajacej sie co dwa lata wystawie poswieconej technologii.

Swiat sportów zimowych i branza górskiej infrastruktury zimowej ciagle sie rozwija. Dwunasta edycja targów „Prowinter “ i siódma edycja „Alpitec”, równoczesnie odbywajacych sie co dwa lata w dniach od 18 do 20 kwietnia 2012, jeszcze raz potwierdza, ze Centrum Targowe w Bolzano stanowi punkt odniesienia do zapoznania sie z nowosciami i nowymi trendami na rynku tej branzy. Obydwie, cieszace sie sukcesem imprezy wystawiennicze, edycja po edycji, potrafily poszerzyc wlasna oferte wlaczajac nowe sektory produkcyjne, nawiazujac strategiczna wspólprace z organizacjami i miedzynarodowymi instytucjami, zapoznajac z pojawiajacymi sie nowosciami. W tym roku kolej na skialpinizm, przestrzen wystawowa calkowicie poswiecona sportowcom, fachowcom i zapalencom tego niszowego sportu, który w ostatnich latach wykazal ogromne mozliwosci rozwoju i wzrost liczby uprawiajacych ten sport. Ponadto na scenie Prowinter Forum przewidziany jest bogaty program imprez, spotkan i ceremonii wreczania nagród, miedzy innymi w czwartek 19 kwietnia 2011 r. odbedzie sie Skiareatest Internazionale, podczas którego zostana nagrodzone najlepsze stacje narciarskie luku alpejskiego sezonu zimowego 2011/12.
Rok po roku Prowinter potwierdza trend rosnacy, w 2001 r. liczba zwiedzajacych wyniosla 3.200, a w 2011 r. - 5.800 osób; w poprzedniej edycji wzieli udzial reprezentanci az 24 krajów (kraje Europy Srodkowej i Wschodniej a takze Rosja, Stany Zjednoczone, Chiny i Japonia). Takze wzrastajaca liczba wystawców swiadczy o tym, ze targi staly sie stalym miejscem spotkan przedstawicieli tej branzy: 246 firm pochodzacych z 15 róznych krajów. Prowinter stal sie oknem wystawowym do prezentacji nowosci w zakresie produktów i uslug, warsztatem do konfrontacji i wymiany pomyslów, okazja do spotkan wszystkich operatorów branzy w celu zawarcia waznych porozumien na nadchodzacy nowy sezon, dla wypozyczalni, punktów sprzedazy, szkól narciarskich, klubów narciarskich, managerów gli operatorów branzy.
“Juz w latach poprzednich na targach Prowinter widoczne bylo ze sektor wynajmu rozwija sie– stwierdza Reinhold Marsoner, Dyrektor Targów Bolzano –. Wypozyczalnie nie tylko sluza tym, którzy przyjezdzaja na tydzien czy na dwa tygodnie w góry na narty, lecz pozyskaly takze inne sektory zwiazane ze sportami górskimi, z wyraznym wzrostem w sektorze skialpinizmu. Wypozyczanie rzeczywiscie oferuje wiele korzysci, miedzy innymi mozliwosc uzycia zawsze najnowszych, znajdujacych sie na rynku modeli sprzetu. Tendencje rozwojowa wypozyczalni przewidzial w swoim czasie niezapomniany przyjaciel Erwin Stricker i mówiac o trendach organizator targów nie moze nie wziasc po uwage tego, co dzieje sie w tym momencie”.
Zgodnie z tendencjami aktualnie panujacymi na rynku, podczas przyszlej edycji Prowinter wylansuje nowa propozycje, prezentujac przestrzen wystawowa calkowicie poswiecona skialpinizmowi, zimowej dyscyplinie sportu, która w ostatnich sezonach wzbudzila wsród pasjonatów wzrost zainteresowania. “Coraz wieksza ilosc tradycyjnych narciarzy przechodzi lub uprawia równoczesnie skialpinizm i osoby, które do tej pory nie jezdzily na nartach dzieki tej dyscyplinie lub dzieki rakietom snieznym poznaja góry” dodaje Reinhold Marsoner. W Europie szacuje sie, ze sport ten praktykuje ponad 5 milionów osób i ponad 100.000 zawodników.
Aby poznac sprzet, technologie i przyszle strategie sportów zimowych spotkanie zatem w dniach od 18 do 20 kwietnia w Bolzano na Alpitec, Prowinter i inauguracji nowej witryny poswieconej skialpinizmowi.

PROWINTER | INFORMACJE
Terminy: od 18 do 20 kwietnia 2012 r.
Godziny otwarcia: sroda i czwartek w godzinach od 10.00 do 18.00
piatek w godzinach od 10.00 do 17.00
Wstep: tylko dla operatorów
Ceny biletów: 10 Euro; znizka 50% przy rejestracji przez Internet
Oficjalna strona: www.prowinter.it

Prowinter 2012 skupaj z Alpitec Bolzano

18 Nov 2011

Sejem od 18. do 20. aprila, ki se odvija istocasno z Alpitec sejmom, je bienalno srecanje posveceno tehnologiji.

Svet zimskih športov in alpske tehnologije se nenehno razvija. Z 12. Prowinter in z 7. Alpitec sejmom, ki se odvijajo po vsakih dveh letih, bo od 18. do 20. aprila leta 2012. sejem v Bolzanu ponovno postal referencna tocka, kjer se je vnaprej mogoce seznaniti z novicami in trendi tr�išca tega obmocja. Dva uspešna sejma sta eden za drugim bila v stanju integrirati svojo ponudbo, vplesti nove proizvodne sektorje, povezati nove strateške partnerje z mednarodnimi zdru�enji in ustanovami, uvajati trenutke študija namenjene nastajajocim inovacijam. Letos bo na vrsti alpsko smucanje s platformo popolnoma posveceno športnikom, strokovnjakom in ljubiteljem tega športa, ki je v zadnjih letih pokazal velik potencial za razvoj in vse vecje število praktikantov. Poleg tega bo na odru Prowinter foruma v programu vrsta dogodkov, srecanj in nagrad, med katerimi se odlikuje Mednarodno smucarsko tekmovanje, ki bo v cetrtek 19. aprila leta 2011., kjer bodo nagrajeni najboljši smucarski centri alpskega obmocja, ki so se posebno odlikovali v letu 2011./12.
Z leti je Prowinter potrdil trend stalnega narašcanja, od 3.200 obiskovalcev v letu 2001. na 5.800 v letu 2011.; na zadnjem sejmu je bilo zastopanih 24 narodov (de�ele iz Centralne Evrope, Rusija, ZDA, Kitajska in Japonska). Tudi število razstavljavcev dokazuje, kako je sejem postal neizogiben sestanek za vse zaposlene na tem podrocju: 246 podjetij iz 15 razlicnih dr�av. Prowinter se predstavlja kot izlo�ben center kjer se predstavljajo novice v zvezi s proizvodi in storitvami, kot laboratorij primerjave in izmenjave idej, prilo�nost srecanj posvecen vsem tistim, ki se ukvarjajo z aktivnostjo sklenitve pomembnih sporazumov za novo sezono z ozirom na najem, trgovino, smucarske šole, smucarske klube, mened�erje in operaterje tega podrocja.
»�e nekaj let nazaj se je videlo, da je Prowinter v neprestanem vzponu glede na najem – kot to izjavlja Reinhold Marsoner, direktor sejma v Bolzanu – Najem ni samo za tiste, ki pridejo na alpsko smucanje za teden ali dva, ampak je tudi osvojil druga podrocja povezana z alpskim športom, z izrednim povecanjem na podrocju alpskega smucanja. Najem, namrec ponuja številne prednosti , vedno lahko uporabljate najnovejše modele, ki so se pojavili na tr�išcu. Ta trend najema je zaslutil svoj cas nepozaben prijatelj Erwin Stricker. Ko govorimo o trendih, organizator sejmov ne more reagirati samo na osnovi tega, kar se dogaja prav tem trenutku.«
Tudi na sledecem sejmu bo Prowinter lansiral nov predlog v skladu s tekocimi trendi aktualnega tr�išca z uvedbo platforme popolnoma posvecene alpskemu smucanju, zimski šport, ki je v zadnjih letih registriral veliko število navijacev. »Vedno vec se tradicionalni smucarji pribli�ujejo in prakticirajo alpsko smucanje, pa tudi ljudje, ki se do danes niso smucali, se pribli�ujejo alpskemu smucanju direktno preko te discipline ali pa indirektno preko hoda po snegu s krpljami« je dodal Reinhold Marsoner. Praktikanti v Evropi so ocenjeni na vec kot 5 miljonov, na vec kot 100.000 športnikov in tekmovalcev.
Torej se bomo videli v Bolzanu na sejmu Prowintera in Alpitec-a, ob prilo�nost otvoritve nove izlo�be alpskega smucanja, od 18. do 20. aprila, kjer se boste lahko seznanili z bodocimi materiali, tehnologijami in strategijami za zimski šport.

PROWINTER KORISTNE INFORMACIJE
Datum odvijanja: od 18. do 20. aprila 2012.
Delovni cas: sreda in cetrtek 10,00 – 18,00
Petek 10,00 – 17,00
Vhod : rezerviran samo za operaterje
Cena vstopnice: 10 €, 50% popusta ima tisti, ki se registrira preko Interneta
Informacije: www.prowinter.it

Prowinter and Alpitec together in Bolzano in 2012

18 Nov 2011

The Prowinter Trade Fair will take place together with Alpitec, the biennial exhibition dedicated to winter sports technology, from 18th to 20th April

The world of winter sports, and in particular the technological sector dedicated to high altitudes is continually evolving. With the 12th edition of Prowinter and the 7th of Alpitec, from 18th to 20th April, Fiera Bolzano once again confirms this essential point of reference for all the novelties and new trends of the sector. Year after year, both of these trade fairs have successfully integrated their offer with new productive divisions, creating strategic partnerships between many international associations and agencies and introducing moments of detailed study dedicated to these innovations. This edition’s topic is Alpine skiing, and is dedicated to all athletes, experts and lovers of this exclusive sport which, in recent years, has grown more and more popular. Prowinter will also offer its visitors various events, encounters and awards such as the International Skiareatest Award, to be held on Thursday 19th April, during which the best Alpine ski stations of the 2011-2012 season will be selected.
Over the years, Prowinter has continued to grow, with an increase in visitors from 3,200 in 2001 to 5,800 in 2011. During its previous edition, 24 different countries from all over the world, (Central and Eastern Europe, Russia, China, Japan and the USA) were represented. The presence of an extraordinary number of exhibitors also confirms the importance of Prowinter, 246 businesses from 15 different nations. Prowinter has become a showcase for the presentation of new products and services, a place to compare and exchange new ideas, and an opportunity for everyone involved in the sector to create contacts and establish important business agreements in relation to rental, sales points, ski schools, clubs, etc.
“For many years now, rental has been a priority for Prowinter- says Fiera Bolzano’s Director, Reinhold Marsoner-. Equipment rental is not only useful for those who want to spend one or two weeks skiing in the mountains, but is also becoming popular with people who practice other mountain sports, especially in the Alpine skiing sector. Rental offers many advantages, such as the possibility of using the latest equipment available on the market. Years ago, my unforgettable friend Erwin Stricker foresaw this increase in the use of rental equipment, and this trend can certainly not be ignored, especially by a man in my position”.
During its next edition, Prowinter will launch another new proposal, in line with the tendencies of today’s market, by introducing a platform dedicated entirely to Alpine skiing, the winter sport which has registered the greatest increase in popularity in recent years. “More and more traditional skiers are switching over to Alpine skiing, and even people who have never skied are becoming familiar with mountain sports through this discipline or that of snowshoeing” affirms Reinhold Marsoner. In Europe there are an estimated 5 million Alpine skiers, with 100,00 competitive athletes.
The date to remember for Prowinter, Alpitec and the inauguration of the new Alpine ski showcase in Bolzano, is 18th to 20th April 2012, to learn all there is to know about new materials, technologies and strategies for the future of winter sports.

PROWINTER/USEFUL INFORMATION
Date: from 18th to 20th Aprile 2012
Opening hours: Wednesday and Thursday from 10.00 AM to 6.00 PM
Friday from 10.00 AM to 5.00 PM
Entrance: only for workers in the field of winter sports
Tickets: 10 Euro; 50% discount for registration on line
Information: www.prowinter.it

Prowinter 2012: Focus on Ski Touring

22 Sep 2011

Just like snowshoeing, ski touring is developing more and more from being a niche sport to a sport for the masses. For this reason, there will be a new event and exhibition area at “Prowinter” with the discipline of ski touring. From April 18 to 20, 2012, “Prowinter”, the International Tradeshow for Rentals and Services for Winter Sports will once again take place along with “Alpitec”, the International Tradeshow for Mountain and Winter Technologies.

The Bolzano/Bozen Exhibition Center has sounded out whether the area of ski touring could be interesting for a tradeshow such as “Prowinter”. The proposal to integrate ski touring into the tradeshow held in Bolzano was very well received at, among other places, a meeting with representatives of the international association ISMF (the International Ski Mountaineering Federation), the national association FISI, and representatives of the Italian trade press. Italy’s ski touring athletes are among the best in the world, and now a new platform for this sport will come into existence at “Prowinter” in Bolzano. A meeting point for professionals and amateurs in this discipline will be created with workshops, film presentations, and the awarding of prizes. They will be able to exchange experiences there, inform themselves about new materials and technologies, and get into direct contact with manufacturers.
“Prowinter” has been profiled as the only international business-to-business platform for service providers in winter sports. It is a standing appointment for the equipment market in Italy, in which the ski touring sector is gaining a greater and greater foothold. In 2012, “Prowinter” will be enriched by this topical focus, and along with “Alpitec”, it will be the ideal platform for information about new innovations both in the technical sphere and with sporting trends.

Date: April 18-20, 2012
Opening hours:
Wednesday and Thursday from 10:00 A.M. to 6:00 P.M.
Friday from 10:00 A.M. to 5:00 P.M.
Admission: only for visitors from the sector
Tickets: 10 euros, 50% discount with online registration
Additional information: http://www.fierabolzano.it/prowinter/en/

04 May 2011

23 Apr 2011

18 Apr 2011

14 Apr 2011

13 Apr 2011

12 Apr 2011

07 Apr 2011

06 Apr 2011

16 Mar 2011

01 Mar 2011

02 Feb 2011

O.I.T.A.F. Worldwide International Congress on Transportation by Rope

08 Jan 2011

Rio de Janeiro, October 24 to 27, 2011

O.I.T.A.F. the International Organisation on Transportation by Rope organizes this year its 10th international Congress on Transportation by Rope which is to take place at the Morro de Urca intermediate station of the Sugar Loaf cableway in Rio de Janeiro. The congress is to address the following general theme :

“SAFE, ENVIRONMENTALLY FRIENDLY WITH SUCCESS IN THE FUTURE”

and within this general framework offer lectures on development trends of transportation by rope in urban settlements and tourism. Sustainability of ropeway systems and protection of the environment of ropeway installations are to be addressed in a special working session of the congress, while latest technical development trends and safety measures are to be dealt with in one of the three working sessions of the congress.
Why should you not take advantage of this special event and the general social programme of the congress to visit and get to know Rio de Janeiro and Brazil.
Visit the O.I.T.A.F. website www.oitaf.org to get additional information and register for the congress.

South Tyrol as the Winter Sports Hub

03 Dec 2010

With the three tradeshows “Alpitec”, “Alpitec China”, and “Prowinter” covering the areas of mountain and winter technologies as well as winter sports rentals and services, the Bolzano/Bozen Exhibition Center in South Tyrol, Italy has established itself as the country’s number one meeting point in the sector and a 360°platform for the entire winter sports sector.

In April of this year, as is always the case in even-numbered years, “Prowinter”, the International Tradeshow for Rentals and Services for Winter Sports took place along with “Alpitec”, the International Tradeshow for Mountain and Winter Technologies. Over the course of three days, this double tradeshow with a total of 370 exhibitors from fifteen countries drew 9,300 visitors from the sector from twenty-four different nations. The successful double event “Alpitec/Prowinter” is held in the heart of the Alps and signifies a successful symbiosis in the sector, since with mountain and winter technologies along with rentals and services for winter sports, two closely related areas are united. The exhibition areas of “Alpitec” range from ski slope and cross country ski trail equipment to snowmaking and ski lift facilities to guest services, personnel equipment, winter service vehicles, safety, and rescue. Those of “Prowinter”, on the other hand, comprise equipment and accessories for winter sports, technical clothing for skiing schools and ski clubs, machines and furnishings for ski rentals and equipment, services, and safety provisions for winter ski areas, from flex poles to ski grinding machines to cashier systems.
From April 13 to 15, 2011, “Prowinter” will once again take place by itself, having been profiled as the only international business-to-business platform for service providers in winter sports. This tradeshow in Bolzano is the ideal platform for the exchange of ideas and experience as well as the initiation of new contacts in the areas of business, services, commerce, and sports. In the accompanying events of “Prowinter”, the challenges of the sector are discussed, hot topics are debated, and possible approaches are sought for solutions to delicate tasks.
While Europe is seeing itself confronted with sinking numbers of winter sports enthusiasts, the interest in skiing sports is booming in China. With the cooperation of the Munich International Trade Fairs, the double tradeshow “ispo china/Alpitec China” was launched in 2009 in order to meet the needs of the up-and-coming Asian market in the winter sports sector.
“The 2010 edition of ispo china/Alpitec China took place from March 4 to 6 and was a great success for us,” said Gernot Rössler, president of Fiera Bolzano S.p.A./Messe Bozen AG, who was on site along with the project team. “Along with Alpitec China, we were able to increase both the number of exhibitors and the exhibition space. We are particularly proud of the high level of participation on the part of Chinese exhibitors, who have shown us that the time has arrived for technological know-how in the winter sports sector. The product presentation was rounded out by practice-related information events, such as China’s first Ski Man course.”
The comprehensive accompanying events with specialized conferences such as the Asia Pacific Snow Conference (APSC) and other events in conjunction with this double tradeshow make it one of the most important platforms for communications and networking for the winter sports sector in the Asian market. With a considerable increase in visitors of 21% with respect to the previous year, “ispo china/Alpitec China” was successful in making a clear breakthrough. In 2011, this double tradeshow will take place from February 23 to 25 in the new exhibition center of the China National Convention Center (CNCC) in Beijing.

Additional Information may be found at:

www.prowinter.it
www.alpitec.it
www.alpitec.cn

30 Nov 2010

Internationality: excellent prospects for "Prowinter 2011"

30 Nov 2010

The new 2010/2011 season has opened with a fresh, soft layer of powder that has blanketed the peaks of the Alps these past few weeks. In just a few days Pool Italia and the World Cup season will be in full swing as the ski world gears up to hit the slopes, all the while the „Prowinter“ exhibition at the Bolzano Fair will be being organized and set into action on a grand scale. The international exhibition for pro athletes, winter rentals and services is set to take place from the 13 to the 15 April 2011 in Bolzano (South Tyrol/Italy).

„Prowinter“ has once again reaffirmed its partnership with the FIS Alpine Ski World Cup Gardena (Saslong Classic) for the 43rd edition of the show this year. The famous event, which will feature a World Cup Super G and a downhill race (17 and 18 December, 2010) will take place alongside many other events that will lend to creating a festive spirit with the local community as well as the participating athletes and a full crowd. Saslong Classic has long contributed to the fame of South Tyrol, the nerve center for winter sports, just as „Prowinter“ has also long promoted the development of this sector and its various business aspects.

Thanks to a continual commitment to organizing important events and its strategic location, South Tyrol proves to be a fruitful platform for contacts between Italian businesses and those beyond the Alps.
Gian Franco Kasper, President of the International Ski Federation (FIS) also agrees with this and has lent his thoughts on this: “The specialized „Prowinter“ fair is an ideal launching pad which allows ideas, information and experiences to be exchanged and shared between those within the sector, while at the same time facilitating agents within the sector to establish new contacts and make business deals in the commercial and sports sector. The numerous awards conferred to athletes convey emotions and give a sense of honor to their performances throughout the winter. Various international level sports events take place in South Tyrol, especially those for winter sports. Due to this very reason Bolzano is the ideal place for this specialized exhibition, „Prowinter“. The FIS wishes all its participants to have a good and successful exhibition”. The International Ski Federation will once again show and strengthen its support at „Prowinter 2011“ with the awarding of the FIS OC Award, which will allow them to bring the to the forefront the true value of these two shows within the exhibition world for sectors specialized in technology and winter sports.

The eleventh edition of „Prowinter“ will be held at the Bolzano Fair at the end of the winter season to once again confirm its position as a network leader in the sports industry on a national and international level. From 13 to 15 April, 2011 Bolzano Fair expects to have over 250 exhibitors visiting from over 15 different countries to participate in the fair and present their latest products to an international audience. For the 2009 edition, when „Prowinter“ was held without „Alpitec“, the international event for Alpine and winter technology which takes place every two years and just on even years, about 5,500 qualified operators attended the fair.

Event Date: 13-15 April 2011
Event location: Exhibition area of Bolzano
Hours of operation: Wednesday and Thursday from 9.00 a.m. to 5.00 p.m.
Friday From 9.00 a.m. to 4.00 p.m.
Entrance: Reserved to operators
Ticket cost: 10 Euros; 50% discount for online registration

For further information: www.prowinter.it

Alice Camellini
Prowinter Foreign Press Office c/o Fruitecom
+39-059-7863894

Cristina Pucher
Fiera Bolzano Spa Press Office
+39-0471-516012

23 Nov 2010

Internationality: excellent prospects for Prowinter 2011

15 Nov 2010

Bolzano, 15 November 2010 – „Prowinter“ has once again reaffirmed its partnership with the FIS Alpine Ski World Cup Gardena (Saslong Classic) for the 43rd edition of the show this year. The famous event, which will feature a World Cup Super G and a downhill race (17 and 18 December, 2010) will take place alongside many other events that will lend to creating a festive spirit with the local community as well as the participating athletes and a full crowd. Saslong Classic has long contributed to the fame of South Tyrol, the nerve center for winter sports, just as „Prowinter“ has also long promoted the development of this sector and its various business aspects.

For further information: www.prowinter.it

Alice Camellini
Prowinter Foreign Press Office c/o Fruitecom
+39-059-7863894

Cristina Pucher
Fiera Bolzano Spa Press Office
+39-0471-516012

16 Apr 2010

14 Apr 2010

13 Apr 2010

FIS press conference at ALPITEC/PROWINTER

13 Apr 2010

Presse release

07 Apr 2010

24 Mar 2010

19 Mar 2010

Prowinter, eco-friendly trends under the spotlight

09 Mar 2010

Prowinter is an excellent occasion to find out what’s new for the 2010/2011 winter season. A valuable opportunity for all, but particularly for small and medium distributors and trade professionals who, in a venue with a human dimension such as Bolzano, can find attentive, dedicated support while exploring the main industry trends.

With just over a month before the gates open, Prowinter 2010 has already confirmed the participation of all the major brands in the represented segments.
Ski manufacturers will be showcasing revolutionary new products and technical solutions that go against the grain. The general trend, influenced by the demands of an increasingly sophisticated market, is for modern interpretations of the all-mountain carving ski, with average widths of between 72 and 80 mm and beyond. This equipment guarantees balance, stability, edge hold and easy use thanks to geometries typical (until now) of freeride models.
Winter sports goods are increasingly manufactured using natural materials. Some of the skis and snowboards on show at Prowinter 2010 are made from fast-growing bamboo, wood sourced from forests near to the production sites or recycled material. Resins, glues and other potentially toxic substances are used more and more sparingly on production lines.
In the domain of boots, among the innovations on show we will be able to admire air insulation systems which guarantee thermal sealing and a customised fit, new and ultra-light aluminium gloves, boot liners and fully adaptable shells, as well as new-generation mechanisms that ensure greater freedom of movement when walking uphill or a more comfortable advanced foot position.
Even clothing manufactured in a more sustainable way is no longer the exception and now appeals to the new eco-aware lifestyles of the most sophisticated end consumers.
The world’s leading manufacturers and distributors of machines for the preparation, repair and preservation of skis, snowboards and boots will be offering visitors (dealers, owners and workshop managers, professional skiers, manufacturers and engineers) precise demonstrations of the latest machinery, both top-of-the-range and budget, all set up and fully operational. The offering will be completed by consumables, ski wax, equipment, racks, storage systems and rental management software and hardware systems. Nevertheless, the most significant trend in the rental market involves the aesthetic revamping of ski services, whose image is increasingly perceived as a key element. In line with this philosophy, the companies present at “Prowinter 2010” will propose a vast range of complementary items for workshops, products designed to renovate workspaces and to seduce a discerning young consumer. Through a design process which is more than ever inspired by modernity, the use of natural materials, custom lighting systems and rationalised storage structures, even sports equipment rental businesses are benefiting from the effects of a more refined and biodegradable decor.
So, innovation, style and revolutionary developments in the sector are increasingly influenced by the ecology and eco-sustainability. Companies are stepping up their efforts to protect the environment, not only as regards the end products themselves but also in terms of transportation, energy consumption, use of raw materials and waste management. These are highly topical and relevant issues which Fiera Bolzano has always recognised, appreciated and promoted. Just as Prowinter, during its tenth edition, is committed to supporting a sector which is demonstrating that it has embarked on a process of sustainable development.

Dates: From 13 to 15 April 2010
Opening times: Tuesday and Wednesday from 09:00 to 17:00
Thursday from 09:00 to 16:00
Entry: Reserved for trade professionals
Ticket price: 8 euros; 50% discount for online bookings
Information: www.alpitec.it and www.prowinter.it

For further information:

Alice Camellini
Prowinter Foreign Press Office c/o Fruitecom
+39-059-7863894 Cristina Pucher
Fiera Bolzano Spa Press Office
+39-0471-516012

04 Feb 2010

03 Feb 2010

01 Feb 2010

25 Nov 2009

Prowinter 2010 is partner of the 42. Saslong Classic

23 Nov 2009

Bolzano, 25th November 2009 – “Prowinter 2010”, International Tradeshow for Rentals and Services for Winter Sports, taking place from 13th to 15th April 2010 in Bolzano (Italy), celebrates its 10th anniversary entering into a significant partnership with FIS Alpine Ski World Cup Gardena-Gröden (Saslong Classic), with the aim to better use shared synergies. “Prowinter” is leader in the area of winter sports services while World Cup Gardena-Gröden has decades of experience organizing international sport events. “For the very first time this close collaboration with World Cup Gardena-Gröden allows us to cover an impressively wide spectrum of subject areas. These reach from the alpine ski sport to the detailed product offerings for ski rentals, ski schools and ski resorts” says Gernot Rössler, President of the tradeshow in Bolzano-Bozen.
The Saslong Classic has been attracting sport fans from all over the world for years thus encouraging winter tourism in South Tyrol. On the other hand, “Prowinter” was conceived since its first edition as the only international Business to Business platform for suppliers of winter sport services, visiting the exhibition at the end of the season with the main aim of finding special offers and new equipment for their customers. “Prowinter 2010” will take place at the end of the season, from April 13th to 15th, together with “Alpitec 2010”, the 7th international exhibition specialized in alpine and winter technology, in the venues of Bolzano Fair. The positive feedback and appreciation confirm the uniqueness of this fair and its relevance as a meeting place to review the past winter season, honor successful athletes and set the course for the forthcoming season.

29 Jul 2009

04 May 2009

20 Apr 2009

16 Apr 2009

15 Apr 2009

Peter Fill at the official opening ceremony of Prowinter

14 Apr 2009

The opening ceremony of the winter sport fair is dedicated to the Silver Medalist of Val d’Isere
On Wednesday, 15th April 2009 at 11 o’clock in the sector C of the fair hall the 9th edition of PROWINTER, the trade fair for winter sports rentals and services, will be officially opened.
We are looking forward to welcome Mr. Luis Durnwalder - Provincial Governor, Mr. Giovanni Morzenti - President of the Italian Winter Sport Association, Mr. Gernot Rössler - President of Fair Bolzano and Peter Fill, the winner of the Silver Medal in SuperG during the last World Championships in Val d’Isere,.
During the official opening ceremony the 26-years-old skier from Kastelruth will be honored by the Provincial Governor for his brilliant achievements.
At 16.30 o'clock, in the Prowinter Forum, Peter Fill will also get the "Gran Premio Pool" as Best Italian athlete 2008/2009.

06 Apr 2009

23 Mar 2009

16 Mar 2009

03 Mar 2009

16 Feb 2009

'Prowinter 09' supports FIS campaign 'Bring Kids back to Snow'

04 Feb 2009

‘Prowinter 09’, the International Fair for Winter Sports Services and Ski Renting Equipment held for the 9th time from April 15th -17th within the ‘Bolzano Fair’ plans to put together an important seminar next spring under the high authority of the International Ski Federation (FIS) to support its important promotional campaign ‘Bring Kids Back to Snow’ launched over a year ago to attract more people from the younger generations onto the snow fields. Key partners of ‘Prowinter 09’ including representatives of major ski resorts, ski producers and lifts companies will be invited to attend the meeting in Bolzano and share their ideas and visions on this crucial matter.

In autumn 2007, the FIS President, Mr. Gian Franco Kasper, took the initiative of launching an intense promotional campaign towards youngsters who are not so attracted by winter sports anymore. Mr. Kasper invited all the partners concerned by winter sports activities – such as media, producers of winter sport material, ski resorts, national ski federations - to join forces to support the FIS ‘Bring Kids back to Snow’ campaign encouraging winter sports activities in families, schools, ski clubs and other social areas.

In several countries, the traditional ‘Ski Weeks’ organised by numerous schools all over Europe were discontinued in recent years, creating a major loss for the snow sports and tourism industry while hundredths of thousands of young skiers missed a chance to discover winter sports. They looked for other leisurely activities instead, turning to less healthy forms of entertainment not practised, like skiing, in the open air.

The first results of the FIS campaign will be presented and discussed at the end of May at Dubrovnik, in Croatia, during the next FIS Spring Conference Meetings. The nomination of Mr. Kasper as Chairman of the Coordination Commission for first ‘Winter Youth Olympic Games’ planned at Innsbruck in 2012 will strongly reinforce the position of the FIS in its important initiative in favour of the younger generations. “I am delighted about my nomination to guide the Coordination Commission for the first Winter Youth Olympic Games,” said recently Mr. Kasper at Innsbruck while visiting the Tyrolean capital in company of Mr. Jacques Rogge, President of the I.O.C. “I hope to complete this task
successfully and in great cooperation with the Austrian organisers while fulfilling the goals of the Olympic Movement. The Youth Olympic Games are yet another piece nicely fitting into the FIS campaign of Bring Children to the Snow.”

The management of the International Fair for Winter Sports Services and Ski Renting Equipment at Bolzano, where over 200 companies from 15 alpine and neighbouring Eastern-European countries will be gathering and presenting their products and technology, strongly wishes to be associated to this important movement in favour of winter sports activities. “Prowinter 09 along with all our key partners are closely watching the recent projects of FIS and I.O.C. in favour of youngsters and we strongly support the new momentum which should in the long term help the entire ski business and all the people living from winter sports in our mountains,” explained Mrs. Evi Götsch, ‘Project Manager’ of ‘Prowinter 09’.

“We plan to bring our own contribution to that important operation and wish to organise an important conference about the FIS ‘Bring Kids Back to Snow’ campaign. Along with our regional partners, we wish to confirm our commitment to that operation and hope to present a series of concrete solutions on this subject which directly concerns all the persons living and working in our mountains. Details of our plans will be presented soon,” also added Mrs. Götsch.

Opening Dates of ‘Prowinter 09’: April 15th -17th - 2009
Location: Fair of Bolzano – ‘Fiera di Bolzano’
Opening Hours: April 15th -16th - 2009: 9.00 AM – 6.00 PM
April 17th - 2009: 9.00 AM – 5.00 PM
Entry/Fee: Reserved to professionals - 8.- € per day /10.-€ for 3 days. (50% discount in case of online registration)
Information : www.prowinter.it

Contact Media International Prowinter:
Patrick Lang
Tel: +41 61 281 2804 +41 79 356 2321
Fax: +41 61 281 2828
patrick.lang@worldskinews.com

Press contact Bolzano/Bozen Exhibition Center:
Cristina Pucher
Tel : +39 0471 516012
Fax : +39 0471 516212
pucher@fierabolzano.it

Prowinter 09 soutient la campagne de la FIS ‘Ramener les Enfants à la Neige’

‘Prowinter 09’, La Foire Internationale des Services et de Location de Matériel de Sports d’Hiver qui se tiendra pour la 9ème fois de son histoire du 15 au 17 avril 2009 dans les bâtiments de la ‘Fiera de Bolzano’ prévoit d’organiser sous la haute autorité de la Fédération Internationale de Ski (FIS) une importante discussion avec certains de leurs partenaires pour promouvoir la pratique du ski et des sports d’hiver auprès des plus jeunes générations. Des représentants de grandes régions de skis, de producteurs de matériel de sport d’hiver et de sociétés de remontées mécaniques seront ainsi invités à venir discuter de leur vision des choses dans les bâtiments de la Foire Internationale en avril prochain.

Voici deux ans, le Président de la FIS, M. Gian Franco Kasper, a pris l’initiative de lancer les bases d’une intense campagne de promotion pour les sports de neige auprès des plus jeunes qui ne se sentent plus aussi attirés que leurs aînés par la pratique de ski ou de snowboard. M. Kasper a notamment invité les parties concernées par ces activités – aussi bien les grands médias que les producteurs de matériel de sports d’hiver, les stations de ski, les différentes fédérations nationales – à lancer une campagne commune pour valoriser les sports de neige auprès des familles, des écoles, des clubs de ski et d’autres partenaires potentiels.

Dans de nombreux pays, les traditionnelles ‘semaines de neige’ organisées par les écoles n’ont ainsi plus été reconduites ces dernières années, provoquant indirectement la perte de dizaines, voire de centaines de milliers de jeunes pratiquants potentiels qui se sont détournés des sports de neige pour s’intéresser à d’autres activités ludiques pas forcément pratiquées en pleine nature comme le ski.

Les premiers résultats de cette campagne soutenue par la FIS seront examinés à la fin du mois de mai lors des prochaines réunions des membres de la FIS à Dubrovnik, en Croatie. La nomination de M. Kasper à la tête de la Commission de Coordination des prochains ‘Jeux Olympiques d’Hiver de la jeunesse’ prévus en 2012 à Innsbruck renforcera par ailleurs la position de la FIS dans sa démarche de promotion des sports d’hiver pour les plus jeunes. « Je suis content d’avoir été associé à l’organisation de ces premiers ‘Jeux d’Hiver pour la Jeunesse’ qui contribueront à soutenir la campagne ‘Bring Kids Back to Snow’ lancée par la FIS, » a notamment déclaré récemment le Président Kasper, également membre du Comité International Olympique, lors d’une visite à Innsbruck en compagnie du Président du C.I.O., M. Jacques Rogge.

La direction de la Foire Internationale des Services et de Location de Matériel de Sports d’Hiver de Bolzano, où devraient se réunir à nouveau plus de 200 exposants originaires d’une quinzaine de pays des Alpes et des environs tient à s’associer à cet important mouvement qui ne peut que favoriser le marché international des sports d’hiver.

« La Foire de Bolzano comme tous nos partenaires suit de près les récents projets de la FIS et du C.I.O. relatifs à la jeunesse et tient à apporter sa pierre à cet important édifice que représente la promotion des sports d’hiver auprès des jeunes du monde entier, notamment celle vivant dans nos montagnes » déclarait à ce sujet Mme. Evi Götsch, ‘Project Manager’ de ‘Prowinter 2009.

« Nous prévoyons donc d’organiser un important séminaire en avril prochain lors de la prochaine édition de ‘Prowinter’ à ce sujet pour soutenir cette campagne promotionnelle ‘Bring Kids back to Snow’ de la FIS. Nous voulons contribuer avec nos partenaires régionaux à cette initiative de la FIS qui concerne tout ceux qui vivent des sports de neige dans les montagnes. Nous annoncerons prochainement les grandes lignes de nos projets » ajoutait encore Mme. Götsch.

A superb season start to launch the preparation of 'Prowinter 09'

23 Dec 2008

From April 15th to 17th, 2009, ‘Prowinter 09’, the International Fair for Winter Sports Services and Ski Renting Equipment will take place for the 9th time within the buildings of the ‘Fiera di Bolzano’ where over 200 companies from 15 alpine and neighbouring Eastern-European countries will be gathering and presenting their products and technology. They all aim to display their most recent models and the hottest new tendencies from their field to a crowd of experts and specialists coming from the entire skiing planet. During the 2008 edition of ‘Prowinter’ which took place alongside ‘Alpitec’ – another show organized by the operational centre of the Bolzano Fair which mostly focused on technology related to the mountain world and winter sports – 9,550 visitors from 32 countries came to visit the stands.

The abundant snow-showers which recently covered the slopes of mountains in Europe and North America with fresh snow led many resorts to anticipate the opening of their pistes, attracting many ski-fans on their well prepared slopes. Every winter sports professional – ski shop attendants, staff from renting and ski-tuning stores, ski instructors, ski patrollers or lift operators – has been under pressure to get ready on time to satisfy the needs of ski-hungry visitors, wishing to make the most of the great snow conditions. Everyone had to work hard to perfectly prepare and tune the equipment required to smoothly operate a resort.

The management of ‘Prowinter’, the International Fair for Winter Sports Services and Ski Renting Equipment, were busy too! They wasted no time in launching their missions of information and contact towards specialists and experts. They have begun to look for original themes and ideas to share as quickly as possible. Innovation and fruitful exchanges will be the main goals of the ‘Prowinter 09’ Trade Show, in April. Then, professionals from that complex and quickly evolving world, will benefit from a thorough and useful program, put together within the ‘Prowinter Forum’ located within the large exhibition zone of the ‘Bolzano Fair’.

Visitors will have the privilege to meat leading personalities from their field as well as top-champions from the Italian Ski Team invited at Bolzano as part of the ‘Gran Premio Pool Sci Italia’ which each year rewards the successful Italian athletes of the past season. The ‘Snowboard Forum’ is also one of the most expected highlights of the week.

“Prowinter is the only European ‘business-to-business’ trade show specialized in the sector of winter sports services and the maintenance of ski renting equipment,” explained Evi Götsch, the project manager of the event. “Our exhibition answers several calls from the professional including providing them with updated information and advice, as well as with updated technological support and solutions for their specific needs. Our visitors have the opportunity to take advantage of a true reference centre of reflection and exchange of ideas between them. Potential buyers will have a chance to look for the best answers to their requirements and eventually perfect their knowledge,” also says Evi Götsch.

“The context is actually ideal for our guests who are directly involved in that activity. During ‘Prowinter 09’ they will also have the possibility to witness and test the most efficient technological developments and the trends set by leading experts from all over the world. It’s surely worth the trip!”

Bolzano, 18th of dicember 2008

Contact Media International Prowinter Press contact Bolzano/Bozen Exhibition Center
Patrick Lang
Tel: +41 61 281 2804 +41 79 356 2321
Fax: +41 61 281 2828
patrick.lang@worldskinews.com
Cristina Pucher
Tel : +39 0471 516012
Fax : +39 0471 516212
pucher@fierabolzano.it

Un superbe début de saison pour lancer les préparatifs de ‘Prowinter 2009’ !

Du 15 au 17 avril 2009, la Foire Internationale des Services et de Location de Matériel de Sports d’Hiver se tiendra pour la 9ème fois de son histoire dans les bâtiments de la ‘Fiera de Bolzano, où devraient se réunir à nouveau plus de 200 exposants originaires d’une quinzaine de pays des Alpes et des environs. Ils auront à cœur de présenter leurs dernières nouveautés et les tendances actuelles de leur profession à un public d’experts et de professionnels du monde entier. Au cours de l’édition de ‘Prowinter 2008’ pendant laquelle se tenait parallèlement ‘Alpitec’ - une exposition organisée par le Centre Opérationnel de la Foire de Bolzano plus spécialement dédiée à la technologie des la montagne et des sports d’hiver - 9 550 visiteurs de 32 pays se sont rendus sur les stands des exposants.

Les abondantes chutes de neige dans la plupart des grandes stations d’Europe ou d’Amérique du Nord à partir de la fin du mois de novembre ont grandement favorisé l’ouverture, parfois avancée, de leurs domaines skiables et attiré de nombreux amoureux du ski et de la montagne vers des pistes déjà bien préparées. Tous les professionnels du secteur des sports d’hiver – notamment le personnel des magasins d’articles de sports d’hiver, les spécialistes des centres de location et d’entretien du matériel, les moniteurs des écoles de ski ainsi que le personnel des remontées mécaniques - ont dû se préparer rapidement pour faire face à la demande pressante du grand public, désireux de profiter sans délai des bonnes conditions d’enneigement pour se rendre dans les zones montagneuses. Tous ont dû travailler d’arrache-pied pour préparer et régler au mieux l’équipement et le matériel utilisé sur les pistes enneigées.

C’est également le cas pour les initiateurs de ‘Prowinter’, la Foire Internationale des Services et de Location du Matériel de Sports d’Hiver. Ses organisateurs se mobilisent déjà afin de poursuivre leur mission d’information et de contact à l’intention des spécialistes avertis afin de dégager les thèmes et sujets à faire partager au plus grand nombre. Ce sera tout l’enjeu de l’exposition ‘Prowinter 2009’, prévue pour le printemps prochain. A cette occasion, les professionnels du secteur pourront profiter d’un vaste programme comprenant notamment des séminaires, des présentations, des discussions et des remises de prix organisées dans le ‘Forum Prowinter’, situé à l’intérieur même de la zone d’exposition de la ‘Foire de Bolzano’.

Les visiteurs auront ainsi le privilège de rencontrer quelques-uns des meilleurs athlètes des équipes de ski alpin italiennes, qui participeront au désormais traditionnel ‘Gran Premio Pool Sci Italia’ dont le but est d’honorer les éléments les plus brillants de la saison. Egalement attendu avec impatience, le ‘Forum du Snowboard’ également organisé sur place chaque année.

« Prowinter est la seule foire européenne ‘business-to-business’ spécialisée dans le secteur des services et de l’entretien du matériel de location de sports d’hiver » précise à ce sujet Evi Götsch, Project Manager de cet événement. « Notre exposition accomplit à la fois une fonction d’information, de conseil mais aussi de soutien technologique pour les professionnels du secteur, qui y trouveront un véritable centre de référence et de réflexion ainsi qu’une plaque tournante pour les acheteurs et tous ceux qui veulent remettre leurs connaissances à jour, » poursuit Evi Götsch. « La constellation est idéale pour les visiteurs qui s’intéressent ou qui sont concernés par cette activité. Ils auront ainsi l’occasion au cours de ‘Prowinter 09’ de faire le point sur les tendances et les développements et de se rendre compte des ultimes innovations introduites par les professionnels les plus en pointe. »

Date d’organisation de ‘Prowinter 09’ : 15-17 avril 2009
Emplacement : Foire de Bolzano – Fiera di Bolzano
Heures d’ouverture : 15-16/4-2009 : 9.00 – 18.00
17/4- 2009 : 9.00 – 17.00
Entrée /Prix : Réservée aux professionnel, 8.- € par jour /10.-€ 3 jours (50% de réduction en cas d’enregistrement‘en ligne’.
Informations : www.prowinter.it

Bolzano, le 18 décembre 2008

Contacts Media International Prowinter Contact de presse Foire de Bolzano
Fiera di Bolzano/Bozen
Patrick Lang
Tel: +41 61 281 2804 +41 79 356 2321
Fax: +41 61 281 2828
patrick.lang@worldskinews.com
Cristina Pucher
Tel : +39 0471 516012
Fax : +39 0471 516212
pucher@fierabolzano.it

21 Apr 2008

10 Apr 2008

09 Apr 2008

03 Apr 2008

18 Mar 2008

17 Mar 2008

04 Mar 2008

23 Jan 2008

03 Jan 2008